Every new vehicle listed at a US dealer carries a manufacturer’s MSRP — the “sticker” — and a dealer’s actual advertised price. The gap between them is the markup (or, increasingly, the discount). VINdow Sticker computes it for every listing with a published price and re-runs the numbers daily; this page is the national roll-up.
The market average right now sits at $1,808 below MSRP, but the average hides a wide spread: the models below are where dealers are charging the most over sticker, and where they’re discounting hardest. These are advertised prices — a negotiated deal often beats them.