Across 1,088 listed Toyota GR86s nationwide, the average markup is +$173 vs MSRP and 60% are listed at or below sticker, with a median advertised price of $37,737. Updated daily.
The GR86 is Toyota's lightweight rear-drive sport coupe — co-developed with Subaru, who builds it as the BRZ. A 2.4L flat-four makes 228 horsepower; six-speed manual or six-speed automatic, no AWD option. The mission is purity over horsepower.
Two trims: Base and Premium. Premium adds the larger wheels, the heated seats, and the better audio; the Base is the lighter and more focused pick for track use. The TRD Special Edition adds Brembo brakes and SACHS dampers — a small-volume halo trim worth watching for.
Pricing has eased compared to the post-2022-launch period. Below-MSRP GR86 deals are increasingly available in most markets, particularly in Texas and California where Toyota's sports-car allocations run deeper. Manual transmissions outsell automatics in this segment by a wide margin; expect manual versions to sell faster.
By Marcus Bell, Editor · Updated May 12, 2026
882
Available of 1,088
+$173
Avg Markup
59.9%
At/Below MSRP
$37,737
Median Price
Only about 81% are actually available. 19% of the 1,088 listed Toyota GR86s are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $31,822 — $48,962
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Toyota GR86 sticker has held steady — a median MSRP of $37,282 in Mar ’26 versus $37,532 in Jun ’26.
Median factory MSRP of GR86s grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 0169913321129675 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota GR86 versus MSRP has risen — discounts are shrinking — from +$28 the week of Apr 20 to +$212 the week of Jul 13 (about $212 over MSRP now).
Average selling price vs MSRP for GR86s by the week they sold (left the lot), Apr 20–Jul 13. Based on 2,898 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GR86 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
1,088 vehicles with a known MSRP
Under MSRP
16%
174
At MSRP
44%
478
$0–$1K over
31%
340
$1K–$3K over
8%
82
$3K+ over
1%
14
Markup by Listing Age
Older GR86 inventory skews further below MSRP — listings in the 90+ days range are 84% at-or-below sticker vs 57% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
57% ≤ MSRP
+$230
379
16–30 days
58% ≤ MSRP
+$292
240
31–45 days
55% ≤ MSRP
+$262
157
46–60 days
61% ≤ MSRP
+$150
94
61–90 days
64% ≤ MSRP
-$6
145
90+ days
84% ≤ MSRP
-$316
73
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast GR86s sell
Based on 2,741 GR86 listings that left dealer lots in the last 90 days.
34
Median days to sell
+$159
Avg sold vs MSRP
70%
Sold at/below MSRP
Recent GR86 sales closed around $159 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.