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Subaru WRX Prices & Markups

Across 4,569 listed Subaru WRXs nationwide, the average markup is -$854 vs MSRP and 70% are listed at or below sticker, with a median advertised price of $37,804. Each brand is refreshed between daily and twice a week.

4,569

In Stock

-$854

Avg Markup

70.4%

At/Below MSRP

$37,804

Median Price

Price range: $30,825 to $50,106.

MSRP Trend

Median sticker by month listed

Over the last 5 months, the typical Subaru WRX sticker has held steady — a median MSRP of $37,970 in Jun ’26 versus $37,986 in Oct ’26.

Jun ’26Jul ’26Aug ’26Sep ’26Oct ’26$37,970$37,986

Median factory MSRP of WRXs grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 035972326142216161531 listings. Reflects sticker price, not the dealer's selling price.

Markup Trend

Last advertised vs MSRP, by week the cars left lots

Over the last 12 weeks, the last advertised price of Subaru WRXs that left dealer lots versus MSRP has fallen — buyers are gaining leverage — from −$816 the week of Aug 10 to −$1,199 the week of Nov 2 (about $1,199 below MSRP now).

MSRPAug 10Aug 24Sep 7Sep 21Oct 5Oct 26Nov 2−$816−$1,199

Average last advertised price vs MSRP for WRXs by the week they left dealer listings, Aug 10–Nov 2. Based on 4,607 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.

Markup Distribution

How the current WRX inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.

4,313 vehicles with a known MSRP

Under MSRP
53%
2,294
At MSRP
17%
744
$0–$1K over
27%
1,169
$1K–$3K over
2%
94
$3K+ over
<1%
12

Markup by Listing Age

Older WRX inventory skews further below MSRP — listings in the 90+ days range are 78% at-or-below sticker vs 57% in the first two weeks. Aging stock is where the discounts tend to be.

0–15 days
57% ≤ MSRP
-$322
16–30 days
60% ≤ MSRP
-$521
31–45 days
68% ≤ MSRP
-$782
46–60 days
78% ≤ MSRP
-$1,167
61–90 days
85% ≤ MSRP
-$1,246
90+ days
78% ≤ MSRP
-$1,154

A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.

How fast WRXs sell

Based on 4,742 WRX listings that left dealer lots in the last 90 days.

56

Median days listed

-$967

Avg last advertised vs MSRP (left lots)

72%

Left lots at/below MSRP

Recent WRX sales closed around $967 below MSRP, in line with what's currently listed.

“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.

Top States

StateCountAvg MarkupBelow MSRP
California531-$70067.7%
Texas367-$90960.0%
Florida247-$64771.6%
Pennsylvania236-$1,10074.7%
Ohio220-$1,12279.6%
Colorado207-$1,35486.2%
Washington171-$1,42466.0%
Massachusetts153-$1,62995.7%
New York148-$50248.1%
Michigan146-$1,16873.9%
Illinois141-$87870.3%
Oregon134-$99865.4%
Virginia130-$63269.6%
New Jersey128-$68168.1%
North Carolina120-$44363.4%
Minnesota100-$76456.0%
Wisconsin98-$1,05964.9%
Indiana97-$45860.9%
Maryland97-$96273.2%
Arizona89-$98792.1%
See every state ranked by markup — the cheapest states to buy a WRX →

Best-Priced Dealers

DealerCountAvg Markup
Dick Hannah Subaru

Vancouver, WA

15-$3,604
Gallatin Subaru

Bozeman, MT

5-$3,387
Bertera Subaru

West Springfield, MA

9-$3,287
Subaru of Puyallup

Puyallup, WA

11-$3,084
Hodges Subaru

Ferndale, MI

6-$3,078
Fairfield Subaru

Fairfield, CA

6-$3,075
Subaru South Tampa

Tampa, FL

1-$3,051
Hansel Subaru

Santa Rosa, CA

3-$3,000
Reliable Subaru

Springfield, MO

9-$3,000
Clay Subaru

Norwood, MA

25-$2,987