Across 4,695 listed Toyota Land Cruisers nationwide, the average markup is +$356 vs MSRP and 51% are listed at or below sticker, with a median advertised price of $73,255. Updated daily.
The 2024 reintroduction of the Land Cruiser in the US market is one of Toyota's more deliberate plays. Built on the same TNGA-F platform as the Tacoma and Lexus GX, but priced thousands below the GX 550 Overtrail with similar capability, the Land Cruiser is positioned as the off-road utility Toyota for buyers who want a Lexus GX without the badge tax.
Two trims: 1958 (entry, around $58K) and the standard Land Cruiser (around $62K). Both share the i-FORCE MAX hybrid powertrain — 326 horsepower combined, 465 lb-ft of torque. The 1958 strips the moonroof and some interior niceties; for buyers who want the cleanest expression of the Land Cruiser concept, 1958 is arguably more on-brand than the standard trim.
Supply remains tight relative to demand. Below-MSRP deals are uncommon and many dealers still pull modest markup. Heritage Blue is rationed and frequently pre-sold; the Meteor Shower gray and black exterior colors see more discounting.
If you're cross-shopping the GX 550: the Land Cruiser sits about $15K below at MSRP, and you give up some interior refinement and the GX's 3.4L twin-turbo V6 in exchange. For most buyers who actually wheel the vehicle, that's a trade worth making.
By Marcus Bell, Editor · Updated May 12, 2026
2,556
Available of 4,695
+$356
Avg Markup
50.8%
At/Below MSRP
$73,255
Median Price
Only about 54% are actually available. 46% of the 4,695 listed Toyota Land Cruisers are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $57,688 to $87,080.
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota Land Cruiser sticker has held steady — a median MSRP of $72,717 in Apr ’26 versus $72,955 in Sep ’26.
Median factory MSRP of Land Cruisers grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 0294719815171542123533996 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Land Cruiser versus MSRP has held steady — from +$403 the week of Jul 20 to +$429 the week of Oct 12 (about $429 over MSRP now).
Average selling price vs MSRP for Land Cruisers by the week they sold (left the lot), Jul 20–Oct 12. Based on 11,312 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Land Cruiser inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
4,695 vehicles with a known MSRP
Under MSRP
7%
349
At MSRP
43%
2,037
$0–$1K over
38%
1,768
$1K–$3K over
9%
403
$3K+ over
3%
138
Markup by Listing Age
Older Land Cruiser inventory skews further below MSRP — listings in the 90+ days range are 62% at-or-below sticker vs 45% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
45% ≤ MSRP
+$357
1,373
16–30 days
50% ≤ MSRP
+$427
1,324
31–45 days
50% ≤ MSRP
+$434
709
46–60 days
56% ≤ MSRP
+$253
662
61–90 days
62% ≤ MSRP
+$243
443
90+ days
62% ≤ MSRP
+$181
184
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Land Cruisers sell
Based on 11,535 Land Cruiser listings that left dealer lots in the last 90 days.
31
Median days to sell
+$297
Avg sold vs MSRP
59%
Sold at/below MSRP
Recent Land Cruiser sales closed around $297 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.