Ford Bronco Prices & Markups
Across 28,829 listed Ford Broncos nationwide, the average markup is -$2,458 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $54,350. Updated daily.
28,829
In Stock
-$2,458
Avg Markup
100.0%
At/Below MSRP
$54,350
Median Price
Price range: $37,385 — $96,180
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 6 weeks, what buyers paid for the Ford Bronco versus MSRP has fallen — buyers are gaining leverage — from −$238 the week of Jun 8 to −$2,578 the week of Jul 13 (about $2,578 below MSRP now).
Average selling price vs MSRP for Broncos by the week they sold (left the lot), Jun 8–Jul 13. Based on 17,382 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Bronco inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
28,829 vehicles with a known MSRP
Markup by Listing Age
Bronco markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Broncos sell
Based on 17,382 Bronco listings that left dealer lots in the last 90 days.
26
Median days to sell
-$595
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $2,458 below MSRP, but recent Bronco sales closed around $595 below MSRP — buyers are transacting about $1,862 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 3,891 | -$2,674 | 100.0% |
| Florida | 2,218 | -$2,182 | 100.0% |
| California | 1,864 | -$2,260 | 100.0% |
| Georgia | 1,164 | -$2,347 | 100.0% |
| Ohio | 1,132 | -$2,507 | 100.0% |
| Virginia | 1,030 | -$2,351 | 100.0% |
| Michigan | 1,024 | -$2,240 | 100.0% |
| Pennsylvania | 987 | -$2,440 | 100.0% |
| New York | 937 | -$2,280 | 100.0% |
| North Carolina | 894 | -$2,306 | 100.0% |
| New Jersey | 825 | -$2,211 | 100.0% |
| Illinois | 815 | -$2,625 | 100.0% |
| Colorado | 787 | -$2,432 | 100.0% |
| Arizona | 760 | -$2,171 | 100.0% |
| Tennessee | 751 | -$2,534 | 100.0% |
| Missouri | 700 | -$2,878 | 100.0% |
| Alabama | 686 | -$2,184 | 100.0% |
| Oklahoma | 617 | -$2,699 | 100.0% |
| Washington | 534 | -$2,758 | 100.0% |
| Maryland | 497 | -$2,048 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Bailey Auto Plaza Graham, TX | 7 | -$6,500 |
| Aberle Ford Inc Sabetha, KS | 1 | -$6,500 |
| Raber Ford, LLC Wellington, KS | 1 | -$6,500 |
| Foss Motor Co., Inc. Liberal, KS | 2 | -$6,500 |
| Thoroughbred Ford of Platte City, Inc. Platte City, MO | 2 | -$6,500 |
| XIT Ford Dalhart, TX | 1 | -$6,500 |
| Broadway Ford Truck Sales, Inc. St Louis, MO | 1 | -$6,500 |
| Zoellner Ford of Beatrice Beatrice, NE | 1 | -$6,500 |
| Galaxy Ford Smithville, TN | 1 | -$6,500 |
| Fremont Motor Cody, Inc. Cody, WY | 1 | -$6,000 |