Illinois Dealer Markups & New Car Prices
Live markup data from 623 Illinois dealers across 61,120 active listings. Updated daily.
Active listings
61,120
Avg markup in state
-$1,813
National avg markup
-$1,790
% priced below MSRP
89.2%
The short version
Illinois dealers are charging an average markup of -$1,813 over sticker, which is roughly in line with the national average of -$1,790 (a 1% discount). Of 61,120 current listings, 89.2% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Illinois
| Model | Listings | Avg markup (IL) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 2,384 | -$7,569 | -$7,556 | $58,140 | 100% | View → |
| Grand Cherokee | 2,066 | -$4,304 | -$4,355 | $47,240 | 100% | View → |
| Wrangler | 1,549 | -$3,474 | -$3,129 | $50,295 | 100% | View → |
| F-150 | 1,460 | -$3,790 | -$3,978 | $62,903 | 100% | View → |
| Elantra | 1,378 | — | — | $0 | — | View → |
| Explorer | 1,287 | -$4,053 | -$4,124 | $50,140 | 100% | View → |
| RAV4 | 1,270 | +$320 | +$604 | $42,789 | 54.8% | View → |
| HR-V | 1,238 | — | — | $0 | — | View → |
| Sportage | 1,217 | -$746 | -$776 | $33,711 | 100% | View → |
| Camry | 1,217 | -$959 | -$145 | $36,163 | 90.6% | View → |
| Tucson | 1,211 | — | — | $0 | — | View → |
| Compass | 1,170 | -$1,976 | -$1,943 | $33,100 | 100% | View → |
| Bronco Sport | 1,168 | -$2,042 | -$2,020 | $36,418 | 100% | View → |
| Santa Fe Hybrid | 1,130 | — | — | $0 | — | View → |
| Outback | 1,115 | -$1,239 | -$1,341 | $44,718 | 63.4% | View → |
| CR-V | 1,021 | — | — | $0 | — | View → |
| Super Duty | 1,000 | -$1,247 | -$805 | $82,325 | 100% | View → |
| Sorento | 977 | -$912 | -$923 | $38,934 | 100% | View → |
| Santa Fe | 925 | — | — | $0 | — | View → |
| Maverick | 907 | -$635 | -$667 | $36,745 | 100% | View → |
| Bronco | 815 | -$2,625 | -$2,458 | $54,250 | 100% | View → |
| Corolla | 814 | -$376 | +$142 | $26,707 | 86.1% | View → |
| Crosstrek | 797 | -$716 | -$778 | $35,978 | 63% | View → |
| K5 | 791 | -$663 | -$717 | $32,045 | 100% | View → |
| Palisade | 783 | — | — | $0 | — | View → |
| Cherokee | 777 | -$2,490 | -$2,475 | $40,715 | 100% | View → |
| RAM 2500 | 767 | -$1,572 | -$2,112 | $72,940 | 100% | View → |
| Silverado 1500 | 726 | -$132 | -$123 | $61,710 | 99.2% | View → |
| Seltos | 685 | -$622 | -$650 | $29,671 | 100% | View → |
| Accord | 667 | — | — | $0 | — | View → |
| Tacoma | 636 | -$1,590 | -$672 | $46,501 | 88.8% | View → |
| Durango | 628 | -$360 | -$487 | $51,513 | 100% | View → |
| Tundra | 626 | -$2,019 | -$1,355 | $66,759 | 86.1% | View → |
| Grand Highlander | 625 | +$148 | +$417 | $58,103 | 64.2% | View → |
| Sierra 1500 | 622 | -$1,916 | -$1,923 | $69,442 | 96.9% | View → |
| Palisade Hybrid | 619 | — | — | $0 | — | View → |
| Ridgeline | 609 | — | — | $0 | — | View → |
| Sportage Hybrid | 604 | -$817 | -$839 | $36,717 | 100% | View → |
| Sonata | 597 | — | — | $0 | — | View → |
| K4 | 597 | -$549 | -$555 | $25,094 | 100% | View → |
| Sienna | 587 | +$96 | +$531 | $53,837 | 62% | View → |
| Odyssey | 579 | — | — | $0 | — | View → |
| GV70 | 575 | +$1,166 | +$1,268 | $59,545 | 5.2% | View → |
| Pacifica | 567 | -$5,708 | -$5,490 | $45,530 | 100% | View → |
| Forester | 561 | -$709 | -$912 | $38,581 | 64.9% | View → |
| Kona | 544 | — | — | $0 | — | View → |
| Carnival | 509 | -$1,046 | -$1,088 | $42,793 | 100% | View → |
| Pilot | 508 | — | — | $0 | — | View → |
| Grand Wagoneer | 500 | -$334 | -$158 | $79,045 | 100% | View → |
| Corolla Cross | 498 | -$207 | +$230 | $34,088 | 78.1% | View → |
| Sierra 2500 HD | 470 | -$2,388 | -$2,645 | $82,923 | 96.8% | View → |
| Tucson Hybrid | 463 | — | — | $0 | — | View → |
| Gladiator | 437 | -$4,517 | -$4,559 | $49,595 | 100% | View → |
| MDX | 422 | — | — | $0 | — | View → |
| Telluride Hybrid | 411 | -$1,571 | -$1,613 | $57,228 | 100% | View → |
| Venue | 409 | — | — | $0 | — | View → |
| Charger | 393 | -$4,825 | -$5,416 | $54,900 | 100% | View → |
| RAM ProMaster | 378 | -$3,725 | -$3,788 | $52,790 | 100% | View → |
| GV80 | 366 | +$1,494 | +$1,538 | $78,888 | 1.4% | View → |
| Telluride | 361 | -$1,273 | -$1,373 | $53,296 | 100% | View → |
| Navigator | 358 | +$1,626 | +$1,801 | $112,390 | 45.8% | View → |
| 4Runner | 350 | -$841 | -$152 | $53,478 | 84.9% | View → |
| RAM 3500 | 346 | -$1,962 | -$2,375 | $76,085 | 100% | View → |
| Silverado 2500 HD | 332 | -$10 | -$195 | $74,543 | 95% | View → |
| Passport | 331 | — | — | $0 | — | View → |
| Nautilus | 327 | +$5,000 | +$5,000 | $73,990 | 0% | View → |
| Expedition | 311 | -$156 | -$164 | $83,820 | 100% | View → |
| Escape | 309 | -$5,150 | -$5,278 | $30,925 | 100% | View → |
| Civic Sedan | 305 | — | — | $0 | — | View → |
| Terrain | 304 | -$728 | -$685 | $40,547 | 95.7% | View → |
| Sorento Hybrid | 284 | -$1,063 | -$1,086 | $45,018 | 100% | View → |
| Santa Cruz | 279 | — | — | $0 | — | View → |
| Integra | 258 | — | — | $0 | — | View → |
| IONIQ 5 | 249 | — | — | $0 | — | View → |
| Carnival Hybrid | 248 | -$1,169 | -$1,175 | $45,524 | 100% | View → |
| Acadia | 241 | -$1,572 | -$1,533 | $57,019 | 93.8% | View → |
| Enclave | 234 | -$227 | -$332 | $58,105 | 100% | View → |
| ADX | 228 | — | — | $0 | — | View → |
| RDX | 226 | — | — | $0 | — | View → |
| Ascent | 225 | -$1,533 | -$1,621 | $50,473 | 68.1% | View → |
| Civic Hatchback | 221 | — | — | $0 | — | View → |
| Aviator | 217 | +$5,000 | +$5,000 | $77,085 | 0% | View → |
| Envista | 206 | -$110 | -$220 | $29,880 | 100% | View → |
| Canyon | 204 | -$903 | -$895 | $49,960 | 96.6% | View → |
| Ranger | 202 | -$2,260 | -$2,232 | $43,310 | 100% | View → |
| Envision | 198 | -$82 | -$289 | $48,735 | 100% | View → |
| Yukon | 188 | -$1,098 | -$786 | $92,940 | 92% | View → |
| Yukon XL | 184 | -$841 | -$1,147 | $94,850 | 94% | View → |
| Encore GX | 180 | -$124 | -$146 | $32,080 | 100% | View → |
| Mustang | 177 | -$2,746 | -$2,584 | $46,630 | 100% | View → |
| Mustang Mach-E | 173 | -$5,191 | -$5,169 | $51,495 | 100% | View → |
| RX | 168 | -$1,004 | -$83 | $63,698 | 94% | View → |
| K4 Hatchback | 164 | -$740 | -$766 | $28,440 | 100% | View → |
| Sequoia | 163 | -$1,571 | -$248 | $86,137 | 82.2% | View → |
| Land Cruiser | 161 | -$187 | +$378 | $72,495 | 75.8% | View → |
| LYRIQ | 155 | -$145 | -$51 | $67,105 | 100% | View → |
| Sierra 3500 HD | 136 | -$1,934 | -$2,122 | $87,528 | 98.5% | View → |
| Elantra N | 127 | — | — | $0 | — | View → |
| 4Runner Hybrid | 125 | -$911 | -$205 | $64,564 | 80% | View → |
| G70 | 124 | +$906 | +$903 | $52,990 | 1.6% | View → |
| Niro | 120 | -$670 | -$663 | $31,624 | 100% | View → |
| TX | 106 | -$1,408 | -$204 | $66,556 | 95.3% | View → |
| WRX | 102 | -$653 | -$482 | $38,451 | 62.1% | View → |
| Tacoma Hybrid | 101 | -$2,053 | -$1,016 | $54,923 | 87.1% | View → |
| Prius | 99 | -$219 | -$3 | $35,046 | 79.8% | View → |
| EV9 | 95 | -$1,941 | -$1,829 | $72,448 | 100% | View → |
| Highlander | 95 | +$160 | +$226 | $56,643 | 67.4% | View → |
| Impreza | 94 | -$421 | -$652 | $30,820 | 52.7% | View → |
| NX | 86 | -$838 | -$73 | $53,054 | 97.7% | View → |
| XT5 | 84 | -$110 | -$70 | $59,778 | 100% | View → |
| Optiq | 83 | -$195 | +$109 | $58,515 | 96.4% | View → |
| IS | 74 | -$486 | -$108 | $56,070 | 94.6% | View → |
| Sierra EV | 69 | -$4,930 | -$3,060 | $72,140 | 100% | View → |
| RX Hybrid | 67 | -$253 | +$222 | $65,516 | 86.6% | View → |
| CT5 | 67 | +$61 | +$132 | $58,615 | 97% | View → |
| Silverado 3500 HD | 66 | +$89 | +$40 | $78,917 | 95.4% | View → |
| Highlander Hybrid | 64 | +$52 | +$357 | $58,133 | 67.2% | View → |
| Prologue | 59 | — | — | $0 | — | View → |
| Vistiq | 56 | +$163 | +$33 | $82,668 | 32.1% | View → |
| Escalade | 54 | -$262 | +$154 | $126,385 | 98.1% | View → |
| GV80 Coupe | 53 | +$1,139 | +$1,170 | $90,445 | 0% | View → |
| RAM 3500 Chassis Cab | 53 | -$2,406 | -$2,393 | $71,655 | 100% | View → |
| G80 | 53 | +$903 | +$937 | $80,495 | 5.7% | View → |
| IONIQ 9 | 51 | — | — | $0 | — | View → |
| Hummer EV SUV | 50 | -$6,438 | -$3,910 | $99,370 | 100% | View → |
| GX | 49 | +$458 | +$1,145 | $78,972 | 81.6% | View → |
| Civic Si | 47 | — | — | $0 | — | View → |
| Silverado EV | 46 | -$213 | -$283 | $92,085 | 100% | View → |
| Tucson PHEV | 44 | — | — | $0 | — | View → |
| RAM 5500 Chassis Cab | 44 | -$2,443 | -$2,363 | $77,980 | 100% | View → |
| EV6 | 41 | -$1,280 | -$1,194 | $50,213 | 100% | View → |
| TX 500h Hybrid | 41 | -$1,148 | -$166 | $74,758 | 100% | View → |
| Sportage Plug-in Hybrid | 40 | -$836 | -$897 | $42,483 | 100% | View → |
| Voyager | 38 | -$2,678 | -$2,665 | $40,500 | 100% | View → |
| Hummer EV Pickup | 37 | -$6,157 | -$4,613 | $100,390 | 100% | View → |
| Corvette Stingray | 35 | -$528 | +$433 | $94,805 | 94.3% | View → |
| GR86 | 35 | -$293 | +$173 | $38,607 | 85.7% | View → |
| Escalade IQ | 35 | -$298 | -$206 | $140,539 | 97.1% | View → |
| Corvette Z06 | 32 | -$640 | -$59 | $146,204 | 100% | View → |
| NX Hybrid | 28 | -$192 | +$287 | $55,183 | 85.7% | View → |
| GR Corolla | 27 | -$195 | +$208 | $50,244 | 74.1% | View → |
| RAM 4500 Chassis Cab | 27 | -$2,222 | -$2,301 | $76,555 | 100% | View → |
| CT4 | 26 | +$2,337 | +$859 | $47,883 | 69.2% | View → |
| G90 | 23 | +$956 | +$897 | $105,480 | 4.3% | View → |
| Escalade ESV | 20 | +$63 | +$66 | $123,760 | 95% | View → |
| NX 450h+ Plug-in | 19 | -$472 | +$26 | $67,826 | 94.7% | View → |
| CT5-V | 18 | -$290 | +$681 | $71,617 | 100% | View → |
| Trailseeker | 17 | -$52 | -$282 | $46,172 | 53.3% | View → |
| Niro EV | 17 | -$984 | -$1,062 | $42,069 | 100% | View → |
| LX 700h Hybrid | 16 | -$1,112 | -$114 | $122,646 | 93.8% | View → |
| LX | 16 | -$1,726 | +$90 | $119,084 | 93.8% | View → |
| Grand Highlander Hybrid | 15 | +$247 | +$387 | $57,721 | 53.3% | View → |
| ES | 15 | -$59 | +$106 | $56,778 | 86.7% | View → |
| Escalade IQL | 15 | -$866 | -$108 | $142,809 | 100% | View → |
| RZ Electric | 14 | -$899 | -$244 | $54,312 | 92.9% | View → |
| BRZ | 12 | -$193 | -$429 | $40,184 | 30% | View → |
| Civic Type R | 11 | — | — | $0 | — | View → |
| IONIQ 6 | 11 | — | — | $0 | — | View → |
| RX 450h+ Plug-in | 9 | -$391 | +$58 | $77,584 | 88.9% | View → |
| CT4-V | 9 | $0 | -$48 | $68,590 | 100% | View → |
| IONIQ 5 N | 8 | — | — | $0 | — | View → |
| GR Supra | 7 | -$1,089 | +$1,092 | $69,679 | 85.7% | View → |
| Wagoneer S | 6 | -$15,750 | -$13,136 | $52,040 | 100% | View → |
| Corsair | 6 | $0 | $0 | $56,795 | 100% | View → |
| F-150 Lightning | 5 | $0 | $0 | $73,395 | 100% | View → |
| Uncharted | 5 | +$23 | -$397 | $42,083 | 40% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Illinois and refreshed every 24 hours.
We only include models with at least five active listings in Illinois so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate