North Carolina Dealer Markups & New Car Prices
Live markup data from 453 North Carolina dealers across 53,293 active listings. Updated daily.
Active listings
53,293
Avg markup in state
-$1,616
National avg markup
-$1,703
% priced below MSRP
87.7%
The short version
North Carolina dealers are charging an average markup of -$1,616 over sticker, which is roughly in line with the national average of -$1,703 (a 5% premium). Of 53,293 current listings, 87.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in North Carolina
| Model | Listings | Avg markup (NC) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,814 | -$7,337 | -$7,095 | $56,968 | 100% | View → |
| Tacoma | 1,727 | -$43 | -$544 | $47,742 | 85.5% | View → |
| CR-V | 1,480 | — | — | $0 | — | View → |
| Wrangler | 1,434 | -$2,895 | -$2,796 | $51,513 | 100% | View → |
| Super Duty | 1,383 | -$2,792 | -$2,505 | $82,575 | 100% | View → |
| F-150 | 1,367 | -$4,149 | -$4,286 | $59,960 | 100% | View → |
| Accord | 1,171 | — | — | $0 | — | View → |
| Camry | 1,170 | +$199 | -$56 | $35,807 | 82.2% | View → |
| Outback | 1,138 | -$1,395 | -$1,339 | $44,666 | 79.8% | View → |
| Explorer | 1,118 | -$3,427 | -$3,252 | $54,323 | 100% | View → |
| Grand Cherokee | 1,063 | -$4,820 | -$4,590 | $46,557 | 100% | View → |
| Tundra | 1,014 | -$766 | -$1,171 | $68,633 | 91.8% | View → |
| Elantra | 994 | -$594 | -$1,742 | $23,882 | 50.8% | View → |
| Bronco Sport | 972 | -$2,406 | -$2,503 | $35,680 | 100% | View → |
| Bronco | 956 | -$2,688 | -$2,885 | $52,503 | 100% | View → |
| Crosstrek | 914 | -$11 | -$691 | $36,649 | 45.1% | View → |
| RAM 2500 | 906 | -$4,050 | -$3,820 | $73,025 | 100% | View → |
| HR-V | 893 | — | — | $0 | — | View → |
| Maverick | 872 | -$333 | -$374 | $35,063 | 100% | View → |
| Silverado 1500 | 817 | -$153 | -$152 | $61,860 | 99.8% | View → |
| Tucson | 816 | +$410 | +$83 | $33,679 | 32.1% | View → |
| Ridgeline | 804 | — | — | $0 | — | View → |
| Corolla | 796 | +$126 | +$107 | $26,854 | 82.8% | View → |
| Sorento | 764 | -$853 | -$912 | $38,307 | 100% | View → |
| K4 | 756 | -$558 | -$567 | $24,888 | 100% | View → |
| Sportage | 727 | -$801 | -$769 | $33,145 | 100% | View → |
| Forester | 716 | -$185 | -$733 | $39,648 | 49.2% | View → |
| Expedition | 709 | -$368 | -$116 | $86,085 | 100% | View → |
| RAV4 | 703 | +$484 | +$512 | $42,722 | 69.1% | View → |
| K5 | 666 | -$637 | -$675 | $30,426 | 100% | View → |
| Gladiator | 663 | -$5,258 | -$4,932 | $48,776 | 100% | View → |
| Grand Wagoneer | 619 | $0 | -$2 | $81,775 | 100% | View → |
| Sierra 1500 | 589 | -$1,848 | -$2,273 | $71,718 | 96.8% | View → |
| RAM 3500 | 579 | -$4,827 | -$4,708 | $79,620 | 100% | View → |
| Pilot | 563 | — | — | $0 | — | View → |
