Massachusetts Dealer Markups & New Car Prices
Live markup data from 279 Massachusetts dealers across 37,531 active listings. Updated daily.
Active listings
37,531
Avg markup in state
-$1,776
National avg markup
-$1,790
% priced below MSRP
86.6%
The short version
Massachusetts dealers are charging an average markup of -$1,776 over sticker, which is roughly in line with the national average of -$1,790 (a 1% premium). Of 37,531 current listings, 86.6% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Massachusetts
| Model | Listings | Avg markup (MA) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Wrangler | 1,949 | -$2,749 | -$3,129 | $50,585 | 100% | View → |
| Forester | 1,691 | -$1,989 | -$912 | $35,940 | 87.5% | View → |
| Crosstrek | 1,516 | -$1,475 | -$778 | $34,079 | 84% | View → |
| Grand Cherokee | 1,484 | -$4,461 | -$4,355 | $46,493 | 100% | View → |
| RAM 1500 | 1,473 | -$7,753 | -$7,556 | $58,503 | 100% | View → |
| Tacoma | 1,142 | -$470 | -$672 | $45,849 | 81.1% | View → |
| RAV4 | 1,094 | +$201 | +$604 | $40,930 | 64.5% | View → |
| HR-V | 1,085 | — | — | $0 | — | View → |
| CR-V | 957 | — | — | $0 | — | View → |
| Outback | 932 | -$2,366 | -$1,341 | $40,326 | 88.7% | View → |
| Accord | 838 | — | — | $0 | — | View → |
| Camry | 815 | -$287 | -$145 | $37,794 | 70.3% | View → |
| Corolla | 753 | +$104 | +$142 | $26,894 | 66.5% | View → |
| F-150 | 747 | -$4,036 | -$3,978 | $61,950 | 100% | View → |
| Tucson | 742 | — | — | $0 | — | View → |
| Cherokee | 739 | -$2,483 | -$2,475 | $40,985 | 100% | View → |
| Elantra | 708 | — | — | $0 | — | View → |
| Tundra | 633 | -$974 | -$1,355 | $69,468 | 79.5% | View → |
| Santa Fe Hybrid | 628 | — | — | $0 | — | View → |
| Grand Highlander | 578 | +$60 | +$417 | $57,841 | 68% | View → |
| Pilot | 578 | — | — | $0 | — | View → |
| Compass | 549 | -$1,505 | -$1,943 | $35,975 | 100% | View → |
| Grand Wagoneer | 547 | $0 | -$158 | $79,545 | 100% | View → |
| Super Duty | 496 | -$2,051 | -$805 | $70,098 | 100% | View → |
| Santa Fe | 468 | — | — | $0 | — | View → |
| Corolla Cross | 446 | +$169 | +$230 | $34,226 | 63.2% | View → |
| Bronco | 436 | -$2,697 | -$2,458 | $52,585 | 100% | View → |
| Sportage | 418 | -$679 | -$776 | $35,002 | 100% | View → |
| Gladiator | 389 | -$4,515 | -$4,559 | $49,087 | 100% | View → |
| Passport | 389 | — | — | $0 | — | View → |
| Sienna | 381 | +$176 | +$531 | $53,924 | 67.7% | View → |
| Seltos | 368 | -$514 | -$650 | $28,996 | 100% | View → |
| Kona | 333 | — | — | $0 | — | View → |
| RAM 2500 | 332 | -$1,250 | -$2,112 | $68,183 | 100% | View → |
| 4Runner | 321 | +$38 | -$152 | $59,228 | 74.8% | View → |
| Ascent | 306 | -$2,943 | -$1,621 | $47,294 | 91.3% | View → |
| Durango | 295 | -$641 | -$487 | $49,780 | 100% | View → |
| Palisade | 294 | — | — | $0 | — | View → |
| Sonata | 289 | — | — | $0 | — | View → |
| Odyssey | 288 | — | — | $0 | — | View → |
| Civic Sedan | 286 | — | — | $0 | — | View → |
| Tucson Hybrid | 285 | — | — | $0 | — | View → |
| Civic Hatchback | 285 | — | — | $0 | — | View → |
| Impreza | 282 | -$1,425 | -$652 | $28,142 | 90.5% | View → |
| Palisade Hybrid | 271 | — | — | $0 | — | View → |
| Sorento | 268 | -$837 | -$923 | $39,810 | 100% | View → |
| RAM ProMaster | 256 | -$3,969 | -$3,788 | $51,010 | 100% | View → |
