Ford Bronco Prices & Markups
Across 29,694 listed Ford Broncos nationwide, the average markup is -$2,885 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $53,885. Updated daily.
29,694
In Stock
-$2,885
Avg Markup
100.0%
At/Below MSRP
$53,885
Median Price
Price range: $37,385 — $96,255
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Ford Bronco sticker has eased down — a median MSRP of $57,260 in Jun ’26 versus $56,105 in Aug ’26 (−2.0%).
Median factory MSRP of Broncos grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0393931262514725 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Ford Bronco versus MSRP has fallen — buyers are gaining leverage — from −$240 the week of Jun 8 to −$2,243 the week of Aug 24 (about $2,243 below MSRP now).
Average selling price vs MSRP for Broncos by the week they sold (left the lot), Jun 8–Aug 24. Based on 29,704 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Bronco inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
29,694 vehicles with a known MSRP
Markup by Listing Age
Bronco markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Broncos sell
Based on 35,456 Bronco listings that left dealer lots in the last 90 days.
34
Median days to sell
-$1,568
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $2,885 below MSRP, but recent Bronco sales closed around $1,568 below MSRP — buyers are transacting about $1,317 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 3,820 | -$2,829 | 100.0% |
| Florida | 2,248 | -$2,551 | 100.0% |
| California | 2,158 | -$3,116 | 100.0% |
| Ohio | 1,295 | -$2,936 | 100.0% |
| Georgia | 1,207 | -$2,695 | 100.0% |
| Michigan | 1,202 | -$3,096 | 100.0% |
| Virginia | 1,013 | -$2,687 | 100.0% |
| Pennsylvania | 1,013 | -$2,842 | 100.0% |
| New York | 992 | -$3,070 | 100.0% |
| North Carolina | 956 | -$2,688 | 100.0% |
| New Jersey | 906 | -$2,966 | 100.0% |
| Tennessee | 847 | -$2,877 | 100.0% |
| Arizona | 804 | -$3,080 | 100.0% |
| Illinois | 788 | -$2,946 | 100.0% |
| Colorado | 765 | -$2,859 | 100.0% |
| Missouri | 683 | -$3,129 | 100.0% |
| Alabama | 664 | -$2,567 | 100.0% |
| Maryland | 571 | -$2,475 | 100.0% |
| Oklahoma | 532 | -$3,043 | 100.0% |
| Indiana | 507 | -$2,903 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Griffin Ford Fort Atkinson, Inc. Fort Atkinson, WI | 1 | -$7,000 |
| Summit Ford, LLC Beaver Dam, WI | 1 | -$7,000 |
| Landmark Ford Trucks, Inc. Springfield, IL | 2 | -$6,000 |
| Harper Motors Eureka, CA | 1 | -$6,000 |
| Rimrock Snowy Mountains Lewistown, MT | 2 | -$6,000 |
| Raber Ford, LLC Wellington, KS | 1 | -$6,000 |
| Northern Ford Cut Bank, MT | 2 | -$6,000 |
| Robin Ford Jeanerette, LA | 1 | -$6,000 |
| Watertown Ford, Inc. Watertown, MA | 2 | -$6,000 |
| Fremont Motor Cody, Inc. Cody, WY | 1 | -$6,000 |