| Santa Fe Hybrid | 527 | -$1,150 | -$895 | $42,515 | 74.5% | View → |
| Santa Fe | 515 | -$914 | -$1,349 | $42,400 | 71.4% | View → |
| Seltos | 495 | -$685 | -$651 | $30,648 | 100% | View → |
| Odyssey | 486 | — | — | $0 | — | View → |
| Civic Sedan | 474 | — | — | $0 | — | View → |
| Silverado 2500 HD | 470 | -$294 | -$222 | $74,905 | 98.4% | View → |
| Mustang | 464 | -$1,764 | -$1,857 | $42,665 | 100% | View → |
| Carnival | 454 | -$1,045 | -$1,091 | $43,225 | 100% | View → |
| Compass | 447 | -$1,794 | -$1,700 | $32,980 | 100% | View → |
| Sierra 2500 HD | 443 | -$2,427 | -$2,989 | $87,610 | 96.5% | View → |
| Palisade | 437 | +$151 | -$1,402 | $49,857 | 25.7% | View → |
| Telluride Hybrid | 404 | -$1,571 | -$1,589 | $56,576 | 100% | View → |
| Ranger | 384 | -$1,932 | -$1,972 | $41,900 | 100% | View → |
| Tucson Hybrid | 375 | +$171 | -$152 | $36,525 | 32.6% | View → |
| Charger | 373 | -$4,896 | -$4,871 | $55,010 | 100% | View → |
| Corolla Cross | 372 | +$336 | +$183 | $32,144 | 78% | View → |
| Venue | 364 | +$1,511 | +$1,335 | $25,206 | 1.7% | View → |
| MDX | 347 | — | — | $0 | — | View → |
| Cherokee | 338 | -$4,448 | -$4,354 | $38,265 | 100% | View → |
| Palisade Hybrid | 311 | +$2,061 | +$1,154 | $49,458 | 0% | View → |
| Sportage Hybrid | 310 | -$790 | -$828 | $36,168 | 100% | View → |
| Nautilus | 294 | +$4,500 | +$4,570 | $71,490 | 0% | View → |
| RAM ProMaster | 294 | -$3,687 | -$3,826 | $52,703 | 100% | View → |
| Ascent | 293 | -$1,036 | -$1,433 | $50,446 | 62.7% | View → |
| GV70 | 281 | +$1,190 | +$1,226 | $59,530 | 1.8% | View → |
| Sienna | 281 | +$324 | +$451 | $52,022 | 77.2% | View → |
| Telluride | 279 | -$1,274 | -$1,341 | $52,974 | 100% | View → |
| Civic Hatchback | 277 | — | — | $0 | — | View → |
| Passport | 265 | — | — | $0 | — | View → |
| 4Runner | 251 | +$130 | -$9 | $54,308 | 84.9% | View → |
| Durango | 242 | -$372 | -$489 | $50,175 | 100% | View → |
| Carnival Hybrid | 235 | -$1,249 | -$1,253 | $50,031 | 100% | View → |
| GV80 | 231 | +$1,561 | +$1,520 | $85,660 | 0.4% | View → |
| Grand Highlander | 225 | +$338 | +$246 | $57,856 | 76.9% | View → |
| Kona | 223 | +$497 | +$140 | $28,566 | 22% | View → |
| Grand Highlander Hybrid | 222 | +$470 | +$480 | $60,491 | 67.6% | View → |
| Yukon XL | 221 | -$1,099 | -$1,440 | $95,555 | 92.3% | View → |
| Sequoia | 202 | -$115 | -$293 | $88,251 | 85.1% | View → |
| Sonata | 202 | +$72 | +$189 | $29,863 | 38.3% | View → |
| RAM 5500 Chassis Cab | 199 | -$2,462 | -$2,377 | $79,555 | 100% | View → |
| Yukon | 196 | -$260 | -$973 | $94,830 | 90.3% | View → |
| Acadia | 187 | -$1,909 | -$1,699 | $56,360 | 93.6% | View → |
| RAM 3500 Chassis Cab | 186 | -$2,487 | -$2,408 | $71,615 | 100% | View → |
