Skip to content

Ford Bronco Sport Prices & Markups

Across 32,411 listed Ford Bronco Sports nationwide, the average markup is -$2,020 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $36,135. Updated daily.

32,411

In Stock

-$2,020

Avg Markup

100.0%

At/Below MSRP

$36,135

Median Price

Price range: $27,680$46,860

Markup Trend

What buyers paid vs MSRP, by week sold

Over the last 6 weeks, what buyers paid for the Ford Bronco Sport versus MSRP has fallen — buyers are gaining leverage — from −$484 the week of Jun 8 to −$2,194 the week of Jul 13 (about $2,194 below MSRP now).

MSRPJun 8Jun 15Jun 22Jun 29Jul 6Jul 13−$484−$2,194

Average selling price vs MSRP for Bronco Sports by the week they sold (left the lot), Jun 8Jul 13. Based on 15,743 sales. Positive = sold over MSRP, negative = below.

Markup Distribution

How the current Bronco Sport inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.

32,411 vehicles with a known MSRP

Under MSRP
100%
32,280
At MSRP
<1%
131
$0–$1K over
0%
0
$1K–$3K over
0%
0
$3K+ over
0%
0

Markup by Listing Age

Bronco Sport markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.

0–15 days
100% ≤ MSRP
-$1,697
16–30 days
100% ≤ MSRP
-$1,719
31–45 days
100% ≤ MSRP
-$1,795
46–60 days
100% ≤ MSRP
-$2,217

A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.

How fast Bronco Sports sell

Based on 15,743 Bronco Sport listings that left dealer lots in the last 90 days.

25

Median days to sell

-$733

Avg sold vs MSRP

100%

Sold at/below MSRP

Cars currently listed average $2,020 below MSRP, but recent Bronco Sport sales closed around $733 below MSRP — buyers are transacting about $1,287 above the typical listing.

“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.

Top States

StateCountAvg MarkupBelow MSRP
Texas3,335-$2,293100.0%
Michigan2,184-$2,088100.0%
Florida2,159-$1,731100.0%
Ohio1,598-$1,837100.0%
New York1,507-$1,585100.0%
California1,339-$2,217100.0%
Pennsylvania1,319-$1,782100.0%
Georgia1,197-$1,859100.0%
Illinois1,168-$2,042100.0%
North Carolina1,083-$1,910100.0%
Virginia978-$1,827100.0%
Missouri976-$2,487100.0%
New Jersey948-$1,583100.0%
Tennessee856-$2,145100.0%
Colorado749-$2,235100.0%
Alabama732-$1,894100.0%
Wisconsin717-$1,901100.0%
Arizona676-$1,855100.0%
Minnesota656-$1,881100.0%
Washington645-$2,011100.0%
See every state ranked by markup — the cheapest states to buy a Bronco Sport

Best-Priced Dealers

DealerCountAvg Markup
Jenkins Ford, LLC

Fort Meade, FL

2-$5,000
Alan Jay Ford of Wauchula, Inc.

Wauchula, FL

1-$5,000
Tropical Ford

Orlando, FL

6-$5,000
Chipola Ford

Marianna, FL

1-$5,000
Santa Fe Ford, Inc.

Alachua, FL

3-$5,000
Johnson Ford, Inc.

Atmore, AL

3-$5,000
Albemarle Ford

Albemarle, NC

8-$4,563
Blake Fulenwider Ford of Andrews

Andrews, TX

1-$4,500
Smith Motor

Brookfield, MO

1-$4,500
B. F. Evans Ford, Inc.

Livermore, KY

5-$4,500