Virginia Dealer Markups & New Car Prices
Live markup data from 344 Virginia dealers across 49,821 active listings. Updated daily.
Active listings
49,821
Avg markup in state
-$1,529
National avg markup
-$1,790
% priced below MSRP
83.6%
The short version
Virginia dealers are charging an average markup of -$1,529 over sticker, which is slightly higher than the national average of -$1,790 (a 15% premium). Of 49,821 current listings, 83.6% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Virginia
| Model | Listings | Avg markup (VA) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Tacoma | 1,872 | -$953 | -$672 | $46,309 | 77.9% | View → |
| CR-V | 1,627 | — | — | $0 | — | View → |
| RAM 1500 | 1,435 | -$8,057 | -$7,556 | $58,701 | 100% | View → |
| HR-V | 1,363 | — | — | $0 | — | View → |
| F-150 | 1,359 | -$3,534 | -$3,978 | $63,460 | 100% | View → |
| Outback | 1,232 | -$1,119 | -$1,341 | $42,653 | 73.6% | View → |
| Super Duty | 1,152 | -$802 | -$805 | $85,203 | 100% | View → |
| Wrangler | 1,144 | -$3,273 | -$3,129 | $50,985 | 100% | View → |
| RAV4 | 1,141 | +$457 | +$604 | $42,625 | 47.9% | View → |
| Camry | 1,135 | -$306 | -$145 | $35,254 | 65% | View → |
| Explorer | 1,121 | -$4,000 | -$4,124 | $50,900 | 100% | View → |
| Grand Cherokee | 1,070 | -$4,245 | -$4,355 | $47,498 | 100% | View → |
| Tundra | 1,062 | -$1,530 | -$1,355 | $66,659 | 78% | View → |
| Accord | 1,060 | — | — | $0 | — | View → |
| Crosstrek | 1,036 | -$689 | -$778 | $36,154 | 78.6% | View → |
| Bronco | 1,030 | -$2,351 | -$2,458 | $56,995 | 100% | View → |
| Bronco Sport | 978 | -$1,827 | -$2,020 | $36,515 | 100% | View → |
| Maverick | 968 | -$555 | -$667 | $35,720 | 100% | View → |
| Corolla | 893 | +$272 | +$142 | $26,763 | 47.7% | View → |
| Elantra | 789 | — | — | $0 | — | View → |
| Forester | 667 | -$739 | -$912 | $38,408 | 68.5% | View → |
| RAM 2500 | 661 | -$2,129 | -$2,112 | $73,095 | 100% | View → |
| Grand Highlander | 633 | +$445 | +$417 | $58,748 | 44.5% | View → |
| Santa Fe Hybrid | 622 | — | — | $0 | — | View → |
| Tucson | 618 | — | — | $0 | — | View → |
| Ridgeline | 616 | — | — | $0 | — | View → |
| Sportage | 587 | -$746 | -$776 | $33,833 | 100% | View → |
| Silverado 1500 | 577 | -$130 | -$123 | $63,795 | 98.8% | View → |
| Expedition | 565 | -$82 | -$164 | $84,680 | 100% | View → |
| 4Runner | 563 | -$138 | -$152 | $54,118 | 68.2% | View → |
| Santa Fe | 548 | — | — | $0 | — | View → |
| Sorento | 547 | -$904 | -$923 | $39,620 | 100% | View → |
| Pilot | 545 | — | — | $0 | — | View → |
| Sienna | 474 | +$442 | +$531 | $54,262 | 44.1% | View → |
| Odyssey | 471 | — | — | $0 | — | View → |
| Sierra 1500 | 471 | -$2,459 | -$1,923 | $69,135 | 97.9% | View → |
| Palisade | 469 | — | — | $0 | — | View → |
| Carnival | 442 | -$1,047 | -$1,088 | $43,205 | 100% | View → |
| Corolla Cross | 439 | +$289 | +$230 | $34,042 | 52.4% | View → |
| Palisade Hybrid | 437 | — | — | $0 | — | View → |
| Passport | 406 | — | — | $0 | — | View → |
| K4 | 406 | -$507 | -$555 | $24,736 | 100% | View → |
| Tucson Hybrid | 402 | — | — | $0 | — | View → |
| Grand Wagoneer | 398 | $0 | -$158 | $81,768 | 100% | View → |
| Mustang | 382 | -$2,495 | -$2,584 | $41,053 | 100% | View → |
| MDX | 373 | — | — | $0 | — | View → |
| Gladiator | 338 | -$4,574 | -$4,559 | $51,206 | 100% | View → |
| Sportage Hybrid | 335 | -$817 | -$839 | $37,290 | 100% | View → |
| Durango | 326 | -$359 | -$487 | $51,598 | 100% | View → |
| Ranger | 318 | -$2,127 | -$2,232 | $42,925 | 100% | View → |
| Compass | 305 | -$2,001 | -$1,943 | $34,025 | 100% | View → |
| Civic Hatchback | 302 | — | — | $0 | — | View → |
| Civic Sedan | 298 | — | — | $0 | — | View → |
| Cherokee | 295 | -$2,483 | -$2,475 | $40,995 | 100% | View → |
| Seltos | 294 | -$670 | -$650 | $30,726 | 100% | View → |
| Charger | 290 | -$5,069 | -$5,416 | $56,775 | 100% | View → |
| RAM 3500 | 288 | -$1,931 | -$2,375 | $81,228 | 100% | View → |
| Silverado 2500 HD | 282 | +$72 | -$195 | $69,600 | 95.8% | View → |
| Sonata | 277 | — | — | $0 | — | View → |
| Pacifica | 276 | -$5,480 | -$5,490 | $47,938 | 100% | View → |
| K5 | 275 | -$636 | -$717 | $31,904 | 100% | View → |
| Ascent | 269 | -$1,769 | -$1,621 | $50,662 | 81.3% | View → |
| GV80 | 260 | +$1,559 | +$1,538 | $85,160 | 0.4% | View → |
| Land Cruiser | 258 | +$345 | +$378 | $72,465 | 56.2% | View → |
| Venue | 257 | — | — | $0 | — | View → |
| Sierra 2500 HD | 252 | -$3,454 | -$2,645 | $85,595 | 98.8% | View → |
| Telluride Hybrid | 246 | -$1,495 | -$1,613 | $57,590 | 100% | View → |
| Telluride | 246 | -$1,275 | -$1,373 | $53,263 | 100% | View → |
| Prologue | 242 | — | — | $0 | — | View → |
| Kona | 221 | — | — | $0 | — | View → |
| RDX | 210 | — | — | $0 | — | View → |
| RX | 195 | +$728 | -$83 | $63,683 | 19% | View → |
| GV70 | 191 | +$1,297 | +$1,268 | $62,650 | 2.6% | View → |
| Nautilus | 187 | +$5,000 | +$5,000 | $74,340 | 0% | View → |
| RAM ProMaster | 180 | -$3,911 | -$3,788 | $53,030 | 100% | View → |
| 4Runner Hybrid | 179 | -$428 | -$205 | $64,199 | 74.3% | View → |
| Niro | 178 | -$614 | -$663 | $31,767 | 100% | View → |
| Sequoia | 172 | -$255 | -$248 | $86,353 | 59.3% | View → |
| Carnival Hybrid | 162 | -$1,180 | -$1,175 | $50,819 | 100% | View → |
| Mustang Mach-E | 162 | -$5,417 | -$5,169 | $50,748 | 100% | View → |
| Tacoma Hybrid | 161 | -$1,626 | -$1,016 | $58,719 | 85.7% | View → |
| Sorento Hybrid | 158 | -$972 | -$1,086 | $47,257 | 100% | View → |
| Integra | 156 | — | — | $0 | — | View → |
| Navigator | 156 | +$1,712 | +$1,801 | $115,890 | 42.9% | View → |
| ADX | 152 | — | — | $0 | — | View → |
| Acadia | 144 | -$1,864 | -$1,533 | $55,006 | 95.8% | View → |
| IONIQ 5 | 136 | — | — | $0 | — | View → |
| WRX | 136 | -$56 | -$482 | $37,434 | 50.4% | View → |
| Santa Cruz | 123 | — | — | $0 | — | View → |
| TX | 120 | +$688 | -$204 | $68,226 | 31.7% | View → |
| Envista | 119 | -$225 | -$220 | $29,575 | 100% | View → |
| Envision | 114 | -$176 | -$289 | $48,835 | 100% | View → |
| Terrain | 109 | -$1,750 | -$685 | $39,500 | 97.2% | View → |
| Aviator | 107 | +$5,000 | +$5,000 | $84,870 | 0% | View → |
| Prius | 106 | +$132 | -$3 | $35,985 | 59.4% | View → |
| Canyon | 102 | -$1,346 | -$895 | $49,400 | 99% | View → |
| Enclave | 98 | -$381 | -$332 | $59,528 | 100% | View → |
| Impreza | 91 | -$164 | -$652 | $30,764 | 68.4% | View → |
| NX | 89 | +$782 | -$73 | $54,364 | 20.2% | View → |
| Silverado 3500 HD | 87 | +$488 | +$40 | $76,160 | 90.7% | View → |
| Yukon | 83 | -$732 | -$786 | $92,085 | 92.8% | View → |
| IS | 83 | +$839 | -$108 | $56,522 | 14.5% | View → |
| Highlander | 82 | +$267 | +$226 | $55,580 | 63.4% | View → |
| Yukon XL | 79 | -$2,203 | -$1,147 | $93,500 | 96.2% | View → |
| G70 | 78 | +$884 | +$903 | $57,933 | 0% | View → |
| Escape | 75 | -$4,453 | -$5,278 | $31,575 | 100% | View → |
| Encore GX | 68 | -$67 | -$146 | $32,180 | 100% | View → |
| Elantra N | 65 | — | — | $0 | — | View → |
| K4 Hatchback | 64 | -$800 | -$766 | $29,470 | 100% | View → |
| EV9 | 62 | -$1,851 | -$1,829 | $71,458 | 100% | View → |
| RX Hybrid | 59 | +$667 | +$222 | $66,623 | 33.9% | View → |
| GR86 | 51 | +$280 | +$173 | $38,103 | 60.8% | View → |
| Sierra 3500 HD | 50 | -$3,238 | -$2,122 | $84,942 | 100% | View → |
| LYRIQ | 46 | +$151 | -$51 | $73,090 | 84.8% | View → |
| Highlander Hybrid | 46 | +$424 | +$357 | $58,655 | 54.3% | View → |
| CT5 | 43 | +$185 | +$132 | $59,050 | 81.4% | View → |
| RAM 3500 Chassis Cab | 43 | -$2,384 | -$2,393 | $70,625 | 100% | View → |
| EV6 | 42 | -$1,272 | -$1,194 | $49,684 | 100% | View → |
| TX 500h Hybrid | 40 | +$765 | -$166 | $76,584 | 20% | View → |
| RAM 5500 Chassis Cab | 38 | -$2,500 | -$2,363 | $79,503 | 100% | View → |
| NX 450h+ Plug-in | 36 | +$798 | +$26 | $68,144 | 22.2% | View → |
| Civic Si | 36 | — | — | $0 | — | View → |
| GV80 Coupe | 34 | +$1,314 | +$1,170 | $90,508 | 0% | View → |
| G80 | 31 | +$964 | +$937 | $72,785 | 3.2% | View → |
| Escalade IQ | 31 | +$578 | -$206 | $131,610 | 41.9% | View → |
| NX Hybrid | 31 | +$743 | +$287 | $56,544 | 22.6% | View → |
| IONIQ 9 | 30 | — | — | $0 | — | View → |
| Niro EV | 28 | -$1,021 | -$1,062 | $41,872 | 100% | View → |
| XT5 | 26 | +$77 | -$70 | $59,708 | 92.3% | View → |
| Tucson PHEV | 25 | — | — | $0 | — | View → |
| Optiq | 24 | +$780 | +$109 | $57,086 | 87.5% | View → |
| RZ Electric | 23 | +$584 | -$244 | $57,637 | 39.1% | View → |
| GX | 22 | +$604 | +$1,145 | $88,170 | 36.4% | View → |
| Civic Type R | 22 | — | — | $0 | — | View → |
| Corvette Stingray | 22 | +$232 | +$433 | $90,128 | 95.5% | View → |
| Trailseeker | 22 | +$439 | -$282 | $44,788 | 43.8% | View → |
| Corvette Z06 | 22 | +$1,341 | -$59 | $145,837 | 90.9% | View → |
| Sportage Plug-in Hybrid | 19 | -$1,201 | -$897 | $47,871 | 100% | View → |
| Escalade | 19 | +$105 | +$154 | $130,455 | 89.5% | View → |
| Sierra EV | 19 | -$3,928 | -$3,060 | $68,300 | 100% | View → |
| Escalade ESV | 18 | +$276 | +$66 | $129,100 | 72.2% | View → |
| BRZ | 17 | +$302 | -$429 | $40,459 | 50% | View → |
| GR Corolla | 16 | +$26 | +$208 | $44,314 | 75% | View → |
| Grand Highlander Hybrid | 16 | +$393 | +$387 | $60,818 | 56.3% | View → |
| IONIQ 5 N | 15 | — | — | $0 | — | View → |
| GV60 | 14 | +$957 | +$949 | $60,155 | 0% | View → |
| CT4 | 13 | +$2,085 | +$859 | $49,270 | 76.9% | View → |
| Vistiq | 13 | +$317 | +$33 | $81,965 | 30.8% | View → |
| RAM 4500 Chassis Cab | 11 | -$2,273 | -$2,301 | $77,135 | 100% | View → |
| G90 | 11 | +$795 | +$897 | $105,440 | 9.1% | View → |
| F-150 Lightning | 10 | $0 | $0 | $73,818 | 100% | View → |
| LX 700h Hybrid | 10 | +$569 | -$114 | $124,557 | 40% | View → |
| ES | 10 | +$489 | +$106 | $55,955 | 50% | View → |
| Hummer EV SUV | 9 | -$4,487 | -$3,910 | $100,390 | 100% | View → |
| Charger Daytona | 8 | $0 | $0 | $62,535 | 100% | View → |
| Voyager | 8 | -$2,750 | -$2,665 | $41,000 | 100% | View → |
| Hummer EV Pickup | 8 | -$6,223 | -$4,613 | $99,640 | 100% | View → |
| CT5-V | 7 | +$1,503 | +$681 | $71,795 | 71.4% | View → |
| Silverado EV | 7 | -$714 | -$283 | $76,045 | 100% | View → |
| Sorento Plug-in Hybrid | 7 | -$432 | -$785 | $49,795 | 100% | View → |
| Escalade IQL | 7 | $0 | -$108 | $159,140 | 100% | View → |
| Wagoneer S | 7 | -$12,536 | -$13,136 | $52,040 | 100% | View → |
| GR Supra | 6 | +$1,356 | +$1,092 | $66,059 | 33.3% | View → |
| RX 500h F SPORT | 6 | +$874 | +$210 | $76,985 | 0% | View → |
| CT4-V | 5 | +$398 | -$48 | $60,105 | 60% | View → |
| LX | 5 | +$269 | +$90 | $120,878 | 40% | View → |
| RX 450h+ Plug-in | 5 | +$779 | +$58 | $78,274 | 20% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Virginia and refreshed every 24 hours.
We only include models with at least five active listings in Virginia so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate