Across 9,904 listed Toyota Grand Highlanders nationwide, the average markup is +$281 vs MSRP and 52% are listed at or below sticker, with a median advertised price of $57,420. Updated daily.
The gas-powered Grand Highlander is the mainstream three-row Toyota for buyers who don't need the hybrid system's fuel economy and don't want to pay the hybrid premium. The 2.4L turbocharged four-cylinder makes 265 horsepower; not class-leading, but appropriate for the vehicle's mission.
Three trims: XLE, Limited, and Platinum. XLE is the volume play — three rows, the safety suite, AWD optional, and a price gap from the Hybrid version that makes the math interesting. The MAX powertrain isn't offered on the gas Grand Highlander; if you want the 362-hp i-FORCE MAX, you're shopping the hybrid lineup.
Pricing has eased materially since launch. Below-MSRP deals are common on the XLE; Limited and Platinum hold firmer but still negotiate. For buyers who tow occasionally or drive a lot of highway miles, the hybrid is worth the $2K-ish premium; for buyers doing mostly city commuting with rare highway runs, the gas version is the value pick.
By Marcus Bell, Editor · Updated May 12, 2026
6,543
Available of 9,904
+$281
Avg Markup
52.1%
At/Below MSRP
$57,420
Median Price
Only about 66% are actually available. 34% of the 9,904 listed Toyota Grand Highlanders are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $43,459 to $71,916.
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota Grand Highlander sticker has edged up — a median MSRP of $55,778 in Apr ’26 versus $56,902 in Sep ’26 (+2.0%).
Median factory MSRP of Grand Highlanders grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 0879889857935739074298932 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 12 weeks, what buyers paid for the Toyota Grand Highlander versus MSRP has held steady — from +$334 the week of Jul 20 to +$294 the week of Oct 5 (about $294 over MSRP now).
Average selling price vs MSRP for Grand Highlanders by the week they sold (left the lot), Jul 20–Oct 5. Based on 21,961 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Grand Highlander inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
9,904 vehicles with a known MSRP
Under MSRP
9%
916
At MSRP
43%
4,240
$0–$1K over
36%
3,545
$1K–$3K over
10%
1,038
$3K+ over
2%
165
Markup by Listing Age
Grand Highlander markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
52% ≤ MSRP
+$315
3,754
16–30 days
52% ≤ MSRP
+$264
4,163
31–45 days
60% ≤ MSRP
+$93
739
46–60 days
45% ≤ MSRP
+$367
790
61–90 days
52% ≤ MSRP
+$273
316
90+ days
49% ≤ MSRP
+$409
142
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Grand Highlanders sell
Based on 22,479 Grand Highlander listings that left dealer lots in the last 90 days.
23
Median days to sell
+$239
Avg sold vs MSRP
60%
Sold at/below MSRP
Recent Grand Highlander sales closed around $239 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.