New Jersey Dealer Markups & New Car Prices
Live markup data from 345 New Jersey dealers across 51,419 active listings. Updated daily.
Active listings
51,419
Avg markup in state
-$1,433
National avg markup
-$1,697
% priced below MSRP
78.4%
The short version
New Jersey dealers are charging an average markup of -$1,433 over sticker, which is slightly higher than the national average of -$1,697 (a 16% premium). Of 51,419 current listings, 78.4% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in New Jersey
| Model | Listings | Avg markup (NJ) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| CR-V | 2,456 | — | — | $0 | — | View → |
| Grand Cherokee | 2,094 | -$4,421 | -$4,590 | $46,725 | 100% | View → |
| Tucson | 1,639 | +$363 | +$83 | $34,743 | 18.2% | View → |
| Wrangler | 1,572 | -$2,833 | -$2,796 | $52,290 | 100% | View → |
| HR-V | 1,519 | — | — | $0 | — | View → |
| Accord | 1,513 | — | — | $0 | — | View → |
| Explorer | 1,481 | -$2,986 | -$3,252 | $48,855 | 100% | View → |
| RAM 1500 | 1,469 | -$7,759 | -$7,095 | $58,340 | 100% | View → |
| RAV4 | 1,363 | +$932 | +$503 | $42,342 | 32.6% | View → |
| Elantra | 1,289 | -$1,700 | -$1,742 | $26,230 | 89.8% | View → |
| Bronco Sport | 1,044 | -$2,271 | -$2,503 | $35,975 | 100% | View → |
| Sportage | 1,037 | -$619 | -$769 | $34,250 | 100% | View → |
| Forester | 1,028 | -$758 | -$736 | $38,018 | 68.8% | View → |
| Tacoma | 975 | -$364 | -$530 | $47,098 | 63.2% | View → |
| Crosstrek | 962 | -$582 | -$714 | $35,918 | 70.4% | View → |
| Bronco | 906 | -$2,966 | -$2,885 | $50,868 | 100% | View → |
| F-150 | 892 | -$4,432 | -$4,286 | $61,460 | 100% | View → |
| Outback | 868 | -$876 | -$1,316 | $43,869 | 68.8% | View → |
| Camry | 849 | +$35 | -$58 | $36,337 | 48.9% | View → |
| Corolla | 832 | +$329 | +$100 | $27,023 | 47.6% | View → |
| Super Duty | 795 | -$2,998 | -$2,505 | $62,335 | 100% | View → |
| Compass | 789 | -$1,507 | -$1,700 | $36,275 | 100% | View → |
| Cherokee | 784 | -$4,449 | -$4,354 | $39,085 | 100% | View → |
| Odyssey | 769 | — | — | $0 | — | View → |
| Tundra | 750 | -$543 | -$1,178 | $66,516 | 55.7% | View → |
| Sienna | 668 | +$515 | +$446 | $53,873 | 37.6% | View → |
| Sorento | 665 | -$768 | -$912 | $39,043 | 100% | View → |
| Corolla Cross | 627 | +$514 | +$176 | $34,230 | 45% | View → |
| Durango | 601 | -$611 | -$538 | $50,580 | 100% | View → |
| Sportage Hybrid | 588 | -$728 | -$828 | $37,090 | 100% | View → |
| Santa Fe | 567 | -$1,474 | -$1,349 | $39,127 | 100% | View → |
| MDX | 523 | — | — | $0 | — | View → |
| K5 | 487 | -$603 | -$675 | $32,327 | 100% | View → |
| GV70 | 468 | +$1,211 | +$1,226 | $59,295 | 2.1% | View → |
| Seltos | 459 | -$547 | -$651 | $30,282 | 100% | View → |
