Across 13,102 listed Toyota Grand Highlander Hybrids nationwide, the average markup is +$480 vs MSRP and 54% are listed at or below sticker, with a median advertised price of $59,662. Updated daily.
The Grand Highlander Hybrid is where the previous-generation Highlander Hybrid buyer has migrated. Toyota positions it as a step up in size and capability; the regular Highlander stays as the mainstream three-row option.
The Limited and Platinum trims share the same 245-horsepower hybrid powertrain. The MAX Limited and MAX Platinum jump to the 362-horsepower i-FORCE MAX hybrid — a different drivetrain entirely, with proper tow capability and meaningfully better acceleration. The MAX trims start above $55K MSRP and price firmer than the standard hybrid versions.
The standard Hybrid Limited AWD is the volume trim, but a notable share of those listings carries a DealerHold flag — meaning the dealer has already committed the vehicle to a customer. Visible inventory overstates real availability; the "Hide Held" filter at the top of the listings page is worth using here. For buyers who can wait, the XLE AWD is widely available below MSRP and represents better value if you don't need the Limited's premium audio and ventilated seats.
Production has caught up over the past two quarters. Below-MSRP deals are easiest to find in the South and Mountain West, where Toyota's allocation patterns favor SUV-heavy markets.
By Marcus Bell, Editor · Updated May 12, 2026
5,396
Available of 13,102
+$480
Avg Markup
53.6%
At/Below MSRP
$59,662
Median Price
Only about 41% are actually available. 59% of the 13,102 listed Toyota Grand Highlander Hybrids are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $45,127 — $76,646
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota Grand Highlander Hybrid sticker has held steady — a median MSRP of $58,886 in Mar ’26 versus $59,000 in Aug ’26.
Median factory MSRP of Grand Highlander Hybrids grouped by the month each was first listed (active + sold), Mar ’26–Aug ’26. Based on 022800133931184483391207815374 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Grand Highlander Hybrid versus MSRP has held steady — from +$451 the week of Jun 8 to +$448 the week of Aug 31 (about $448 over MSRP now).
Average selling price vs MSRP for Grand Highlander Hybrids by the week they sold (left the lot), Jun 8–Aug 31. Based on 29,673 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Grand Highlander Hybrid inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
13,099 vehicles with a known MSRP
Under MSRP
4%
544
At MSRP
49%
6,472
$0–$1K over
33%
4,334
$1K–$3K over
9%
1,144
$3K+ over
5%
605
Markup by Listing Age
Grand Highlander Hybrid markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
56% ≤ MSRP
+$465
6,082
16–30 days
51% ≤ MSRP
+$523
3,622
31–45 days
53% ≤ MSRP
+$442
2,621
46–60 days
53% ≤ MSRP
+$522
375
61–90 days
46% ≤ MSRP
+$550
386
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Grand Highlander Hybrids sell
Based on 29,221 Grand Highlander Hybrid listings that left dealer lots in the last 90 days.
21
Median days to sell
+$473
Avg sold vs MSRP
56%
Sold at/below MSRP
Recent Grand Highlander Hybrid sales closed around $473 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.