Across 23,663 listed Toyota Siennas nationwide, the average markup is +$395 vs MSRP and 44% are listed at or below sticker, with a median advertised price of $53,848. Updated daily.
The Sienna is the only hybrid minivan on the US market in 2026. Toyota has held that position since 2021 and it shows in pricing: even as competitors discount, Sienna pricing remains firm relative to a Pacifica or Carnival.
The XLE is the volume trim and the right answer for most families. Limited adds the leather and Bird's-Eye View camera. Platinum, the top trim, runs past $55K and pulls from a much smaller buyer pool. The 25th Anniversary Edition (a 2024–2025 limited run) shows up occasionally in the data and is the only Sienna trim with second-row captain's chairs in some markets.
Dealer markup on Sienna is meaningful. Roughly a third of listings carry above-MSRP pricing; another third hold firm at MSRP. Below-MSRP deals exist but cluster in larger markets — California, Texas, Florida — where Toyota allocations run deeper. The XSE AWD is currently the trim most likely to negotiate.
Practical note: Sienna's tight supply keeps trade-in valuations on used Siennas unusually high. If you're trading a current-generation Sienna for a new one, the math often works better than expected.
Only about 64% are actually available. 36% of the 23,663 listed Toyota Siennas are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $40,076 to $72,628.
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota Sienna sticker has edged up — a median MSRP of $51,302 in Apr ’26 versus $53,218 in Sep ’26 (+3.7%).
Median factory MSRP of Siennas grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 0137431524111675136581716518552 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 12 weeks, what buyers paid for the Toyota Sienna versus MSRP has held steady — from +$472 the week of Jul 20 to +$425 the week of Oct 5 (about $425 over MSRP now).
Average selling price vs MSRP for Siennas by the week they sold (left the lot), Jul 20–Oct 5. Based on 41,917 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sienna inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
23,663 vehicles with a known MSRP
Under MSRP
9%
2,125
At MSRP
35%
8,335
$0–$1K over
42%
10,008
$1K–$3K over
10%
2,455
$3K+ over
3%
740
Markup by Listing Age
Older Sienna inventory skews further below MSRP — listings in the 61–90 days range are 67% at-or-below sticker vs 45% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
45% ≤ MSRP
+$377
8,209
16–30 days
43% ≤ MSRP
+$419
12,026
31–45 days
53% ≤ MSRP
+$280
1,406
46–60 days
42% ≤ MSRP
+$426
1,906
61–90 days
67% ≤ MSRP
-$93
102
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Siennas sell
Based on 42,885 Sienna listings that left dealer lots in the last 90 days.
23
Median days to sell
+$412
Avg sold vs MSRP
55%
Sold at/below MSRP
Recent Sienna sales closed around $412 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.