Arizona Dealer Markups & New Car Prices
Live markup data from 196 Arizona dealers across 44,372 active listings. Updated daily.
Active listings
44,372
Avg markup in state
-$1,518
National avg markup
-$1,790
% priced below MSRP
86.4%
The short version
Arizona dealers are charging an average markup of -$1,518 over sticker, which is slightly higher than the national average of -$1,790 (a 15% premium). Of 44,372 current listings, 86.4% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Arizona
| Model | Listings | Avg markup (AZ) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,794 | -$7,237 | -$7,556 | $58,477 | 100% | View → |
| Tacoma | 1,724 | -$856 | -$672 | $44,358 | 76.1% | View → |
| Camry | 1,592 | +$84 | -$145 | $36,296 | 60.2% | View → |
| Tundra | 1,252 | -$1,833 | -$1,355 | $65,325 | 77.6% | View → |
| F-150 | 1,175 | -$4,098 | -$3,978 | $59,955 | 100% | View → |
| Super Duty | 1,142 | -$684 | -$805 | $88,008 | 100% | View → |
| Wrangler | 1,090 | -$2,700 | -$3,129 | $52,523 | 100% | View → |
| RAM 2500 | 914 | -$1,646 | -$2,112 | $76,310 | 100% | View → |
| RAV4 | 901 | +$903 | +$604 | $40,199 | 44.7% | View → |
| Santa Fe Hybrid | 887 | — | — | $0 | — | View → |
| Grand Cherokee | 846 | -$4,195 | -$4,355 | $46,410 | 100% | View → |
| Gladiator | 823 | -$4,856 | -$4,559 | $52,992 | 100% | View → |
| Elantra | 812 | — | — | $0 | — | View → |
| Corolla | 772 | +$426 | +$142 | $26,666 | 47.8% | View → |
| Bronco | 760 | -$2,171 | -$2,458 | $54,265 | 100% | View → |
| Palisade | 707 | — | — | $0 | — | View → |
| Sorento | 701 | -$871 | -$923 | $38,106 | 100% | View → |
| Maverick | 695 | -$515 | -$667 | $33,375 | 100% | View → |
| Bronco Sport | 676 | -$1,855 | -$2,020 | $36,403 | 100% | View → |
| Silverado 1500 | 648 | -$70 | -$123 | $61,850 | 99.7% | View → |
| Outback | 639 | -$1,389 | -$1,341 | $45,000 | 96.2% | View → |
| K4 | 616 | -$544 | -$555 | $24,653 | 100% | View → |
| Explorer | 594 | -$4,000 | -$4,124 | $51,490 | 100% | View → |
| CR-V | 580 | — | — | $0 | — | View → |
| Accord | 537 | — | — | $0 | — | View → |
| RAM 3500 | 537 | -$1,989 | -$2,375 | $82,025 | 100% | View → |
| Sportage | 534 | -$784 | -$776 | $33,527 | 100% | View → |
| Crosstrek | 520 | -$1,028 | -$778 | $36,035 | 94% | View → |
| Santa Fe | 507 | — | — | $0 | — | View → |
| Palisade Hybrid | 502 | — | — | $0 | — | View → |
| Sportage Hybrid | 501 | -$791 | -$839 | $35,998 | 100% | View → |
| K5 | 498 | -$700 | -$717 | $31,743 | 100% | View → |
| Seltos | 465 | -$618 | -$650 | $28,661 | 100% | View → |
| 4Runner | 465 | -$349 | -$152 | $57,730 | 65.8% | View → |
| Grand Highlander | 463 | +$605 | +$417 | $57,948 | 43.6% | View → |
| Tucson | 459 | — | — | $0 | — | View → |
| HR-V | 439 | — | — | $0 | — | View → |
| Tucson Hybrid | 436 | — | — | $0 | — | View → |
| Venue | 417 | — | — | $0 | — | View → |
| Grand Wagoneer | 408 | $0 | -$158 | $78,785 | 100% | View → |
| Kona | 380 | — | — | $0 | — | View → |
| Sierra 1500 | 378 | -$3,300 | -$1,923 | $65,660 | 95% | View → |
| Corolla Cross | 376 | +$372 | +$230 | $34,491 | 51.1% | View → |
| Telluride Hybrid | 360 | -$1,610 | -$1,613 | $56,767 | 100% | View → |
| Sonata | 331 | — | — | $0 | — | View → |
| Carnival | 327 | -$1,036 | -$1,088 | $43,243 | 100% | View → |
| Carnival Hybrid | 323 | -$1,107 | -$1,175 | $45,549 | 100% | View → |
| Civic Sedan | 321 | — | — | $0 | — | View → |
| Silverado 2500 HD | 317 | -$66 | -$195 | $73,085 | 97.5% | View → |
| Sierra 2500 HD | 310 | -$3,032 | -$2,645 | $85,215 | 97.4% | View → |
