Across 26,198 listed Subaru Foresters nationwide, the average markup is -$695 vs MSRP and 64% are listed at or below sticker, with a median advertised price of $38,565. Updated daily.
The Forester is Subaru's compact SUV and a perennial volume seller — now offering a hybrid for the first time. The Premium Hybrid, Touring Hybrid, and Limited Hybrid trims use a Toyota-derived system and already make up a real share of inventory alongside the 2.5L flat-four gas trims. Symmetrical all-wheel drive is standard throughout.
Trims. Premium is the volume value trim; Sport adds the styling package; Limited and Touring are the loaded trims; Wilderness is the more-capable off-road version. The hybrid trims mirror the gas ladder at a modest premium and are worth the step for buyers who do a lot of mixed-city driving.
About seventy percent of Forester listings sit below MSRP, with the typical discount in the eight-hundred-dollar range — moderate but real. The Northeast (New York, Massachusetts, New Jersey) carries the deepest inventory, reflecting Subaru's regional strength, while the biggest discounts turn up in Arkansas, Nebraska, Missouri, Massachusetts, and Washington. As with the rest of the lineup, markups are essentially nonexistent.
Over the last 3 months, the typical Subaru Forester sticker has held steady — a median MSRP of $38,988 in Jun ’26 versus $39,036 in Aug ’26.
Median factory MSRP of Foresters grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0257721077018974 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week sold
Over the last 12 weeks, what buyers paid for the Subaru Forester versus MSRP has held steady — from −$961 the week of Jul 6 to −$866 the week of Sep 21 (about $866 below MSRP now).
Average selling price vs MSRP for Foresters by the week they sold (left the lot), Jul 6–Sep 21. Based on 38,183 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Forester inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
24,218 vehicles with a known MSRP
Under MSRP
48%
11,601
At MSRP
16%
3,872
$0–$1K over
33%
8,078
$1K–$3K over
2%
548
$3K+ over
<1%
119
Markup by Listing Age
Older Forester inventory skews further below MSRP — listings in the 90+ days range are 78% at-or-below sticker vs 50% in the first two weeks. Aging stock is where the discounts tend to be.
0–15 days
50% ≤ MSRP
-$131
5,491
16–30 days
60% ≤ MSRP
-$597
8,872
31–45 days
72% ≤ MSRP
-$913
3,254
46–60 days
75% ≤ MSRP
-$971
1,586
61–90 days
78% ≤ MSRP
-$1,076
1,476
90+ days
78% ≤ MSRP
-$1,333
3,539
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Foresters sell
Based on 40,511 Forester listings that left dealer lots in the last 90 days.
27
Median days to sell
-$919
Avg sold vs MSRP
70%
Sold at/below MSRP
Cars currently listed average $695 below MSRP, but recent Forester sales closed around $919 below MSRP — buyers are transacting about $224 below the typical listing.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.