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Market Insights

Findings from the only national daily-scrape of new Toyota, Lexus, Honda, Acura, Hyundai, Kia, Genesis, Jeep, Ram, Dodge, Chrysler, Ford, Lincoln, GMC, Cadillac, Chevrolet, Buick, and Subaru inventory. The manufacturer feeds are public; what nobody else does is aggregate them across every dealer in the country and compare across time. These are the patterns that surface.

By Marcus Bell, Editor · Refreshes every 6 hours

Hardest-to-Actually-Buy Models

When a dealer flags a vehicle as DealerHold in the inventory feed, it means the vehicle is already promised to a customer — listed but not really available. These models have the largest share of their visible inventory already spoken for.

ModelIn StockOn Hold% On Hold
Lexus GX87375886.8%
Lexus NX Hybrid92560965.8%
Lexus RX Hybrid2,2901,32357.8%
Toyota Grand Highlander Hybrid11,4766,61257.6%
Lexus RX 500h F SPORT25713954.1%
Lexus ES 300h Hybrid1,67088553.0%
Toyota Highlander Hybrid2,4691,29052.2%
Toyota RAV441,28919,79847.9%
Lexus RX 450h+ Plug-in27412947.1%
Lexus RZ Electric23810945.8%
Toyota Land Cruiser3,6421,63144.8%
Lexus LX35914440.1%
Toyota 4Runner Hybrid3,3971,20635.5%
Toyota Highlander2,29980935.2%
Toyota Sienna15,9225,59335.1%

States Where Dealers Mark Up Most

Average dealer markup over MSRP by state, weighted by inventory. States are limited to those with at least 500 active vehicles to keep small-market noise out of the rankings. The lower the avg markup, the easier the state is to buy in.

StateIn StockAvg Markup% At/Below MSRP
Nevada13,710-$87173.2%
Rhode Island4,160-$1,01577.6%
California132,948-$1,05768.1%
Alaska3,555-$1,09873.2%
New Jersey41,310-$1,10978.6%
New Mexico9,456-$1,23790.9%
Maine8,194-$1,26180.4%
Washington26,513-$1,28879.2%
Virginia37,488-$1,30882.6%
North Carolina48,319-$1,34089.9%
Florida131,951-$1,34687.6%
Arizona36,593-$1,35985.1%
Alabama25,716-$1,36392.1%
Massachusetts30,274-$1,37883.8%
New York72,075-$1,39081.1%

Where to Buy What: State × Model Markup

Average dealer markup for the 15 best-stocked models with markup data, broken down by state. Green cells = priced under MSRP. Red = marked up. Same model can be $2K cheaper one state over — this is the sourcing view a buyer’s agent (or a patient buyer with a plane ticket) actually wants. Cells need at least 5 active vehicles to show.