| Explorer | 248 | -$4,067 | -$4,124 | $49,550 | 100% | View → |
| Prologue | 229 | — | — | $0 | — | View → |
| Venue | 226 | — | — | $0 | — | View → |
| Sportage Hybrid | 224 | -$808 | -$839 | $37,400 | 100% | View → |
| Carnival | 194 | -$855 | -$1,088 | $41,106 | 100% | View → |
| Bronco Sport | 192 | -$1,836 | -$2,020 | $37,103 | 100% | View → |
| IONIQ 5 | 189 | — | — | $0 | — | View → |
| Telluride Hybrid | 184 | -$1,476 | -$1,613 | $57,287 | 100% | View → |
| Telluride | 179 | -$1,184 | -$1,373 | $53,236 | 100% | View → |
| Land Cruiser | 174 | +$13 | +$378 | $72,623 | 85.6% | View → |
| Nautilus | 164 | +$5,000 | +$5,000 | $71,640 | 0% | View → |
| Silverado 1500 | 155 | -$226 | -$123 | $60,614 | 99.4% | View → |
| GV80 | 152 | +$1,266 | +$1,538 | $76,520 | 2.6% | View → |
| Santa Cruz | 151 | — | — | $0 | — | View → |
| GV70 | 149 | +$1,331 | +$1,268 | $62,775 | 0.7% | View → |
| Tacoma Hybrid | 127 | -$1,349 | -$1,016 | $57,586 | 84.3% | View → |
| K4 | 123 | -$436 | -$555 | $24,551 | 100% | View → |
| Sierra 1500 | 120 | -$1,372 | -$1,923 | $75,945 | 95.8% | View → |
| WRX | 120 | -$1,289 | -$482 | $37,442 | 77.5% | View → |
| Sequoia | 113 | -$472 | -$248 | $86,455 | 77% | View → |
| 4Runner Hybrid | 110 | -$89 | -$205 | $66,207 | 76.4% | View → |
| Highlander | 109 | +$226 | +$226 | $54,413 | 55% | View → |
| Ranger | 104 | -$2,226 | -$2,232 | $43,460 | 100% | View → |
| Navigator | 101 | +$1,515 | +$1,801 | $114,860 | 49.5% | View → |
| K5 | 100 | -$592 | -$717 | $32,045 | 100% | View → |
| Expedition | 100 | -$75 | -$164 | $81,705 | 100% | View → |
| TX | 99 | +$452 | -$204 | $67,892 | 25.3% | View → |
| Silverado 2500 HD | 91 | -$227 | -$195 | $67,985 | 97.8% | View → |
| Pacifica | 88 | -$5,438 | -$5,490 | $44,698 | 100% | View → |
| Integra | 86 | — | — | $0 | — | View → |
| Maverick | 85 | -$776 | -$667 | $35,900 | 100% | View → |
| Aviator | 82 | +$5,000 | +$5,000 | $73,285 | 0% | View → |
| Mustang Mach-E | 82 | -$5,890 | -$5,169 | $49,090 | 100% | View → |
| ADX | 82 | — | — | $0 | — | View → |
| Prius | 80 | +$20 | -$3 | $35,203 | 82.5% | View → |
| Sierra 2500 HD | 79 | -$2,433 | -$2,645 | $83,790 | 97.5% | View → |
| RX | 78 | +$470 | -$83 | $63,985 | 19.2% | View → |
| Mustang | 77 | -$2,656 | -$2,584 | $45,205 | 100% | View → |
| Charger | 76 | -$5,107 | -$5,416 | $55,953 | 100% | View → |
| RDX | 74 | — | — | $0 | — | View → |
| Sorento Hybrid | 71 | -$1,055 | -$1,086 | $47,715 | 100% | View → |
| RAM 3500 | 66 | -$1,742 | -$2,375 | $82,118 | 100% | View → |
| IS | 64 | +$511 | -$108 | $55,768 | 15.6% | View → |
| Elantra N | 62 | — | — | $0 | — | View → |
| Yukon | 59 | -$53 | -$786 | $94,440 | 91.5% | View → |
| IONIQ 9 | 58 | — | — | $0 | — | View → |
| Canyon | 58 | -$588 | -$895 | $50,984 | 100% | View → |
| Niro | 53 | -$524 | -$663 | $29,314 | 100% | View → |
| Yukon XL | 53 | +$211 | -$1,147 | $95,233 | 86.8% | View → |
| Highlander Hybrid | 51 | +$245 | +$357 | $57,658 | 72.5% | View → |
| Terrain | 50 | +$31 | -$685 | $38,835 | 90% | View → |
| Acadia | 48 | -$329 | -$1,533 | $64,705 | 93.8% | View → |
| Tucson PHEV | 48 | — | — | $0 | — | View → |
| Envision | 47 | -$1,358 | -$289 | $46,600 | 100% | View → |
| Envista | 47 | -$121 | -$220 | $30,670 | 100% | View → |
| Sierra 3500 HD | 46 | -$1,529 | -$2,122 | $89,122 | 97.8% | View → |
| Carnival Hybrid | 45 | -$1,006 | -$1,175 | $45,538 | 100% | View → |
| XT5 | 42 | +$17 | -$70 | $58,744 | 95.2% | View → |
| Silverado 3500 HD | 40 | -$91 | +$40 | $67,393 | 100% | View → |
| RAM 3500 Chassis Cab | 39 | -$2,436 | -$2,393 | $67,305 | 100% | View → |
| G80 | 39 | +$949 | +$937 | $72,665 | 2.6% | View → |
| Escalade | 37 | +$1,933 | +$154 | $130,685 | 94.6% | View → |
| Optiq | 36 | +$168 | +$109 | $58,472 | 94.4% | View → |
| G70 | 35 | +$853 | +$903 | $52,990 | 8.6% | View → |
| GR Corolla | 34 | +$50 | +$208 | $48,069 | 73.5% | View → |
| NX | 31 | +$462 | -$73 | $53,258 | 25.8% | View → |
| Encore GX | 31 | $0 | -$146 | $32,380 | 100% | View → |
| Enclave | 30 | -$192 | -$332 | $60,655 | 100% | View → |
| CT5 | 29 | +$573 | +$132 | $57,670 | 86.2% | View → |
| Niro EV | 29 | -$927 | -$1,062 | $41,853 | 100% | View → |
| Trailseeker | 29 | -$302 | -$282 | $45,881 | 50% | View → |
| GV80 Coupe | 29 | +$1,101 | +$1,170 | $90,430 | 0% | View → |
| GR86 | 29 | +$1 | +$173 | $38,294 | 72.4% | View → |
| EV6 | 28 | -$1,021 | -$1,194 | $46,500 | 100% | View → |
| Voyager | 26 | -$2,750 | -$2,665 | $40,365 | 100% | View → |
| LYRIQ | 25 | +$60 | -$51 | $70,690 | 96% | View → |
| TX 500h Hybrid | 24 | +$467 | -$166 | $76,743 | 16.7% | View → |
| EV9 | 23 | -$1,719 | -$1,829 | $71,748 | 100% | View → |
| Sportage Plug-in Hybrid | 22 | -$706 | -$897 | $42,499 | 100% | View → |
| Escalade ESV | 22 | $0 | +$66 | $112,205 | 100% | View → |
| RAM 5500 Chassis Cab | 20 | -$2,500 | -$2,363 | $77,605 | 100% | View → |
| Civic Type R | 20 | — | — | $0 | — | View → |
| Escalade IQ | 19 | $0 | -$206 | $136,330 | 100% | View → |
| LX | 17 | +$502 | +$90 | $119,657 | 11.8% | View → |
| Civic Si | 16 | — | — | $0 | — | View → |
| Uncharted | 14 | -$214 | -$397 | $42,415 | 36.4% | View → |
| LX 700h Hybrid | 14 | +$558 | -$114 | $124,113 | 7.1% | View → |
| Sierra EV | 13 | -$1,192 | -$3,060 | $73,195 | 100% | View → |
| Vistiq | 13 | -$96 | +$33 | $80,515 | 84.6% | View → |
| Hummer EV SUV | 13 | $0 | -$3,910 | $109,285 | 100% | View → |
| RX Hybrid | 12 | +$552 | +$222 | $66,376 | 8.3% | View → |
| CT4 | 12 | +$2,890 | +$859 | $49,240 | 66.7% | View → |
| CT5-V | 12 | $0 | +$681 | $68,592 | 100% | View → |
| ES | 11 | +$540 | +$106 | $54,972 | 9.1% | View → |
| Corvette Stingray | 11 | -$545 | +$433 | $93,670 | 100% | View → |
| Solterra | 10 | -$348 | -$480 | $41,115 | 66.7% | View → |
| Corvette Z06 | 10 | -$725 | -$59 | $151,065 | 100% | View → |
| Hummer EV Pickup | 9 | $0 | -$4,613 | $105,110 | 100% | View → |
| Sorento Plug-in Hybrid | 9 | -$582 | -$785 | $51,625 | 100% | View → |
| RZ Electric | 9 | -$2,604 | -$244 | $52,729 | 77.8% | View → |
| Ridgeline | 8 | — | — | $0 | — | View → |
| Charger Daytona | 8 | $0 | $0 | $65,975 | 100% | View → |
| BRZ | 8 | -$328 | -$429 | $39,601 | 50% | View → |
| Grand Highlander Hybrid | 8 | +$224 | +$387 | $56,891 | 62.5% | View → |
| NX 450h+ Plug-in | 6 | +$479 | +$26 | $63,196 | 16.7% | View → |
| IONIQ 5 N | 5 | — | — | $0 | — | View → |
| Wagoneer S | 5 | -$9,750 | -$13,136 | $64,940 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Massachusetts and refreshed every 24 hours.
We only include models with at least five active listings in Massachusetts so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate