Across 53,716 listed Ford F-150s nationwide, the average markup is -$4,286 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $61,045. Updated daily.
The F-150 is the best-selling vehicle in America and, by a wide margin, the highest-volume truck on this site — tens of thousands of active listings at any given moment. The engine range is the broadest in the segment: the 2.7L and 3.5L EcoBoost V6s, the 5.0L Coyote V8, the 3.5L PowerBoost hybrid, and the Raptor's high-output 3.5L. That breadth is the first decision — for most buyers the 2.7L EcoBoost does the job, while the PowerBoost hybrid earns its premium for anyone who tows or wants the onboard generator (Pro Power Onboard).
Trims run deep. XLT is the runaway volume trim — the practical work-and-family configuration, and the one to price-shop first. Lariat is the equipment sweet spot, adding leather and the larger screen without STX or Platinum money. STX is an appearance-value package on the lower trims; XL is the fleet and work base. Platinum and King Ranch are the luxury end, Tremor is the factory off-road package, and Raptor is the halo that still commands its own pricing logic.
Ford's dealer network runs consistent flat discounts, and it shows in the data: essentially every F-150 we track lists below MSRP, with the typical truck around a thousand dollars under sticker before manufacturer rebates stack on top. The deepest dealer discounting turns up in Michigan — Ford's home market, where dealers compete hardest — with the Plains and Gulf states (New Mexico, Arkansas, Kansas, Louisiana) close behind. Texas carries the largest raw inventory. Watch the sticker for dealer-added accessories — bed liners, step bars, protection packages — which are negotiable and often should come off the deal.
Over the last 3 months, the typical Ford F-150 sticker has eased down — a median MSRP of $66,455 in Jun ’26 versus $64,130 in Aug ’26 (−3.5%).
Median factory MSRP of F-150s grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0707193043333536 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 11 weeks, what buyers paid for the Ford F-150 versus MSRP has fallen — buyers are gaining leverage — from −$1,310 the week of Jun 8 to −$3,472 the week of Aug 24 (about $3,472 below MSRP now).
Average selling price vs MSRP for F-150s by the week they sold (left the lot), Jun 8–Aug 24. Based on 64,436 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current F-150 inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
53,716 vehicles with a known MSRP
Under MSRP
99%
53,158
At MSRP
1%
558
$0–$1K over
0%
0
$1K–$3K over
0%
0
$3K+ over
0%
0
Markup by Listing Age
F-150 markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
100% ≤ MSRP
-$4,312
19,103
16–30 days
100% ≤ MSRP
-$4,232
10,157
31–45 days
100% ≤ MSRP
-$4,239
4,598
46–60 days
100% ≤ MSRP
-$4,208
3,102
61–90 days
100% ≤ MSRP
-$4,292
7,041
90+ days
100% ≤ MSRP
-$4,332
9,715
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast F-150s sell
Based on 80,494 F-150 listings that left dealer lots in the last 90 days.
29
Median days to sell
-$3,036
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $4,286 below MSRP, but recent F-150 sales closed around $3,036 below MSRP — buyers are transacting about $1,250 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.