See what dealers don't want you to see.
Every Toyota, Lexus, Honda, Acura, Hyundai, Kia, Genesis, Jeep, Ram, Dodge, Chrysler, Ford, Lincoln, GMC, Cadillac, Chevrolet, Buick, and Subaru at every US dealer, with the asking price where we have one, how it compares to sticker, and what buyers actually paid. Updated daily.
Find My Car
Tell us what you're looking for and we'll find the best deals.
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Go straight to that car's window sticker, price history and markup.
Market Pulse
LiveWhat buyers actually paid
Recent transactions below MSRP — the negotiation evidence dealers don't volunteer.
| Vehicle | Price | vs MSRP |
|---|---|---|
| 2025 Hummer EV SUV | $84,979 | -$21,966 |
| 2025 Yukon | $88,650 | -$17,140 |
| 2026 Tundra i-FORCE MAX | $60,693 | -$14,879 |
| 2026 Tundra | $55,946 | -$10,226 |
| 2026 LX | $111,404 | -$7,791 |
| 2026 Ascent | $46,764 | -$7,735 |
| 2026 Ascent | $46,354 | -$7,702 |
| 2026 LX 700h Hybrid | $116,314 | -$7,548 |
What Buyers Actually Paid
Every vehicle that's recently moved off a dealer lot — model, trim, state, days on market, and the exact price below or above MSRP. The real negotiation evidence, updated daily.
Inventory Search
Search every new Toyota, Lexus, Honda, Acura, Hyundai, Kia, Genesis, Jeep, Ram, Dodge, Chrysler, Ford, Lincoln, GMC, Cadillac, Chevrolet, Buick, and Subaru on every dealer lot in the country. Filter by model, trim, color, price, and markup.
Today's Best Deals
The best below-MSRP deals updated daily. Sorted by discount so the biggest savings are always on top.
Dealer Rankings
See which dealers price fairly and which ones gouge. Rankings based on average markup across their entire inventory.
Market Analytics
Pricing trends, inventory levels, and markup patterns across the entire market. Data-driven insights for smarter buying.
2,135,796
Vehicles Tracked
13,818
Dealers Monitored
187
Models Covered
Daily
Updated at 6am CT
How It Works
Search
Filter by model, trim, color, price, and state across every dealer in the country.
Compare
Sort by markup to surface the best deals. Compare vehicles side by side to see exactly what you're paying for.
Act
Walk into the dealership armed with data. Know the fair price before you negotiate.
VINdow Sticker is an independent research tool. We are not affiliated with Toyota, Lexus, Honda, Acura, Hyundai, Kia, Cadillac, or any dealership. All data is sourced from publicly available dealer inventories and updated daily. Prices shown are dealer-listed prices and may not reflect final transaction prices.