Subaru Ascent Prices & Markups
Across 7,360 listed Subaru Ascents nationwide, the average markup is -$1,110 vs MSRP and 65% are listed at or below sticker, with a median advertised price of $50,362. Updated daily.
7,360
In Stock
-$1,110
Avg Markup
64.9%
At/Below MSRP
$50,362
Median Price
Price range: $38,615 to $66,533.
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Subaru Ascent sticker has eased down — a median MSRP of $51,466 in Jun ’26 versus $50,362 in Aug ’26 (−2.1%).
Median factory MSRP of Ascents grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0898426433273 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Subaru Ascent versus MSRP has held steady — from −$1,785 the week of Jul 6 to −$1,690 the week of Sep 21 (about $1,690 below MSRP now).
Average selling price vs MSRP for Ascents by the week they sold (left the lot), Jul 6–Sep 21. Based on 10,054 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Ascent inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
6,869 vehicles with a known MSRP
Markup by Listing Age
Older Ascent inventory skews further below MSRP — listings in the 90+ days range are 83% at-or-below sticker vs 45% in the first two weeks. Aging stock is where the discounts tend to be.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Ascents sell
Based on 10,433 Ascent listings that left dealer lots in the last 90 days.
32
Median days to sell
-$1,689
Avg sold vs MSRP
77%
Sold at/below MSRP
Cars currently listed average $1,110 below MSRP, but recent Ascent sales closed around $1,689 below MSRP — buyers are transacting about $579 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 592 | -$1,002 | 65.0% |
| Texas | 571 | -$1,130 | 57.2% |
| Pennsylvania | 451 | -$1,466 | 72.5% |
| Florida | 448 | -$1,235 | 80.4% |
| North Carolina | 311 | -$708 | 51.1% |
| Massachusetts | 280 | -$2,157 | 68.1% |
| New York | 280 | -$306 | 42.0% |
| Ohio | 278 | -$1,488 | 73.8% |
| Virginia | 252 | -$1,444 | 74.1% |
| Minnesota | 236 | -$676 | 54.9% |
| Colorado | 205 | -$1,579 | 88.5% |
| New Jersey | 205 | -$1,078 | 67.6% |
| Washington | 197 | -$1,792 | 69.6% |
| Illinois | 195 | -$1,424 | 68.3% |
| Wisconsin | 180 | -$1,676 | 68.1% |
| Connecticut | 171 | -$1,529 | 76.8% |
| Oregon | 169 | -$580 | 76.1% |
| Tennessee | 166 | -$275 | 61.2% |
| Michigan | 157 | -$1,418 | 70.0% |
| Georgia | 137 | +$98 | 48.8% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Downtown Subaru Oakland, CA | 2 | -$4,898 |
| Subaru Evergreen Park Evergreen Park, IL | 6 | -$4,225 |
| Hansel Subaru Santa Rosa, CA | 10 | -$4,200 |
| Subaru of Pueblo Pueblo, CO | 6 | -$4,093 |
| White's Mountain Subaru Casper, WY | 4 | -$4,069 |
| Bay Ridge Subaru Brooklyn, NY | 3 | -$4,037 |
| McGovern Subaru of Acton Acton, MA | 6 | -$3,903 |
| Patrick Subaru Shrewsbury, MA | 26 | -$3,867 |
| Burlington Subaru Burlington, VT | 29 | -$3,855 |
| Bertera Subaru West Springfield, MA | 10 | -$3,842 |