Ford Explorer Prices & Markups
Across 51,135 listed Ford Explorers nationwide, the average markup is -$2,238 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $51,785. Updated daily.
51,135
In Stock
-$2,238
Avg Markup
100.0%
At/Below MSRP
$51,785
Median Price
Price range: $35,660 to $70,615.
MSRP Trend
Median sticker by month listedOver the last 4 months, the typical Ford Explorer sticker has held steady — a median MSRP of $52,695 in Jun ’26 versus $53,175 in Sep ’26.
Median factory MSRP of Explorers grouped by the month each was first listed (active + sold), Jun ’26–Sep ’26. Based on 044497132701889824824 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 11 weeks, what buyers paid for the Ford Explorer versus MSRP has risen — discounts are shrinking — from −$4,113 the week of Jul 27 to −$2,871 the week of Oct 5 (about $2,871 below MSRP now).
Average selling price vs MSRP for Explorers by the week they sold (left the lot), Jul 27–Oct 5. Based on 40,298 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Explorer inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
51,135 vehicles with a known MSRP
Markup by Listing Age
Explorer markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Explorers sell
Based on 43,621 Explorer listings that left dealer lots in the last 90 days.
48
Median days to sell
-$3,659
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $2,238 below MSRP, but recent Explorer sales closed around $3,659 below MSRP — buyers are transacting about $1,420 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 4,988 | -$1,812 | 100.0% |
| Michigan | 4,850 | -$1,958 | 100.0% |
| Florida | 3,738 | -$2,073 | 100.0% |
| California | 3,069 | -$2,939 | 100.0% |
| New York | 3,009 | -$2,416 | 100.0% |
| Pennsylvania | 2,137 | -$2,390 | 100.0% |
| Ohio | 1,849 | -$2,379 | 100.0% |
| Illinois | 1,754 | -$2,524 | 100.0% |
| New Jersey | 1,732 | -$2,604 | 100.0% |
| Georgia | 1,653 | -$2,136 | 100.0% |
| North Carolina | 1,511 | -$1,795 | 100.0% |
| Missouri | 1,361 | -$2,169 | 100.0% |
| Wisconsin | 1,316 | -$2,307 | 100.0% |
| Virginia | 1,278 | -$2,280 | 100.0% |
| Minnesota | 1,037 | -$2,294 | 100.0% |
| Indiana | 940 | -$2,447 | 100.0% |
| Alabama | 926 | -$1,775 | 100.0% |
| Tennessee | 887 | -$2,059 | 100.0% |
| Arizona | 839 | -$2,340 | 100.0% |
| Iowa | 821 | -$2,280 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Monadnock Ford Swanzey, NH | 12 | -$5,000 |
| Gerry Raymond Ford Charleroi, PA | 7 | -$5,000 |
| Champion Ford Edinboro, Inc. Edinboro, PA | 5 | -$5,000 |
| Girard Ford Norwich, CT | 4 | -$5,000 |
| Quirk Ford of Belfast Belfast, ME | 4 | -$5,000 |
| Watertown Ford, Inc. Watertown, MA | 3 | -$5,000 |
| McGovern Ford of Beverly Beverly, MA | 3 | -$5,000 |
| Straub Ford Moundsville, WV | 3 | -$5,000 |
| Ray Price Ford Mount Pocono, PA | 3 | -$5,000 |
| Jack Metzer Ford Danville, PA | 1 | -$5,000 |