| Grand Highlander | 445 | +$547 | +$245 | $56,766 | 47% | View → |
| Grand Highlander Hybrid | 444 | +$854 | +$474 | $59,450 | 33.1% | View → |
| Maverick | 432 | -$484 | -$374 | $36,015 | 100% | View → |
| K4 | 406 | -$520 | -$567 | $24,812 | 100% | View → |
| Pilot | 404 | — | — | $0 | — | View → |
| Telluride Hybrid | 397 | -$1,419 | -$1,589 | $56,514 | 100% | View → |
| Carnival | 395 | -$943 | -$1,091 | $43,323 | 100% | View → |
| Kona | 389 | +$378 | +$140 | $31,062 | 15.8% | View → |
| Passport | 385 | — | — | $0 | — | View → |
| Sonata | 366 | +$1,047 | +$189 | $30,929 | 9.5% | View → |
| Grand Wagoneer | 361 | $0 | -$2 | $81,785 | 100% | View → |
| Civic Hatchback | 356 | — | — | $0 | — | View → |
| Silverado 1500 | 355 | -$382 | -$151 | $60,864 | 100% | View → |
| Tucson Hybrid | 328 | -$659 | -$152 | $33,536 | 100% | View → |
| GV80 | 320 | +$1,569 | +$1,520 | $77,178 | 1.3% | View → |
| Civic Sedan | 315 | — | — | $0 | — | View → |
| Sierra 1500 | 293 | -$616 | -$2,300 | $68,735 | 96.9% | View → |
| Santa Fe Hybrid | 291 | -$852 | -$895 | $49,919 | 100% | View → |
| ADX | 289 | — | — | $0 | — | View → |
| Telluride | 275 | -$1,132 | -$1,341 | $49,804 | 100% | View → |
| Palisade Hybrid | 250 | +$1,611 | +$1,154 | $60,507 | 0% | View → |
| Prologue | 239 | — | — | $0 | — | View → |
| 4Runner | 237 | +$170 | -$64 | $59,938 | 50.6% | View → |
| Palisade | 226 | -$1,609 | -$1,402 | $53,342 | 100% | View → |
| Gladiator | 223 | -$4,361 | -$4,932 | $49,496 | 100% | View → |
| Navigator | 223 | +$1,374 | +$1,738 | $111,335 | 0% | View → |
| TX | 211 | +$791 | -$51 | $68,049 | 17.5% | View → |
| Ascent | 202 | -$1,470 | -$1,490 | $49,779 | 78% | View → |
| Charger | 196 | -$4,892 | -$5,309 | $58,070 | 100% | View → |
| RX | 196 | +$770 | +$103 | $61,522 | 16.3% | View → |
| RAM ProMaster | 194 | -$4,000 | -$3,826 | $52,698 | 100% | View → |
| RAM 2500 | 187 | -$2,951 | -$3,820 | $70,894 | 100% | View → |
| Expedition | 185 | $0 | -$116 | $80,910 | 100% | View → |
| Sierra 2500 HD | 184 | -$734 | -$2,955 | $86,325 | 97.3% | View → |
| Integra | 166 | — | — | $0 | — | View → |
| G70 | 166 | +$1,003 | +$905 | $52,990 | 0% | View → |
| Silverado 2500 HD | 164 | -$213 | -$220 | $69,840 | 97.5% | View → |
| Nautilus | 161 | +$4,500 | +$4,570 | $68,505 | 0% | View → |
| Venue | 160 | +$607 | +$1,335 | $24,352 | 0% | View → |
| Ranger | 154 | -$1,987 | -$1,972 | $42,738 | 100% | View → |
| Sequoia | 147 | -$437 | -$303 | $87,585 | 46.3% | View → |
| Mustang | 146 | -$1,932 | -$1,857 | $42,870 | 100% | View → |
| NX | 140 | +$796 | +$73 | $53,569 | 13.6% | View → |
| WRX | 140 | -$477 | -$685 | $36,473 | 61.4% | View → |
