New Car Prices & Markups by Brand
Pick a brand to see live pricing across every US dealer — average markup, which models sit below MSRP, and where the brand is cheapest. Data refreshes daily.
Ford314,864 in stock
Avg Markup: -$2,737
Below: 100%
Toyota271,119 in stock
Avg Markup: -$102
Below: 65%
Kia182,230 in stock
Avg Markup: -$926
Below: 100%
Honda168,822 in stock
Avg Markup: MSRP only
GMC152,111 in stock
Avg Markup: -$2,004
Below: 97%
Hyundai146,999 in stock
Avg Markup: MSRP only
Jeep140,233 in stock
Avg Markup: -$3,250
Below: 100%
Chevrolet126,674 in stock
Avg Markup: -$103
Below: 99%
Ram105,110 in stock
Avg Markup: -$5,554
Below: 100%
Subaru99,826 in stock
Avg Markup: -$909
Below: 67%
Buick51,454 in stock
Avg Markup: -$194
Below: 100%
Cadillac35,811 in stock
Avg Markup: +$64
Below: 94%
Lexus29,219 in stock
Avg Markup: +$186
Below: 42%
Lincoln21,694 in stock
Avg Markup: +$3,817
Below: 0%
Genesis20,595 in stock
Avg Markup: +$1,346
Below: 2%
Dodge19,085 in stock
Avg Markup: -$2,343
Below: 100%
Acura18,140 in stock
Avg Markup: MSRP only
Chrysler4,361 in stock
Avg Markup: -$4,504
Below: 100%