Across 8 listed Toyota GR Supras nationwide, the average markup is +$7,920 vs MSRP and 50% are listed at or below sticker, with a median advertised price of $73,984. Updated daily.
The GR Supra is Toyota's halo sports car — co-developed with BMW, who builds the Z4 on the same platform. Two engines: a BMW-sourced 2.0L turbo (255 horsepower, four-cylinder) and a BMW-sourced 3.0L turbo inline-six (382 horsepower). The 3.0 with the six-speed manual transmission, added in 2023, is the configuration most enthusiasts target.
Two trims: 2.0 and 3.0 (with 3.0 Premium and A91 special editions sitting above). Production of the current generation is wrapping up, with no confirmed direct successor in the Toyota lineup. The platform may continue with BMW; the Supra nameplate may go on hiatus.
Below-MSRP Supra deals are common in 2026 as the current generation winds down. The manual 3.0 holds firmest; the 2.0 is the most discounted variant. For buyers who specifically want this generation, now through end-of-year is the right time to pay attention.
By Marcus Bell, Editor · Updated May 12, 2026
4
Available of 8
+$7,920
Avg Markup
50.0%
At/Below MSRP
$73,984
Median Price
Price range: $64,979 to $113,930.
MSRP Trend
Median sticker by month listed
Over the last 3 months, the typical Toyota GR Supra sticker has held steady — a median MSRP of $64,930 in Apr ’26 versus $64,838 in Jun ’26.
Median factory MSRP of GR Supras grouped by the month each was first listed (active + sold), Apr ’26–Jun ’26. Based on 056823172 listings. Reflects sticker price, not the dealer's selling price.
Markup Distribution
How the current GR Supra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
8 vehicles with a known MSRP
Under MSRP
25%
2
At MSRP
25%
2
$0–$1K over
0%
0
$1K–$3K over
13%
1
$3K+ over
38%
3
How fast GR Supras sell
Based on 144 GR Supra listings that left dealer lots in the last 90 days.
95
Median days to sell
+$1,359
Avg sold vs MSRP
51%
Sold at/below MSRP
Cars currently listed average $7,920 over MSRP, but recent GR Supra sales closed around $1,359 over MSRP — buyers are transacting about $6,561 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.