Subaru Ascent Prices & Markups
Across 7,112 listed Subaru Ascents nationwide, the average markup is -$1,197 vs MSRP and 68% are listed at or below sticker, with a median advertised price of $50,434. Each brand is refreshed between daily and twice a week.
7,112
In Stock
-$1,197
Avg Markup
68.4%
At/Below MSRP
$50,434
Median Price
Price range: $37,517 to $75,820.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Subaru Ascent sticker has held steady — a median MSRP of $51,401 in Jun ’26 versus $50,676 in Oct ’26 (−1.4%).
Median factory MSRP of Ascents grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 086162438285941553375 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
Last advertised vs MSRP, by week the cars left lotsOver the last 12 weeks, the last advertised price of Subaru Ascents that left dealer lots versus MSRP has held steady — from −$1,758 the week of Aug 10 to −$1,625 the week of Nov 2 (about $1,625 below MSRP now).
Average last advertised price vs MSRP for Ascents by the week they left dealer listings, Aug 10–Nov 2. Based on 9,398 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.
Markup Distribution
How the current Ascent inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
6,928 vehicles with a known MSRP
Markup by Listing Age
Older Ascent inventory skews further below MSRP — listings in the 90+ days range are 85% at-or-below sticker vs 48% in the first two weeks. Aging stock is where the discounts tend to be.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Ascents sell
Based on 9,706 Ascent listings that left dealer lots in the last 90 days.
52
Median days listed
-$1,649
Avg last advertised vs MSRP (left lots)
74%
Left lots at/below MSRP
Cars currently listed average $1,197 below MSRP, but recent Ascent sales closed around $1,649 below MSRP — buyers are transacting about $452 below the typical listing.
“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 556 | -$1,446 | 72.0% |
| California | 518 | -$1,166 | 62.5% |
| Pennsylvania | 450 | -$1,602 | 72.5% |
| Florida | 427 | -$843 | 66.0% |
| New York | 413 | -$467 | 51.6% |
| North Carolina | 289 | -$789 | 56.5% |
| Massachusetts | 276 | -$2,032 | 93.0% |
| Ohio | 243 | -$2,036 | 85.5% |
| New Jersey | 214 | -$1,018 | 61.7% |
| Virginia | 214 | -$1,832 | 78.4% |
| Washington | 205 | -$1,404 | 55.6% |
| Minnesota | 199 | -$1,298 | 60.3% |
| Colorado | 190 | -$1,820 | 89.2% |
| Connecticut | 182 | -$1,512 | 95.5% |
| Illinois | 178 | -$1,257 | 64.4% |
| Wisconsin | 163 | -$926 | 57.8% |
| Oregon | 161 | -$651 | 37.2% |
| Tennessee | 143 | -$294 | 44.1% |
| Indiana | 141 | -$1,281 | 63.3% |
| Georgia | 122 | +$232 | 34.2% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Capitol Subaru of Salem Salem, OR | 14 | -$6,452 |
| Shingle Springs Subaru Shingle Springs, CA | 14 | -$5,592 |
| Ourisman Subaru Waldorf Waldorf, MD | 4 | -$5,354 |
| Kearny Mesa Subaru San Diego, CA | 8 | -$4,878 |
| McGrath Evanston Subaru Skokie, IL | 12 | -$4,850 |
| Hanlees Subaru Napa, CA | 5 | -$4,444 |
| Beyer Subaru of Alexandria Alexandria, VA | 10 | -$4,155 |
| Stateline Subaru Somerset, MA | 19 | -$4,131 |
| R K Subaru Virginia Beach, VA | 6 | -$4,129 |
| Fairfield Subaru Fairfield, CA | 5 | -$4,000 |