Across 34,311 listed Toyota Tundras nationwide, the average markup is -$1,355 vs MSRP and 79% are listed at or below sticker, with a median advertised price of $66,810. Updated daily.
The current-generation Tundra has matured into its discounting phase. After a tight 2022–2023 launch where pricing held firm, supply now runs deep in most configurations and pricing reflects it.
The non-hybrid 3.5L twin-turbo V6 is the volume powertrain — strong on its own, and meaningfully cheaper than the i-FORCE MAX hybrid version. The hybrid adds 11 horsepower and 104 lb-ft of torque, but the real benefit is towing under load and slight fuel economy gains; the $3,000-plus premium is a stretch for buyers who don't tow regularly.
SR5 CrewMax is the practical buy — cabin space and feature set most truck buyers actually want without the trim creep. Limited adds comfort but the price step is meaningful. TRD Pro and 1794 Edition pull from different buyers: TRD Pro for off-road, 1794 for the western-luxury package. Capstone, the top-trim hybrid-only flagship, is the trim where most dealers still pull markup; supply remains thinner and the buyer profile is less price-sensitive.
Data on this site consistently shows the deepest Tundra discounts in Texas — where Toyota's Plano headquarters runs its largest regional inventory and dealers compete hardest. The Pacific Northwest and Mountain West tend toward firmer pricing thanks to off-road demand.
Over the last 5 months, the typical Toyota Tundra sticker has held steady — a median MSRP of $66,472 in Feb ’26 versus $66,440 in Jun ’26.
Median factory MSRP of Tundras grouped by the month each was first listed (active + sold), Feb ’26–Jun ’26. Based on 03174022353232302313621801 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Tundra versus MSRP has fallen — buyers are gaining leverage — from −$1,592 the week of Apr 20 to −$1,859 the week of Jul 13 (about $1,859 below MSRP now).
Average selling price vs MSRP for Tundras by the week they sold (left the lot), Apr 20–Jul 13. Based on 62,026 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Tundra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
34,311 vehicles with a known MSRP
Under MSRP
48%
16,321
At MSRP
31%
10,626
$0–$1K over
14%
4,917
$1K–$3K over
6%
1,931
$3K+ over
2%
516
Markup by Listing Age
Older Tundra inventory skews further below MSRP — listings in the 90+ days range are 84% at-or-below sticker vs 75% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
75% ≤ MSRP
-$812
6,773
16–30 days
75% ≤ MSRP
-$1,081
9,993
31–45 days
80% ≤ MSRP
-$1,548
5,862
46–60 days
79% ≤ MSRP
-$1,472
4,026
61–90 days
86% ≤ MSRP
-$2,017
3,385
90+ days
84% ≤ MSRP
-$1,957
4,272
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Tundras sell
Based on 58,261 Tundra listings that left dealer lots in the last 90 days.
34
Median days to sell
-$1,361
Avg sold vs MSRP
85%
Sold at/below MSRP
Recent Tundra sales closed around $1,361 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.