Across 1,541 listed Toyota GR86s nationwide, the average markup is +$179 vs MSRP and 50% are listed at or below sticker, with a median advertised price of $38,433. Updated daily.
The GR86 is Toyota's lightweight rear-drive sport coupe — co-developed with Subaru, who builds it as the BRZ. A 2.4L flat-four makes 228 horsepower; six-speed manual or six-speed automatic, no AWD option. The mission is purity over horsepower.
Two trims: Base and Premium. Premium adds the larger wheels, the heated seats, and the better audio; the Base is the lighter and more focused pick for track use. The TRD Special Edition adds Brembo brakes and SACHS dampers — a small-volume halo trim worth watching for.
Pricing has eased compared to the post-2022-launch period. Below-MSRP GR86 deals are increasingly available in most markets, particularly in Texas and California where Toyota's sports-car allocations run deeper. Manual transmissions outsell automatics in this segment by a wide margin; expect manual versions to sell faster.
By Marcus Bell, Editor · Updated May 12, 2026
1,106
Available of 1,541
+$179
Avg Markup
50.3%
At/Below MSRP
$38,433
Median Price
Only about 72% are actually available. 28% of the 1,541 listed Toyota GR86s are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $31,825 to $48,755.
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota GR86 sticker has edged up — a median MSRP of $37,442 in Apr ’26 versus $38,304 in Sep ’26 (+2.3%).
Median factory MSRP of GR86s grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 013001036622866740883 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 12 weeks, what buyers paid for the Toyota GR86 versus MSRP has held steady — from +$264 the week of Jul 20 to +$275 the week of Oct 5 (about $275 over MSRP now).
Average selling price vs MSRP for GR86s by the week they sold (left the lot), Jul 20–Oct 5. Based on 2,073 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GR86 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
1,541 vehicles with a known MSRP
Under MSRP
14%
215
At MSRP
36%
560
$0–$1K over
42%
654
$1K–$3K over
6%
99
$3K+ over
<1%
13
Markup by Listing Age
Older GR86 inventory skews further below MSRP — listings in the 90+ days range are 76% at-or-below sticker vs 44% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
44% ≤ MSRP
+$273
553
16–30 days
45% ≤ MSRP
+$258
395
31–45 days
49% ≤ MSRP
+$189
176
46–60 days
57% ≤ MSRP
+$85
141
61–90 days
64% ≤ MSRP
+$28
182
90+ days
76% ≤ MSRP
-$300
94
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast GR86s sell
Based on 2,207 GR86 listings that left dealer lots in the last 90 days.
24
Median days to sell
+$194
Avg sold vs MSRP
58%
Sold at/below MSRP
Recent GR86 sales closed around $194 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.