Subaru Forester Prices & Markups
Across 24,926 listed Subaru Foresters nationwide, the average markup is -$928 vs MSRP and 70% are listed at or below sticker, with a median advertised price of $37,739. Updated daily.
24,926
In Stock
-$928
Avg Markup
69.7%
At/Below MSRP
$37,739
Median Price
Price range: $28,424 — $54,258
Markup Distribution
How the current Forester inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
23,294 vehicles with a known MSRP
Under MSRP
55%
12,893
At MSRP
14%
3,338
$0–$1K over
27%
6,364
$1K–$3K over
2%
580
$3K+ over
<1%
119
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| New York | 3,149 | -$844 | 66.0% |
| California | 2,267 | -$751 | 70.0% |
| Massachusetts | 1,877 | -$1,517 | 76.4% |
| New Jersey | 1,191 | -$1,045 | 77.3% |
| Texas | 1,154 | -$1,346 | 71.1% |
| Pennsylvania | 1,101 | -$1,048 | 69.0% |
| Florida | 1,080 | -$515 | 73.6% |
| Connecticut | 1,025 | -$1,223 | 81.6% |
| Washington | 1,024 | -$1,471 | 67.7% |
| Colorado | 829 | -$1,427 | 90.2% |
| Oregon | 697 | -$977 | 81.0% |
| North Carolina | 674 | -$507 | 59.2% |
| New Hampshire | 657 | -$1,118 | 55.5% |
| Virginia | 606 | -$787 | 64.3% |
| Ohio | 583 | -$1,056 | 69.1% |
| Illinois | 565 | -$692 | 71.2% |
| Maine | 539 | +$209 | 37.1% |
| Vermont | 498 | -$957 | 57.2% |
| Minnesota | 369 | -$787 | 54.3% |
| Michigan | 358 | -$1,346 | 80.5% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Don Miller Subaru East Madison, WI | 8 | -$4,528 |
| North Reading Subaru North Reading, MA | 37 | -$3,275 |
| Haddad Subaru Pittsfield, MA | 68 | -$3,203 |
| Spangler Subaru Johnstown, PA | 10 | -$3,192 |
| Thomas Subaru Cumberland, MD | 14 | -$3,158 |
| Bertera Subaru of Hartford Hartford, CT | 94 | -$3,043 |
| Profile Subaru Conway, NH | 19 | -$3,025 |
| Subaru of Wakefield Wakefield, MA | 114 | -$3,022 |
| East Hills Subaru of Sayville Sayville, NY | 37 | -$3,005 |
| Dewey Griffin Subaru Bellingham, WA | 46 | -$2,896 |