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Subaru WRX Prices & Markups

Across 4,361 listed Subaru WRXs nationwide, the average markup is -$794 vs MSRP and 68% are listed at or below sticker, with a median advertised price of $37,287. Updated daily.

4,361

In Stock

-$794

Avg Markup

67.6%

At/Below MSRP

$37,287

Median Price

Price range: $30,321 to $51,333.

MSRP Trend

Median sticker by month listed

Over the last 3 months, the typical Subaru WRX sticker has held steady — a median MSRP of $37,970 in Jun ’26 versus $38,157 in Aug ’26.

Jun ’26Jul ’26Aug ’26$37,970$38,157

Median factory MSRP of WRXs grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0368724611508 listings. Reflects sticker price, not the dealer's selling price.

Markup Trend

What buyers paid vs MSRP, by week sold

Over the last 12 weeks, what buyers paid for the Subaru WRX versus MSRP has fallen — buyers are gaining leverage — from −$708 the week of Jul 6 to −$988 the week of Sep 21 (about $988 below MSRP now).

MSRPJul 6Jul 20Aug 3Aug 17Aug 31Sep 14Sep 21−$708−$988

Average selling price vs MSRP for WRXs by the week they sold (left the lot), Jul 6–Sep 21. Based on 4,053 sales. Positive = sold over MSRP, negative = below.

Markup Distribution

How the current WRX inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.

4,119 vehicles with a known MSRP

Under MSRP
53%
2,181
At MSRP
15%
604
$0–$1K over
30%
1,229
$1K–$3K over
2%
73
$3K+ over
<1%
32

Markup by Listing Age

Older WRX inventory skews further below MSRP — listings in the 90+ days range are 74% at-or-below sticker vs 53% in the first two weeks. Aging stock is where the discounts tend to be.

0–15 days
53% ≤ MSRP
-$319
16–30 days
64% ≤ MSRP
-$746
31–45 days
71% ≤ MSRP
-$857
46–60 days
70% ≤ MSRP
-$932
61–90 days
72% ≤ MSRP
-$936
90+ days
74% ≤ MSRP
-$964

A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.

How fast WRXs sell

Based on 4,234 WRX listings that left dealer lots in the last 90 days.

38

Median days to sell

-$823

Avg sold vs MSRP

68%

Sold at/below MSRP

Recent WRX sales closed around $823 below MSRP, in line with what's currently listed.

“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.

Top States

StateCountAvg MarkupBelow MSRP
California565-$60065.9%
Texas316-$1,05272.8%
Florida262-$1,02275.0%
Pennsylvania251-$88768.5%
Ohio200-$1,21478.9%
Colorado181-$1,01179.5%
New York170-$50854.2%
Virginia150-$57966.9%
Washington144-$1,16371.5%
Michigan140-$94065.4%
New Jersey133-$39261.5%
Illinois130-$79565.3%
Massachusetts125-$1,94286.9%
Oregon118-$51264.0%
North Carolina113-$6545.9%
Arizona105-$1,31098.1%
Maryland97-$85972.2%
Minnesota96-$98569.8%
Nevada88-$1,30093.2%
Indiana80-$18351.4%
See every state ranked by markup — the cheapest states to buy a WRX →

Best-Priced Dealers

DealerCountAvg Markup
802 Subaru

Berlin, VT

4-$3,289
Hodges Subaru

Ferndale, MI

4-$3,169
Bertera Subaru

West Springfield, MA

2-$3,028
Timmons Subaru

Long Beach, CA

14-$3,000
Simmons Rockwell Subaru

Elmira, NY

2-$2,994
Subaru of Port Richey

Port Richey, FL

4-$2,977
Haddad Subaru

Pittsfield, MA

1-$2,961
Jenkins Subaru of Ocala

OCALA, FL

8-$2,881
Clay Subaru

Norwood, MA

23-$2,864
Piazza Subaru of Limerick

Limerick, PA

4-$2,853