Arizona Dealer Markups & New Car Prices
Live markup data from 196 Arizona dealers across 40,607 active listings. Updated daily.
Active listings
40,607
Avg markup in state
-$1,571
National avg markup
-$1,697
% priced below MSRP
83.5%
The short version
Arizona dealers are charging an average markup of -$1,571 over sticker, which is roughly in line with the national average of -$1,697 (a 7% premium). Of 40,607 current listings, 83.5% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Arizona
| Model | Listings | Avg markup (AZ) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,474 | -$6,806 | -$7,095 | $57,003 | 100% | View → |
| Tacoma | 1,430 | -$760 | -$530 | $44,191 | 74.6% | View → |
| Tundra | 1,390 | -$1,437 | -$1,178 | $64,900 | 76% | View → |
| Camry | 1,378 | +$387 | -$58 | $35,972 | 46.5% | View → |
| Super Duty | 1,200 | -$2,704 | -$2,505 | $84,128 | 100% | View → |
| F-150 | 1,175 | -$4,316 | -$4,286 | $60,010 | 100% | View → |
| RAV4 | 1,084 | +$571 | +$503 | $41,593 | 45.8% | View → |
| Wrangler | 822 | -$2,684 | -$2,796 | $51,578 | 100% | View → |
| Bronco | 804 | -$3,080 | -$2,885 | $53,825 | 100% | View → |
| Corolla | 799 | +$457 | +$100 | $26,626 | 50.3% | View → |
| CR-V | 774 | — | — | $0 | — | View → |
| Explorer | 714 | -$3,954 | -$3,252 | $53,925 | 100% | View → |
| Sorento | 698 | -$854 | -$912 | $38,158 | 100% | View → |
| RAM 2500 | 676 | -$3,816 | -$3,820 | $74,497 | 100% | View → |
| Bronco Sport | 640 | -$2,676 | -$2,503 | $35,635 | 100% | View → |
| Grand Cherokee | 632 | -$4,334 | -$4,590 | $45,900 | 100% | View → |
| Gladiator | 629 | -$5,562 | -$4,932 | $53,271 | 100% | View → |
| Silverado 1500 | 619 | -$52 | -$152 | $61,175 | 99.8% | View → |
| Elantra | 609 | -$1,404 | -$1,742 | $25,976 | 45.6% | View → |
| K4 | 606 | -$528 | -$567 | $24,653 | 100% | View → |
| Accord | 579 | — | — | $0 | — | View → |
| Santa Fe Hybrid | 572 | -$552 | -$895 | $49,777 | 100% | View → |
| Maverick | 549 | -$319 | -$374 | $34,440 | 100% | View → |
| Sportage | 541 | -$769 | -$769 | $33,213 | 100% | View → |
| Palisade | 540 | -$4,074 | -$1,402 | $49,299 | 100% | View → |
| Seltos | 507 | -$611 | -$651 | $29,795 | 100% | View → |
| Crosstrek | 474 | -$1,161 | -$714 | $35,592 | 92.6% | View → |
| Outback | 463 | -$1,815 | -$1,316 | $46,629 | 98.5% | View → |
| Corolla Cross | 452 | +$493 | +$176 | $34,791 | 41.4% | View → |
| K5 | 450 | -$671 | -$675 | $31,740 | 100% | View → |
| Sportage Hybrid | 448 | -$765 | -$828 | $34,886 | 100% | View → |
| Telluride Hybrid | 437 | -$1,547 | -$1,589 | $56,199 | 100% | View → |
| Venue | 397 | +$1,655 | +$1,335 | $25,284 | 0% | View → |
| Sierra 1500 | 386 | -$3,029 | -$2,300 | $67,854 | 96.6% | View → |
| RAM 3500 | 376 | -$4,735 | -$4,708 | $79,774 | 100% | View → |
| Tucson Hybrid | 362 | +$498 | -$152 | $36,570 | 16.7% | View → |
| Grand Wagoneer | 359 | $0 | -$2 | $78,650 | 100% | View → |
| Carnival | 345 | -$1,010 | -$1,091 | $43,162 | 100% | View → |
| Palisade Hybrid | 343 | -$1,142 | +$1,154 | $44,489 | 100% | View → |
| HR-V | 339 | — | — | $0 | — | View → |
| Forester | 338 | -$921 | -$736 | $37,380 | 89.9% | View → |
| Sierra 2500 HD | 329 | -$2,916 | -$2,977 | $86,370 | 98.2% | View → |
| Sonata | 329 | +$1,873 | +$189 | $30,936 | 0% | View → |
| Civic Sedan | 323 | — | — | $0 | — | View → |
| Tucson | 318 | +$1,290 | +$83 | $33,250 | 0% | View → |
| Ridgeline | 317 | — | — | $0 | — | View → |
| 4Runner | 313 | +$328 | -$64 | $54,167 | 48.9% | View → |
| Sorento Hybrid | 309 | -$1,105 | -$1,119 | $44,626 | 100% | View → |
| Ranger | 306 | -$1,967 | -$1,972 | $38,570 | 100% | View → |
| Silverado 2500 HD | 305 | -$35 | -$222 | $70,900 | 98.7% | View → |
| Carnival Hybrid | 299 | -$1,102 | -$1,253 | $45,716 | 100% | View → |
| Santa Fe | 296 | -$1,262 | -$1,349 | $37,075 | 100% | View → |
| GV70 | 289 | +$1,334 | +$1,226 | $61,995 | 0% | View → |
| Mustang | 288 | -$1,946 | -$1,857 | $39,040 | 100% | View → |
| Grand Highlander Hybrid | 285 | +$647 | +$474 | $59,012 | 37.5% | View → |
| Sienna | 269 | +$636 | +$446 | $54,864 | 38.3% | View → |
| Expedition | 242 | $0 | -$116 | $86,025 | 100% | View → |
| Niro | 241 | -$642 | -$651 | $31,636 | 100% | View → |
| Charger | 234 | -$6,818 | -$5,309 | $52,675 | 100% | View → |
| Odyssey | 233 | — | — | $0 | — | View → |
| Cherokee | 214 | -$4,194 | -$4,354 | $38,655 | 100% | View → |
| Sequoia | 214 | -$55 | -$303 | $86,178 | 44.9% | View → |
| Pilot | 213 | — | — | $0 | — | View → |
| Kona | 212 | -$66 | +$140 | $27,446 | 50% | View → |
| GV80 | 207 | +$1,588 | +$1,520 | $79,180 | 0% | View → |
| Civic Hatchback | 204 | — | — | $0 | — | View → |
| Compass | 203 | -$2,219 | -$1,700 | $32,955 | 100% | View → |
| Telluride | 202 | -$1,346 | -$1,341 | $54,043 | 100% | View → |
| Durango | 196 | -$321 | -$538 | $50,000 | 100% | View → |
| Tacoma Hybrid | 194 | -$1,259 | -$734 | $56,736 | 71.1% | View → |
| MDX | 179 | — | — | $0 | — | View → |
| Navigator | 177 | +$1,743 | +$1,738 | $115,835 | 0% | View → |
| Passport | 171 | — | — | $0 | — | View → |
| Enclave | 169 | -$12 | -$282 | $56,404 | 100% | View → |
| Grand Highlander | 166 | +$503 | +$245 | $55,853 | 41.6% | View → |
| K4 Hatchback | 161 | -$679 | -$719 | $26,580 | 100% | View → |
| Nautilus | 160 | +$5,500 | +$4,570 | $76,525 | 0% | View → |
| Canyon | 150 | -$1,041 | -$919 | $49,784 | 94% | View → |
| Envista | 146 | -$50 | -$182 | $30,615 | 99.3% | View → |
| Yukon XL | 144 | -$604 | -$1,459 | $92,998 | 93.8% | View → |
| Land Cruiser | 132 | +$668 | +$274 | $73,018 | 41.7% | View → |
| EV6 | 129 | -$1,076 | -$1,185 | $45,645 | 100% | View → |
| Acadia | 127 | -$1,579 | -$1,686 | $56,905 | 92.9% | View → |
| Mustang Mach-E | 123 | -$4,000 | -$4,219 | $47,431 | 100% | View → |
| Encore GX | 121 | $0 | -$128 | $31,375 | 100% | View → |
| Yukon | 119 | -$68 | -$968 | $91,999 | 95.8% | View → |
| RX | 117 | +$352 | +$103 | $61,685 | 43.6% | View → |
| WRX | 111 | -$1,226 | -$685 | $35,928 | 95.5% | View → |
| EV9 | 104 | -$1,747 | -$1,799 | $65,247 | 100% | View → |
| Envision | 101 | $0 | -$201 | $48,064 | 100% | View → |
| 4Runner Hybrid | 101 | +$375 | +$34 | $67,093 | 48.5% | View → |
| Aviator | 99 | +$4,500 | +$4,500 | $84,170 | 0% | View → |
| NX | 96 | +$382 | +$73 | $51,411 | 43.8% | View → |
| RAM ProMaster | 94 | -$3,702 | -$3,826 | $53,090 | 100% | View → |
| Terrain | 93 | -$1,409 | -$547 | $38,429 | 94.6% | View → |
| Sierra 3500 HD | 87 | -$2,370 | -$2,423 | $88,084 | 100% | View → |
| LYRIQ | 84 | +$389 | +$55 | $69,045 | 90.4% | View → |
| Ascent | 84 | -$1,701 | -$1,490 | $50,154 | 96.4% | View → |
| ADX | 80 | — | — | $0 | — | View → |
| Optiq | 76 | +$22 | -$26 | $56,648 | 85.9% | View → |
| Escalade | 75 | -$60 | +$175 | $130,385 | 100% | View → |
| TX | 74 | +$563 | -$51 | $69,336 | 41.9% | View → |
| IONIQ 5 | 71 | — | -$9,648 | $0 | — | View → |
| Prius | 70 | +$174 | +$43 | $34,290 | 71.4% | View → |
| G70 | 70 | +$961 | +$905 | $55,515 | 0% | View → |
| RX Hybrid | 65 | +$434 | +$417 | $66,879 | 58.5% | View → |
| Highlander | 62 | +$647 | +$221 | $56,114 | 25.8% | View → |
| Silverado 3500 HD | 60 | -$164 | +$65 | $79,965 | 94.9% | View → |
| Pacifica | 59 | -$5,220 | -$5,544 | $45,280 | 100% | View → |
| Santa Cruz | 56 | +$184 | -$38 | $32,059 | 0% | View → |
| Prologue | 53 | — | — | $0 | — | View → |
| Escalade ESV | 48 | +$198 | +$124 | $133,563 | 97.8% | View → |
| Integra | 47 | — | — | $0 | — | View → |
| CT5 | 47 | +$920 | +$120 | $56,929 | 89.4% | View → |
| Elantra N | 45 | +$3,657 | +$1,695 | $39,202 | 0% | View → |
| XT5 | 44 | -$58 | -$81 | $59,020 | 100% | View → |
| Highlander Hybrid | 41 | +$621 | +$365 | $59,328 | 39% | View → |
| GV80 Coupe | 41 | +$2,173 | +$2,164 | $91,440 | 0% | View → |
| Impreza | 41 | -$1,029 | -$563 | $29,393 | 90.2% | View → |
| Civic Si | 40 | — | — | $0 | — | View → |
| RDX | 40 | — | — | $0 | — | View → |
| Vistiq | 39 | -$111 | +$133 | $81,620 | 100% | View → |
| NX 450h+ Plug-in | 39 | +$477 | +$111 | $68,214 | 30.8% | View → |
| GR Corolla | 38 | +$303 | +$91 | $45,881 | 44.7% | View → |
| NX Hybrid | 35 | +$232 | +$514 | $60,395 | 68.6% | View → |
| TX 500h Hybrid | 35 | +$1,011 | +$25 | $78,545 | 17.1% | View → |
| Niro EV | 34 | -$1,029 | -$1,018 | $40,776 | 100% | View → |
| G80 | 33 | +$1,008 | +$913 | $73,315 | 0% | View → |
| ES | 31 | +$608 | +$6 | $53,695 | 19.4% | View → |
| GR86 | 27 | +$502 | +$157 | $36,884 | 55.6% | View → |
| RAM 3500 Chassis Cab | 26 | -$2,212 | -$2,408 | $70,398 | 100% | View → |
| Corvette Stingray | 26 | +$468 | +$345 | $96,443 | 84% | View → |
| RAM 5500 Chassis Cab | 25 | -$2,200 | -$2,377 | $78,465 | 100% | View → |
| IS | 24 | +$635 | -$34 | $57,665 | 45.8% | View → |
| Escalade IQ | 21 | -$905 | -$213 | $142,990 | 95.2% | View → |
| BRZ | 20 | -$1,582 | -$466 | $38,380 | 100% | View → |
| ES 300h Hybrid | 20 | +$601 | +$485 | $55,205 | 40% | View → |
| Corvette Z06 | 20 | $0 | +$99 | $151,940 | 100% | View → |
| CT4 | 18 | $0 | +$662 | $50,090 | 100% | View → |
| Sierra EV | 18 | -$4,517 | -$3,006 | $66,634 | 94.4% | View → |
| Tucson PHEV | 16 | — | -$1,486 | $0 | — | View → |
| Escalade IQL | 16 | $0 | -$111 | $136,480 | 100% | View → |
| Voyager | 15 | -$2,750 | -$2,614 | $40,635 | 100% | View → |
| GX | 14 | +$282 | +$1,151 | $88,043 | 71.4% | View → |
| G90 | 12 | +$3,213 | +$3,027 | $105,498 | 0% | View → |
| Hummer EV SUV | 12 | -$1,042 | -$4,560 | $100,592 | 100% | View → |
| F-150 Lightning | 12 | $0 | -$95 | $72,488 | 100% | View → |
| RZ Electric | 11 | -$1,287 | +$114 | $53,513 | 90.9% | View → |
| RX 450h+ Plug-in | 11 | +$310 | +$231 | $71,347 | 36.4% | View → |
| Civic Type R | 11 | — | — | $0 | — | View → |
| RX 500h F SPORT | 9 | +$950 | +$568 | $77,416 | 33.3% | View → |
| Trailseeker | 9 | -$1,286 | -$445 | $45,001 | 88.9% | View → |
| CT5-V | 8 | $0 | +$822 | $91,145 | 100% | View → |
| Sportage Plug-in Hybrid | 8 | -$973 | -$1,041 | $42,264 | 100% | View → |
| Hummer EV Pickup | 8 | -$3,748 | -$5,347 | $100,208 | 100% | View → |
| LX 700h Hybrid | 7 | +$218 | -$240 | $122,944 | 57.1% | View → |
| Electrified GV70 | 7 | +$912 | +$1,081 | $73,235 | 0% | View → |
| Solterra | 6 | -$804 | -$520 | $40,810 | 83.3% | View → |
| XT6 | 5 | $0 | -$347 | $52,185 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Arizona and refreshed every 24 hours.
We only include models with at least five active listings in Arizona so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate