Across 5,436 listed Toyota Sequoias nationwide, the average markup is -$248 vs MSRP and 63% are listed at or below sticker, with a median advertised price of $86,704. Updated daily.
The current-generation Sequoia represents a generational change for Toyota's full-size SUV. Built on the TNGA-F platform — shared with the Tundra, Land Cruiser, and Lexus LX — and powered exclusively by the i-FORCE MAX hybrid V6 making 437 horsepower, this Sequoia is closer in spec to a Tundra than to its predecessor.
The trim ladder is straightforward. SR5 is the value play, starting around $67K; Limited adds the comfort and tech upgrades most buyers actually want; Platinum and Capstone climb past $80K with premium materials. TRD Pro is the off-road halo, with the most aggressive suspension and the highest demand.
Pricing has eased over the past year but Sequoia remains a vehicle where dealer markup is normal. Capstone, with leather everywhere and a $20K premium over Limited, is the trim where dealer pricing is most defensible — low supply, premium buyer. The middle of the lineup (Limited, Platinum) is where most buyers should negotiate hardest; supply has improved and dealers will move on price.
A useful regional pattern from this site's data: California carries the largest Sequoia inventory, but the best below-MSRP deals tend to show up in Florida and the Carolinas where regional allocations have stayed strong.
By Marcus Bell, Editor · Updated May 12, 2026
4,313
Available of 5,436
-$248
Avg Markup
63.4%
At/Below MSRP
$86,704
Median Price
Only about 79% are actually available. 21% of the 5,436 listed Toyota Sequoias are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $67,816 — $102,617
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Toyota Sequoia sticker has held steady — a median MSRP of $86,034 in Mar ’26 versus $86,913 in Jun ’26 (+1.0%).
Median factory MSRP of Sequoias grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 07707441146304393 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Sequoia versus MSRP has fallen — buyers are gaining leverage — from −$445 the week of Apr 20 to −$764 the week of Jul 13 (about $764 below MSRP now).
Average selling price vs MSRP for Sequoias by the week they sold (left the lot), Apr 20–Jul 13. Based on 12,158 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sequoia inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
5,436 vehicles with a known MSRP
Under MSRP
22%
1,183
At MSRP
42%
2,266
$0–$1K over
26%
1,405
$1K–$3K over
8%
416
$3K+ over
3%
166
Markup by Listing Age
Older Sequoia inventory skews further below MSRP — listings in the 90+ days range are 71% at-or-below sticker vs 62% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
62% ≤ MSRP
-$2
1,305
16–30 days
61% ≤ MSRP
-$96
2,021
31–45 days
65% ≤ MSRP
-$308
799
46–60 days
61% ≤ MSRP
-$254
622
61–90 days
76% ≤ MSRP
-$1,251
352
90+ days
71% ≤ MSRP
-$913
337
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sequoias sell
Based on 11,479 Sequoia listings that left dealer lots in the last 90 days.
30
Median days to sell
-$273
Avg sold vs MSRP
75%
Sold at/below MSRP
Recent Sequoia sales closed around $273 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.