Illinois Dealer Markups & New Car Prices
Live markup data from 557 Illinois dealers across 62,048 active listings. Updated daily.
Active listings
62,048
Avg markup in state
-$1,433
National avg markup
-$1,526
% priced below MSRP
86.7%
The short version
Illinois dealers are charging an average markup of -$1,433 over sticker, which is roughly in line with the national average of -$1,526 (a 6% premium). Of 62,048 current listings, 86.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Illinois
| Model | Listings | Avg markup (IL) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Grand Cherokee | 2,913 | -$2,996 | -$3,350 | $49,545 | 100% | View → |
| RAM 1500 | 2,538 | -$5,276 | -$5,531 | $59,427 | 100% | View → |
| Silverado 1500 | 2,416 | -$66 | -$85 | $62,455 | 99.8% | View → |
| RAV4 | 2,402 | +$240 | +$554 | $42,758 | 37.3% | View → |
| Sierra 1500 | 2,379 | -$1,748 | -$2,237 | $68,785 | 98.6% | View → |
| F-150 | 1,899 | -$4,361 | -$4,199 | $62,870 | 100% | View → |
| Explorer | 1,754 | -$2,524 | -$2,238 | $54,708 | 100% | View → |
| Wrangler | 1,642 | -$3,065 | -$3,294 | $52,860 | 100% | View → |
| Camry | 1,451 | -$614 | +$39 | $36,927 | 67.2% | View → |
| Bronco Sport | 1,317 | -$2,385 | -$2,503 | $36,195 | 100% | View → |
| Super Duty | 1,254 | -$2,075 | -$2,172 | $78,368 | 100% | View → |
| Sportage | 1,208 | -$700 | -$752 | $33,415 | 100% | View → |
| Envista | 1,132 | -$233 | -$150 | $29,685 | 100% | View → |
| Sierra 2500 HD | 1,113 | -$2,233 | -$2,978 | $83,152 | 98.8% | View → |
| Corolla | 1,111 | -$10 | +$235 | $27,192 | 57.7% | View → |
| Seltos | 1,073 | -$616 | -$652 | $30,230 | 100% | View → |
| Sportage Hybrid | 1,067 | -$779 | -$834 | $36,064 | 100% | View → |
| Tacoma | 1,043 | -$1,489 | -$514 | $47,042 | 81.6% | View → |
| Outback | 1,015 | -$1,163 | -$1,251 | $46,695 | 59.4% | View → |
| Bronco | 996 | -$2,836 | -$2,872 | $52,743 | 100% | View → |
| Sienna | 993 | -$252 | +$406 | $53,563 | 53.4% | View → |
| Forester | 970 | -$568 | -$719 | $39,268 | 65.9% | View → |
| Silverado 2500 HD | 914 | -$158 | -$202 | $70,730 | 98% | View → |
| Enclave | 858 | -$239 | -$330 | $58,460 | 100% | View → |
| Pacifica | 854 | -$2,933 | -$3,150 | $47,163 | 100% | View → |
| Corolla Cross | 818 | -$138 | +$226 | $33,928 | 60% | View → |
| RAM 2500 | 809 | -$2,753 | -$3,739 | $70,855 | 100% | View → |
| Compass | 803 | -$2,475 | -$2,177 | $32,755 | 100% | View → |
| Carnival | 799 | -$1,053 | -$1,086 | $43,356 | 100% | View → |
| Envision | 793 | -$185 | -$214 | $48,960 | 100% | View → |
| Acadia | 781 | -$1,269 | -$1,225 | $55,478 | 96.7% | View → |
| Sorento | 771 | -$896 | -$894 | $38,946 | 100% | View → |
| Telluride Hybrid | 735 | -$1,513 | -$1,543 | $56,199 | 100% | View → |
| K4 | 732 | -$501 | -$569 | $24,653 | 100% | View → |
| Maverick | 711 | -$1,025 | -$946 | $36,565 | 100% | View → |
| Crosstrek | 674 | -$856 | -$897 | $36,191 | 68.9% | View → |
| Encore GX | 670 | -$178 | -$141 | $32,275 | 99.4% | View → |
| Carnival Hybrid | 614 | -$1,294 | -$1,281 | $50,003 | 100% | View → |
| Tundra | 605 | -$2,951 | -$1,587 | $64,802 | 88.4% | View → |
| Durango | 596 | -$732 | -$791 | $51,498 | 100% | View → |
| Grand Highlander Hybrid | 589 | +$511 | +$536 | $58,838 | 34.3% | View → |
| K5 | 575 | -$665 | -$690 | $32,030 | 100% | View → |
| Cherokee | 540 | -$3,558 | -$3,572 | $39,310 | 100% | View → |
| GV70 | 506 | +$1,135 | +$1,203 | $59,920 | 3.4% | View → |
| Terrain | 504 | -$200 | -$379 | $40,589 | 94% | View → |
| Telluride | 429 | -$1,175 | -$1,259 | $49,857 | 100% | View → |
| Expedition | 416 | -$212 | -$229 | $85,233 | 100% | View → |
| Grand Wagoneer | 415 | -$386 | -$353 | $79,770 | 100% | View → |
| Nautilus | 406 | +$4,000 | +$4,000 | $72,823 | 0% | View → |
| RAM 3500 | 392 | -$4,114 | -$4,459 | $75,771 | 100% | View → |
| Yukon XL | 391 | -$1,108 | -$1,823 | $95,960 | 93.8% | View → |
| GV80 | 390 | +$1,409 | +$1,479 | $77,285 | 1% | View → |
| XT5 | 378 | -$30 | -$48 | $62,490 | 99.7% | View → |
| 4Runner | 369 | -$880 | -$9 | $54,880 | 66.9% | View → |
| Yukon | 364 | -$1,010 | -$1,111 | $94,660 | 94.3% | View → |
| Ranger | 340 | -$1,959 | -$2,005 | $43,598 | 100% | View → |
| Charger | 326 | -$4,574 | -$4,421 | $55,010 | 100% | View → |
| Navigator | 322 | +$3,143 | +$3,001 | $114,890 | 0% | View → |
| Gladiator | 301 | -$4,690 | -$5,249 | $49,077 | 100% | View → |
| RAM ProMaster | 295 | -$3,864 | -$3,909 | $52,555 | 100% | View → |
| RX | 273 | -$1,338 | -$27 | $62,854 | 88.6% | View → |
| Mustang | 271 | -$1,812 | -$1,892 | $43,695 | 100% | View → |
| Grand Highlander | 269 | -$300 | +$282 | $57,868 | 55.8% | View → |
| Sorento Hybrid | 246 | -$1,138 | -$1,109 | $47,450 | 100% | View → |
| CT5 | 241 | +$320 | +$213 | $58,970 | 95.9% | View → |
| Ascent | 241 | -$1,166 | -$1,092 | $50,056 | 64.1% | View → |
| TX | 230 | -$1,673 | -$165 | $67,340 | 93.5% | View → |
| Canyon | 229 | -$1,237 | -$1,256 | $49,485 | 96.9% | View → |
| LYRIQ | 229 | +$196 | +$210 | $67,400 | 94.6% | View → |
| NX | 209 | -$878 | -$23 | $53,035 | 90.4% | View → |
| Sierra 3500 HD | 201 | -$1,205 | -$2,721 | $87,020 | 99% | View → |
| Sequoia | 175 | -$2,380 | -$744 | $85,338 | 77.7% | View → |
| Highlander Hybrid | 169 | +$351 | +$410 | $58,546 | 38.5% | View → |
| G70 | 159 | +$891 | +$942 | $54,895 | 3.1% | View → |
| Prius | 156 | -$78 | +$63 | $36,706 | 57.1% | View → |
| K4 Hatchback | 151 | -$744 | -$760 | $27,448 | 100% | View → |
| Tacoma Hybrid | 147 | -$1,441 | -$612 | $58,313 | 74.1% | View → |
| Escalade | 144 | -$72 | +$57 | $127,470 | 100% | View → |
| Land Cruiser | 143 | -$83 | +$358 | $73,388 | 51% | View → |
| Optiq | 138 | +$113 | -$36 | $58,010 | 91.2% | View → |
| Mustang Mach-E | 137 | -$3,500 | -$3,481 | $52,150 | 100% | View → |
| WRX | 128 | -$854 | -$823 | $38,651 | 67.8% | View → |
| 4Runner Hybrid | 125 | -$593 | +$139 | $65,513 | 59.2% | View → |
| Vistiq | 122 | -$135 | +$176 | $82,505 | 78% | View → |
| Silverado 3500 HD | 110 | +$195 | -$41 | $80,685 | 96.2% | View → |
| Aviator | 106 | +$5,000 | +$5,181 | $82,788 | 0% | View → |
| GX | 106 | +$109 | +$1,618 | $80,508 | 61.3% | View → |
| RX Hybrid | 104 | -$178 | +$403 | $66,232 | 73.1% | View → |
| Niro | 92 | -$662 | -$679 | $32,447 | 100% | View → |
| Escalade ESV | 85 | +$138 | +$53 | $124,209 | 72.9% | View → |
| Impreza | 80 | -$500 | -$640 | $30,196 | 67.1% | View → |
| GR Corolla | 76 | -$794 | +$58 | $50,211 | 60.5% | View → |
| G80 | 72 | +$874 | +$941 | $81,328 | 5.6% | View → |
| TX 500h Hybrid | 70 | -$1,120 | -$121 | $74,989 | 87.1% | View → |
| RAM 5500 Chassis Cab | 67 | -$1,791 | -$1,869 | $80,185 | 100% | View → |
| EV9 | 66 | -$1,889 | -$1,723 | $71,934 | 100% | View → |
| ES 300h Hybrid | 63 | +$142 | +$369 | $56,340 | 54% | View → |
| RAM 3500 Chassis Cab | 63 | -$1,651 | -$1,940 | $73,050 | 100% | View → |
| GR86 | 63 | -$223 | +$191 | $38,309 | 57.1% | View → |
| Corvette Stingray | 59 | -$180 | +$193 | $91,380 | 94.9% | View → |
| IS | 56 | -$428 | +$6 | $54,489 | 78.6% | View → |
| NX Hybrid | 49 | -$196 | +$405 | $55,932 | 75.5% | View → |
| GV80 Coupe | 46 | +$1,674 | +$1,929 | $91,403 | 0% | View → |
| Highlander | 44 | -$337 | +$168 | $56,699 | 65.9% | View → |
| EV6 | 44 | -$1,234 | -$1,173 | $46,517 | 100% | View → |
| Sportage Plug-in Hybrid | 41 | -$1,036 | -$1,066 | $47,687 | 100% | View → |
| Corvette Z06 | 36 | -$814 | -$120 | $151,180 | 91.7% | View → |
| Hummer EV SUV | 36 | -$6,548 | -$4,512 | $96,370 | 100% | View → |
| Sierra EV | 35 | -$6,009 | -$2,547 | $65,866 | 100% | View → |
| RAM 4500 Chassis Cab | 35 | -$1,843 | -$1,915 | $78,230 | 100% | View → |
| Escalade IQ | 34 | $0 | -$97 | $140,539 | 100% | View → |
| Hummer EV Pickup | 28 | -$7,723 | -$4,537 | $94,688 | 96.4% | View → |
| G90 | 27 | +$3,111 | +$2,979 | $105,490 | 3.7% | View → |
| LX 700h Hybrid | 25 | -$1,423 | -$386 | $123,248 | 84% | View → |
| Silverado EV | 25 | -$82 | -$160 | $92,795 | 100% | View → |
| Voyager | 23 | -$3,359 | -$3,119 | $39,860 | 100% | View → |
| LX | 22 | -$2,320 | +$77 | $118,240 | 90.9% | View → |
| Escalade IQL | 19 | +$234 | -$17 | $159,190 | 68.4% | View → |
| ES | 18 | -$17 | -$57 | $60,533 | 44.4% | View → |
| BRZ | 18 | -$9 | -$444 | $39,207 | 43.8% | View → |
| NX 450h+ Plug-in | 17 | -$639 | +$184 | $63,134 | 88.2% | View → |
| CT4 | 12 | +$2,295 | +$695 | $50,920 | 66.7% | View → |
| RX 450h+ Plug-in | 12 | +$89 | +$274 | $71,045 | 58.3% | View → |
| RZ Electric | 10 | -$1,176 | +$29 | $57,275 | 70% | View → |
| RX 500h F SPORT | 8 | -$78 | +$365 | $78,021 | 62.5% | View → |
| CT5-V | 8 | $0 | +$1,821 | $118,747 | 100% | View → |
| Niro EV | 6 | -$1,012 | -$1,011 | $42,218 | 100% | View → |
| Electrified GV70 | 5 | +$1,061 | +$1,079 | $68,975 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Illinois and refreshed every 24 hours.
We only include models with at least five active listings in Illinois so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate