Across 7,000 listed Toyota Grand Highlanders nationwide, the average markup is +$246 vs MSRP and 60% are listed at or below sticker, with a median advertised price of $57,368. Updated daily.
The gas-powered Grand Highlander is the mainstream three-row Toyota for buyers who don't need the hybrid system's fuel economy and don't want to pay the hybrid premium. The 2.4L turbocharged four-cylinder makes 265 horsepower; not class-leading, but appropriate for the vehicle's mission.
Three trims: XLE, Limited, and Platinum. XLE is the volume play — three rows, the safety suite, AWD optional, and a price gap from the Hybrid version that makes the math interesting. The MAX powertrain isn't offered on the gas Grand Highlander; if you want the 362-hp i-FORCE MAX, you're shopping the hybrid lineup.
Pricing has eased materially since launch. Below-MSRP deals are common on the XLE; Limited and Platinum hold firmer but still negotiate. For buyers who tow occasionally or drive a lot of highway miles, the hybrid is worth the $2K-ish premium; for buyers doing mostly city commuting with rare highway runs, the gas version is the value pick.
By Marcus Bell, Editor · Updated May 12, 2026
4,488
Available of 7,000
+$246
Avg Markup
59.7%
At/Below MSRP
$57,368
Median Price
Only about 64% are actually available. 36% of the 7,000 listed Toyota Grand Highlanders are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $43,284 — $70,803
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Toyota Grand Highlander sticker has edged up — a median MSRP of $55,333 in Mar ’26 versus $57,079 in Aug ’26 (+3.2%).
Median factory MSRP of Grand Highlanders grouped by the month each was first listed (active + sold), Mar ’26–Aug ’26. Based on 01412088018988795679618940 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Grand Highlander versus MSRP has risen — discounts are shrinking — from +$33 the week of Jun 1 to +$208 the week of Aug 24 (about $208 over MSRP now).
Average selling price vs MSRP for Grand Highlanders by the week they sold (left the lot), Jun 1–Aug 24. Based on 23,275 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Grand Highlander inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
7,000 vehicles with a known MSRP
Under MSRP
9%
616
At MSRP
51%
3,560
$0–$1K over
29%
2,049
$1K–$3K over
10%
665
$3K+ over
2%
110
Markup by Listing Age
The Grand Highlanders still on lots after a month or two tend to carry higher markups — the sharply-priced ones sell first. Favor fresher listings, or negotiate hard on stock that's been sitting.
0–15 days
62% ≤ MSRP
+$237
3,617
16–30 days
58% ≤ MSRP
+$238
1,851
31–45 days
55% ≤ MSRP
+$271
1,175
46–60 days
68% ≤ MSRP
+$93
167
61–90 days
53% ≤ MSRP
+$468
177
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Grand Highlanders sell
Based on 23,139 Grand Highlander listings that left dealer lots in the last 90 days.
23
Median days to sell
+$191
Avg sold vs MSRP
61%
Sold at/below MSRP
Recent Grand Highlander sales closed around $191 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.