Virginia Dealer Markups & New Car Prices
Live markup data from 344 Virginia dealers across 45,799 active listings. Updated daily.
Active listings
45,799
Avg markup in state
-$1,450
National avg markup
-$1,701
% priced below MSRP
81.5%
The short version
Virginia dealers are charging an average markup of -$1,450 over sticker, which is slightly higher than the national average of -$1,701 (a 15% premium). Of 45,799 current listings, 81.5% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Virginia
| Model | Listings | Avg markup (VA) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| CR-V | 1,815 | — | — | $0 | — | View → |
| Tacoma | 1,507 | -$1,020 | -$527 | $46,524 | 81.4% | View → |
| HR-V | 1,278 | — | — | $0 | — | View → |
| Super Duty | 1,205 | -$2,418 | -$2,505 | $81,525 | 100% | View → |
| RAV4 | 1,201 | +$498 | +$512 | $42,899 | 46.4% | View → |
| RAM 1500 | 1,161 | -$7,557 | -$7,095 | $58,358 | 100% | View → |
| F-150 | 1,147 | -$3,962 | -$4,286 | $61,385 | 100% | View → |
| Explorer | 1,127 | -$3,348 | -$3,252 | $53,930 | 100% | View → |
| Outback | 1,082 | -$1,021 | -$1,316 | $42,441 | 71.2% | View → |
| Tundra | 1,057 | -$1,499 | -$1,178 | $66,290 | 81.2% | View → |
| Accord | 1,022 | — | — | $0 | — | View → |
| Bronco | 1,013 | -$2,687 | -$2,885 | $56,840 | 100% | View → |
| Camry | 1,011 | +$82 | -$56 | $36,682 | 62.2% | View → |
| Corolla | 885 | +$324 | +$100 | $26,699 | 55.1% | View → |
| Wrangler | 881 | -$2,824 | -$2,796 | $51,810 | 100% | View → |
| Crosstrek | 858 | -$672 | -$714 | $36,281 | 74.1% | View → |
| Bronco Sport | 828 | -$2,372 | -$2,503 | $35,760 | 100% | View → |
| Grand Cherokee | 770 | -$4,319 | -$4,590 | $47,004 | 100% | View → |
| Maverick | 742 | -$248 | -$374 | $36,715 | 100% | View → |
| Forester | 715 | -$466 | -$736 | $39,625 | 58.5% | View → |
| Ridgeline | 658 | — | — | $0 | — | View → |
| Elantra | 631 | -$1,229 | -$1,742 | $24,948 | 64% | View → |
| Sienna | 622 | +$456 | +$446 | $54,279 | 45.5% | View → |
| Expedition | 584 | -$365 | -$116 | $84,865 | 100% | View → |
| Silverado 1500 | 573 | -$176 | -$152 | $61,344 | 99.3% | View → |
| Tucson | 549 | +$2,071 | +$83 | $35,813 | 0% | View → |
| K4 | 544 | -$534 | -$567 | $24,921 | 100% | View → |
| Corolla Cross | 537 | +$338 | +$176 | $33,599 | 52% | View → |
| Sorento | 521 | -$922 | -$912 | $39,489 | 100% | View → |
| Grand Highlander Hybrid | 520 | +$481 | +$474 | $59,190 | 46.2% | View → |
| RAM 2500 | 519 | -$3,848 | -$3,820 | $72,485 | 100% | View → |
| Pilot | 504 | — | — | $0 | — | View → |
| Mustang | 477 | -$1,868 | -$1,857 | $40,200 | 100% | View → |
| K5 | 463 | -$595 | -$675 | $31,510 | 100% | View → |
| Sportage | 447 | -$735 | -$769 | $33,704 | 100% | View → |
| Civic Sedan | 444 | — | — | $0 | — | View → |
| Sierra 1500 | 435 | -$2,585 | -$2,300 | $68,739 | 94.6% | View → |
| Odyssey | 435 | — | — | $0 | — | View → |
| Carnival | 422 | -$1,041 | -$1,091 | $43,205 | 100% | View → |
| MDX | 407 | — | — | $0 | — | View → |
| 4Runner | 392 | +$70 | -$12 | $59,003 | 68.9% | View → |
| Telluride Hybrid | 387 | -$1,466 | -$1,589 | $57,508 | 100% | View → |
| Tucson Hybrid | 351 | +$1,274 | -$152 | $37,194 | 4.3% | View → |
| Santa Fe Hybrid | 343 | +$666 | -$895 | $40,849 | 28.2% | View → |
| Grand Wagoneer | 338 | $0 | -$2 | $81,685 | 100% | View → |
| Santa Fe | 336 | +$1,067 | -$1,349 | $46,880 | 12.8% | View → |
| Ranger | 333 | -$1,898 | -$1,972 | $42,400 | 100% | View → |
| Passport | 330 | — | — | $0 | — | View → |
| Seltos | 317 | -$608 | -$651 | $30,647 | 100% | View → |
| Silverado 2500 HD | 315 | -$575 | -$222 | $70,690 | 98.7% | View → |
| Palisade | 308 | +$1,547 | -$1,402 | $47,665 | 13.3% | View → |
| Cherokee | 278 | -$4,417 | -$4,354 | $39,265 | 100% | View → |
| Civic Hatchback | 270 | — | — | $0 | — | View → |
| Carnival Hybrid | 270 | -$1,310 | -$1,253 | $50,543 | 100% | View → |
| Gladiator | 269 | -$5,342 | -$4,932 | $50,076 | 100% | View → |
| Sportage Hybrid | 266 | -$762 | -$828 | $36,477 | 100% | View → |
| Compass | 265 | -$1,570 | -$1,700 | $34,775 | 100% | View → |
| Palisade Hybrid | 264 | +$2,760 | +$1,154 | $49,877 | 3.3% | View → |
| Durango | 263 | -$384 | -$538 | $51,770 | 100% | View → |
| Ascent | 257 | -$1,754 | -$1,490 | $50,657 | 79.9% | View → |
| Sierra 2500 HD | 257 | -$3,461 | -$2,977 | $85,035 | 99.2% | View → |
| Charger | 243 | -$5,051 | -$5,309 | $56,775 | 100% | View → |
| RAM 3500 | 239 | -$4,765 | -$4,708 | $78,865 | 100% | View → |
| Grand Highlander | 234 | +$453 | +$245 | $57,428 | 50% | View → |
| GV80 | 227 | +$1,566 | +$1,520 | $85,218 | 0.4% | View → |
| Venue | 219 | +$1,972 | +$1,335 | $25,844 | 0% | View → |
| Sonata | 203 | +$2,489 | +$189 | $33,369 | 0% | View → |
| Pacifica | 199 | -$5,417 | -$5,544 | $47,550 | 100% | View → |
| Telluride | 198 | -$1,198 | -$1,341 | $49,974 | 100% | View → |
| Land Cruiser | 197 | +$414 | +$274 | $72,750 | 54.8% | View → |
| Sequoia | 188 | -$38 | -$303 | $86,622 | 62.2% | View → |
| RX | 181 | +$858 | +$103 | $63,793 | 12.2% | View → |
| RAM ProMaster | 179 | -$3,933 | -$3,826 | $53,145 | 100% | View → |
| Nautilus | 174 | +$4,500 | +$4,570 | $74,640 | 0% | View → |
| Navigator | 168 | +$1,446 | +$1,738 | $116,390 | 0% | View → |
| ADX | 167 | — | — | $0 | — | View → |
| Tacoma Hybrid | 166 | -$967 | -$733 | $59,414 | 76.5% | View → |
