Across 14 listed Toyota GR Supras nationwide, the average markup is +$885 vs MSRP and 71% are listed at or below sticker, with a median advertised price of $74,858. Updated daily.
The GR Supra is Toyota's halo sports car — co-developed with BMW, who builds the Z4 on the same platform. Two engines: a BMW-sourced 2.0L turbo (255 horsepower, four-cylinder) and a BMW-sourced 3.0L turbo inline-six (382 horsepower). The 3.0 with the six-speed manual transmission, added in 2023, is the configuration most enthusiasts target.
Two trims: 2.0 and 3.0 (with 3.0 Premium and A91 special editions sitting above). Production of the current generation is wrapping up, with no confirmed direct successor in the Toyota lineup. The platform may continue with BMW; the Supra nameplate may go on hiatus.
Below-MSRP Supra deals are common in 2026 as the current generation winds down. The manual 3.0 holds firmest; the 2.0 is the most discounted variant. For buyers who specifically want this generation, now through end-of-year is the right time to pay attention.
By Marcus Bell, Editor · Updated May 12, 2026
3
Available of 14
+$885
Avg Markup
71.4%
At/Below MSRP
$74,858
Median Price
Only about 21% are actually available. 79% of the 14 listed Toyota GR Supras are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $64,965 — $81,759
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Toyota GR Supra sticker has held steady — a median MSRP of $64,811 in Mar ’26 versus $64,838 in Jun ’26.
Median factory MSRP of GR Supras grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 0117556923372 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 9 weeks, what buyers paid for the Toyota GR Supra versus MSRP has risen — discounts are shrinking — from −$49 the week of Jun 8 to +$2,803 the week of Aug 10 (about $2,803 over MSRP now).
Average selling price vs MSRP for GR Supras by the week they sold (left the lot), Jun 8–Aug 10. Based on 625 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GR Supra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
14 vehicles with a known MSRP
Under MSRP
7%
1
At MSRP
64%
9
$0–$1K over
7%
1
$1K–$3K over
0%
0
$3K+ over
21%
3
How fast GR Supras sell
Based on 656 GR Supra listings that left dealer lots in the last 90 days.
67
Median days to sell
+$832
Avg sold vs MSRP
57%
Sold at/below MSRP
Recent GR Supra sales closed around $832 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.