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Market Insights

Findings from the only national daily-scrape of new Toyota, Lexus, Honda, Acura, Hyundai, Kia, Genesis, Jeep, Ram, Dodge, Chrysler, Ford, Lincoln, GMC, Cadillac, Chevrolet, Buick, and Subaru inventory. The manufacturer feeds are public; what nobody else does is aggregate them across every dealer in the country and compare across time. These are the patterns that surface.

By Marcus Bell, Editor · Refreshes every 6 hours

Hardest-to-Actually-Buy Models

When a dealer flags a vehicle as DealerHold in the inventory feed, it means the vehicle is already promised to a customer — listed but not really available. These models have the largest share of their visible inventory already spoken for.

ModelIn StockOn Hold% On Hold
Lexus GX71063589.4%
Toyota Highlander Hybrid1,6201,08867.2%
Lexus NX Hybrid1,34087765.4%
Lexus RX Hybrid2,3891,49762.7%
Lexus ES 300h Hybrid3,0771,88961.4%
Toyota Grand Highlander Hybrid11,8837,08659.6%
Lexus RX 500h F SPORT21712758.5%
Toyota RAV434,52320,07558.1%
Lexus RX 450h+ Plug-in38120553.8%
Toyota Sienna13,5886,34246.7%
Toyota Land Cruiser4,5322,03744.9%
Lexus LX40817442.6%
Lexus RZ Electric66827641.3%
Toyota Grand Highlander6,1492,34538.1%
Lexus LX 700h Hybrid65824437.1%

States Where Dealers Mark Up Most

Average dealer markup over MSRP by state, weighted by inventory. States are limited to those with at least 500 active vehicles to keep small-market noise out of the rankings. The lower the avg markup, the easier the state is to buy in.

StateIn StockAvg Markup% At/Below MSRP
Nevada12,942-$92073.7%
Alaska2,564-$94260.9%
California123,386-$1,14876.0%
Rhode Island3,571-$1,26775.0%
New Mexico9,177-$1,37888.9%
New Jersey38,339-$1,39680.4%
Virginia36,150-$1,42482.3%
Washington24,535-$1,44980.8%
Florida117,164-$1,46487.7%
Tennessee27,695-$1,48482.0%
Arizona33,848-$1,49885.7%
Alabama21,320-$1,50589.4%
Maryland22,792-$1,54188.7%
Delaware4,018-$1,56088.7%
North Carolina43,518-$1,57588.7%

Where to Buy What: State × Model Markup

Average dealer markup for the 15 best-stocked models with markup data, broken down by state. Green cells = priced under MSRP. Red = marked up. Same model can be $2K cheaper one state over — this is the sourcing view a buyer’s agent (or a patient buyer with a plane ticket) actually wants. Cells need at least 5 active vehicles to show.

Less than MSRPOver MSRP·Hover for detail
ModelALAKAZARCACOCTDEFLGAHIIDILINIAKSKYLAMEMDMAMIMNMSMOMTNENVNHNJNMNYNCNDOHOKORPARISCSDTNTXUTVTVAWAWVWIWY
RAM RAM 150080,862 in stock−$7.3K−$7.3K−$7.0K−$7.4K−$6.9K−$7.8K−$7.6K−$7.5K−$7.5K−$7.5K−$7.0K−$7.8K−$7.3K−$7.6K−$7.6K−$7.3K−$7.5K−$7.2K−$7.3K−$7.4K−$7.6K−$7.2K−$7.8K−$7.0K−$7.3K−$7.6K−$7.6K−$7.6K−$7.6K−$7.9K−$7.0K−$7.8K−$7.5K−$7.7K−$7.3K−$7.0K−$6.7K−$7.6K−$7.9K−$7.7K−$7.7K−$7.7K−$7.1K−$7.3K−$6.9K−$7.8K−$7.4K−$7.4K−$7.6K−$7.9K
Ford F-15052,311 in stock−$3.1K−$3.3K−$3.4K−$3.2K−$2.9K−$3.3K−$3.1K−$2.9K−$3.1K−$3.0K−$3.0K−$3.2K−$3.2K−$3.5K−$3.5K−$3.1K−$3.6K−$2.9K−$3.4K−$4.2K−$3.1K−$3.5K−$3.4K−$3.2K−$3.5K−$3.3K−$3.1K−$3.5K−$3.1K−$3.5K−$3.3K−$3.0K−$3.4K−$3.3K−$3.5K−$3.4K−$3.4K−$3.4K−$3.2K−$3.4K−$3.5K−$3.3K−$3.4K−$2.9K−$3.2K−$3.1K−$3.1K−$3.5K
JEEP Grand Cherokee50,059 in stock−$4.4K−$4.4K−$4.2K−$4.5K−$4.4K−$4.4K−$4.4K−$4.4K−$4.5K−$4.4K−$4.5K−$4.4K−$4.3K−$4.3K−$4.4K−$4.4K−$4.4K−$4.4K−$4.4K−$4.3K−$4.5K−$4.5K−$4.4K−$4.4K−$4.4K−$4.1K−$4.4K−$4.3K−$4.4K−$4.4K−$4.4K−$4.5K−$4.4K−$4.4K−$4.4K−$4.4K−$4.1K−$4.3K−$4.5K−$4.4K−$4.4K−$4.0K−$4.3K−$4.3K−$4.4K−$4.3K−$4.1K−$4.3K−$4.3K−$4.2K
Ford Super Duty48,773 in stock−$902−$1.0K−$992−$1.3K−$833−$1.8K−$889−$926−$885−$2.0K−$823−$1.5K−$1.4K−$1.3K−$1.5K−$1.1K−$877−$1.1K−$2.3K−$1.9K−$1.3K−$918−$1.2K−$879−$1.2K−$890−$955−$2.2K−$1.2K−$1.8K−$997−$916−$1.5K−$1.0K−$1.3K−$1.7K−$1.5K−$985−$1.0K−$853−$934−$852−$1.8K−$1.1K−$1.1K−$1.5K−$1.5K−$984
JEEP Wrangler45,399 in stock−$3.2K−$2.8K−$2.7K−$3.1K−$3.3K−$3.5K−$2.8K−$2.8K−$3.2K−$3.4K−$2.8K−$2.8K−$3.4K−$3.0K−$3.8K−$3.8K−$3.0K−$3.2K−$2.8K−$3.3K−$2.8K−$3.1K−$3.6K−$3.2K−$3.7K−$3.1K−$4.0K−$2.9K−$2.8K−$2.8K−$2.9K−$2.9K−$3.3K−$3.3K−$3.0K−$3.1K−$2.7K−$2.8K−$2.8K−$3.4K−$3.7K−$3.1K−$3.2K−$2.8K−$2.7K−$3.3K−$2.7K−$3.0K−$3.7K−$2.6K
Toyota Tacoma44,596 in stock+$187+$522−$767−$827−$535−$274−$675−$354−$269−$341−$1.1K−$1.7K−$1.1K−$411−$547−$517−$592−$270−$1.3K−$466−$693−$850−$795−$906−$1.8K−$1.3K+$774−$1.1K−$220−$725−$312−$114−$912−$840−$682−$982−$1.3K−$203−$79−$302−$578−$351−$1.1K−$611−$1.3K−$833−$1.2K−$2.0K−$952
Toyota Camry38,640 in stock+$349+$341+$180−$835+$55+$229−$614$0−$297−$226−$710−$820−$329−$81+$62−$99−$259+$3−$28−$149+$54−$75+$27−$296−$1.4K−$747+$2.0K−$899+$57+$6−$9+$52−$410−$318−$212−$260−$141+$92+$1+$133+$49−$232−$143−$462+$15+$115−$63−$806−$595
Toyota Tundra36,052 in stock−$407+$590−$1.5K−$2.1K−$929−$1.4K−$1.2K−$259−$1.0K−$1.1K−$2.7K−$2.4K−$2.4K−$1.5K−$1.1K−$1.7K−$1.4K−$802−$2.2K−$1.0K−$1.6K−$1.1K−$1.3K−$1.5K−$3.1K−$2.1K−$362−$1.9K−$463−$1.0K−$548−$981−$1.3K−$1.8K−$1.9K−$1.7K−$1.7K−$413−$777−$632−$1.5K−$1.1K−$2.5K−$1.3K−$1.6K−$1.6K−$1.8K−$2.6K−$2.3K
Ford Explorer35,968 in stock−$3.3K−$3.7K−$3.4K−$3.8K−$3.9K−$3.4K−$3.4K−$3.3K−$3.3K−$3.6K−$3.9K−$3.3K−$3.3K−$3.4K−$3.4K−$3.4K−$3.3K−$3.4K−$3.4K−$3.2K−$3.4K−$3.4K−$3.4K−$3.4K−$3.4K−$3.7K−$3.4K−$3.6K−$3.4K−$3.4K−$3.3K−$3.3K−$3.5K−$3.5K−$3.4K−$3.3K−$3.4K−$3.5K−$3.4K−$3.4K−$3.9K−$3.4K−$3.4K−$3.2K−$3.4K−$3.9K
Toyota RAV434,523 in stock+$372+$462+$931+$459+$1.4K+$390+$272$0+$263+$370+$104+$296+$86+$93+$91+$401+$623+$305+$314+$204+$492+$191+$293+$46+$155+$35+$2.1K+$62+$937+$381+$656+$425+$102+$147+$1.2K+$62+$259+$244+$133+$482+$822+$395+$98+$317+$461+$535+$106+$175+$314
Subaru Outback31,729 in stock+$184+$648−$1.7K−$2.9K−$1.1K−$1.8K−$1.3K−$106−$1.0K−$35−$1.4K−$1.2K−$1.3K−$1.1K−$1.2K−$1.4K−$1.2K+$234−$1.2K−$2.2K−$1.9K−$1.2K+$425−$2.0K−$470−$1.7K−$1.0K−$1.2K−$830+$74−$942−$1.2K−$2.9K−$1.6K−$863−$1.2K−$1.3K−$341−$1.3K+$187−$680−$1.3K−$1.6K−$1.4K−$791−$2.0K−$1.1K−$1.3K−$227
Ford Bronco31,529 in stock−$1.6K−$1.6K−$1.7K−$1.7K−$1.9K−$2.0K−$1.8K−$1.7K−$1.7K−$1.6K−$1.8K−$2.0K−$2.0K−$1.8K−$1.7K−$1.8K−$1.7K−$1.5K−$1.7K−$1.7K−$1.8K−$1.7K−$1.9K−$2.8K−$2.1K−$1.6K−$1.3K−$1.7K−$1.7K−$1.7K−$1.8K−$1.5K−$1.9K−$1.7K−$2.2K−$1.9K−$1.7K−$1.7K−$1.7K−$1.7K−$1.6K−$2.0K−$1.7K−$1.8K−$2.2K−$2.3K−$2.0K−$2.2K
Ford Bronco Sport30,563 in stock−$2.5K−$2.4K−$2.7K−$2.4K−$2.6K−$2.4K−$2.5K−$2.3K−$2.4K−$2.6K−$2.6K−$1.8K−$2.4K−$2.5K−$2.7K−$2.5K−$2.4K−$2.3K−$2.4K−$2.3K−$2.5K−$2.6K−$2.7K−$2.9K−$2.8K−$2.5K−$2.4K−$2.3K−$2.6K−$2.3K−$2.4K−$2.6K−$2.4K−$2.5K−$2.5K−$2.3K−$2.3K−$2.5K−$2.3K−$2.5K−$2.6K−$2.6K−$2.5K−$2.4K−$2.5K−$2.5K−$2.5K−$2.6K
Subaru Crosstrek27,634 in stock+$634+$477−$1.2K−$2.1K−$626−$1.0K−$936+$141−$342+$139−$593−$789−$829−$285−$779−$267−$1.1K+$69−$1.0K−$1.4K−$801−$543+$425−$1.3K−$306−$1.3K−$648−$663−$618+$197−$631−$226−$1.9K−$835−$693−$517−$885+$166−$685+$203−$223−$932−$664−$1.1K−$509−$978−$876−$801−$283
RAM RAM 250027,206 in stock−$3.9K−$3.1K−$4.0K−$3.7K−$4.3K−$3.6K−$3.0K−$3.0K−$4.4K−$4.1K−$4.5K−$4.0K−$3.4K−$3.1K−$3.7K−$3.5K−$3.8K−$4.0K−$2.5K−$3.7K−$2.8K−$3.0K−$2.7K−$3.8K−$3.7K−$3.2K−$4.2K−$3.8K−$2.7K−$3.0K−$4.0K−$2.8K−$4.1K−$3.7K−$3.0K−$3.9K−$4.1K−$3.0K−$2.9K−$4.0K−$4.0K−$3.6K−$5.6K−$3.9K−$3.0K−$3.9K−$3.8K−$3.1K−$3.0K−$3.3K

