Across 126 listed Toyota GR Supras nationwide, the average markup is +$1,092 vs MSRP and 51% are listed at or below sticker, with a median advertised price of $66,613. Updated daily.
The GR Supra is Toyota's halo sports car — co-developed with BMW, who builds the Z4 on the same platform. Two engines: a BMW-sourced 2.0L turbo (255 horsepower, four-cylinder) and a BMW-sourced 3.0L turbo inline-six (382 horsepower). The 3.0 with the six-speed manual transmission, added in 2023, is the configuration most enthusiasts target.
Two trims: 2.0 and 3.0 (with 3.0 Premium and A91 special editions sitting above). Production of the current generation is wrapping up, with no confirmed direct successor in the Toyota lineup. The platform may continue with BMW; the Supra nameplate may go on hiatus.
Below-MSRP Supra deals are common in 2026 as the current generation winds down. The manual 3.0 holds firmest; the 2.0 is the most discounted variant. For buyers who specifically want this generation, now through end-of-year is the right time to pay attention.
By Marcus Bell, Editor · Updated May 12, 2026
55
Available of 126
+$1,092
Avg Markup
50.8%
At/Below MSRP
$66,613
Median Price
Only about 44% are actually available. 56% of the 126 listed Toyota GR Supras are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $59,990 — $88,930
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Toyota GR Supra sticker has held steady — a median MSRP of $64,811 in Mar ’26 versus $64,834 in Jun ’26.
Median factory MSRP of GR Supras grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 0118560126084 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota GR Supra versus MSRP has held steady — from +$361 the week of Apr 20 to +$499 the week of Jul 13 (about $499 over MSRP now).
Average selling price vs MSRP for GR Supras by the week they sold (left the lot), Apr 20–Jul 13. Based on 1,185 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GR Supra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
126 vehicles with a known MSRP
Under MSRP
15%
19
At MSRP
36%
45
$0–$1K over
24%
30
$1K–$3K over
9%
11
$3K+ over
17%
21
How fast GR Supras sell
Based on 1,081 GR Supra listings that left dealer lots in the last 90 days.
58
Median days to sell
+$647
Avg sold vs MSRP
64%
Sold at/below MSRP
Cars currently listed average $1,092 over MSRP, but recent GR Supra sales closed around $647 over MSRP — buyers are transacting about $445 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.