Across 29,509 listed Subaru Outbacks nationwide, the average markup is -$1,379 vs MSRP and 71% are listed at or below sticker, with a median advertised price of $44,034. Each brand is refreshed between daily and twice a week.
The Outback is Subaru's volume vehicle — the lifted wagon that defined its own segment — now in its current generation with a more upright, SUV-like design direction. Symmetrical all-wheel drive is standard across the board; the 2.5L flat-four is the volume engine, with the 2.4L turbo (the XT trims) for buyers who want more thrust.
Trims. Premium is the runaway volume trim and the value sweet spot; Limited adds leather and equipment; Touring is the loaded trim; the XT badge (Touring XT, Limited XT) brings the turbo; Wilderness is the genuinely more-capable off-road version with extra ground clearance and all-terrain tires.
Roughly three-quarters of Outback listings sit below MSRP, with the typical discount in the fifteen-hundred-to-seventeen-hundred-dollar range off sticker — real dealer concession, not just incentives. The deepest discounting shows up in the middle of the country (Arkansas, North Dakota, Nebraska) and Nevada; California, Pennsylvania, and the Northeast carry the largest inventory. Subaru's steady, no-drama pricing means you rarely see a markup and rarely have to fight for a fair deal.
Over the last 5 months, the typical Subaru Outback sticker has fallen — a median MSRP of $44,930 in Jun ’26 versus $40,010 in Oct ’26 (−11.0%).
Median factory MSRP of Outbacks grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 0345171138411612945512046 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
Last advertised vs MSRP, by week the cars left lots
Over the last 12 weeks, the last advertised price of Subaru Outbacks that left dealer lots versus MSRP has held steady — from −$1,512 the week of Aug 10 to −$1,514 the week of Nov 2 (about $1,514 below MSRP now).
Average last advertised price vs MSRP for Outbacks by the week they left dealer listings, Aug 10–Nov 2. Based on 35,366 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.
Markup Distribution
How the current Outback inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
27,725 vehicles with a known MSRP
Under MSRP
53%
14,764
At MSRP
17%
4,792
$0–$1K over
27%
7,452
$1K–$3K over
2%
663
$3K+ over
<1%
54
Markup by Listing Age
Older Outback inventory skews further below MSRP — listings in the 90+ days range are 84% at-or-below sticker vs 49% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
49% ≤ MSRP
-$98
6,128
16–30 days
57% ≤ MSRP
-$595
2,762
31–45 days
69% ≤ MSRP
-$1,164
5,903
46–60 days
81% ≤ MSRP
-$1,846
2,644
61–90 days
86% ≤ MSRP
-$2,189
2,652
90+ days
84% ≤ MSRP
-$2,415
7,636
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Outbacks sell
Based on 36,423 Outback listings that left dealer lots in the last 90 days.
56
Median days listed
-$1,507
Avg last advertised vs MSRP (left lots)
77%
Left lots at/below MSRP
Recent Outback sales closed around $1,507 below MSRP, in line with what's currently listed.
“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.