New-Car Market Index
Are new-car prices dropping? A daily read on what the average new car actually sells for versus sticker. Updated Nov 14.
Over the last 110 days, the average new car in our fixed basket of high-volume models was advertised at $1,105 below MSRP — the discount has deepened — buyers are gaining a little leverage, from $565 below on Jun 18. 88.4% of priced listings are below sticker right now.
Fixed basket of the models tracked on both Jun 18 and Nov 14 (weighted by priced inventory), so adding new brands can’t move the line. Markup = selling price − MSRP; negative = below sticker.
Getting cheaper
Biggest discount gains over the period (markup fell most).
Firming up
Discounts shrinking / markups rising most.
- Sierra 1500+$1,235now $250 below
- Sierra EV+$1,129now $1,870 below
- GX+$538now $1,269 over
- NX Hybrid+$279now $403 over
- Terrain+$268now $375 below
- RZ Electric+$266now $97 over
How this is measured
Every day we snapshot new-car inventory across 183 models and every US state, recording each model’s selling price versus MSRP. The headline index tracks a fixed basket — the models present on both the first and most recent day — weighted by priced inventory, so it reflects real price movement, not changes in what we track. It’s the kind of dated, national markup history no other tool publishes. Explore the underlying data on the data hub, weekly findings on Insights, or a specific model’s trend on its model page.