Across 28,639 listed Subaru Foresters nationwide, the average markup is -$955 vs MSRP and 71% are listed at or below sticker, with a median advertised price of $38,839. Each brand is refreshed between daily and twice a week.
The Forester is Subaru's compact SUV and a perennial volume seller — now offering a hybrid for the first time. The Premium Hybrid, Touring Hybrid, and Limited Hybrid trims use a Toyota-derived system and already make up a real share of inventory alongside the 2.5L flat-four gas trims. Symmetrical all-wheel drive is standard throughout.
Trims. Premium is the volume value trim; Sport adds the styling package; Limited and Touring are the loaded trims; Wilderness is the more-capable off-road version. The hybrid trims mirror the gas ladder at a modest premium and are worth the step for buyers who do a lot of mixed-city driving.
About seventy percent of Forester listings sit below MSRP, with the typical discount in the eight-hundred-dollar range — moderate but real. The Northeast (New York, Massachusetts, New Jersey) carries the deepest inventory, reflecting Subaru's regional strength, while the biggest discounts turn up in Arkansas, Nebraska, Missouri, Massachusetts, and Washington. As with the rest of the lineup, markups are essentially nonexistent.
Over the last 5 months, the typical Subaru Forester sticker has held steady — a median MSRP of $38,987 in Jun ’26 versus $39,426 in Oct ’26 (+1.1%).
Median factory MSRP of Foresters grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 02510810200163761711521151 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
Last advertised vs MSRP, by week the cars left lots
Over the last 12 weeks, the last advertised price of Subaru Foresters that left dealer lots versus MSRP has held steady — from −$934 the week of Aug 10 to −$964 the week of Nov 2 (about $964 below MSRP now).
Average last advertised price vs MSRP for Foresters by the week they left dealer listings, Aug 10–Nov 2. Based on 40,716 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.
Markup Distribution
How the current Forester inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
27,688 vehicles with a known MSRP
Under MSRP
55%
15,252
At MSRP
16%
4,523
$0–$1K over
25%
7,048
$1K–$3K over
3%
806
$3K+ over
<1%
59
Markup by Listing Age
Older Forester inventory skews further below MSRP — listings in the 90+ days range are 82% at-or-below sticker vs 57% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
57% ≤ MSRP
-$386
3,967
16–30 days
66% ≤ MSRP
-$692
7,246
31–45 days
72% ≤ MSRP
-$1,005
6,503
46–60 days
80% ≤ MSRP
-$1,251
2,695
61–90 days
80% ≤ MSRP
-$1,342
4,665
90+ days
82% ≤ MSRP
-$1,433
2,612
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Foresters sell
Based on 42,713 Forester listings that left dealer lots in the last 90 days.
39
Median days listed
-$909
Avg last advertised vs MSRP (left lots)
70%
Left lots at/below MSRP
Recent Forester sales closed around $909 below MSRP, in line with what's currently listed.
“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.