Across 1,075 listed Toyota GR86s nationwide, the average markup is +$157 vs MSRP and 64% are listed at or below sticker, with a median advertised price of $38,245. Updated daily.
The GR86 is Toyota's lightweight rear-drive sport coupe — co-developed with Subaru, who builds it as the BRZ. A 2.4L flat-four makes 228 horsepower; six-speed manual or six-speed automatic, no AWD option. The mission is purity over horsepower.
Two trims: Base and Premium. Premium adds the larger wheels, the heated seats, and the better audio; the Base is the lighter and more focused pick for track use. The TRD Special Edition adds Brembo brakes and SACHS dampers — a small-volume halo trim worth watching for.
Pricing has eased compared to the post-2022-launch period. Below-MSRP GR86 deals are increasingly available in most markets, particularly in Texas and California where Toyota's sports-car allocations run deeper. Manual transmissions outsell automatics in this segment by a wide margin; expect manual versions to sell faster.
By Marcus Bell, Editor · Updated May 12, 2026
776
Available of 1,075
+$157
Avg Markup
63.6%
At/Below MSRP
$38,245
Median Price
Only about 72% are actually available. 28% of the 1,075 listed Toyota GR86s are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $31,924 — $49,995
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota GR86 sticker has edged up — a median MSRP of $37,282 in Mar ’26 versus $38,115 in Aug ’26 (+2.2%).
Median factory MSRP of GR86s grouped by the month each was first listed (active + sold), Mar ’26–Aug ’26. Based on 0169213031045646927806 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota GR86 versus MSRP has held steady — from +$239 the week of Jun 1 to +$169 the week of Aug 24 (about $169 over MSRP now).
Average selling price vs MSRP for GR86s by the week they sold (left the lot), Jun 1–Aug 24. Based on 2,515 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GR86 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
1,075 vehicles with a known MSRP
Under MSRP
12%
131
At MSRP
51%
553
$0–$1K over
30%
325
$1K–$3K over
5%
55
$3K+ over
1%
11
Markup by Listing Age
Older GR86 inventory skews further below MSRP — listings in the 90+ days range are 73% at-or-below sticker vs 64% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
64% ≤ MSRP
+$152
414
16–30 days
66% ≤ MSRP
+$204
214
31–45 days
55% ≤ MSRP
+$282
184
46–60 days
59% ≤ MSRP
+$174
114
61–90 days
71% ≤ MSRP
-$4
98
90+ days
73% ≤ MSRP
-$179
51
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast GR86s sell
Based on 2,477 GR86 listings that left dealer lots in the last 90 days.
37
Median days to sell
+$183
Avg sold vs MSRP
61%
Sold at/below MSRP
Recent GR86 sales closed around $183 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.