Across 16,905 listed Toyota Grand Highlanders nationwide, the average markup is +$417 vs MSRP and 55% are listed at or below sticker, with a median advertised price of $58,588. Updated daily.
The gas-powered Grand Highlander is the mainstream three-row Toyota for buyers who don't need the hybrid system's fuel economy and don't want to pay the hybrid premium. The 2.4L turbocharged four-cylinder makes 265 horsepower; not class-leading, but appropriate for the vehicle's mission.
Three trims: XLE, Limited, and Platinum. XLE is the volume play — three rows, the safety suite, AWD optional, and a price gap from the Hybrid version that makes the math interesting. The MAX powertrain isn't offered on the gas Grand Highlander; if you want the 362-hp i-FORCE MAX, you're shopping the hybrid lineup.
Pricing has eased materially since launch. Below-MSRP deals are common on the XLE; Limited and Platinum hold firmer but still negotiate. For buyers who tow occasionally or drive a lot of highway miles, the hybrid is worth the $2K-ish premium; for buyers doing mostly city commuting with rare highway runs, the gas version is the value pick.
By Marcus Bell, Editor · Updated May 12, 2026
8,942
Available of 16,905
+$417
Avg Markup
54.5%
At/Below MSRP
$58,588
Median Price
Only about 53% are actually available. 47% of the 16,905 listed Toyota Grand Highlanders are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $43,734 — $75,891
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Toyota Grand Highlander sticker has edged up — a median MSRP of $55,333 in Mar ’26 versus $57,208 in Jun ’26 (+3.4%).
Median factory MSRP of Grand Highlanders grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 0141288913906110133 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Toyota Grand Highlander versus MSRP has risen — discounts are shrinking — from −$86 the week of Apr 20 to +$155 the week of Jul 13 (about $155 over MSRP now).
Average selling price vs MSRP for Grand Highlanders by the week they sold (left the lot), Apr 20–Jul 13. Based on 24,208 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Grand Highlander inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
16,905 vehicles with a known MSRP
Under MSRP
9%
1,442
At MSRP
46%
7,765
$0–$1K over
31%
5,231
$1K–$3K over
10%
1,701
$3K+ over
5%
766
Markup by Listing Age
The Grand Highlanders still on lots after a month or two tend to carry higher markups — the sharply-priced ones sell first. Favor fresher listings, or negotiate hard on stock that's been sitting.
0–15 days
55% ≤ MSRP
+$410
5,214
16–30 days
53% ≤ MSRP
+$436
8,162
31–45 days
55% ≤ MSRP
+$432
2,241
46–60 days
57% ≤ MSRP
+$283
1,061
61–90 days
63% ≤ MSRP
+$13
88
90+ days
51% ≤ MSRP
+$653
139
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Grand Highlanders sell
Based on 22,879 Grand Highlander listings that left dealer lots in the last 90 days.
22
Median days to sell
+$58
Avg sold vs MSRP
71%
Sold at/below MSRP
Cars currently listed average $417 over MSRP, but recent Grand Highlander sales closed around $58 over MSRP — buyers are transacting about $360 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.