Across 12,084 listed Toyota Siennas nationwide, the average markup is +$531 vs MSRP and 52% are listed at or below sticker, with a median advertised price of $53,755. Updated daily.
The Sienna is the only hybrid minivan on the US market in 2026. Toyota has held that position since 2021 and it shows in pricing: even as competitors discount, Sienna pricing remains firm relative to a Pacifica or Carnival.
The XLE is the volume trim and the right answer for most families. Limited adds the leather and Bird's-Eye View camera. Platinum, the top trim, runs past $55K and pulls from a much smaller buyer pool. The 25th Anniversary Edition (a 2024–2025 limited run) shows up occasionally in the data and is the only Sienna trim with second-row captain's chairs in some markets.
Dealer markup on Sienna is meaningful. Roughly a third of listings carry above-MSRP pricing; another third hold firm at MSRP. Below-MSRP deals exist but cluster in larger markets — California, Texas, Florida — where Toyota allocations run deeper. The XSE AWD is currently the trim most likely to negotiate.
Practical note: Sienna's tight supply keeps trade-in valuations on used Siennas unusually high. If you're trading a current-generation Sienna for a new one, the math often works better than expected.
By Marcus Bell, Editor · Updated May 12, 2026
6,844
Available of 12,084
+$531
Avg Markup
52.3%
At/Below MSRP
$53,755
Median Price
Only about 57% are actually available. 43% of the 12,084 listed Toyota Siennas are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $40,620 — $73,353
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Toyota Sienna sticker has edged up — a median MSRP of $51,440 in Mar ’26 versus $52,329 in Jun ’26 (+1.7%).
Median factory MSRP of Siennas grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 019659137461529413446 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Sienna versus MSRP has risen — discounts are shrinking — from +$270 the week of Apr 20 to +$428 the week of Jul 13 (about $428 over MSRP now).
Average selling price vs MSRP for Siennas by the week they sold (left the lot), Apr 20–Jul 13. Based on 40,527 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sienna inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
12,084 vehicles with a known MSRP
Under MSRP
6%
676
At MSRP
47%
5,644
$0–$1K over
32%
3,874
$1K–$3K over
10%
1,165
$3K+ over
6%
725
Markup by Listing Age
Sienna markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
53% ≤ MSRP
+$503
4,204
16–30 days
52% ≤ MSRP
+$544
5,733
31–45 days
50% ≤ MSRP
+$631
1,323
46–60 days
54% ≤ MSRP
+$453
773
61–90 days
65% ≤ MSRP
+$50
49
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Siennas sell
Based on 38,539 Sienna listings that left dealer lots in the last 90 days.
21
Median days to sell
+$384
Avg sold vs MSRP
67%
Sold at/below MSRP
Recent Sienna sales closed around $384 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.