Subaru Ascent Prices & Markups
Across 8,536 listed Subaru Ascents nationwide, the average markup is -$1,686 vs MSRP and 77% are listed at or below sticker, with a median advertised price of $50,288. Updated daily.
8,536
In Stock
-$1,686
Avg Markup
76.6%
At/Below MSRP
$50,288
Median Price
Price range: $37,941 — $59,946
Markup Distribution
How the current Ascent inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
8,148 vehicles with a known MSRP
Under MSRP
65%
5,280
At MSRP
12%
959
$0–$1K over
20%
1,661
$1K–$3K over
2%
198
$3K+ over
<1%
50
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 748 | -$1,344 | 75.4% |
| Texas | 635 | -$2,121 | 77.1% |
| Pennsylvania | 515 | -$2,129 | 85.0% |
| Florida | 512 | -$1,427 | 79.5% |
| New York | 362 | -$860 | 64.1% |
| Ohio | 337 | -$2,148 | 78.2% |
| North Carolina | 314 | -$1,861 | 83.2% |
| Massachusetts | 303 | -$2,477 | 82.1% |
| Colorado | 282 | -$2,264 | 91.8% |
| Virginia | 282 | -$1,855 | 80.9% |
| Washington | 276 | -$2,347 | 84.2% |
| New Jersey | 239 | -$1,511 | 77.7% |
| Illinois | 229 | -$1,401 | 68.1% |
| Oregon | 201 | -$1,017 | 80.5% |
| Connecticut | 200 | -$2,173 | 78.8% |
| Wisconsin | 195 | -$1,881 | 71.2% |
| Georgia | 191 | -$251 | 65.0% |
| Minnesota | 190 | -$1,955 | 67.2% |
| Michigan | 186 | -$2,829 | 96.2% |
| Tennessee | 179 | -$449 | 56.1% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Southern States Subaru Raleigh, NC | 8 | -$7,115 |
| Downtown Subaru Oakland, CA | 3 | -$5,551 |
| Island Subaru Staten Island, NY | 3 | -$4,619 |
| McGovern Subaru of Acton Acton, MA | 9 | -$4,185 |
| Bertera Subaru of Hartford Hartford, CT | 45 | -$4,180 |
| Subaru of Georgetown Georgetown, TX | 15 | -$4,096 |
| Dick Hannah Subaru Vancouver, WA | 29 | -$4,024 |
| Garavel Subaru Norwalk, CT | 12 | -$4,017 |
| Frank's Irvine Subaru Lake Forest, CA | 20 | -$4,000 |
| North Reading Subaru North Reading, MA | 8 | -$3,985 |