Across 11,730 listed Toyota Grand Highlander Hybrids nationwide, the average markup is +$548 vs MSRP and 41% are listed at or below sticker, with a median advertised price of $59,751. Updated daily.
The Grand Highlander Hybrid is where the previous-generation Highlander Hybrid buyer has migrated. Toyota positions it as a step up in size and capability; the regular Highlander stays as the mainstream three-row option.
The Limited and Platinum trims share the same 245-horsepower hybrid powertrain. The MAX Limited and MAX Platinum jump to the 362-horsepower i-FORCE MAX hybrid — a different drivetrain entirely, with proper tow capability and meaningfully better acceleration. The MAX trims start above $55K MSRP and price firmer than the standard hybrid versions.
The standard Hybrid Limited AWD is the volume trim, but a notable share of those listings carries a DealerHold flag — meaning the dealer has already committed the vehicle to a customer. Visible inventory overstates real availability; the "Hide Held" filter at the top of the listings page is worth using here. For buyers who can wait, the XLE AWD is widely available below MSRP and represents better value if you don't need the Limited's premium audio and ventilated seats.
Production has caught up over the past two quarters. Below-MSRP deals are easiest to find in the South and Mountain West, where Toyota's allocation patterns favor SUV-heavy markets.
By Marcus Bell, Editor · Updated May 12, 2026
5,300
Available of 11,730
+$548
Avg Markup
41.2%
At/Below MSRP
$59,751
Median Price
Only about 45% are actually available. 55% of the 11,730 listed Toyota Grand Highlander Hybrids are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $45,590 to $78,205.
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota Grand Highlander Hybrid sticker has held steady — a median MSRP of $58,793 in Apr ’26 versus $59,146 in Sep ’26.
Median factory MSRP of Grand Highlander Hybrids grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 013386118418351111551304717586 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 12 weeks, what buyers paid for the Toyota Grand Highlander Hybrid versus MSRP has held steady — from +$393 the week of Jul 20 to +$472 the week of Oct 5 (about $472 over MSRP now).
Average selling price vs MSRP for Grand Highlander Hybrids by the week they sold (left the lot), Jul 20–Oct 5. Based on 32,899 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Grand Highlander Hybrid inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
11,729 vehicles with a known MSRP
Under MSRP
5%
615
At MSRP
36%
4,214
$0–$1K over
43%
5,069
$1K–$3K over
10%
1,211
$3K+ over
5%
620
Markup by Listing Age
The Grand Highlander Hybrids still on lots after a month or two tend to carry higher markups — the sharply-priced ones sell first. Favor fresher listings, or negotiate hard on stock that's been sitting.
0–15 days
44% ≤ MSRP
+$522
5,543
16–30 days
39% ≤ MSRP
+$567
5,130
31–45 days
53% ≤ MSRP
+$504
297
46–60 days
38% ≤ MSRP
+$449
88
61–90 days
34% ≤ MSRP
+$634
442
90+ days
31% ≤ MSRP
+$686
229
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Grand Highlander Hybrids sell
Based on 38,115 Grand Highlander Hybrid listings that left dealer lots in the last 90 days.
22
Median days to sell
+$462
Avg sold vs MSRP
53%
Sold at/below MSRP
Recent Grand Highlander Hybrid sales closed around $462 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.