Across 1,621 listed Toyota GR Corollas nationwide, the average markup is +$91 vs MSRP and 62% are listed at or below sticker, with a median advertised price of $48,244. Updated daily.
The GR Corolla is Toyota's serious hot hatch — 300 horsepower from a turbocharged 1.6L three-cylinder, all-wheel drive with a torque-vectoring rear diff, and (depending on trim) a six-speed manual or a new eight-speed automatic. The GR badge means Gazoo Racing, which means Toyota's WRC engineering DNA.
Three trims: Core, Premium, and Premium Plus. Morizo Edition (named after Akio Toyoda's racing alias) is the lighter, more focused version — manual only, no rear seats. Below-MSRP GR Corolla pricing remains rare; many dealers still pull markup, particularly on the Morizo and Premium Plus trims.
If you're cross-shopping the Honda Civic Type R, the GR Corolla is the AWD answer with more standard equipment but slightly less polish in the chassis tuning. Both are excellent; the choice is mostly about whether you want front-drive precision or all-weather usability.
By Marcus Bell, Editor · Updated May 12, 2026
1,351
Available of 1,621
+$91
Avg Markup
61.9%
At/Below MSRP
$48,244
Median Price
Only about 83% are actually available. 17% of the 1,621 listed Toyota GR Corollas are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $39,640 — $81,454
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota GR Corolla sticker has eased down — a median MSRP of $48,524 in Mar ’26 versus $47,769 in Aug ’26 (−1.6%).
Median factory MSRP of GR Corollas grouped by the month each was first listed (active + sold), Mar ’26–Aug ’26. Based on 06134115902507291060 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota GR Corolla versus MSRP has risen — discounts are shrinking — from −$253 the week of Jun 1 to −$4 the week of Aug 24 (about $4 below MSRP now).
Average selling price vs MSRP for GR Corollas by the week they sold (left the lot), Jun 1–Aug 24. Based on 1,109 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GR Corolla inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
1,621 vehicles with a known MSRP
Under MSRP
16%
265
At MSRP
46%
738
$0–$1K over
29%
471
$1K–$3K over
8%
128
$3K+ over
1%
19
Markup by Listing Age
Older GR Corolla inventory skews further below MSRP — listings in the 90+ days range are 66% at-or-below sticker vs 58% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
58% ≤ MSRP
+$124
387
16–30 days
67% ≤ MSRP
+$217
427
31–45 days
62% ≤ MSRP
+$62
380
46–60 days
58% ≤ MSRP
+$32
219
61–90 days
57% ≤ MSRP
+$165
79
90+ days
66% ≤ MSRP
-$287
129
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast GR Corollas sell
Based on 1,254 GR Corolla listings that left dealer lots in the last 90 days.
43
Median days to sell
+$74
Avg sold vs MSRP
62%
Sold at/below MSRP
Recent GR Corolla sales closed around $74 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.