Jeep Wrangler Prices & Markups
Across 52,276 listed Jeep Wranglers nationwide, the average markup is -$1,848 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $54,015. Updated daily.
52,276
In Stock
-$1,848
Avg Markup
100.0%
At/Below MSRP
$54,015
Median Price
Price range: $37,085 — $111,765
Markup Distribution
How the current Wrangler inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
52,276 vehicles with a known MSRP
Under MSRP
95%
49,603
At MSRP
5%
2,664
$0–$1K over
<1%
9
$1K–$3K over
0%
0
$3K+ over
0%
0
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 5,533 | -$2,315 | 100.0% |
| Texas | 4,618 | -$2,040 | 100.0% |
| California | 4,021 | -$1,845 | 100.0% |
| New York | 3,367 | -$1,550 | 99.9% |
| Pennsylvania | 2,942 | -$1,629 | 100.0% |
| Ohio | 2,231 | -$1,757 | 100.0% |
| Michigan | 1,919 | -$1,712 | 100.0% |
| New Jersey | 1,898 | -$1,504 | 99.9% |
| North Carolina | 1,754 | -$2,036 | 100.0% |
| Georgia | 1,723 | -$2,066 | 99.9% |
| Illinois | 1,574 | -$1,654 | 100.0% |
| Massachusetts | 1,548 | -$1,504 | 100.0% |
| Virginia | 1,187 | -$1,997 | 100.0% |
| Missouri | 1,137 | -$1,686 | 99.9% |
| Arizona | 1,128 | -$1,554 | 100.0% |
| Colorado | 997 | -$2,225 | 100.0% |
| Tennessee | 956 | -$2,010 | 100.0% |
| South Carolina | 942 | -$1,994 | 100.0% |
| Indiana | 888 | -$1,756 | 100.0% |
| Connecticut | 856 | -$1,524 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Ashland Chrysler Ashland, WI | 2 | -$6,500 |
| Mike Anderson Chrysler Dodge Jeep Ram FIAT of Marion Marion, IN | 1 | -$5,250 |
| Monken Dodge Chrysler Jeep Centralia, IL | 1 | -$5,000 |
| Dakota Chrysler Center Wahpeton, ND | 1 | -$5,000 |
| Brown's Sales & Leasing Inc Elkader, IA | 1 | -$4,500 |
| Ram Country Fort Stockton Fort Stockton, TX | 1 | -$4,250 |
| Marmie Motors Incorporated Great Bend, KS | 2 | -$4,250 |
| Ancira Chrysler Dodge Jeep Ram Eagle Pass, TX | 9 | -$4,222 |
| Brady Chrysler Dodge Jeep Ram Bessemer, AL | 21 | -$4,131 |
| Matt Mazzei Chrysler Dodge Jeep Ram Lakeport, CA | 1 | -$4,000 |