Hover any cell for exact count and markup. Empty cells (—) have fewer than 5 active vehicles in that state for that model. Honda and Acura models are excluded — their public feeds don’t expose dealer selling prices.

Cleanest-Priced Dealers in America

Dealers ranked by lowest average markup. Only includes dealers with at least 25 active vehicles and where most listings are at or below MSRP. These are the dealers worth bookmarking — they price honestly across their entire inventory, not just on loss-leaders.

DealerActiveBelow MSRPAvg Markup
VANGUARD GMC OF CARROLLTON

Carrollton, TX

265259-$7,638
DILLON GMC

Boise, ID

248241-$7,374
AL PIEMONTE BUICK GMC

Elmhurst, IL

4343-$7,218
Cardinaleway Chrysler Dodge Jeep Ram Santa Rosa

Santa Rosa, CA

104104-$7,148
Dick Poe Dodge Lp

El Paso, TX

167167-$7,091
Dan Deery Motor Company

Cedar Falls, IA

129129-$7,087
Opelika Chrysler Dodge Jeep Ram

Opelika, AL

3434-$7,005

San Antonio, TX

4646-$6,819
Freedom Chrysler Dodge Jeep Ram North By Ed Morse

Whitesboro, TX

122122-$6,745
FOX VALLEY GMC, INC.

Saint Charles, IL

2929-$6,692
Four Stars Dodge Chrysler Jeep Ram

Henrietta, TX

159159-$6,544
Jeff Belzer's Dodge

Lakeville, MN

154154-$6,535
Vernon Chrysler Dodge Jeep Ram

Vernon, TX

121121-$6,532
Autonation Dodge Ram Broadway

Littleton, CO

285285-$6,529
RIVARD-ROYALL GMC

Memphis, TN

142138-$6,452
Hendrick Dodge Ram FIAT

Cary, NC

138138-$6,448
PARIS CHEVROLET GMC

Paris, TX

4040-$6,420
SUNDANCE GMC INC

Saint Johns, MI

2727-$6,314
HOLIDAY GMC

Graham, TX

2828-$6,291
Monahans Chrysler Dodge Jeep Ram

Monahans, TX

3434-$6,260

Biggest Price Drops This Week

Vehicles whose dealer-listed selling price dropped the most over the past 7 days. Drops larger than 50% of the prior price are filtered out as likely data errors.