Less than MSRPOver MSRP·Hover for detail
ModelALAKAZARCACOCTDEFLGAHIIDILINIAKSKYLAMEMDMAMIMNMSMOMTNENVNHNJNMNYNCNDOHOKORPARISCSDTNTXUTVTVAWAWVWIWY
Chevrolet Silverado 150096,783 in stock−$77$0−$103−$68−$126−$99−$189+$36−$13−$47+$1.0K−$274−$49−$123−$435−$237−$112−$93+$20−$140+$204−$78−$112−$142−$11−$333−$98+$318−$169−$231−$121−$216−$28−$482−$186−$225+$36−$123−$90−$93−$109−$62−$81−$216−$228−$161−$179+$66−$200−$513
Ford F-15077,760 in stock−$4.0K−$4.4K−$4.0K−$3.9K−$4.2K−$3.7K−$4.2K−$4.2K−$4.1K−$4.0K−$4.4K−$3.8K−$4.3K−$4.0K−$4.3K−$4.0K−$4.0K−$4.2K−$4.3K−$3.9K−$4.3K−$4.3K−$4.4K−$4.1K−$3.9K−$3.8K−$3.9K−$4.0K−$4.2K−$4.2K−$4.0K−$4.3K−$4.1K−$4.2K−$4.1K−$4.0K−$4.4K−$4.3K−$4.3K−$4.3K−$4.4K−$4.0K−$4.2K−$3.9K−$4.5K−$3.9K−$4.1K−$4.2K−$4.4K−$4.2K
Ford Super Duty62,967 in stock−$2.0K−$2.4K−$2.8K−$2.1K−$2.9K−$2.3K−$2.8K−$2.6K−$2.5K−$2.5K−$2.9K−$2.1K−$2.5K−$2.2K−$2.3K−$2.2K−$2.1K−$2.1K−$3.2K−$2.6K−$3.3K−$2.3K−$2.3K−$2.3K−$2.3K−$2.0K−$2.2K−$2.3K−$3.0K−$3.0K−$2.3K−$2.7K−$2.6K−$2.3K−$2.1K−$2.4K−$2.6K−$2.4K−$2.5K−$2.7K−$2.4K−$2.1K−$2.7K−$2.7K−$2.9K−$2.7K−$2.6K−$2.1K−$2.6K−$1.8K
GMC Sierra 150061,706 in stock−$760−$327−$2.0K−$2.2K−$1.4K−$1.5K−$2.4K−$2.1K−$2.0K−$2.5K+$3.8K−$5.5K−$1.8K−$1.9K−$2.2K−$647−$1.9K−$2.2K−$442−$2.5K−$860−$1.3K−$4.4K−$1.4K−$2.3K−$1.4K−$1.8K−$1.9K−$2.1K−$444−$147−$855−$1.8K−$2.7K−$2.7K−$4.3K−$3.5K−$1.4K−$1.5K−$2.2K−$99−$1.9K−$3.4K−$3.8K−$612−$2.8K−$1.9K−$1.7K−$3.4K−$1.3K
RAM RAM 150057,049 in stock−$6.5K−$6.6K−$5.4K−$6.8K−$6.2K−$7.0K−$6.9K−$6.5K−$6.9K−$6.9K−$6.6K−$6.8K−$6.3K−$6.9K−$6.5K−$6.4K−$6.7K−$6.8K−$6.5K−$6.5K−$6.5K−$6.1K−$7.0K−$6.3K−$6.8K−$6.1K−$6.9K−$6.5K−$6.8K−$7.4K−$6.1K−$7.1K−$6.6K−$7.1K−$6.8K−$6.3K−$5.9K−$7.0K−$7.0K−$7.0K−$6.7K−$6.9K−$6.4K−$6.4K−$6.2K−$6.6K−$6.8K−$6.5K−$6.4K−$7.0K
Ford Explorer49,196 in stock−$2.0K−$2.6K−$2.6K−$2.5K−$3.1K−$2.8K−$2.3K−$3.1K−$2.3K−$2.4K−$2.6K−$2.4K−$2.2K−$2.2K−$2.4K−$2.3K−$2.3K−$2.3K−$2.3K−$2.6K−$2.5K−$2.1K−$2.5K−$2.5K−$2.4K−$2.5K−$2.4K−$2.8K−$2.7K−$2.2K−$2.2K−$2.0K−$2.0K−$2.3K−$2.3K−$2.4K−$3.1K−$2.5K−$1.5K−$2.0K−$2.2K−$2.3K−$2.1K−$2.9K−$2.0K−$2.4K−$3.2K−$1.9K−$2.0K−$2.6K
Toyota Tacoma45,116 in stock+$55+$387−$561−$535−$178−$168−$457−$286−$119−$384—−$527−$1.4K−$555−$904−$578−$400−$556−$556−$770−$138−$914−$935−$272−$791−$1.5K−$1.1K+$1.6K−$513−$207−$375−$250+$74−$936−$948−$479−$644−$921+$128−$45+$279−$772−$191−$644−$476−$737−$460−$1.2K−$1.7K−$455
Toyota RAV441,289 in stock+$174+$386+$776+$363+$1.5K+$521+$322$0+$423+$416—+$259+$345+$96+$123+$110+$419+$417+$337+$303+$257+$535+$277+$257+$62+$271+$8+$2.2K+$177+$999+$408+$674+$441+$115+$250+$943+$49+$238+$220−$7+$527+$1.2K+$326+$88+$365+$492+$417+$52+$180+$313
Ford Bronco Sport35,903 in stock−$2.5K−$2.3K−$2.4K−$2.8K−$2.4K−$2.5K−$2.4K−$2.4K−$2.3K−$2.6K−$2.5K−$2.5K−$2.4K−$2.5K−$2.6K−$2.8K−$2.7K−$2.3K−$2.5K−$2.3K−$2.3K−$2.3K−$2.8K−$2.7K−$2.6K−$2.6K−$2.9K−$2.5K−$2.3K−$2.3K−$2.5K−$2.3K−$2.4K−$2.8K−$2.4K−$2.3K−$2.4K−$2.3K−$2.3K−$2.2K−$2.7K−$2.7K−$2.8K−$2.6K−$2.3K−$2.3K−$2.4K−$2.5K−$2.5K−$2.5K
Toyota Tundra35,429 in stock−$392+$507−$1.5K−$1.9K−$709−$1.3K−$1.0K−$164−$807−$970—−$2.1K−$2.6K−$1.7K−$2.0K−$1.5K−$1.3K−$1.6K−$1.5K−$1.2K−$790−$1.5K−$1.4K−$1.1K−$1.7K−$2.8K−$1.4K+$484−$1.3K−$757−$656−$569−$500−$1.5K−$1.9K−$2.0K−$1.5K−$1.4K−$262−$455−$536−$1.6K−$815−$1.8K−$1.4K−$1.2K−$1.6K−$2.0K−$2.7K−$1.4K
JEEP Grand Cherokee35,323 in stock−$4.8K−$5.0K−$4.4K−$5.0K−$4.9K−$4.9K−$4.7K−$4.9K−$4.9K−$4.6K−$4.9K−$5.0K−$4.7K−$4.8K−$5.0K−$5.0K−$5.0K−$4.7K−$4.7K−$4.3K−$4.8K−$4.9K−$5.0K−$4.7K−$5.1K−$3.8K−$5.0K−$4.7K−$4.8K−$4.8K−$4.9K−$4.9K−$4.7K−$4.6K−$4.9K−$4.9K−$4.5K−$4.5K−$5.0K−$4.9K−$5.0K−$4.0K−$4.6K−$4.7K−$4.5K−$4.2K−$4.3K−$4.7K−$4.6K−$4.4K
Ford Bronco34,903 in stock−$2.8K−$2.5K−$2.5K−$2.8K−$2.8K−$2.9K−$2.6K−$2.5K−$2.6K−$2.8K−$2.8K−$2.9K−$2.9K−$2.5K−$2.8K−$3.0K−$2.4K−$2.8K−$2.1K−$2.4K−$2.4K−$2.9K−$2.4K−$2.8K−$2.9K−$2.4K−$2.8K−$2.6K−$2.3K−$2.8K−$2.3K−$2.9K−$2.3K−$2.4K−$2.6K−$2.8K−$2.8K−$2.5K−$2.5K−$2.5K−$2.6K−$2.8K−$2.9K−$2.8K−$2.2K−$2.3K−$2.6K−$2.5K−$3.6K−$2.7K
JEEP Wrangler34,052 in stock−$3.1K−$3.3K−$3.3K−$3.2K−$3.4K−$3.4K−$3.3K−$3.4K−$3.7K−$3.5K−$3.7K−$3.3K−$3.3K−$3.4K−$3.6K−$3.4K−$3.5K−$3.3K−$3.2K−$3.3K−$3.3K−$3.5K−$3.6K−$3.2K−$3.5K−$3.6K−$3.3K−$3.7K−$3.4K−$3.5K−$3.1K−$3.5K−$3.5K−$3.4K−$3.4K−$3.1K−$3.1K−$3.4K−$3.3K−$3.5K−$3.5K−$3.5K−$3.2K−$3.4K−$3.3K−$3.4K−$3.2K−$3.4K−$3.5K−$3.3K
Toyota Camry33,259 in stock+$19+$355+$394−$923+$351+$286−$179$0−$92−$103—−$366−$771−$160+$46−$13−$185−$572−$40+$5+$71+$55−$181+$138−$49−$1.6K−$391+$2.3K−$93+$365+$4+$15−$16−$476−$91−$280−$140+$7+$124−$183+$383+$118−$162−$41−$168+$241+$106−$19−$427−$261
Chevrolet Silverado 2500 HD29,780 in stock−$143+$83−$22−$194−$24−$202−$457−$285−$25+$183+$1.1K−$414−$46−$650−$719−$610−$283−$359+$259−$455−$244−$54−$228−$395−$116−$1.2K−$332+$1.3K−$505−$110−$460−$417+$76+$681−$433−$751−$176−$316−$126−$211−$160+$148−$104−$619−$210−$355−$272−$204−$928+$44

Hover any cell for exact count and markup. Empty cells (—) have fewer than 5 active vehicles in that state for that model. Honda and Acura models are excluded — their public feeds don’t expose dealer selling prices.

Cleanest-Priced Dealers in America

Dealers ranked by lowest average markup. Only includes dealers with at least 25 active vehicles and where most listings are at or below MSRP. These are the dealers worth bookmarking — they price honestly across their entire inventory, not just on loss-leaders.

DealerActiveBelow MSRPAvg Markup
JACK HANANIA BUICK GMC

Saint Augustine, FL

7070-$8,996
FREEDOM BUICK GMC BY ED MORSE

Greenville, TX

9595-$8,902
DILLON GMC

Boise, ID

337335-$8,414
VANGUARD GMC OF CARROLLTON

Carrollton, TX

333331-$7,977
AL PIEMONTE BUICK GMC

Elmhurst, IL

4444-$7,832
MCKINNEY BUICK-GMC

Mckinney, TX

443433-$7,358
HILEY BUICK GMC OF FORT WORTH

Fort Worth, TX

391383-$7,295
VANGUARD GMC OF SHERMAN

Sherman, TX

190189-$7,287
AUTO GALLERY CHEVROLET GMC

Lagrange, GA

184184-$7,178
FAIRWAY CHEVROLET GMC

East Liverpool, OH

202197-$7,091
CLASSIC CHEVROLET BUICK GMC OF CLEBURNE

Cleburne, TX

109108-$7,089
HOOD AUTOMOTIVE

Amite, LA

3232-$7,069
CONFIDENCE BUICK GMC

Oklahoma City, OK

9696-$7,048
FREEMAN BUICK-GMC

Grapevine, TX

316311-$6,847
MCLARTY DANIEL BUICK GMC

Bentonville, AR

283282-$6,769
ROSS DOWNING GMC OF GONZALES

Gonzales, LA

366366-$6,769
ROSS DOWNING GMC

Hammond, LA

280277-$6,754
HOLIDAY GMC

Graham, TX

8585-$6,696
RIVARD-ROYALL GMC

Memphis, TN

138135-$6,643
CHEVROLET GMC OF CORSICANA

Corsicana, TX

6966-$6,569

Biggest Price Drops This Week

Vehicles whose dealer-listed selling price dropped the most over the past 7 days. Drops larger than 50% of the prior price are filtered out as likely data errors.

VehicleWasNowDropDealer
2027 Corvette ZR1X

3LZ

$369,254$279,860−$89,394KUNES LAKES CHEVROLET, IL
2026 Sierra 2500 HD

AT4X

$165,145$99,815−$65,330HENDRICK BUICK GMC CADILLAC, NC
2026 Silverado 1500

ZR2

$133,153$77,185−$55,968TOM BELL CHEVROLET, CA
2026 Silverado 1500

ZR2

$132,153$77,185−$54,968TOM BELL CHEVROLET, CA
2026 Silverado 1500

RST

$103,230$67,725−$35,505SCHUMACHER CHEVROLET-BUICK-GMC, FL
2026 Sierra 1500

SLT

$92,982$57,972−$35,010SPECK BUICK GMC OF TRI-CITIES, WA
2026 Silverado 3500 HD

High Country DRW

$122,765$88,365−$34,400DON MEALEY CHEVROLET, FL
2026 Sierra 1500

AT4

$75,250$41,260−$33,990SOUTHERN BUICK GMC VIRGINIA BEACH, VA
2027 Corvette Stingray

