Across 29,715 listed Toyota Corollas nationwide, the average markup is +$247 vs MSRP and 51% are listed at or below sticker, with a median advertised price of $26,963. Updated daily.
The Corolla is the value reference point in the compact-sedan segment — and Toyota's bucketing puts both gas and hybrid trims under the same model code. The gas 2.0L makes 169 horsepower; the hybrid system delivers a combined 138 horsepower with a real-world 50 MPG.
LE and SE FWD are the volume trims. The Hybrid SE FWD and Hybrid XLE FWD are the trims to compare if you want fuel economy; AWD is now optional on the Hybrid trims, which is unusual in the segment. The XSE caps the lineup with the sport-tuned suspension and visual upgrades.
Pricing is competitive. Below-MSRP Corolla deals are widely available, often with stacked manufacturer rebates. The Hybrid trims hold pricing slightly firmer than gas but still negotiate. For most Corolla buyers, the Hybrid LE is the math-wins pick — recovers its premium over the gas LE in two-to-three years of typical driving.
Over the last 6 months, the typical Toyota Corolla sticker has held steady — a median MSRP of $26,180 in Apr ’26 versus $26,377 in Sep ’26.
Median factory MSRP of Corollas grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 0268472337220966267243141436493 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 12 weeks, what buyers paid for the Toyota Corolla versus MSRP has held steady — from +$151 the week of Jul 20 to +$192 the week of Oct 5 (about $192 over MSRP now).
Average selling price vs MSRP for Corollas by the week they sold (left the lot), Jul 20–Oct 5. Based on 80,329 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Corolla inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
29,714 vehicles with a known MSRP
Under MSRP
15%
4,503
At MSRP
36%
10,551
$0–$1K over
37%
11,006
$1K–$3K over
11%
3,378
$3K+ over
<1%
276
Markup by Listing Age
Older Corolla inventory skews further below MSRP — listings in the 90+ days range are 69% at-or-below sticker vs 49% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
49% ≤ MSRP
+$275
15,066
16–30 days
51% ≤ MSRP
+$256
11,850
31–45 days
52% ≤ MSRP
+$154
1,882
46–60 days
59% ≤ MSRP
-$93
560
61–90 days
71% ≤ MSRP
-$148
298
90+ days
69% ≤ MSRP
-$407
58
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Corollas sell
Based on 91,402 Corolla listings that left dealer lots in the last 90 days.
22
Median days to sell
+$118
Avg sold vs MSRP
62%
Sold at/below MSRP
Recent Corolla sales closed around $118 over MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.