Across 35,876 listed Toyota Tundras nationwide, the average markup is -$1,644 vs MSRP and 79% are listed at or below sticker, with a median advertised price of $66,495. Updated daily.
The current-generation Tundra has matured into its discounting phase. After a tight 2022–2023 launch where pricing held firm, supply now runs deep in most configurations and pricing reflects it.
The non-hybrid 3.5L twin-turbo V6 is the volume powertrain — strong on its own, and meaningfully cheaper than the i-FORCE MAX hybrid version. The hybrid adds 11 horsepower and 104 lb-ft of torque, but the real benefit is towing under load and slight fuel economy gains; the $3,000-plus premium is a stretch for buyers who don't tow regularly.
SR5 CrewMax is the practical buy — cabin space and feature set most truck buyers actually want without the trim creep. Limited adds comfort but the price step is meaningful. TRD Pro and 1794 Edition pull from different buyers: TRD Pro for off-road, 1794 for the western-luxury package. Capstone, the top-trim hybrid-only flagship, is the trim where most dealers still pull markup; supply remains thinner and the buyer profile is less price-sensitive.
Data on this site consistently shows the deepest Tundra discounts in Texas — where Toyota's Plano headquarters runs its largest regional inventory and dealers compete hardest. The Pacific Northwest and Mountain West tend toward firmer pricing thanks to off-road demand.
Over the last 6 months, the typical Toyota Tundra sticker has eased down — a median MSRP of $67,274 in Apr ’26 versus $66,083 in Sep ’26 (−1.8%).
Median factory MSRP of Tundras grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 0229072252220143208362786126722 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Tundra versus MSRP has risen — discounts are shrinking — from −$1,350 the week of Jul 20 to −$976 the week of Oct 12 (about $976 below MSRP now).
Average selling price vs MSRP for Tundras by the week they sold (left the lot), Jul 20–Oct 12. Based on 64,079 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Tundra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
35,872 vehicles with a known MSRP
Under MSRP
55%
19,757
At MSRP
24%
8,667
$0–$1K over
14%
4,974
$1K–$3K over
6%
2,022
$3K+ over
1%
452
Markup by Listing Age
Older Tundra inventory skews further below MSRP — listings in the 90+ days range are 83% at-or-below sticker vs 79% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
79% ≤ MSRP
-$1,024
9,363
16–30 days
75% ≤ MSRP
-$1,363
10,002
31–45 days
82% ≤ MSRP
-$2,009
3,853
46–60 days
81% ≤ MSRP
-$2,093
3,491
61–90 days
83% ≤ MSRP
-$2,237
5,059
90+ days
83% ≤ MSRP
-$2,289
4,104
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Tundras sell
Based on 69,780 Tundra listings that left dealer lots in the last 90 days.
37
Median days to sell
-$1,179
Avg sold vs MSRP
78%
Sold at/below MSRP
Cars currently listed average $1,644 below MSRP, but recent Tundra sales closed around $1,179 below MSRP — buyers are transacting about $465 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.