Across 6,181 listed Toyota Land Cruisers nationwide, the average markup is +$378 vs MSRP and 59% are listed at or below sticker, with a median advertised price of $72,732. Updated daily.
The 2024 reintroduction of the Land Cruiser in the US market is one of Toyota's more deliberate plays. Built on the same TNGA-F platform as the Tacoma and Lexus GX, but priced thousands below the GX 550 Overtrail with similar capability, the Land Cruiser is positioned as the off-road utility Toyota for buyers who want a Lexus GX without the badge tax.
Two trims: 1958 (entry, around $58K) and the standard Land Cruiser (around $62K). Both share the i-FORCE MAX hybrid powertrain — 326 horsepower combined, 465 lb-ft of torque. The 1958 strips the moonroof and some interior niceties; for buyers who want the cleanest expression of the Land Cruiser concept, 1958 is arguably more on-brand than the standard trim.
Supply remains tight relative to demand. Below-MSRP deals are uncommon and many dealers still pull modest markup. Heritage Blue is rationed and frequently pre-sold; the Meteor Shower gray and black exterior colors see more discounting.
If you're cross-shopping the GX 550: the Land Cruiser sits about $15K below at MSRP, and you give up some interior refinement and the GX's 3.4L twin-turbo V6 in exchange. For most buyers who actually wheel the vehicle, that's a trade worth making.
By Marcus Bell, Editor · Updated May 12, 2026
3,749
Available of 6,181
+$378
Avg Markup
58.9%
At/Below MSRP
$72,732
Median Price
Only about 61% are actually available. 39% of the 6,181 listed Toyota Land Cruisers are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $56,053 — $90,407
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Toyota Land Cruiser sticker has held steady — a median MSRP of $71,920 in Mar ’26 versus $72,328 in Jun ’26.
Median factory MSRP of Land Cruisers grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 08280299021835769 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Land Cruiser versus MSRP has risen — discounts are shrinking — from +$93 the week of Apr 20 to +$412 the week of Jul 13 (about $412 over MSRP now).
Average selling price vs MSRP for Land Cruisers by the week they sold (left the lot), Apr 20–Jul 13. Based on 11,218 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Land Cruiser inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
6,181 vehicles with a known MSRP
Under MSRP
7%
409
At MSRP
52%
3,231
$0–$1K over
28%
1,716
$1K–$3K over
9%
557
$3K+ over
4%
268
Markup by Listing Age
Older Land Cruiser inventory skews further below MSRP — listings in the 90+ days range are 67% at-or-below sticker vs 57% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
57% ≤ MSRP
+$401
2,230
16–30 days
56% ≤ MSRP
+$422
1,833
31–45 days
60% ≤ MSRP
+$373
1,376
46–60 days
66% ≤ MSRP
+$190
511
61–90 days
77% ≤ MSRP
+$241
155
90+ days
67% ≤ MSRP
+$301
76
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Land Cruisers sell
Based on 10,653 Land Cruiser listings that left dealer lots in the last 90 days.
27
Median days to sell
+$158
Avg sold vs MSRP
69%
Sold at/below MSRP
Cars currently listed average $378 over MSRP, but recent Land Cruiser sales closed around $158 over MSRP — buyers are transacting about $221 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.