| Enclave | 179 | -$80 | -$300 | $56,060 | 98.9% | View → |
| K4 Hatchback | 176 | -$695 | -$719 | $26,739 | 100% | View → |
| Canyon | 175 | -$756 | -$927 | $50,095 | 98.3% | View → |
| Terrain | 167 | -$429 | -$538 | $41,001 | 89.8% | View → |
| IS | 167 | +$1,132 | -$16 | $54,671 | 15.6% | View → |
| Santa Cruz | 164 | +$65 | -$38 | $33,407 | 33.3% | View → |
| Navigator | 160 | +$1,194 | +$1,738 | $114,490 | 0% | View → |
| Sorento Hybrid | 158 | -$1,116 | -$1,119 | $47,135 | 100% | View → |
| Pacifica | 152 | -$5,500 | -$5,395 | $44,180 | 100% | View → |
| RAM 4500 Chassis Cab | 149 | -$2,383 | -$2,326 | $78,700 | 100% | View → |
| Envista | 145 | -$72 | -$190 | $29,525 | 96.5% | View → |
| Highlander | 144 | +$292 | +$237 | $55,863 | 73.6% | View → |
| Envision | 142 | -$31 | -$204 | $48,835 | 95.8% | View → |
| RX | 132 | +$1,121 | +$90 | $64,080 | 22.7% | View → |
| ADX | 129 | — | — | $0 | — | View → |
| Niro | 124 | -$647 | -$651 | $31,996 | 100% | View → |
| WRX | 121 | -$139 | -$714 | $37,158 | 51.4% | View → |
| Encore GX | 119 | -$14 | -$127 | $31,415 | 96.5% | View → |
| Silverado 3500 HD | 117 | +$2,000 | +$65 | $70,810 | 78.9% | View → |
| TX | 111 | +$1,216 | -$55 | $68,872 | 14.4% | View → |
| Mustang Mach-E | 108 | -$4,000 | -$4,219 | $49,735 | 100% | View → |
| Elantra N | 102 | +$1,719 | +$1,695 | $37,971 | 11.1% | View → |
| Sierra 3500 HD | 93 | -$2,636 | -$2,449 | $89,549 | 100% | View → |
| LYRIQ | 90 | +$23 | +$90 | $65,720 | 98.8% | View → |
| Integra | 87 | — | — | $0 | — | View → |
| RX Hybrid | 86 | +$1,024 | +$419 | $67,047 | 27.9% | View → |
| EV9 | 84 | -$1,844 | -$1,799 | $71,135 | 100% | View → |
| Land Cruiser | 82 | +$247 | +$281 | $73,192 | 76.8% | View → |
| 4Runner Hybrid | 82 | +$56 | +$86 | $66,052 | 87.8% | View → |
| Escalade | 81 | +$895 | +$138 | $128,295 | 95% | View → |
| Aviator | 81 | +$4,500 | +$4,500 | $76,425 | 0% | View → |
| CT5 | 72 | +$157 | +$152 | $58,110 | 97.2% | View → |
| RDX | 68 | — | — | $0 | — | View → |
| Prologue | 67 | — | — | $0 | — | View → |
| EV6 | 62 | -$1,118 | -$1,185 | $45,922 | 100% | View → |
| XT5 | 62 | -$49 | -$80 | $58,720 | 100% | View → |
| G70 | 60 | +$896 | +$905 | $57,520 | 0% | View → |
| Optiq | 55 | -$164 | -$29 | $54,876 | 92.7% | View → |
| NX | 53 | +$1,111 | +$69 | $56,447 | 20.8% | View → |
| ES 300h Hybrid | 52 | +$1,039 | +$445 | $58,360 | 21.2% | View → |
| Impreza | 51 | +$215 | -$561 | $31,023 | 42.9% | View → |
| NX Hybrid | 49 | +$1,093 | +$535 | $54,992 | 22.4% | View → |
| Vistiq | 49 | +$157 | +$128 | $81,950 | 91.7% | View → |
| Escalade ESV | 48 | -$86 | +$137 | $131,203 | 93.8% | View → |
| GV80 Coupe | 42 | +$2,023 | +$2,164 | $91,415 | 0% | View → |
| Prius | 41 | +$82 | +$53 | $35,385 | 82.9% | View → |
| Corvette Stingray | 40 | +$40 | +$345 | $96,415 | 87.5% | View → |
| GX | 40 | +$807 | +$1,188 | $87,627 | 40% | View → |
| CT4 | 39 | +$373 | +$665 | $48,104 | 89.7% | View → |
| TX 500h Hybrid | 39 | +$1,143 | +$20 | $77,470 | 17.9% | View → |
| Tucson PHEV | 38 | -$542 | -$1,486 | $44,035 | 28.6% | View → |
| Escape | 37 | -$5,081 | -$5,072 | $30,025 | 100% | View → |
| G80 | 35 | +$1,015 | +$913 | $80,825 | 0% | View → |
| Civic Si | 29 | — | — | $0 | — | View → |
| ES | 26 | +$1,151 | +$34 | $62,008 | 7.7% | View → |
| Corvette Z06 | 26 | +$605 | +$99 | $150,750 | 88% | View → |
| Niro EV | 25 | -$935 | -$1,018 | $40,943 | 100% | View → |
| Sierra EV | 25 | -$1,351 | -$3,016 | $67,740 | 100% | View → |
| Civic Type R | 25 | — | — | $0 | — | View → |
| G90 | 25 | +$3,271 | +$3,027 | $105,450 | 0% | View → |
| Sportage Plug-in Hybrid | 25 | -$695 | -$1,041 | $47,678 | 100% | View → |
| GR Corolla | 21 | -$142 | +$88 | $45,971 | 90.5% | View → |
| Highlander Hybrid | 20 | +$342 | +$376 | $57,222 | 75% | View → |
| Escalade IQ | 18 | $0 | -$195 | $145,077 | 100% | View → |
| BRZ | 17 | -$375 | -$491 | $39,131 | 62.5% | View → |
| Hummer EV SUV | 17 | -$4,458 | -$4,550 | $100,334 | 100% | View → |
| NX 450h+ Plug-in | 17 | +$1,119 | +$136 | $67,512 | 11.8% | View → |
| LX 700h Hybrid | 16 | +$1,273 | -$270 | $124,164 | 6.3% | View → |
| Voyager | 15 | -$2,567 | -$2,663 | $40,810 | 100% | View → |
| Hummer EV Pickup | 12 | -$4,043 | -$5,368 | $104,113 | 100% | View → |
| RX 450h+ Plug-in | 12 | +$1,115 | +$259 | $75,185 | 25% | View → |
| Trailseeker | 12 | +$498 | -$471 | $48,575 | 30% | View → |
| Silverado EV | 12 | -$226 | -$198 | $67,661 | 91.7% | View → |
| Escalade IQL | 11 | $0 | -$102 | $140,535 | 100% | View → |
| CT5-V | 11 | $0 | +$800 | $115,830 | 100% | View → |
| RZ Electric | 11 | +$962 | +$121 | $53,022 | 27.3% | View → |
| Sorento Plug-in Hybrid | 11 | -$1,061 | -$737 | $51,923 | 100% | View → |
| Tacoma Hybrid | 10 | -$654 | -$1,018 | $60,545 | 90% | View → |
| IONIQ 9 | 10 | +$863 | -$9,020 | $66,603 | 0% | View → |
| Charger Daytona | 9 | $0 | $0 | $62,385 | 100% | View → |
| Corsair | 9 | +$500 | +$500 | $53,235 | 0% | View → |
| IONIQ 5 | 8 | — | -$9,648 | $0 | — | View → |
| Uncharted | 7 | +$770 | -$336 | $42,407 | 14.3% | View → |
| GR86 | 7 | +$114 | +$155 | $36,423 | 85.7% | View → |
| LX | 7 | +$856 | +$111 | $120,231 | 28.6% | View → |
| RX 500h F SPORT | 5 | +$1,398 | +$585 | $77,927 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in North Carolina and refreshed every 24 hours.
We only include models with at least five active listings in North Carolina so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate