Ford Bronco Prices & Markups
Across 38,226 listed Ford Broncos nationwide, the average markup is -$2,872 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $53,305. Updated daily.
38,226
In Stock
-$2,872
Avg Markup
100.0%
At/Below MSRP
$53,305
Median Price
Price range: $38,790 to $96,765.
MSRP Trend
Median sticker by month listedOver the last 4 months, the typical Ford Bronco sticker has eased down — a median MSRP of $57,265 in Jun ’26 versus $55,630 in Sep ’26 (−2.9%).
Median factory MSRP of Broncos grouped by the month each was first listed (active + sold), Jun ’26–Sep ’26. Based on 037412112651357613229 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Ford Bronco versus MSRP has fallen — buyers are gaining leverage — from −$2,525 the week of Jul 27 to −$3,025 the week of Oct 5 (about $3,025 below MSRP now).
Average selling price vs MSRP for Broncos by the week they sold (left the lot), Jul 27–Oct 5. Based on 30,022 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Bronco inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
38,226 vehicles with a known MSRP
Markup by Listing Age
The Broncos still on lots after a month or two tend to carry higher markups — the sharply-priced ones sell first. Favor fresher listings, or negotiate hard on stock that's been sitting.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Broncos sell
Based on 31,961 Bronco listings that left dealer lots in the last 90 days.
53
Median days to sell
-$2,544
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $2,872 below MSRP, but recent Bronco sales closed around $2,544 below MSRP — buyers are transacting about $328 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 5,189 | -$2,865 | 100.0% |
| California | 3,419 | -$2,820 | 100.0% |
| Florida | 3,285 | -$2,578 | 100.0% |
| New York | 1,580 | -$3,285 | 100.0% |
| Michigan | 1,492 | -$2,924 | 100.0% |
| Georgia | 1,487 | -$2,832 | 100.0% |
| Ohio | 1,473 | -$2,968 | 100.0% |
| New Jersey | 1,225 | -$3,280 | 100.0% |
| Pennsylvania | 1,198 | -$2,949 | 100.0% |
| North Carolina | 1,119 | -$2,753 | 100.0% |
| Virginia | 1,077 | -$2,633 | 100.0% |
| Tennessee | 1,032 | -$2,836 | 100.0% |
| Illinois | 996 | -$2,836 | 100.0% |
| Arizona | 962 | -$3,383 | 100.0% |
| Colorado | 839 | -$2,875 | 100.0% |
| Alabama | 778 | -$2,807 | 100.0% |
| Missouri | 745 | -$2,799 | 100.0% |
| Massachusetts | 673 | -$2,780 | 100.0% |
| South Carolina | 640 | -$2,854 | 100.0% |
| Maryland | 606 | -$2,847 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Bergstrom Ford of Green Bay Green Bay, WI | 29 | -$4,000 |
| Lake Ford, Inc. Greenfield, WI | 21 | -$4,000 |
| Kayser Ford Madison, WI | 15 | -$4,000 |
| Soerens Ford, Inc. Brookfield, WI | 12 | -$4,000 |
| Bergstrom Neenah Ford-Lincoln Neenah, WI | 9 | -$4,000 |
| Uptown Ford Wauwatosa, WI | 9 | -$4,000 |
| Van Horn Ford of Sheboygan Sheboygan, WI | 8 | -$4,000 |
| Heiser Ford Glendale, WI | 8 | -$4,000 |
| Gordie Boucher Ford of Kenosha, Inc. Kenosha, WI | 8 | -$4,000 |
| Lynch Ford of Mukwonago Mukwonago, WI | 7 | -$4,000 |