VehicleWasNowDropDealer
2026 Yukon XL

Elevation

$85,869$65,505$20,364MATHENY MOTOR TRUCK COMPANY, WV
2026 TX

TX 350 fwd

$97,451$77,456$19,995Bell Lexus North Scottsdale, AZ
2026 Sierra 3500 HD

Denali Ultimate

$112,523$92,585$19,938RIVARD BUICK GMC, FL
2026 Silverado 2500 HD

LTZ

$107,690$88,160$19,530CASA CHEVROLET OF PRESCOTT, AZ
2026 Silverado 3500 HD

LTZ DRW

$127,254$108,777$18,477FRONTIER CHEVROLET, WA
2026 Sierra 1500

AT4

$85,289$67,114$18,175BIG STAR BUICK GMC, TX
2026 Silverado 3500 HD

WT

$85,110$67,318$17,792IG BURTON OF BERLIN, INC., MD
2026 Sierra 1500

AT4

$83,800$68,805$14,995BOULEVARD GMC, CA
2025 Hummer EV SUV

3X

$117,785$103,651$14,134KUNES GMC OF HASTINGS, MN
2026 RAM 1500

LIMITED CREW CAB 4X4 5'7" BOX

$89,720$76,262$13,458Meador Chrysler Dodge Jeep Ram, TX
2026 Silverado 2500 HD

WT

$64,785$51,443$13,342SERRA CHEVROLET CADILLAC BUICK GMC, TN
2026 RAM 1500

LIMITED LONGHORN® CREW CAB 4X4 5'7" BOX

$88,670$75,370$13,300Meador Chrysler Dodge Jeep Ram, TX
2026 Sierra 1500

AT4

$81,082$68,105$12,977JACK HANANIA BUICK GMC, FL
2025 Silverado 3500 HD

WT

$66,835$54,088$12,747COUNTRY CHEVROLET, INC., VA
2026 Hummer EV Pickup

2X

$100,325$87,783$12,542RIVARD-ROYALL GMC, TN
2026 Silverado 3500 HD

WT

$69,701$57,478$12,223JIM HUDSON CHEVROLET, SC
2026 Sierra EV

Denali Max Range

$102,810$90,810$12,000O'MEARA GMC, CO
2026 Sierra EV

Denali Max Range

$105,190$93,190$12,000O'MEARA GMC, CO
2026 Yukon

Denali

$108,781$96,820$11,961CUTTER GMC, HI
2026 RAM 1500

REBEL® CREW CAB 4X4 5'7" BOX

$77,200$65,620$11,580Chrysler Dodge Jeep Ram FIAT of Fort Myers, FL

Today’s Top 20 Below-MSRP Deals

The biggest dollar discounts off sticker, across all 18 brands, in active inventory. Vehicles flagged DealerHold are excluded — only vehicles you can actually buy today.

VehicleMSRPSelling$ OffDealer
2025 Hummer EV Pickup

3X

$127,820$95,965-$31,855STOOPS BUICK GMC, IN
2025 Hummer EV Pickup

3X

$134,910$104,499-$30,411RICART BUICK GMC, OH
2025 Hummer EV SUV

2X

$109,335$79,000-$30,335CASA CHEVROLET GMC LLC, NM
2025 Hummer EV Pickup

3X

$119,350$89,300-$30,050FARICY AUTOMOTIVE, CO
2025 Hummer EV Pickup

3X

$133,070$103,070-$30,000NATIONAL GMC, UT
2025 Hummer EV Pickup

3X

$133,070$103,070-$30,000NATIONAL GMC, UT
2025 Hummer EV SUV

3X

$119,060$89,840-$29,220NATIONAL GMC, UT
2025 Hummer EV Pickup

3X

$135,410$109,829-$25,581CASTLE ROCK CHEVROLET GMC, CO
2025 Hummer EV Pickup

3X

$111,359$86,255-$25,104GREGG YOUNG CHEVROLET GMC OF COLUMBUS, NE
2025 Hummer EV SUV

3X

$124,675$99,575-$25,100GREGG YOUNG CHEVROLET GMC OF COLUMBUS, NE
2025 Hummer EV Pickup

3X

$117,935$92,935-$25,000O'MEARA GMC, CO
2025 Hummer EV SUV

3X

$119,755$94,755-$25,000ED DENA'S AUTO CENTER, CA
2025 Hummer EV Pickup

3X

$117,935$92,935-$25,000O'MEARA GMC, CO
2025 Hummer EV Pickup

3X

$135,710$110,710-$25,000ED DENA'S AUTO CENTER, CA
2025 Hummer EV Pickup

3X

$135,560$110,560-$25,000RUDDELL AUTO, WA
2025 Hummer EV Pickup

3X

$134,895$109,895-$25,000RUDDELL AUTO, WA
2025 Hummer EV Pickup

3X

$128,530$104,156-$24,374NICK MAYER CHEVROLET GMC OF LEWISBURG, TN
2025 Hummer EV Pickup

3X

$109,415$85,437-$23,978HOLZHAUER AUTO & TRUCK SALES, INC., IL
2025 Hummer EV SUV

3X

$117,435$94,105-$23,330MIKE MAROONE CHEVROLET GMC LONGMONT, CO
2025 Hummer EV SUV

3X

$116,940$94,440-$22,500DON LEDFORD AUTOMOTIVE CENTER, INC., TN

Data refreshes every 6 hours. Methodology: see the Editorial Policy.