Skip to content

Toyota Tundra i-FORCE MAX Prices & Markups

Across 7,101 listed Toyota Tundra i-FORCE MAXs nationwide, the average markup is -$1,820 vs MSRP and 77% are listed at or below sticker, with a median advertised price of $75,638. Updated daily.

The Tundra i-FORCE MAX is the hybrid version of Toyota's full-size pickup — 437 horsepower and 583 lb-ft of torque from the 3.5L twin-turbo V6 paired with an electric motor. It's the volume powertrain on Limited, Platinum, 1794 Edition, and Capstone trims; mandatory on Capstone.

Compared to the non-hybrid Tundra, the i-FORCE MAX is meaningfully quicker off the line, tows better under load, and returns slightly better real-world fuel economy. The premium is roughly $3,000 over the same-trim non-hybrid version — a reasonable trade if you tow regularly or value the acceleration.

Pricing on the Limited and Platinum is increasingly negotiable. Capstone, the top-trim hybrid-only flagship, holds firmest — dealer markup remains common, supply is thinner, and the buyer pool is less price-sensitive. The 1794 Edition splits the difference — luxury appointments and Texas-specific styling, with pricing that often negotiates by $1,500–$3,000.

By Marcus Bell, Editor · Updated May 12, 2026 · Read the full buyer’s guide →

6,438

Available of 7,101

-$1,820

Avg Markup

77.1%

At/Below MSRP

$75,638

Median Price

Price range: $60,493 to $102,250.

MSRP Trend

Median sticker by month listed

Over the last 6 months, the typical Toyota Tundra i-FORCE MAX sticker has held steady — a median MSRP of $77,729 in Apr ’26 versus $77,650 in Sep ’26.

Apr ’26May ’26Jun ’26Jul ’26Aug ’26Sep ’26$77,729$77,650

Median factory MSRP of Tundra i-FORCE MAXs grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 014628040748011482190 listings. Reflects sticker price, not the dealer's selling price.

Markup Distribution

How the current Tundra i-FORCE MAX inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.

7,099 vehicles with a known MSRP

Under MSRP
54%
3,837
At MSRP
23%
1,633
$0–$1K over
15%
1,046
$1K–$3K over
7%
466
$3K+ over
2%
117

Markup by Listing Age

Older Tundra i-FORCE MAX inventory skews further below MSRP — listings in the 90+ days range are 83% at-or-below sticker vs 70% in the first two weeks. Aging stock is where the discounts tend to be.

0–15 days
70% ≤ MSRP
-$931
16–30 days
74% ≤ MSRP
-$1,575
31–45 days
81% ≤ MSRP
-$2,130
46–60 days
81% ≤ MSRP
-$2,356
61–90 days
80% ≤ MSRP
-$2,242
90+ days
83% ≤ MSRP
-$2,420

A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.

Top States

StateCountAvg MarkupBelow MSRP
Texas1,073-$1,65873.3%
California733-$80245.3%
Florida554-$1,06679.2%
North Carolina256-$1,42287.5%
New York231-$57155.8%
Georgia211-$1,14281.5%
Washington200-$2,25688.0%
Tennessee191-$2,13572.3%
Pennsylvania186-$2,56183.3%
Colorado180-$2,32384.4%
Arizona178-$1,22365.7%
Massachusetts160-$2,01374.4%
Ohio157-$2,39187.3%
Oregon155-$3,81392.9%
Virginia154-$2,35677.3%
South Carolina145-$97186.9%
New Jersey134-$72060.4%
Missouri128-$2,96096.1%
Illinois122-$3,60991.8%
Alabama119-$1,51285.7%
See every state ranked by markup — the cheapest states to buy a Tundra i-FORCE MAX →

Best-Priced Dealers

DealerCountAvg Markup
Beaverton Toyota

Beaverton, OR

13-$11,484
Miracle Toyota of North Augusta

North Augusta, SC

3-$8,172
Flow Toyota of Statesville

Statesville, NC

7-$7,412
LaGrange Toyota

LaGrange, GA

3-$7,168
Serra Toyota

Birmingham, AL

4-$7,084
Toyota of Vero Beach

Vero Beach, FL

9-$6,951
Checkered Flag Toyota

Virginia Beach, VA

3-$6,675
Damian Lillard Toyota

McMinnville, OR

6-$6,653
Brian Bemis Toyota of DeKalb

DeKalb, IL

3-$6,583
Toyota of Corvallis

Corvallis, OR

3-$6,295