North Carolina Dealer Markups & New Car Prices
Live markup data from 391 North Carolina dealers across 54,916 active listings. Updated daily.
Active listings
54,916
Avg markup in state
-$1,484
National avg markup
-$1,557
% priced below MSRP
90.9%
The short version
North Carolina dealers are charging an average markup of -$1,484 over sticker, which is roughly in line with the national average of -$1,557 (a 5% premium). Of 54,916 current listings, 90.9% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in North Carolina
| Model | Listings | Avg markup (NC) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 3,288 | -$40 | -$83 | $62,085 | 99.4% | View → |
| RAM 1500 | 2,554 | -$5,101 | -$5,491 | $58,914 | 100% | View → |
| F-150 | 2,357 | -$4,116 | -$4,161 | $60,465 | 100% | View → |
| Grand Cherokee | 2,252 | -$2,798 | -$3,299 | $50,180 | 100% | View → |
| Super Duty | 2,010 | -$2,222 | -$2,057 | $82,343 | 100% | View → |
| Sierra 1500 | 1,912 | -$1,917 | -$2,250 | $68,978 | 94.1% | View → |
| Silverado 2500 HD | 1,757 | +$0 | -$203 | $69,330 | 96.4% | View → |
| Wrangler | 1,670 | -$3,299 | -$3,270 | $51,758 | 100% | View → |
| Tacoma | 1,565 | -$296 | -$524 | $46,532 | 87% | View → |
| Explorer | 1,489 | -$1,678 | -$2,097 | $54,015 | 100% | View → |
| Outback | 1,221 | -$1,210 | -$1,251 | $47,517 | 69.2% | View → |
| Bronco Sport | 1,215 | -$2,256 | -$2,454 | $35,935 | 100% | View → |
| RAM 2500 | 1,212 | -$3,366 | -$3,670 | $72,022 | 100% | View → |
| Camry | 1,095 | -$160 | +$65 | $35,862 | 87.2% | View → |
| Bronco | 1,093 | -$2,789 | -$2,813 | $52,610 | 100% | View → |
| Forester | 1,083 | +$21 | -$719 | $40,076 | 46.4% | View → |
| Tundra | 1,064 | -$1,183 | -$1,651 | $68,076 | 91.1% | View → |
| RAV4 | 1,026 | +$403 | +$556 | $42,456 | 73.7% | View → |
| Corolla | 1,008 | +$193 | +$247 | $26,897 | 78.1% | View → |
| Sierra 2500 HD | 979 | -$2,291 | -$2,984 | $89,860 | 96.1% | View → |
| Seltos | 701 | -$665 | -$653 | $30,748 | 100% | View → |
| RAM 3500 | 670 | -$4,970 | -$4,345 | $77,371 | 100% | View → |
| Sorento | 666 | -$811 | -$891 | $38,201 | 100% | View → |
| Expedition | 665 | -$391 | -$219 | $86,570 | 100% | View → |
| Sportage | 657 | -$788 | -$752 | $33,130 | 100% | View → |
| Crosstrek | 655 | -$367 | -$897 | $36,540 | 64.5% | View → |
| K4 | 647 | -$581 | -$573 | $25,126 | 100% | View → |
| Acadia | 637 | -$1,087 | -$1,197 | $52,450 | 96% | View → |
| Maverick | 632 | -$868 | -$955 | $34,513 | 100% | View → |
| Grand Wagoneer | 617 | -$316 | -$351 | $80,585 | 100% | View → |
| Mustang | 573 | -$1,808 | -$1,883 | $42,495 | 100% | View → |
| Gladiator | 561 | -$5,637 | -$5,233 | $48,623 | 100% | View → |
| Ranger | 507 | -$1,953 | -$2,006 | $40,450 | 100% | View → |
| K5 | 495 | -$637 | -$690 | $30,814 | 100% | View → |
| Telluride Hybrid | 473 | -$1,492 | -$1,542 | $55,763 | 100% | View → |
| Yukon XL | 457 | -$1,073 | -$1,812 | $97,120 | 91.7% | View → |
| Carnival | 450 | -$1,045 | -$1,087 | $43,494 | 100% | View → |
| Yukon | 448 | -$510 | -$1,101 | $95,950 | 92.6% | View → |
| Sienna | 426 | +$282 | +$399 | $51,965 | 78.6% | View → |
| Charger | 396 | -$4,262 | -$4,421 | $56,215 | 100% | View → |
| Compass | 387 | -$2,290 | -$2,164 | $32,755 | 100% | View → |
| Enclave | 378 | -$43 | -$330 | $56,100 | 97.2% | View → |
| Corolla Cross | 368 | +$299 | +$219 | $31,936 | 73.1% | View → |
| Durango | 365 | -$549 | -$791 | $51,540 | 100% | View → |
| Ascent | 358 | -$1,127 | -$1,092 | $50,294 | 59.1% | View → |
| Sportage Hybrid | 355 | -$808 | -$833 | $36,328 | 100% | View → |
| Pacifica | 335 | -$3,327 | -$3,150 | $46,170 | 100% | View → |
| Telluride | 330 | -$1,199 | -$1,266 | $49,839 | 100% | View → |
| 4Runner | 320 | +$62 | +$7 | $58,299 | 83.4% | View → |
| Cherokee | 314 | -$3,597 | -$3,539 | $38,618 | 100% | View → |
| Grand Highlander | 308 | +$207 | +$280 | $58,616 | 79.5% | View → |
| Terrain | 301 | -$410 | -$316 | $39,740 | 93.4% | View → |
| Envision | 300 | -$25 | -$214 | $48,835 | 97% | View → |
| Nautilus | 296 | +$4,000 | +$4,000 | $72,890 | 0% | View → |
| Carnival Hybrid | 273 | -$1,199 | -$1,287 | $50,080 | 100% | View → |
| CT5 | 266 | +$111 | +$221 | $56,919 | 97.7% | View → |
| GV70 | 247 | +$1,161 | +$1,206 | $59,835 | 2% | View → |
| Canyon | 246 | -$810 | -$1,245 | $47,424 | 94.3% | View → |
| Grand Highlander Hybrid | 241 | +$503 | +$548 | $62,320 | 64.7% | View → |
| Envista | 240 | -$54 | -$150 | $29,733 | 94.3% | View → |
| RAM 3500 Chassis Cab | 240 | -$1,913 | -$1,942 | $72,710 | 100% | View → |
| RAM 5500 Chassis Cab | 238 | -$1,950 | -$1,865 | $80,628 | 100% | View → |
| Sequoia | 237 | -$124 | -$871 | $88,288 | 78.1% | View → |
| Tacoma Hybrid | 232 | -$756 | -$595 | $59,690 | 91.4% | View → |
| Encore GX | 224 | -$33 | -$141 | $31,480 | 95.8% | View → |
| GV80 | 217 | +$1,517 | +$1,479 | $85,420 | 0.9% | View → |
| Escalade | 211 | +$256 | +$64 | $129,750 | 94.8% | View → |
| Navigator | 208 | +$2,346 | +$3,091 | $116,140 | 0% | View → |
| RX | 205 | +$803 | -$35 | $62,527 | 37.1% | View → |
| XT5 | 197 | -$162 | -$44 | $59,795 | 100% | View → |
| K4 Hatchback | 190 | -$753 | -$764 | $27,022 | 100% | View → |
| RAM ProMaster | 175 | -$4,000 | -$3,998 | $53,135 | 100% | View → |
| Sorento Hybrid | 175 | -$1,075 | -$1,106 | $47,037 | 100% | View → |
| Silverado 3500 HD | 162 | +$957 | -$52 | $78,360 | 87.5% | View → |
| RAM 4500 Chassis Cab | 152 | -$2,135 | -$1,921 | $78,905 | 100% | View → |
| TX | 134 | +$800 | -$198 | $68,545 | 36.6% | View → |
| Sierra 3500 HD | 131 | -$2,504 | -$2,738 | $90,630 | 100% | View → |
| WRX | 124 | -$362 | -$823 | $38,971 | 62.7% | View → |
| LYRIQ | 110 | +$83 | +$208 | $65,720 | 98.2% | View → |
| Niro | 98 | -$665 | -$680 | $33,019 | 100% | View → |
| NX | 93 | +$857 | -$50 | $55,545 | 32.3% | View → |
| RX Hybrid | 93 | +$752 | +$391 | $67,347 | 46.2% | View → |
| 4Runner Hybrid | 90 | -$45 | +$154 | $66,757 | 83.3% | View → |
