Across 12,489 listed Toyota 4Runners nationwide, the average markup is +$3 vs MSRP and 58% are listed at or below sticker, with a median advertised price of $58,869. Updated daily.
The 2026 Toyota 4Runner is the first full redesign of the nameplate in fifteen years. Gone is the 4.0L V6 that defined the previous generation; in its place is a turbocharged 2.4L four-cylinder, available with an i-FORCE MAX hybrid option that pushes output to 326 horsepower. Buyers who valued the old truck's mechanical simplicity have a learning curve; buyers who wanted modern interior tech and a chassis that doesn't ride like a 2009 Tundra will find a lot to like.
The volume trim is SR5 4x4 — the practical choice if you want 4Runner capability without higher-trim option clutter. TRD Off-Road and TRD Off-Road Premium are where enthusiast buyers tend to land; the rear locker and Multi-Terrain Select are worth the step up for anyone who actually uses the truck off-road. TRD Pro and Trailhunter share an MSRP and most of the off-road hardware but pull from different audiences — Pro for the suspension and Baja-bred aesthetic, Trailhunter for the factory-overland kit with bed-mounted compressor and rooftop tent provisions.
Pricing has loosened materially since launch. Cold-weather states tend to see the deepest discounts on body-on-frame Toyotas, as Toyota's regional allocations weight the Sun Belt more heavily. The i-FORCE MAX Platinum is currently the trim showing the most price compression — useful if you want the hybrid system without paying the gas-line Platinum's premium.
Only about 70% are actually available. 30% of the 12,489 listed Toyota 4Runners are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $41,650 to $79,377.
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota 4Runner sticker has held steady — a median MSRP of $58,618 in Apr ’26 versus $59,196 in Sep ’26.
Median factory MSRP of 4Runners grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 01075796811025311502445412800 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota 4Runner versus MSRP has held steady — from −$298 the week of Jul 20 to −$219 the week of Oct 12 (about $219 below MSRP now).
Average selling price vs MSRP for 4Runners by the week they sold (left the lot), Jul 20–Oct 12. Based on 25,868 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current 4Runner inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
12,489 vehicles with a known MSRP
Under MSRP
21%
2,643
At MSRP
37%
4,603
$0–$1K over
32%
4,050
$1K–$3K over
8%
1,006
$3K+ over
1%
187
Markup by Listing Age
Older 4Runner inventory skews further below MSRP — listings in the 90+ days range are 68% at-or-below sticker vs 57% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
57% ≤ MSRP
+$56
5,473
16–30 days
57% ≤ MSRP
+$8
3,654
31–45 days
58% ≤ MSRP
-$52
2,078
46–60 days
64% ≤ MSRP
-$167
889
61–90 days
69% ≤ MSRP
-$482
278
90+ days
68% ≤ MSRP
+$716
117
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast 4Runners sell
Based on 28,628 4Runner listings that left dealer lots in the last 90 days.
28
Median days to sell
-$190
Avg sold vs MSRP
68%
Sold at/below MSRP
Recent 4Runner sales closed around $190 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.