| Sorento Hybrid | 304 | -$1,107 | -$1,086 | $47,232 | 100% | View → |
| Forester | 303 | -$1,023 | -$912 | $37,531 | 95% | View → |
| Ridgeline | 296 | — | — | $0 | — | View → |
| Charger | 293 | -$6,893 | -$5,416 | $52,785 | 100% | View → |
| Compass | 290 | -$2,184 | -$1,943 | $32,185 | 100% | View → |
| GV70 | 285 | +$1,386 | +$1,268 | $59,565 | 0% | View → |
| Sienna | 250 | +$937 | +$531 | $54,072 | 41.2% | View → |
| Durango | 246 | -$358 | -$487 | $50,385 | 100% | View → |
| Tacoma Hybrid | 243 | -$1,561 | -$1,016 | $56,077 | 79.8% | View → |
| Cherokee | 242 | -$2,479 | -$2,475 | $40,090 | 100% | View → |
| Land Cruiser | 240 | +$1,284 | +$378 | $73,330 | 35.4% | View → |
| Telluride | 239 | -$1,362 | -$1,373 | $53,572 | 100% | View → |
| Expedition | 228 | -$46 | -$164 | $85,490 | 100% | View → |
| Pilot | 225 | — | — | $0 | — | View → |
| Mustang | 223 | -$2,487 | -$2,584 | $39,495 | 100% | View → |
| Civic Hatchback | 222 | — | — | $0 | — | View → |
| Ranger | 212 | -$2,047 | -$2,232 | $40,413 | 100% | View → |
| Odyssey | 207 | — | — | $0 | — | View → |
| Sequoia | 200 | +$281 | -$248 | $85,981 | 43% | View → |
| Niro | 192 | -$657 | -$663 | $31,484 | 100% | View → |
| Navigator | 187 | +$1,380 | +$1,801 | $115,140 | 54% | View → |
| Enclave | 185 | $0 | -$332 | $55,214 | 100% | View → |
| Passport | 182 | — | — | $0 | — | View → |
| 4Runner Hybrid | 180 | -$307 | -$205 | $64,775 | 63.9% | View → |
| Mustang Mach-E | 171 | -$5,035 | -$5,169 | $46,020 | 100% | View → |
| IONIQ 5 | 170 | — | — | $0 | — | View → |
| GV80 | 165 | +$1,489 | +$1,538 | $84,805 | 0% | View → |
| MDX | 161 | — | — | $0 | — | View → |
| K4 Hatchback | 157 | -$694 | -$766 | $26,950 | 100% | View → |
| Envista | 156 | -$40 | -$220 | $30,279 | 100% | View → |
| Terrain | 139 | -$1,318 | -$685 | $40,085 | 97.1% | View → |
| RX | 138 | +$964 | -$83 | $62,440 | 58.7% | View → |
| Acadia | 135 | -$1,772 | -$1,533 | $57,205 | 94.1% | View → |
| Canyon | 131 | -$1,196 | -$895 | $47,770 | 98.5% | View → |
| Yukon XL | 131 | -$914 | -$1,147 | $92,301 | 94.7% | View → |
| WRX | 130 | -$702 | -$482 | $36,514 | 92.3% | View → |
| Encore GX | 118 | -$10 | -$146 | $32,725 | 100% | View → |
| Nautilus | 115 | +$5,000 | +$5,000 | $75,040 | 0% | View → |
| Aviator | 114 | +$5,000 | +$5,000 | $84,670 | 0% | View → |
| Yukon | 113 | -$176 | -$786 | $92,599 | 97.3% | View → |
| EV9 | 109 | -$1,791 | -$1,829 | $70,810 | 100% | View → |
| EV6 | 103 | -$1,105 | -$1,194 | $45,645 | 100% | View → |
| Ascent | 102 | -$1,360 | -$1,621 | $50,362 | 98% | View → |
| Envision | 101 | -$15 | -$289 | $47,639 | 100% | View → |
| Santa Cruz | 99 | — | — | $0 | — | View → |
| Pacifica | 93 | -$5,371 | -$5,490 | $45,950 | 100% | View → |
| Sierra 3500 HD | 85 | -$2,626 | -$2,122 | $88,679 | 100% | View → |
| ADX | 84 | — | — | $0 | — | View → |
| RAM ProMaster | 84 | -$3,524 | -$3,788 | $52,790 | 100% | View → |
| LYRIQ | 79 | +$170 | -$51 | $69,095 | 97.5% | View → |
| G70 | 75 | +$961 | +$903 | $55,515 | 0% | View → |
| TX | 74 | +$414 | -$204 | $67,219 | 60.8% | View → |
| Optiq | 72 | -$9 | +$109 | $56,220 | 100% | View → |
| Silverado 3500 HD | 68 | -$171 | +$40 | $77,998 | 95.3% | View → |
| Integra | 67 | — | — | $0 | — | View → |
| RDX | 66 | — | — | $0 | — | View → |
| NX | 64 | +$603 | -$73 | $50,830 | 73.4% | View → |
| RX Hybrid | 60 | +$755 | +$222 | $66,491 | 55% | View → |
| Prius | 58 | +$139 | -$3 | $35,723 | 65.5% | View → |
| IS | 57 | +$1,082 | -$108 | $52,492 | 66.7% | View → |
| Highlander | 57 | +$838 | +$226 | $55,821 | 35.1% | View → |
| Escalade | 53 | -$79 | +$154 | $130,385 | 100% | View → |
| CT5 | 49 | +$265 | +$132 | $56,620 | 98% | View → |
| XT5 | 48 | +$73 | -$70 | $55,825 | 97.9% | View → |
| Impreza | 47 | -$929 | -$652 | $29,944 | 91.5% | View → |
| Elantra N | 45 | — | — | $0 | — | View → |
| Prologue | 44 | — | — | $0 | — | View → |
| Civic Si | 44 | — | — | $0 | — | View → |
| RAM 5500 Chassis Cab | 42 | -$2,321 | -$2,363 | $79,950 | 100% | View → |
| GV80 Coupe | 37 | +$1,268 | +$1,170 | $90,520 | 0% | View → |
| RAM 3500 Chassis Cab | 37 | -$2,162 | -$2,393 | $70,680 | 100% | View → |
| Escape | 37 | -$5,081 | -$5,278 | $30,015 | 100% | View → |
| NX 450h+ Plug-in | 36 | +$1,356 | +$26 | $67,641 | 58.3% | View → |
| TX 500h Hybrid | 35 | -$258 | -$166 | $77,945 | 60% | View → |
| Vistiq | 34 | $0 | +$33 | $81,615 | 100% | View → |
| Sierra EV | 34 | -$2,975 | -$3,060 | $68,342 | 97.1% | View → |
| Highlander Hybrid | 33 | +$816 | +$357 | $58,238 | 48.5% | View → |
| GR Corolla | 33 | +$511 | +$208 | $49,193 | 45.5% | View → |
| GR86 | 31 | +$498 | +$173 | $35,818 | 51.6% | View → |
| NX Hybrid | 31 | +$539 | +$287 | $55,999 | 64.5% | View → |
| Niro EV | 31 | -$1,110 | -$1,062 | $41,039 | 100% | View → |
| CT4 | 30 | $0 | +$859 | $46,493 | 100% | View → |
| RZ Electric | 30 | -$2,186 | -$244 | $49,873 | 86.7% | View → |
| Tucson PHEV | 29 | — | — | $0 | — | View → |
| Escalade IQ | 29 | -$897 | -$206 | $136,720 | 100% | View → |
| Escalade ESV | 26 | +$595 | +$66 | $135,080 | 92.3% | View → |
| Corvette Stingray | 26 | +$934 | +$433 | $92,200 | 80% | View → |
| Trailseeker | 23 | -$1,325 | -$282 | $45,001 | 91.3% | View → |
| Voyager | 22 | -$2,625 | -$2,665 | $40,635 | 100% | View → |
| BRZ | 20 | -$997 | -$429 | $38,408 | 95% | View → |
| ES | 20 | +$658 | +$106 | $53,255 | 35% | View → |
| G80 | 20 | +$1,074 | +$937 | $72,658 | 0% | View → |
| Corvette Z06 | 20 | -$827 | -$59 | $155,675 | 100% | View → |
| GX | 20 | +$8,893 | +$1,145 | $88,007 | 65% | View → |
| CT5-V | 17 | $0 | +$681 | $111,315 | 100% | View → |
| Sportage Plug-in Hybrid | 17 | -$877 | -$897 | $42,101 | 100% | View → |
| Hummer EV Pickup | 16 | -$2,399 | -$4,613 | $99,895 | 93.8% | View → |
| G90 | 15 | +$954 | +$897 | $105,480 | 0% | View → |
| Hummer EV SUV | 15 | -$2,639 | -$3,910 | $99,720 | 100% | View → |
| RX 450h+ Plug-in | 15 | +$733 | +$58 | $77,195 | 66.7% | View → |
| F-150 Lightning | 14 | $0 | $0 | $72,488 | 100% | View → |
| Escalade IQL | 14 | $0 | -$108 | $134,405 | 100% | View → |
| Grand Highlander Hybrid | 14 | +$413 | +$387 | $57,707 | 50% | View → |
| LX | 12 | +$1,719 | +$90 | $120,494 | 50% | View → |
| IONIQ 9 | 10 | — | — | $0 | — | View → |
| RAM 4500 Chassis Cab | 10 | -$2,250 | -$2,301 | $76,585 | 100% | View → |
| Silverado EV | 8 | -$250 | -$283 | $66,922 | 100% | View → |
| LX 700h Hybrid | 8 | +$3,616 | -$114 | $122,490 | 75% | View → |
| Sorento Plug-in Hybrid | 7 | -$946 | -$785 | $50,123 | 100% | View → |
| Solterra | 6 | -$935 | -$480 | $40,173 | 100% | View → |
| CT4-V | 6 | -$104 | -$48 | $60,035 | 100% | View → |
| XT6 | 6 | $0 | -$226 | $52,185 | 100% | View → |
| RX 500h F SPORT | 5 | +$373 | +$210 | $77,988 | 60% | View → |
| Uncharted | 5 | $0 | -$397 | $42,215 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Arizona and refreshed every 24 hours.
We only include models with at least five active listings in Arizona so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate