Across 2,368 listed Toyota GR Corollas nationwide, the average markup is +$66 vs MSRP and 53% are listed at or below sticker, with a median advertised price of $48,462. Updated daily.
The GR Corolla is Toyota's serious hot hatch — 300 horsepower from a turbocharged 1.6L three-cylinder, all-wheel drive with a torque-vectoring rear diff, and (depending on trim) a six-speed manual or a new eight-speed automatic. The GR badge means Gazoo Racing, which means Toyota's WRC engineering DNA.
Three trims: Core, Premium, and Premium Plus. Morizo Edition (named after Akio Toyoda's racing alias) is the lighter, more focused version — manual only, no rear seats. Below-MSRP GR Corolla pricing remains rare; many dealers still pull markup, particularly on the Morizo and Premium Plus trims.
If you're cross-shopping the Honda Civic Type R, the GR Corolla is the AWD answer with more standard equipment but slightly less polish in the chassis tuning. Both are excellent; the choice is mostly about whether you want front-drive precision or all-weather usability.
By Marcus Bell, Editor · Updated May 12, 2026
2,024
Available of 2,368
+$66
Avg Markup
52.5%
At/Below MSRP
$48,462
Median Price
Only about 85% are actually available. 15% of the 2,368 listed Toyota GR Corollas are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $37,801 to $92,809.
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota GR Corolla sticker has held steady — a median MSRP of $48,634 in Apr ’26 versus $48,608 in Sep ’26.
Median factory MSRP of GR Corollas grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 0404571240671986998 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 12 weeks, what buyers paid for the Toyota GR Corolla versus MSRP has held steady — from +$260 the week of Jul 20 to +$198 the week of Oct 5 (about $198 over MSRP now).
Average selling price vs MSRP for GR Corollas by the week they sold (left the lot), Jul 20–Oct 5. Based on 1,703 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GR Corolla inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
2,368 vehicles with a known MSRP
Under MSRP
23%
546
At MSRP
29%
698
$0–$1K over
37%
876
$1K–$3K over
9%
202
$3K+ over
2%
46
Markup by Listing Age
Older GR Corolla inventory skews further below MSRP — listings in the 90+ days range are 65% at-or-below sticker vs 45% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
45% ≤ MSRP
+$458
568
16–30 days
47% ≤ MSRP
+$201
739
31–45 days
66% ≤ MSRP
-$195
108
46–60 days
41% ≤ MSRP
+$120
258
61–90 days
66% ≤ MSRP
-$329
467
90+ days
65% ≤ MSRP
-$483
228
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast GR Corollas sell
Based on 1,814 GR Corolla listings that left dealer lots in the last 90 days.
36
Median days to sell
+$58
Avg sold vs MSRP
61%
Sold at/below MSRP
Recent GR Corolla sales closed around $58 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.