2LT

$130,070$96,534−$33,536ALL STAR CHEVROLET, LA
2025 Hummer EV Pickup

3X

$119,350$89,350−$30,000FARICY AUTOMOTIVE, CO
2026 Silverado 2500 HD

High Country

$119,942$90,600−$29,342LE MARS CHEVROLET, IA
2026 Sierra 1500

AT4

$100,779$74,655−$26,124LE MARS GMC, IA
2026 Sierra 1500

AT4

$99,736$75,250−$24,486BURDICK CHEVROLET BUICK GMC, NY
2026 Escalade

V-Series

$224,389$204,389−$20,000ED MORSE CADILLAC TAMPA, FL
2026 Silverado 1500

RST

$86,968$67,725−$19,243MCCLUSKEY CHEVROLET BUICK GMC, OH
2026 Sierra 2500 HD

Pro

$72,878$53,983−$18,895MOTOR CITY BUICK GMC, CA
2026 Sierra 2500 HD

Pro

$72,478$53,978−$18,500TUSTIN BUICK GMC, CA
2026 Sierra 2500 HD

Pro

$71,478$53,978−$17,500TUSTIN BUICK GMC, CA
2026 Silverado 3500 HD

WT

$78,799$61,993−$16,806DUBLIN CHEVROLET CADILLAC, CA
2026 Silverado 2500 HD

LTZ

$105,040$88,295−$16,745WITTMEIER CHEVROLET, CA

Today’s Top 20 Below-MSRP Deals

The biggest dollar discounts off sticker, across all 18 brands, in active inventory. Vehicles flagged DealerHold are excluded — only vehicles you can actually buy today.

VehicleMSRPSelling$ OffDealer
2026 Sierra 1500

AT4

$75,250$41,260-$33,990SOUTHERN BUICK GMC VIRGINIA BEACH, VA
2025 Hummer EV Pickup

3X

$117,785$87,000-$30,785YELLOWSTONE MOTORS LLC, WY
2025 Hummer EV Pickup

3X

$119,350$89,350-$30,000FARICY AUTOMOTIVE, CO
2025 Hummer EV SUV

3X

$116,940$89,000-$27,940SHORTLINE BUICK GMC, CO
2026 Yukon XL

Elevation

$89,920$63,850-$26,070NORTH BERGEN BUICK GMC, NJ
2025 Hummer EV Pickup

3X

$133,070$107,070-$26,000NATIONAL GMC, UT
2025 Hummer EV Pickup

3X

$133,070$107,070-$26,000NATIONAL GMC, UT
2025 Hummer EV Pickup

3X

$135,710$110,710-$25,000ED DENA'S AUTO CENTER, CA
2025 Hummer EV SUV

3X

$119,755$94,755-$25,000ED DENA'S AUTO CENTER, CA
2025 Hummer EV Pickup

3X

$121,995$97,918-$24,077JACK GIAMBALVO MOTOR CO., INC., PA
2025 Hummer EV SUV

3X

$117,435$94,105-$23,330MIKE MAROONE CHEVROLET GMC LONGMONT, CO
2025 Hummer EV SUV

2X

$100,335$77,335-$23,000KEY MOTORS OF SOUTH BURLINGTON LLC, VT
2025 Hummer EV SUV

3X

$118,030$95,030-$23,000KEY MOTORS OF SOUTH BURLINGTON LLC, VT
2025 Hummer EV SUV

3X

$107,715$85,715-$22,000UNITED GMC, IL
2025 Hummer EV SUV

3X

$106,945$84,979-$21,966HOLZHAUER AUTO & TRUCK SALES, INC., IL
2025 Hummer EV SUV

3X

$107,440$85,995-$21,445HEYWARD ALLEN MOTOR COMPANY, INC., GA
2025 Hummer EV Pickup

3X

$117,330$95,990-$21,340ALM GMC SOUTH, GA
2025 Hummer EV Pickup

3X

$109,285$87,990-$21,295GREGG YOUNG BUICK GMC, LLC, IA
2025 Hummer EV SUV

3X

$117,915$97,105-$20,810MIKE MAROONE CHEVROLET GMC LONGMONT, CO
2025 Hummer EV SUV

2X

$100,340$79,888-$20,452CAVENAUGH AUTO WORLD, INC., AR

Data refreshes every 6 hours. Methodology: see the Editorial Policy.