| Mustang Mach-E | 85 | -$3,500 | -$3,480 | $50,720 | 100% | View → |
| Highlander Hybrid | 82 | +$462 | +$418 | $58,095 | 68.3% | View → |
| Optiq | 81 | -$4 | -$38 | $55,495 | 93.8% | View → |
| Escalade ESV | 77 | -$336 | +$87 | $131,110 | 96.1% | View → |
| Highlander | 76 | -$52 | +$139 | $55,440 | 82.9% | View → |
| EV6 | 71 | -$1,056 | -$1,166 | $45,831 | 100% | View → |
| EV9 | 71 | -$1,701 | -$1,711 | $65,800 | 100% | View → |
| IS | 70 | +$981 | -$43 | $55,615 | 21.4% | View → |
| Vistiq | 61 | +$127 | +$168 | $81,920 | 95.1% | View → |
| Prius | 57 | +$208 | +$62 | $35,403 | 73.7% | View → |
| G70 | 54 | +$887 | +$955 | $57,383 | 0% | View → |
| Corvette Stingray | 52 | -$605 | +$85 | $94,716 | 94.2% | View → |
| Impreza | 50 | +$169 | -$640 | $30,550 | 50% | View → |
| TX 500h Hybrid | 42 | +$1,036 | -$170 | $77,484 | 31% | View → |
| GR Corolla | 38 | +$479 | +$48 | $45,527 | 81.6% | View → |
| G80 | 36 | +$995 | +$952 | $77,165 | 0% | View → |
| Aviator | 35 | +$6,000 | +$5,183 | $74,135 | 0% | View → |
| GV80 Coupe | 34 | +$1,873 | +$1,885 | $91,438 | 0% | View → |
| Corvette Z06 | 32 | +$319 | -$234 | $151,490 | 90.6% | View → |
| Escalade IQ | 30 | $0 | -$110 | $145,645 | 100% | View → |
| CT4 | 29 | +$385 | +$716 | $48,575 | 89.7% | View → |
| ES 300h Hybrid | 29 | +$740 | +$345 | $58,328 | 41.4% | View → |
| GX | 29 | +$627 | +$1,631 | $79,163 | 55.2% | View → |
| G90 | 28 | +$2,808 | +$2,997 | $105,485 | 0% | View → |
| Sportage Plug-in Hybrid | 26 | -$813 | -$1,073 | $47,683 | 100% | View → |
| ES | 23 | +$1,120 | -$23 | $62,427 | 13% | View → |
| NX Hybrid | 23 | +$790 | +$423 | $55,327 | 43.5% | View → |
| Silverado EV | 22 | -$55 | -$224 | $82,353 | 81.8% | View → |
| Land Cruiser | 20 | +$214 | +$410 | $73,156 | 85% | View → |
| Niro EV | 17 | -$942 | -$1,015 | $40,943 | 100% | View → |
| Sierra EV | 16 | -$1,091 | -$2,478 | $65,655 | 84.6% | View → |
| GR86 | 15 | +$434 | +$180 | $38,850 | 53.3% | View → |
| BRZ | 14 | +$294 | -$444 | $39,686 | 28.6% | View → |
| LX | 14 | +$970 | +$97 | $120,554 | 35.7% | View → |
| LX 700h Hybrid | 14 | +$564 | -$460 | $123,226 | 57.1% | View → |
| Escalade IQL | 13 | $0 | -$21 | $140,535 | 100% | View → |
| Voyager | 13 | -$3,077 | -$3,119 | $40,360 | 100% | View → |
| Hummer EV Pickup | 11 | -$3,491 | -$4,558 | $107,570 | 100% | View → |
| NX 450h+ Plug-in | 11 | +$867 | +$194 | $64,441 | 27.3% | View → |
| Hummer EV SUV | 10 | -$7,308 | -$4,511 | $97,367 | 100% | View → |
| Charger Daytona | 8 | $0 | $0 | $70,033 | 100% | View → |
| Sorento Plug-in Hybrid | 8 | -$992 | -$735 | $49,744 | 100% | View → |
| Uncharted | 7 | +$247 | -$6 | $43,064 | 50% | View → |
| RX 450h+ Plug-in | 6 | +$1,290 | +$192 | $75,812 | 0% | View → |
| Trailseeker | 6 | +$704 | -$56 | $47,161 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in North Carolina and refreshed every 24 hours.
We only include models with at least five active listings in North Carolina so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate