Across 47,759 listed Jeep Wranglers nationwide, the average markup is -$3,125 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $50,945. Updated daily.
The Wrangler is Jeep's icon and a genuine high-volume seller — well over fifty thousand active listings. Body styles split two-door and four-door; powertrains run the 2.0L turbo four, the 3.6L Pentastar V6, and the 4xe plug-in hybrid (tracked within the same model). The four-door is by far the volume choice.
Trims. Sport and Sport S are the value entry points; Willys is the value-priced off-road-look package and one of the volume trims; Sahara is the comfort-focused daily driver; Rubicon and Rubicon X are the serious trail trims with lockers, a disconnecting front sway bar, and 33-inch tires. The 85th Anniversary edition shows up throughout current inventory.
The dealer-markup era is over: not a single Wrangler in our data lists above MSRP anymore. But the dealer discounts are thin — the typical listing sits right at sticker, and the real savings come from Stellantis's manufacturer incentives layered on top rather than from desk negotiation. Florida, Texas, and California carry the deepest inventory. For the biggest all-in discounts, focus on incentive stacking and, if it fits your driving, the 4xe (which qualifies for additional EV-linked incentives in some markets) rather than expecting a dealer to cut the price directly.
Over the last 6 weeks, what buyers paid for the Jeep Wrangler versus MSRP has fallen — buyers are gaining leverage — from −$1,816 the week of Jun 29 to −$3,235 the week of Aug 3 (about $3,235 below MSRP now).
Average selling price vs MSRP for Wranglers by the week they sold (left the lot), Jun 29–Aug 3. Based on 17,344 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Wrangler inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
47,759 vehicles with a known MSRP
Under MSRP
95%
45,563
At MSRP
5%
2,196
$0–$1K over
0%
0
$1K–$3K over
0%
0
$3K+ over
0%
0
Markup by Listing Age
Wrangler markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
0–15 days
100% ≤ MSRP
-$3,009
2,348
16–30 days
100% ≤ MSRP
-$3,045
4,317
31–45 days
100% ≤ MSRP
-$2,895
2,874
46–60 days
100% ≤ MSRP
-$3,159
38,220
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Wranglers sell
Based on 17,935 Wrangler listings that left dealer lots in the last 90 days.
28
Median days to sell
-$2,837
Avg sold vs MSRP
100%
Sold at/below MSRP
Cars currently listed average $3,125 below MSRP, but recent Wrangler sales closed around $2,836 below MSRP — buyers are transacting about $289 above the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.