Toyota New Car Prices & Markups
Live pricing snapshot for new Toyota vehicles across 1,233 US dealers in 49 states. See average markup, which models sit below MSRP, and where the brand is cheapest. Each brand is refreshed between daily and twice a week.
253,316
Available of 320,249
-$126
Avg Markup
54.0%
At/Below MSRP
$45,862
Median Price
Only about 79% are actually available. 21% of the 320,249 listed Toyota vehicles are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale.
Price range: $1,595 — $103,364
Toyota Models
| Model | In Stock | Avg Markup | At/Below MSRP | Median |
|---|---|---|---|---|
| Tacoma | 49,541 | -$503 | 67% | $46,138 |
| RAV4 | 41,875 | +$589 | 35% | $41,990 |
| Camry | 34,460 | +$39 | 46% | $36,495 |
| Corolla | 29,167 | +$205 | 52% | $27,037 |
| Tundra | 28,182 | -$1,588 | 78% | $63,575 |
| Corolla Cross | 16,711 | +$201 | 49% | $32,764 |
| Sienna | 16,708 | +$311 | 45% | $53,744 |
| 4Runner | 12,938 | -$11 | 59% | $58,943 |
| RAV4 Plug-in Hybrid | 10,713 | +$372 | 42% | $50,952 |
| Grand Highlander Hybrid | 10,326 | +$504 | 42% | $59,783 |
| Tundra i-FORCE MAX | 7,538 | -$1,725 | 75% | $75,728 |
| Grand Highlander | 6,810 | +$309 | 44% | $57,553 |
| Sequoia | 6,103 | -$1,058 | 64% | $86,578 |
| Tacoma Hybrid | 5,932 | -$557 | 65% | $58,895 |
| 4Runner Hybrid | 4,873 | +$78 | 57% | $66,149 |
| Land Cruiser | 4,717 | +$339 | 50% | $73,425 |
| bZ | 4,619 | -$154 | 62% | $42,362 |
| Crown Signia | 4,412 | -$332 | 60% | $53,468 |
| bZ Woodland | 4,015 | -$276 | 63% | $48,158 |
| Prius Plug-in Hybrid | 3,157 | +$89 | 49% | $41,190 |
| Prius | 3,013 | -$19 | 54% | $36,667 |
| C-HR | 2,959 | -$218 | 64% | $40,288 |
| Highlander Hybrid | 2,915 | +$448 | 37% | $58,526 |
| GR Corolla | 2,454 | +$50 | 53% | $48,543 |
| Corolla Hatchback | 2,199 | +$157 | 52% | $28,929 |
| GR86 | 1,489 | +$190 | 50% | $38,470 |
| Crown | 1,293 | -$177 | 57% | $51,619 |
| Highlander | 1,080 | +$131 | 51% | $55,521 |
| Mirai | 47 | +$422 | 17% | $53,945 |
| GR Supra | 3 | +$2,119 | 33% | $74,684 |
Toyota Buying Guides
Markup Distribution
Toyota Inventory by State
| State | In Stock | Avg Markup | At/Below MSRP |
|---|---|---|---|
| California | 54,751 | +$260 | 20% |
| Florida | 25,511 | +$180 | 65% |
| Texas | 25,045 | -$424 | 64% |
| New York | 16,406 | +$95 | 42% |
| Pennsylvania | 12,455 | -$272 | 60% |
| Virginia | 9,686 | -$192 | 59% |
| New Jersey | 9,483 | +$181 | 52% |
| Washington | 9,260 | -$85 | 51% |
| Illinois | 8,744 | -$589 | 58% |
| Massachusetts | 8,495 | -$206 | 54% |
| North Carolina | 8,263 | -$65 | 80% |
| Arizona | 8,236 | +$178 | 40% |