Across 526 listed Toyota Grand Highlander Hybrids nationwide, the average markup is +$387 vs MSRP and 55% are listed at or below sticker, with a median advertised price of $59,502. Updated daily.
The Grand Highlander Hybrid is where the previous-generation Highlander Hybrid buyer has migrated. Toyota positions it as a step up in size and capability; the regular Highlander stays as the mainstream three-row option.
The Limited and Platinum trims share the same 245-horsepower hybrid powertrain. The MAX Limited and MAX Platinum jump to the 362-horsepower i-FORCE MAX hybrid — a different drivetrain entirely, with proper tow capability and meaningfully better acceleration. The MAX trims start above $55K MSRP and price firmer than the standard hybrid versions.
The standard Hybrid Limited AWD is the volume trim, but a notable share of those listings carries a DealerHold flag — meaning the dealer has already committed the vehicle to a customer. Visible inventory overstates real availability; the "Hide Held" filter at the top of the listings page is worth using here. For buyers who can wait, the XLE AWD is widely available below MSRP and represents better value if you don't need the Limited's premium audio and ventilated seats.
Production has caught up over the past two quarters. Below-MSRP deals are easiest to find in the South and Mountain West, where Toyota's allocation patterns favor SUV-heavy markets.
By Marcus Bell, Editor · Updated May 12, 2026
171
Available of 526
+$387
Avg Markup
54.9%
At/Below MSRP
$59,502
Median Price
Only about 33% are actually available. 67% of the 526 listed Toyota Grand Highlander Hybrids are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $48,763 — $70,266
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Toyota Grand Highlander Hybrid sticker has held steady — a median MSRP of $58,886 in Mar ’26 versus $58,908 in Jun ’26.
Median factory MSRP of Grand Highlander Hybrids grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 02279813329118398227 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Grand Highlander Hybrid versus MSRP has risen — discounts are shrinking — from +$267 the week of Apr 20 to +$440 the week of Jul 13 (about $440 over MSRP now).
Average selling price vs MSRP for Grand Highlander Hybrids by the week they sold (left the lot), Apr 20–Jul 13. Based on 34,546 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Grand Highlander Hybrid inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
526 vehicles with a known MSRP
Under MSRP
7%
37
At MSRP
48%
252
$0–$1K over
32%
168
$1K–$3K over
10%
51
$3K+ over
3%
18
How fast Grand Highlander Hybrids sell
Based on 31,594 Grand Highlander Hybrid listings that left dealer lots in the last 90 days.
21
Median days to sell
+$378
Avg sold vs MSRP
67%
Sold at/below MSRP
Recent Grand Highlander Hybrid sales closed around $378 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.