Ford Explorer Prices & Markups
Across 37,198 listed Ford Explorers nationwide, the average markup is -$3,252 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $50,443. Updated daily.
37,198
In Stock
-$3,252
Avg Markup
100.0%
At/Below MSRP
$50,443
Median Price
Price range: $35,160 — $68,120
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Ford Explorer sticker has eased down — a median MSRP of $52,695 in Jun ’26 versus $51,565 in Aug ’26 (−2.1%).
Median factory MSRP of Explorers grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0467111503321785 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Ford Explorer versus MSRP has fallen — buyers are gaining leverage — from −$1,307 the week of Jun 8 to −$3,903 the week of Aug 24 (about $3,903 below MSRP now).
Average selling price vs MSRP for Explorers by the week they sold (left the lot), Jun 8–Aug 24. Based on 38,349 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Explorer inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
37,198 vehicles with a known MSRP
Markup by Listing Age
Explorer markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Explorers sell
Based on 46,322 Explorer listings that left dealer lots in the last 90 days.
29
Median days to sell
-$3,052
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $3,252 below MSRP, but recent Explorer sales closed around $3,052 below MSRP — buyers are transacting about $200 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 3,717 | -$3,140 | 100.0% |
| Florida | 2,851 | -$3,328 | 100.0% |
| Michigan | 2,353 | -$2,294 | 100.0% |
| New York | 1,984 | -$2,852 | 100.0% |
| Pennsylvania | 1,683 | -$3,091 | 100.0% |
| California | 1,642 | -$4,201 | 100.0% |
| New Jersey | 1,481 | -$2,986 | 100.0% |
| Illinois | 1,472 | -$3,125 | 100.0% |
| Georgia | 1,340 | -$3,153 | 100.0% |
| Ohio | 1,273 | -$3,106 | 100.0% |
| Missouri | 1,142 | -$3,203 | 100.0% |
| Virginia | 1,127 | -$3,348 | 100.0% |
| North Carolina | 1,118 | -$3,427 | 100.0% |
| Minnesota | 977 | -$3,534 | 100.0% |
| Wisconsin | 924 | -$3,202 | 100.0% |
| Indiana | 781 | -$3,171 | 100.0% |
| Alabama | 735 | -$3,074 | 100.0% |
| Maryland | 734 | -$3,315 | 100.0% |
| Arizona | 714 | -$3,954 | 100.0% |
| Tennessee | 659 | -$3,310 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Show Low Ford, Inc. Show Low, AZ | 9 | -$5,000 |
| BP Ford of Long Beach Long Beach, CA | 21 | -$5,000 |
| Star Ford Glendale, CA | 35 | -$5,000 |
| Casa Ford of Las Cruces Las Cruces, NM | 12 | -$5,000 |
| Alamo Ford Alamogordo, NM | 11 | -$5,000 |
| Parker Motor Company Ford Parker, AZ | 2 | -$5,000 |
| Performance Ford West Covina, CA | 4 | -$5,000 |
| Aaron Ford of Escondido Escondido, CA | 18 | -$5,000 |
| Ed Morse Ford Sierra Vista, AZ | 5 | -$5,000 |
| Jones Ford Verde Valley Camp Verde, AZ | 14 | -$5,000 |