Across 15,417 listed Toyota Siennas nationwide, the average markup is +$451 vs MSRP and 55% are listed at or below sticker, with a median advertised price of $53,925. Updated daily.
The Sienna is the only hybrid minivan on the US market in 2026. Toyota has held that position since 2021 and it shows in pricing: even as competitors discount, Sienna pricing remains firm relative to a Pacifica or Carnival.
The XLE is the volume trim and the right answer for most families. Limited adds the leather and Bird's-Eye View camera. Platinum, the top trim, runs past $55K and pulls from a much smaller buyer pool. The 25th Anniversary Edition (a 2024–2025 limited run) shows up occasionally in the data and is the only Sienna trim with second-row captain's chairs in some markets.
Dealer markup on Sienna is meaningful. Roughly a third of listings carry above-MSRP pricing; another third hold firm at MSRP. Below-MSRP deals exist but cluster in larger markets — California, Texas, Florida — where Toyota allocations run deeper. The XSE AWD is currently the trim most likely to negotiate.
Practical note: Sienna's tight supply keeps trade-in valuations on used Siennas unusually high. If you're trading a current-generation Sienna for a new one, the math often works better than expected.
By Marcus Bell, Editor · Updated May 12, 2026
8,864
Available of 15,417
+$451
Avg Markup
54.9%
At/Below MSRP
$53,925
Median Price
Only about 57% are actually available. 43% of the 15,417 listed Toyota Siennas are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $41,333 — $73,370
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota Sienna sticker has climbed — a median MSRP of $51,440 in Mar ’26 versus $53,686 in Aug ’26 (+4.4%).
Median factory MSRP of Siennas grouped by the month each was first listed (active + sold), Mar ’26–Aug ’26. Based on 0196581374315244116901471419872 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Sienna versus MSRP has held steady — from +$435 the week of Jun 8 to +$377 the week of Aug 31 (about $377 over MSRP now).
Average selling price vs MSRP for Siennas by the week they sold (left the lot), Jun 8–Aug 31. Based on 40,023 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sienna inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
15,417 vehicles with a known MSRP
Under MSRP
6%
853
At MSRP
49%
7,611
$0–$1K over
32%
4,924
$1K–$3K over
9%
1,322
$3K+ over
5%
707
Markup by Listing Age
Sienna markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
58% ≤ MSRP
+$429
7,670
16–30 days
53% ≤ MSRP
+$480
5,225
31–45 days
50% ≤ MSRP
+$451
2,176
46–60 days
52% ≤ MSRP
+$558
309
61–90 days
70% ≤ MSRP
+$261
30
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Siennas sell
Based on 40,238 Sienna listings that left dealer lots in the last 90 days.
21
Median days to sell
+$426
Avg sold vs MSRP
57%
Sold at/below MSRP
Recent Sienna sales closed around $426 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.