Across 50,633 listed Jeep Wranglers nationwide, the average markup is -$5,132 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $50,233. Each brand is refreshed between daily and twice a week.
The Wrangler is Jeep's icon and a genuine high-volume seller — well over fifty thousand active listings. Body styles split two-door and four-door; powertrains run the 2.0L turbo four, the 3.6L Pentastar V6, and the 4xe plug-in hybrid (tracked within the same model). The four-door is by far the volume choice.
Trims. Sport and Sport S are the value entry points; Willys is the value-priced off-road-look package and one of the volume trims; Sahara is the comfort-focused daily driver; Rubicon and Rubicon X are the serious trail trims with lockers, a disconnecting front sway bar, and 33-inch tires. The 85th Anniversary edition shows up throughout current inventory.
The dealer-markup era is over: not a single Wrangler in our data lists above MSRP anymore. But the dealer discounts are thin — the typical listing sits right at sticker, and the real savings come from Stellantis's manufacturer incentives layered on top rather than from desk negotiation. Florida, Texas, and California carry the deepest inventory. For the biggest all-in discounts, focus on incentive stacking and, if it fits your driving, the 4xe (which qualifies for additional EV-linked incentives in some markets) rather than expecting a dealer to cut the price directly.
Over the last 5 months, the typical Jeep Wrangler sticker has climbed — a median MSRP of $53,875 in Jun ’26 versus $58,040 in Oct ’26 (+7.7%).
Median factory MSRP of Wranglers grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 05537488562644155925937 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
Last advertised vs MSRP, by week the cars left lots
Over the last 13 weeks, the last advertised price of Jeep Wranglers that left dealer lots versus MSRP has fallen — buyers are gaining leverage — from −$3,158 the week of Aug 10 to −$4,068 the week of Nov 2 (about $4,068 below MSRP now).
Average last advertised price vs MSRP for Wranglers by the week they left dealer listings, Aug 10–Nov 2. Based on 25,501 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.
Markup Distribution
How the current Wrangler inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
50,633 vehicles with a known MSRP
Under MSRP
93%
47,153
At MSRP
7%
3,480
$0–$1K over
0%
0
$1K–$3K over
0%
0
$3K+ over
0%
0
Markup by Listing Age
Wrangler markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
100% ≤ MSRP
-$3,899
4,728
16–30 days
100% ≤ MSRP
-$5,089
7,568
31–45 days
100% ≤ MSRP
-$4,413
14,577
46–60 days
100% ≤ MSRP
-$6,209
603
61–90 days
100% ≤ MSRP
-$5,435
135
90+ days
100% ≤ MSRP
-$5,824
23,022
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Wranglers sell
Based on 29,488 Wrangler listings that left dealer lots in the last 90 days.
76
Median days listed
-$3,253
Avg last advertised vs MSRP (left lots)
100%
Left lots at/below MSRP
Cars currently listed average $5,132 below MSRP, but recent Wrangler sales closed around $3,253 below MSRP — buyers are transacting about $1,878 above the typical listing.
“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.