| Niro | 156 | -$615 | -$651 | $31,886 | 100% | View → |
| Prologue | 143 | — | — | $0 | — | View → |
| TX | 142 | +$793 | -$51 | $68,304 | 19.7% | View → |
| WRX | 138 | -$425 | -$685 | $37,153 | 66.1% | View → |
| GV70 | 132 | +$1,226 | +$1,226 | $62,693 | 1.5% | View → |
| Mustang Mach-E | 130 | -$4,000 | -$4,219 | $52,520 | 100% | View → |
| RDX | 129 | — | — | $0 | — | View → |
| Acadia | 126 | -$2,031 | -$1,686 | $53,685 | 93.7% | View → |
| Sorento Hybrid | 125 | -$1,016 | -$1,119 | $47,560 | 100% | View → |
| Enclave | 121 | -$363 | -$282 | $58,655 | 100% | View → |
| Envista | 119 | -$246 | -$182 | $29,440 | 100% | View → |
| Envision | 117 | -$371 | -$201 | $48,765 | 100% | View → |
| 4Runner Hybrid | 114 | -$165 | +$68 | $64,959 | 75.4% | View → |
| Yukon XL | 108 | -$2,142 | -$1,459 | $92,435 | 94.4% | View → |
| Kona | 108 | +$1,050 | +$140 | $31,907 | 0% | View → |
| K4 Hatchback | 100 | -$630 | -$719 | $26,388 | 100% | View → |
| Prius | 99 | +$108 | +$43 | $37,710 | 62.6% | View → |
| NX | 99 | +$957 | +$73 | $54,718 | 7.1% | View → |
| RX Hybrid | 95 | +$981 | +$417 | $66,133 | 3.2% | View → |
| Terrain | 91 | -$1,186 | -$547 | $39,000 | 94.5% | View → |
| Santa Cruz | 90 | +$1,435 | -$38 | $34,635 | 8.3% | View → |
| Integra | 90 | — | — | $0 | — | View → |
| Yukon | 87 | -$1,208 | -$968 | $92,555 | 94.3% | View → |
| Highlander | 85 | +$380 | +$221 | $54,782 | 61.2% | View → |
| Canyon | 85 | -$1,165 | -$919 | $48,864 | 96.5% | View → |
| Silverado 3500 HD | 84 | +$679 | +$65 | $78,108 | 93.8% | View → |
| Impreza | 82 | -$176 | -$563 | $30,664 | 65.7% | View → |
| IS | 74 | +$978 | -$34 | $56,672 | 4.1% | View → |
| G70 | 71 | +$841 | +$905 | $57,520 | 0% | View → |
| EV9 | 68 | -$1,936 | -$1,799 | $72,040 | 100% | View → |
| CT5 | 61 | +$452 | +$120 | $59,065 | 73.8% | View → |
| Aviator | 61 | +$4,500 | +$4,500 | $85,620 | 0% | View → |
| Encore GX | 59 | -$198 | -$128 | $32,575 | 100% | View → |
| Elantra N | 54 | +$3,709 | +$1,695 | $39,304 | 0% | View → |
| Highlander Hybrid | 52 | +$345 | +$365 | $58,825 | 57.7% | View → |
| NX Hybrid | 49 | +$942 | +$514 | $55,768 | 2% | View → |
| Sierra 3500 HD | 47 | -$3,998 | -$2,423 | $85,466 | 100% | View → |
| LYRIQ | 46 | +$401 | +$55 | $70,783 | 69.6% | View → |
| GR86 | 45 | +$267 | +$157 | $37,933 | 68.9% | View → |
| Optiq | 42 | +$1,088 | -$26 | $58,640 | 43.9% | View → |
| TX 500h Hybrid | 41 | +$967 | +$25 | $76,907 | 9.8% | View → |
| Sportage Plug-in Hybrid | 40 | -$1,241 | -$1,041 | $47,871 | 100% | View → |
| GR Corolla | 37 | +$195 | +$91 | $43,754 | 64.9% | View → |
| NX 450h+ Plug-in | 35 | +$997 | +$111 | $68,568 | 2.9% | View → |
| Civic Si | 35 | — | — | $0 | — | View → |
| G80 | 35 | +$910 | +$913 | $72,785 | 2.9% | View → |
| RAM 3500 Chassis Cab | 33 | -$2,348 | -$2,408 | $68,875 | 100% | View → |
| RAM 5500 Chassis Cab | 32 | -$2,500 | -$2,377 | $79,470 | 100% | View → |
| ES 300h Hybrid | 31 | +$852 | +$485 | $59,578 | 12.9% | View → |
| GV80 Coupe | 30 | +$2,524 | +$2,164 | $91,365 | 0% | View → |
| XT5 | 29 | +$172 | -$81 | $60,945 | 82.8% | View → |
| Niro EV | 28 | -$921 | -$1,018 | $41,816 | 100% | View → |
| Corvette Stingray | 27 | -$138 | +$345 | $93,775 | 96.3% | View → |
| EV6 | 26 | -$1,270 | -$1,185 | $49,853 | 100% | View → |
| Vistiq | 26 | +$118 | +$133 | $81,890 | 28% | View → |
| GX | 24 | +$959 | +$1,151 | $88,947 | 0% | View → |
| Escalade ESV | 23 | +$282 | +$124 | $116,280 | 73.9% | View → |
| Escalade IQ | 22 | +$633 | -$213 | $130,985 | 36.4% | View → |
| BRZ | 21 | +$296 | -$466 | $39,748 | 38.9% | View → |
| Corvette Z06 | 20 | -$431 | +$99 | $147,068 | 95% | View → |
| Escalade | 19 | +$166 | +$175 | $128,135 | 83.3% | View → |
| Escape | 18 | -$5,167 | -$5,072 | $30,803 | 100% | View → |
| ES | 17 | +$858 | +$6 | $56,891 | 11.8% | View → |
| G90 | 15 | +$2,243 | +$3,027 | $107,895 | 0% | View → |
| Civic Type R | 14 | — | — | $0 | — | View → |
| Trailseeker | 13 | +$523 | -$445 | $46,942 | 20% | View → |
| Tucson PHEV | 13 | +$1,354 | -$1,486 | $51,689 | 0% | View → |
| RZ Electric | 12 | +$136 | +$114 | $57,441 | 25% | View → |
| Escalade IQL | 11 | +$272 | -$111 | $155,745 | 90.9% | View → |
| RX 450h+ Plug-in | 11 | +$889 | +$231 | $78,678 | 27.3% | View → |
| CT4 | 10 | +$1,947 | +$662 | $49,385 | 80% | View → |
| RAM 4500 Chassis Cab | 10 | -$2,250 | -$2,326 | $77,583 | 100% | View → |
| LX | 10 | +$869 | +$99 | $120,960 | 10% | View → |
| LX 700h Hybrid | 10 | +$859 | -$240 | $124,504 | 10% | View → |
| Sierra EV | 9 | -$4,574 | -$3,006 | $65,660 | 100% | View → |
| GV60 | 9 | +$985 | +$994 | $58,485 | 0% | View → |
| IONIQ 5 | 9 | -$4,003 | -$9,648 | $49,298 | 100% | View → |
| Voyager | 9 | -$2,750 | -$2,614 | $40,865 | 100% | View → |
| IONIQ 9 | 8 | -$7,662 | -$9,020 | $52,768 | 100% | View → |
| Hummer EV SUV | 7 | -$4,538 | -$4,560 | $100,390 | 100% | View → |
| Charger Daytona | 7 | $0 | $0 | $62,385 | 100% | View → |
| Hummer EV Pickup | 7 | -$6,122 | -$5,347 | $99,500 | 100% | View → |
| F-150 Lightning | 6 | $0 | -$95 | $73,518 | 100% | View → |
| Sorento Plug-in Hybrid | 6 | -$456 | -$737 | $49,854 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Virginia and refreshed every 24 hours.
We only include models with at least five active listings in Virginia so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate