Ford Bronco Sport Prices & Markups
Across 28,992 listed Ford Bronco Sports nationwide, the average markup is -$2,503 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $35,725. Updated daily.
28,992
In Stock
-$2,503
Avg Markup
100.0%
At/Below MSRP
$35,725
Median Price
Price range: $27,180 — $46,435
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Ford Bronco Sport sticker has held steady — a median MSRP of $38,010 in Jun ’26 versus $38,185 in Aug ’26.
Median factory MSRP of Bronco Sports grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 039800165308555 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Ford Bronco Sport versus MSRP has fallen — buyers are gaining leverage — from −$578 the week of Jun 8 to −$2,551 the week of Aug 24 (about $2,551 below MSRP now).
Average selling price vs MSRP for Bronco Sports by the week they sold (left the lot), Jun 8–Aug 24. Based on 27,507 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Bronco Sport inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
28,992 vehicles with a known MSRP
Markup by Listing Age
Bronco Sport markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Bronco Sports sell
Based on 33,336 Bronco Sport listings that left dealer lots in the last 90 days.
38
Median days to sell
-$1,808
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $2,503 below MSRP, but recent Bronco Sport sales closed around $1,808 below MSRP — buyers are transacting about $695 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 3,058 | -$2,614 | 100.0% |
| Florida | 2,034 | -$2,329 | 100.0% |
| New York | 1,670 | -$2,276 | 100.0% |
| Michigan | 1,591 | -$2,340 | 100.0% |
| Ohio | 1,505 | -$2,508 | 100.0% |
| Pennsylvania | 1,171 | -$2,359 | 100.0% |
| California | 1,158 | -$2,381 | 100.0% |
| Illinois | 1,056 | -$2,579 | 100.0% |
| New Jersey | 1,044 | -$2,271 | 100.0% |
| Georgia | 986 | -$2,470 | 100.0% |
| North Carolina | 972 | -$2,406 | 100.0% |
| Virginia | 828 | -$2,372 | 100.0% |
| Missouri | 784 | -$2,682 | 100.0% |
| Tennessee | 744 | -$2,539 | 100.0% |
| Arizona | 640 | -$2,676 | 100.0% |
| Wisconsin | 628 | -$2,696 | 100.0% |
| Colorado | 592 | -$2,652 | 100.0% |
| Washington | 568 | -$2,545 | 100.0% |
| Indiana | 560 | -$2,696 | 100.0% |
| Minnesota | 544 | -$3,019 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Link Ford and RV-Rice Lake LLC Rice Lake, WI | 6 | -$6,000 |
| Soeby Motor Company Walhalla, ND | 1 | -$6,000 |
| Les Mack Ford Lancaster, WI | 1 | -$6,000 |
| Yarmon Ford, Inc. Paynesville, MN | 3 | -$6,000 |
| Dondelinger Ford Cohasset, MN | 4 | -$6,000 |
| Prostrollo Auto Plaza Co. Madison, SD | 2 | -$6,000 |
| West Bend Ford West Bend, IA | 1 | -$6,000 |
| New Brighton Ford, Inc. New Brighton, MN | 6 | -$5,458 |
| Kunes Country Ford of Delavan Delavan, WI | 20 | -$5,438 |
| Osseo Ford Sales & Service, Inc. Osseo, WI | 4 | -$5,188 |