| Land Cruiser | 138 | +$270 | +$274 | $70,413 | 43.5% | View → |
| Impreza | 136 | -$289 | -$563 | $30,281 | 63.5% | View → |
| RDX | 136 | — | — | $0 | — | View → |
| Carnival Hybrid | 135 | -$1,124 | -$1,253 | $49,815 | 100% | View → |
| Highlander | 132 | +$606 | +$221 | $53,133 | 44.7% | View → |
| K4 Hatchback | 123 | -$643 | -$719 | $26,921 | 100% | View → |
| Santa Cruz | 119 | +$925 | -$38 | $40,420 | 50% | View → |
| Envista | 115 | -$18 | -$182 | $29,440 | 100% | View → |
| Acadia | 110 | -$309 | -$1,687 | $54,908 | 97.3% | View → |
| Enclave | 109 | -$129 | -$282 | $56,555 | 100% | View → |
| Terrain | 107 | -$136 | -$595 | $38,760 | 93.4% | View → |
| Sorento Hybrid | 105 | -$940 | -$1,119 | $44,080 | 100% | View → |
| Mustang Mach-E | 102 | -$4,000 | -$4,219 | $51,298 | 100% | View → |
| Yukon | 102 | +$200 | -$962 | $94,945 | 93.1% | View → |
| IS | 102 | +$481 | -$34 | $56,411 | 20.6% | View → |
| Envision | 98 | -$33 | -$201 | $48,835 | 100% | View → |
| Tacoma Hybrid | 96 | -$455 | -$734 | $57,509 | 64.6% | View → |
| Yukon XL | 94 | +$38 | -$1,463 | $94,805 | 90.3% | View → |
| Canyon | 93 | -$479 | -$929 | $50,775 | 98.9% | View → |
| G80 | 87 | +$870 | +$913 | $73,030 | 3.4% | View → |
| Encore GX | 75 | -$227 | -$128 | $31,885 | 100% | View → |
| Sierra 3500 HD | 74 | -$282 | -$2,389 | $90,575 | 95.9% | View → |
| 4Runner Hybrid | 73 | +$270 | +$34 | $65,457 | 46.6% | View → |
| Elantra N | 71 | +$2,138 | +$1,695 | $37,250 | 0% | View → |
| Aviator | 71 | +$4,500 | +$4,500 | $73,585 | 0% | View → |
| RX Hybrid | 71 | +$796 | +$417 | $66,304 | 16.9% | View → |
| Civic Si | 63 | — | — | $0 | — | View → |
| LYRIQ | 60 | -$50 | +$55 | $67,083 | 100% | View → |
| TX 500h Hybrid | 59 | +$800 | +$25 | $76,612 | 16.9% | View → |
| EV9 | 59 | -$1,638 | -$1,799 | $65,530 | 100% | View → |
| RAM 5500 Chassis Cab | 58 | -$2,371 | -$2,377 | $79,655 | 100% | View → |
| Highlander Hybrid | 51 | +$556 | +$365 | $58,328 | 45.1% | View → |
| Prius | 49 | +$338 | +$43 | $37,224 | 53.1% | View → |
| Optiq | 47 | -$192 | -$26 | $58,376 | 97.9% | View → |
| CT5 | 46 | +$375 | +$120 | $58,965 | 95.7% | View → |
| Pacifica | 46 | -$5,380 | -$5,544 | $44,905 | 100% | View → |
| Vistiq | 45 | +$506 | +$133 | $82,371 | 35.6% | View → |
| Corvette Stingray | 45 | +$478 | +$386 | $92,783 | 91.1% | View → |
| Escalade | 42 | +$476 | +$175 | $115,313 | 97.6% | View → |
| ES | 42 | +$849 | +$6 | $56,269 | 14.3% | View → |
| ES 300h Hybrid | 41 | +$971 | +$485 | $57,076 | 17.1% | View → |
| GX | 41 | +$894 | +$1,151 | $79,003 | 24.4% | View → |
| XT5 | 40 | +$90 | -$81 | $50,812 | 95% | View → |
| Silverado 3500 HD | 39 | +$1,076 | +$85 | $73,835 | 92.3% | View → |
