Toyota Prius Plug-in Hybrid Prices & Markups
Across 2,663 listed Toyota Prius Plug-in Hybrids nationwide, the average markup is +$77 vs MSRP and 46% are listed at or below sticker, with a median advertised price of $41,296. Updated daily.
2,455
Available of 2,663
+$77
Avg Markup
45.8%
At/Below MSRP
$41,296
Median Price
Price range: $33,751 to $50,088.
Markup Distribution
How the current Prius Plug-in Hybrid inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
2,663 vehicles with a known MSRP
Under MSRP
26%
684
At MSRP
20%
535
$0–$1K over
45%
1,207
$1K–$3K over
9%
230
$3K+ over
<1%
7
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 1,113 | +$102 | 24.1% |
| New York | 141 | -$50 | 51.1% |
| Texas | 100 | -$197 | 74.0% |
| Washington | 99 | +$160 | 54.5% |
| Florida | 76 | +$675 | 40.8% |
| Oregon | 70 | -$210 | 68.6% |
| Pennsylvania | 68 | +$29 | 61.8% |
| Massachusetts | 67 | -$142 | 70.1% |
| Arizona | 65 | +$541 | 36.9% |
| New Jersey | 62 | +$191 | 46.8% |
| Illinois | 54 | -$241 | 68.5% |
| Virginia | 46 | +$49 | 69.6% |
| Colorado | 45 | +$373 | 46.7% |
| Maryland | 45 | +$36 | 62.2% |
| Connecticut | 42 | -$96 | 85.7% |
| Georgia | 40 | +$880 | 37.5% |
| North Carolina | 39 | -$136 | 76.9% |
| Ohio | 32 | +$73 | 68.8% |
| Michigan | 30 | -$166 | 63.3% |
| Indiana | 27 | -$469 | 81.5% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Bill Penney Toyota of Jasper Jasper, AL | 1 | -$3,067 |
| Butler Toyota Macon, GA | 1 | -$2,879 |
| Mike Calvert Toyota Houston, TX | 2 | -$2,352 |
| Massey Toyota Kinston, NC | 1 | -$2,286 |
| Arlington Toyota Jacksonville, FL | 3 | -$2,202 |
| Toyota Walnut Creek Walnut Creek, CA | 13 | -$2,090 |
| Lone Star Toyota of Lewisville Lewisville, TX | 2 | -$1,851 |
| Flow Toyota of Statesville Statesville, NC | 3 | -$1,699 |
| Eastern Shore Toyota Daphne, AL | 1 | -$1,633 |
| Beaverton Toyota Beaverton, OR | 3 | -$1,580 |