Across 6,119 listed Toyota Sequoias nationwide, the average markup is -$815 vs MSRP and 63% are listed at or below sticker, with a median advertised price of $86,503. Updated daily.
The current-generation Sequoia represents a generational change for Toyota's full-size SUV. Built on the TNGA-F platform — shared with the Tundra, Land Cruiser, and Lexus LX — and powered exclusively by the i-FORCE MAX hybrid V6 making 437 horsepower, this Sequoia is closer in spec to a Tundra than to its predecessor.
The trim ladder is straightforward. SR5 is the value play, starting around $67K; Limited adds the comfort and tech upgrades most buyers actually want; Platinum and Capstone climb past $80K with premium materials. TRD Pro is the off-road halo, with the most aggressive suspension and the highest demand.
Pricing has eased over the past year but Sequoia remains a vehicle where dealer markup is normal. Capstone, with leather everywhere and a $20K premium over Limited, is the trim where dealer pricing is most defensible — low supply, premium buyer. The middle of the lineup (Limited, Platinum) is where most buyers should negotiate hardest; supply has improved and dealers will move on price.
A useful regional pattern from this site's data: California carries the largest Sequoia inventory, but the best below-MSRP deals tend to show up in Florida and the Carolinas where regional allocations have stayed strong.
By Marcus Bell, Editor · Updated May 12, 2026
5,121
Available of 6,119
-$815
Avg Markup
63.2%
At/Below MSRP
$86,503
Median Price
Only about 84% are actually available. 16% of the 6,119 listed Toyota Sequoias are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $68,463 to $102,617.
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota Sequoia sticker has held steady — a median MSRP of $86,125 in Apr ’26 versus $87,327 in Sep ’26 (+1.4%).
Median factory MSRP of Sequoias grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 0434145033908418558145719 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Sequoia versus MSRP has held steady — from −$354 the week of Jul 20 to −$401 the week of Oct 12 (about $401 below MSRP now).
Average selling price vs MSRP for Sequoias by the week they sold (left the lot), Jul 20–Oct 12. Based on 12,996 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sequoia inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
6,119 vehicles with a known MSRP
Under MSRP
31%
1,894
At MSRP
32%
1,971
$0–$1K over
27%
1,624
$1K–$3K over
8%
506
$3K+ over
2%
124
Markup by Listing Age
Sequoia markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
60% ≤ MSRP
-$254
1,791
16–30 days
60% ≤ MSRP
-$530
2,064
31–45 days
69% ≤ MSRP
-$1,283
738
46–60 days
65% ≤ MSRP
-$1,236
578
61–90 days
74% ≤ MSRP
-$2,002
655
90+ days
61% ≤ MSRP
-$1,582
293
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sequoias sell
Based on 14,121 Sequoia listings that left dealer lots in the last 90 days.
34
Median days to sell
-$330
Avg sold vs MSRP
66%
Sold at/below MSRP
Cars currently listed average $815 below MSRP, but recent Sequoia sales closed around $330 below MSRP — buyers are transacting about $485 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.