| GR86 | 38 | +$672 | +$157 | $38,036 | 28.9% | View → |
| GR Corolla | 37 | +$509 | +$91 | $44,022 | 32.4% | View → |
| Trailseeker | 36 | -$108 | -$445 | $45,843 | 50% | View → |
| Corvette Z06 | 34 | +$294 | -$6 | $149,371 | 94.1% | View → |
| Escalade ESV | 34 | +$15 | +$124 | $130,283 | 97.1% | View → |
| NX Hybrid | 33 | +$865 | +$514 | $54,904 | 15.2% | View → |
| Sierra EV | 32 | -$439 | -$3,009 | $66,531 | 100% | View → |
| GV80 Coupe | 32 | +$2,248 | +$2,164 | $90,445 | 6.5% | View → |
| RAM 3500 | 31 | -$3,471 | -$4,708 | $79,810 | 100% | View → |
| Niro EV | 31 | -$958 | -$1,018 | $41,970 | 100% | View → |
| EV6 | 26 | -$1,057 | -$1,185 | $46,552 | 100% | View → |
| NX 450h+ Plug-in | 24 | +$869 | +$111 | $68,246 | 12.5% | View → |
| G90 | 24 | +$2,833 | +$3,027 | $105,465 | 12.5% | View → |
| LX | 24 | +$548 | +$99 | $120,391 | 20.8% | View → |
| Civic Type R | 23 | — | — | $0 | — | View → |
| Escalade IQ | 23 | -$468 | -$213 | $149,200 | 100% | View → |
| Niro | 22 | -$524 | -$651 | $29,398 | 100% | View → |
| Tucson PHEV | 21 | — | -$1,486 | $0 | — | View → |
| Voyager | 19 | -$2,750 | -$2,614 | $40,140 | 100% | View → |
| Sorento Plug-in Hybrid | 18 | -$604 | -$737 | $50,879 | 100% | View → |
| Hummer EV SUV | 18 | -$1,050 | -$4,526 | $99,793 | 100% | View → |
| RAM 3500 Chassis Cab | 18 | -$2,500 | -$2,408 | $67,350 | 100% | View → |
| LX 700h Hybrid | 15 | -$328 | -$240 | $123,872 | 33.3% | View → |
| Escalade IQL | 15 | +$293 | -$111 | $139,915 | 86.7% | View → |
| Corsair | 13 | +$500 | +$500 | $53,630 | 0% | View → |
| RX 450h+ Plug-in | 13 | +$783 | +$231 | $71,292 | 23.1% | View → |
| BRZ | 13 | -$11 | -$466 | $39,317 | 53.8% | View → |
| Sportage Plug-in Hybrid | 12 | -$901 | -$1,041 | $42,230 | 100% | View → |
| Escape | 12 | -$5,000 | -$5,072 | $31,255 | 100% | View → |
| Wagoneer S | 10 | $0 | -$537 | $67,790 | 100% | View → |
| Ridgeline | 10 | — | — | $0 | — | View → |
| Electrified GV70 | 10 | +$1,030 | +$1,081 | $73,083 | 0% | View → |
| Solterra | 9 | -$467 | -$520 | $41,584 | 75% | View → |
| RZ Electric | 9 | +$977 | +$114 | $58,383 | 11.1% | View → |
| CT4 | 8 | +$2,520 | +$662 | $47,858 | 62.5% | View → |
| F-150 Lightning | 7 | $0 | -$95 | $74,595 | 100% | View → |
| GV60 | 7 | +$916 | +$994 | $59,920 | 0% | View → |
| Uncharted | 6 | -$319 | -$278 | $45,050 | 66.7% | View → |
| CT5-V | 6 | $0 | +$822 | $116,435 | 100% | View → |
| IONIQ 5 | 6 | — | -$9,648 | $0 | — | View → |
| Silverado EV | 6 | -$962 | -$238 | $74,475 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in New Jersey and refreshed every 24 hours.
We only include models with at least five active listings in New Jersey so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate