Across 64,877 listed GMC Sierra 1500s nationwide, the average markup is -$2,214 vs MSRP and 98% are listed at or below sticker, with a median advertised price of $67,135. Updated daily.
The Sierra 1500 is GMC's half-ton — mechanically Silverado's twin (same GM platform, the same 2.7L Turbo, 5.3L and 6.2L V8s and 3.0L Duramax diesel, the same MultiPro tailgate) but positioned upmarket, with the Denali sub-brand doing the heavy lifting on both image and volume.
Trims. Pro and SLE anchor the fleet-and-value end; Elevation is the blacked-out street trim; SLT is the volume retail-luxury trim; AT4 and AT4X are the factory off-road trims (AT4X adds front and rear lockers and a proper suspension); Denali and Denali Ultimate are the luxury flagships that define the brand.
Sierra discounts noticeably deeper than its Silverado twin. Most listings sit at or below MSRP; the median lands right at sticker, but the average discount is meaningfully larger because the Denali and Denali Ultimate trims see big dealer cuts to move higher-priced inventory. The deepest discounting turns up in Idaho, Connecticut, Oklahoma, Minnesota, and Arizona. Texas and Florida hold the largest inventory. If you want the Silverado's mechanicals with a nicer interior, a discounted Denali frequently lands in the same money as a loaded Silverado High Country.
Over the last 5 months, the typical GMC Sierra 1500 sticker has eased down — a median MSRP of $69,844 in May ’26 versus $68,290 in Sep ’26 (−2.2%).
Median factory MSRP of Sierra 1500s grouped by the month each was first listed (active + sold), May ’26–Sep ’26. Based on 01863612001116861081758273 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 13 weeks, what buyers paid for the GMC Sierra 1500 versus MSRP has fallen — buyers are gaining leverage — from −$1,859 the week of Jul 13 to −$2,268 the week of Oct 5 (about $2,268 below MSRP now).
Average selling price vs MSRP for Sierra 1500s by the week they sold (left the lot), Jul 13–Oct 5. Based on 29,262 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sierra 1500 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
62,149 vehicles with a known MSRP
Under MSRP
42%
26,206
At MSRP
55%
34,465
$0–$1K over
2%
1,067
$1K–$3K over
<1%
157
$3K+ over
<1%
254
Markup by Listing Age
Sierra 1500 markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
100% ≤ MSRP
-$1,589
5,650
16–30 days
98% ≤ MSRP
-$2,237
41,875
31–45 days
98% ≤ MSRP
-$2,307
3,034
46–60 days
98% ≤ MSRP
-$2,330
2,711
61–90 days
96% ≤ MSRP
-$2,308
2,941
90+ days
95% ≤ MSRP
-$2,504
5,938
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sierra 1500s sell
Based on 34,684 Sierra 1500 listings that left dealer lots in the last 90 days.
25
Median days to sell
-$2,231
Avg sold vs MSRP
98%
Sold at/below MSRP
Recent Sierra 1500 sales closed around $2,231 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.