Subaru New Car Prices & Markups
Live pricing snapshot for new Subaru vehicles across 642 US dealers in 49 states. See average markup, which models sit below MSRP, and where the brand is cheapest. Data refreshes daily.
97,427
In Stock
-$929
Avg Markup
68.0%
At/Below MSRP
$38,678
Median Price
Price range: $24,790 — $66,533
Subaru Models
| Model | In Stock | Avg Markup | At/Below MSRP | Median |
|---|---|---|---|---|
| Outback | 28,602 | -$1,375 | 73% | $44,835 |
| Crosstrek | 26,810 | -$702 | 68% | $36,021 |
| Forester | 26,198 | -$695 | 64% | $38,565 |
| Ascent | 7,360 | -$1,110 | 65% | $50,362 |
| WRX | 4,361 | -$794 | 68% | $37,287 |
| Impreza | 3,048 | -$611 | 70% | $29,770 |
| BRZ | 543 | -$484 | 62% | $38,987 |
| Trailseeker | 276 | -$229 | 54% | $45,528 |
| Uncharted | 140 | +$61 | 50% | $42,425 |
| Solterra | 89 | -$454 | 71% | $41,493 |
Markup Distribution
Subaru Inventory by State
| State | In Stock | Avg Markup | At/Below MSRP |
|---|---|---|---|
| California | 9,048 | -$573 | 63% |
| New York | 6,475 | -$725 | 60% |
| Pennsylvania | 6,104 | -$1,083 | 73% |
| Texas | 5,464 | -$1,250 | 69% |
| Florida | 4,844 | -$786 | 73% |
| Massachusetts | 4,447 | -$1,582 | 76% |
| Ohio | 3,508 | -$1,228 | 79% |
| New Jersey | 3,333 | -$647 | 69% |
| Washington | 3,311 | -$1,370 | 71% |
| Virginia | 3,221 | -$789 | 68% |
| North Carolina | 3,115 | -$564 | 58% |
| Colorado | 2,974 | -$1,338 | 87% |