Ford Bronco Sport Prices & Markups
Across 40,464 listed Ford Bronco Sports nationwide, the average markup is -$2,503 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $35,800. Updated daily.
40,464
In Stock
-$2,503
Avg Markup
100.0%
At/Below MSRP
$35,800
Median Price
Price range: $28,175 to $46,435.
MSRP Trend
Median sticker by month listedOver the last 4 months, the typical Ford Bronco Sport sticker has held steady — a median MSRP of $38,005 in Jun ’26 versus $38,225 in Sep ’26.
Median factory MSRP of Bronco Sports grouped by the month each was first listed (active + sold), Jun ’26–Sep ’26. Based on 03689314195810813915 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Ford Bronco Sport versus MSRP has fallen — buyers are gaining leverage — from −$2,239 the week of Jul 27 to −$2,545 the week of Oct 5 (about $2,545 below MSRP now).
Average selling price vs MSRP for Bronco Sports by the week they sold (left the lot), Jul 27–Oct 5. Based on 28,583 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Bronco Sport inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
40,464 vehicles with a known MSRP
Markup by Listing Age
Bronco Sport markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Bronco Sports sell
Based on 30,953 Bronco Sport listings that left dealer lots in the last 90 days.
57
Median days to sell
-$2,543
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Bronco Sport sales closed around $2,543 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 3,953 | -$2,798 | 100.0% |
| Florida | 2,730 | -$2,649 | 100.0% |
| Michigan | 2,679 | -$2,268 | 100.0% |
| New York | 2,499 | -$2,262 | 100.0% |
| California | 2,209 | -$2,330 | 100.0% |
| Ohio | 1,889 | -$2,389 | 100.0% |
| Pennsylvania | 1,759 | -$2,286 | 100.0% |
| New Jersey | 1,411 | -$2,262 | 100.0% |
| Illinois | 1,317 | -$2,385 | 100.0% |
| North Carolina | 1,238 | -$2,323 | 100.0% |
| Georgia | 1,214 | -$2,640 | 100.0% |
| Virginia | 1,023 | -$2,280 | 100.0% |
| Missouri | 1,002 | -$2,592 | 100.0% |
| Tennessee | 994 | -$2,681 | 100.0% |
| Wisconsin | 847 | -$2,442 | 100.0% |
| Arizona | 829 | -$3,253 | 100.0% |
| Washington | 758 | -$2,370 | 100.0% |
| Colorado | 754 | -$2,640 | 100.0% |
| Minnesota | 711 | -$2,791 | 100.0% |
| Oklahoma | 680 | -$2,311 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Ryburn Motor Company, Inc. Monticello, AR | 1 | -$5,500 |
| Mena Ford, Inc. Mena, AR | 1 | -$5,500 |
| Bell-McCall Company Hamilton, MT | 9 | -$5,000 |
| Heberle Ford Forsyth, MT | 4 | -$5,000 |
| Jenkins Ford, LLC Fort Meade, FL | 2 | -$5,000 |
| James Hodge Ford Muskogee Muskogee, OK | 2 | -$5,000 |
| Family Ford, Inc. Saint George, SC | 2 | -$5,000 |
| Honeyman Ford, Inc. Seneca, KS | 2 | -$5,000 |
| Larson Motors, Inc. Nebraska City, NE | 2 | -$5,000 |
| Dutro Ford Zanesville, OH | 1 | -$5,000 |