Across 28,602 listed Subaru Outbacks nationwide, the average markup is -$1,375 vs MSRP and 73% are listed at or below sticker, with a median advertised price of $44,835. Updated daily.
The Outback is Subaru's volume vehicle — the lifted wagon that defined its own segment — now in its current generation with a more upright, SUV-like design direction. Symmetrical all-wheel drive is standard across the board; the 2.5L flat-four is the volume engine, with the 2.4L turbo (the XT trims) for buyers who want more thrust.
Trims. Premium is the runaway volume trim and the value sweet spot; Limited adds leather and equipment; Touring is the loaded trim; the XT badge (Touring XT, Limited XT) brings the turbo; Wilderness is the genuinely more-capable off-road version with extra ground clearance and all-terrain tires.
Roughly three-quarters of Outback listings sit below MSRP, with the typical discount in the fifteen-hundred-to-seventeen-hundred-dollar range off sticker — real dealer concession, not just incentives. The deepest discounting shows up in the middle of the country (Arkansas, North Dakota, Nebraska) and Nevada; California, Pennsylvania, and the Northeast carry the largest inventory. Subaru's steady, no-drama pricing means you rarely see a markup and rarely have to fight for a fair deal.
Over the last 3 months, the typical Subaru Outback sticker has held steady — a median MSRP of $44,930 in Jun ’26 versus $44,830 in Aug ’26.
Median factory MSRP of Outbacks grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0356951211612271 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 12 weeks, what buyers paid for the Subaru Outback versus MSRP has held steady — from −$1,565 the week of Jul 6 to −$1,553 the week of Sep 21 (about $1,553 below MSRP now).
Average selling price vs MSRP for Outbacks by the week they sold (left the lot), Jul 6–Sep 21. Based on 34,392 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Outback inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
27,274 vehicles with a known MSRP
Under MSRP
61%
16,672
At MSRP
12%
3,199
$0–$1K over
25%
6,743
$1K–$3K over
2%
533
$3K+ over
<1%
127
Markup by Listing Age
Older Outback inventory skews further below MSRP — listings in the 90+ days range are 82% at-or-below sticker vs 53% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
53% ≤ MSRP
-$336
4,665
16–30 days
66% ≤ MSRP
-$1,116
2,464
31–45 days
71% ≤ MSRP
-$1,085
3,916
46–60 days
74% ≤ MSRP
-$1,452
3,180
61–90 days
81% ≤ MSRP
-$1,698
4,399
90+ days
82% ≤ MSRP
-$1,949
8,650
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Outbacks sell
Based on 35,708 Outback listings that left dealer lots in the last 90 days.
38
Median days to sell
-$1,529
Avg sold vs MSRP
78%
Sold at/below MSRP
Recent Outback sales closed around $1,529 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.