Across 767 listed Lexus GXs nationwide, the average markup is +$1,145 vs MSRP and 66% are listed at or below sticker, with a median advertised price of $87,329. Updated daily.
The reintroduced GX 550 (2024+) is one of the most-talked-about new vehicles in the off-road luxury segment. Built on the same TNGA-F platform as the Toyota Land Cruiser, Tundra, and Sequoia, powered by a 3.4L twin-turbo V6 making 349 horsepower, it's positioned as a more capable and more expensive alternative to the Land Cruiser.
Five trims: Premium, Premium+, Luxury, Overtrail, and Overtrail+. Overtrail has generated most of the press — locking front and rear differentials, disconnecting front sway bar, 33-inch all-terrain tires, and a serious off-road appearance. Overtrail+ adds the air suspension and a few comfort items. For buyers who actually wheel the vehicle, Overtrail is the right pick; Overtrail+ is for buyers who want the look without compromising on-road comfort.
Pricing has been firm since launch. Below-MSRP GX listings are rare; many dealers still pull markup, particularly on Overtrail trims. The Premium and Premium+ trims are the most negotiable, since they're competing with the Land Cruiser at $15K less.
Only about 8% are actually available. 92% of the 767 listed Lexus GXs are already spoken for — pre-sold or on a dealer hold (allocated to a customer), not really for sale. Don’t trust an “in stock” label: confirm a specific car isn’t a hold before you drive over.
Price range: $69,054 — $122,687
MSRP Trend
Median sticker by month listed
Over the last 4 months, the typical Lexus GX sticker has held steady — a median MSRP of $85,517 in Mar ’26 versus $86,614 in Jun ’26 (+1.3%).
Median factory MSRP of GXs grouped by the month each was first listed (active + sold), Mar ’26–Jun ’26. Based on 01538114111071591 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the Lexus GX versus MSRP has risen — discounts are shrinking — from +$365 the week of Apr 20 to +$992 the week of Jul 13 (about $992 over MSRP now).
Average selling price vs MSRP for GXs by the week they sold (left the lot), Apr 20–Jul 13. Based on 3,552 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current GX inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
767 vehicles with a known MSRP
Under MSRP
0%
0
At MSRP
66%
503
$0–$1K over
13%
100
$1K–$3K over
11%
85
$3K+ over
10%
79
How fast GXs sell
Based on 3,447 GX listings that left dealer lots in the last 90 days.
14
Median days to sell
+$776
Avg sold vs MSRP
70%
Sold at/below MSRP
Cars currently listed average $1,145 over MSRP, but recent GX sales closed around $776 over MSRP — buyers are transacting about $369 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.