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New-Car Market Index

Are new-car prices dropping? A daily read on what the average new car actually sells for versus sticker. Updated Jul 1.

$586below MSRP▼ $39 vs Jun 18

Over the last 12 days, the average new car in our fixed basket of high-volume models sold for $586 below MSRP — the discount has deepened — buyers are gaining a little leverage, from $546 below on Jun 18. 89.3% of priced listings are below sticker right now.

Jun 18Jun 21Jun 23Jun 25Jun 28Jun 30Jul 1$546 below$586 below

Fixed basket of the models tracked on both Jun 18 and Jul 1 (weighted by priced inventory), so adding new brands can’t move the line. Markup = selling price − MSRP; negative = below sticker.

1,352,529
active listings tracked
89.3%
priced below MSRP
$55,617
avg selling price

Getting cheaper

Biggest discount gains over the period (markup fell most).

  • LYRIQ−$2,340now $51 below
  • CT5-V−$2,322now $869 over
  • Yukon XL−$803now $1,690 below
  • Yukon−$768now $1,265 below
  • CT5−$727now $166 over
  • CT4−$567now $476 over

Firming up

Discounts shrinking / markups rising most.

How this is measured

Every day we snapshot new-car inventory across 147 models and every US state, recording each model’s selling price versus MSRP. The headline index tracks a fixed basket — the models present on both the first and most recent day — weighted by priced inventory, so it reflects real price movement, not changes in what we track. It’s the kind of dated, national markup history no other tool publishes. Explore the underlying data on the data hub, weekly findings on Insights, or a specific model’s trend on its model page.