Colorado Dealer Markups & New Car Prices
Live markup data from 177 Colorado dealers across 30,281 active listings. Updated daily.
Active listings
30,281
Avg markup in state
-$1,705
National avg markup
-$1,526
% priced below MSRP
86.7%
The short version
Colorado dealers are charging an average markup of -$1,705 over sticker, which is roughly in line with the national average of -$1,526 (a 12% discount). Of 30,281 current listings, 86.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Colorado
| Model | Listings | Avg markup (CO) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,741 | -$5,885 | -$5,531 | $63,642 | 100% | View → |
| F-150 | 1,533 | -$3,930 | -$4,199 | $67,150 | 100% | View → |
| Super Duty | 1,339 | -$1,972 | -$2,172 | $88,540 | 100% | View → |
| Tacoma | 1,105 | -$275 | -$514 | $46,638 | 61.3% | View → |
| Outback | 1,024 | -$1,690 | -$1,251 | $44,328 | 89.7% | View → |
| Forester | 956 | -$1,201 | -$719 | $37,891 | 83.3% | View → |
| Sierra 1500 | 880 | -$1,570 | -$2,237 | $67,715 | 97.5% | View → |
| Wrangler | 853 | -$2,953 | -$3,294 | $55,055 | 100% | View → |
| Tundra | 851 | -$1,638 | -$1,587 | $67,947 | 81.4% | View → |
| Silverado 1500 | 846 | -$119 | -$85 | $63,000 | 99.5% | View → |
| Bronco | 839 | -$2,875 | -$2,872 | $56,495 | 100% | View → |
| RAV4 | 823 | +$506 | +$554 | $42,458 | 40% | View → |
| Grand Cherokee | 819 | -$3,178 | -$3,350 | $50,153 | 100% | View → |
| RAM 2500 | 757 | -$3,641 | -$3,739 | $73,761 | 100% | View → |
| Bronco Sport | 754 | -$2,640 | -$2,503 | $36,148 | 100% | View → |
| Crosstrek | 738 | -$1,260 | -$897 | $36,192 | 91.3% | View → |
| 4Runner | 679 | +$406 | -$9 | $58,555 | 43% | View → |
| Explorer | 582 | -$2,534 | -$2,238 | $58,400 | 100% | View → |
| Sierra 2500 HD | 526 | -$2,102 | -$2,978 | $90,395 | 98.9% | View → |
| RAM 3500 | 423 | -$4,524 | -$4,459 | $81,894 | 100% | View → |
| Sportage Hybrid | 413 | -$937 | -$834 | $37,616 | 100% | View → |
| Telluride Hybrid | 409 | -$1,543 | -$1,543 | $56,399 | 100% | View → |
| Silverado 2500 HD | 374 | -$203 | -$202 | $78,420 | 98.5% | View → |
| Sienna | 355 | +$253 | +$406 | $55,685 | 48.5% | View → |
| Telluride | 325 | -$1,401 | -$1,259 | $54,340 | 100% | View → |
| Ranger | 325 | -$2,422 | -$2,005 | $42,575 | 100% | View → |
| Seltos | 321 | -$723 | -$652 | $31,830 | 100% | View → |
| Camry | 318 | +$339 | +$39 | $37,649 | 45% | View → |
| Grand Highlander Hybrid | 303 | +$353 | +$536 | $59,247 | 45.2% | View → |
| Expedition | 284 | -$289 | -$229 | $87,325 | 100% | View → |
| Gladiator | 272 | -$5,926 | -$5,249 | $50,736 | 100% | View → |
| Cherokee | 268 | -$3,744 | -$3,572 | $38,438 | 100% | View → |
| Grand Wagoneer | 247 | -$340 | -$353 | $79,850 | 100% | View → |
| Acadia | 245 | -$747 | -$1,225 | $56,815 | 96.6% | View → |
| Corolla Cross | 240 | +$159 | +$226 | $34,903 | 59.2% | View → |
| Ascent | 239 | -$1,651 | -$1,092 | $48,760 | 86.7% | View → |
| Sportage | 235 | -$792 | -$752 | $36,041 | 100% | View → |
| Sequoia | 225 | -$766 | -$744 | $85,959 | 50.7% | View → |
| Maverick | 223 | -$740 | -$946 | $37,140 | 100% | View → |
| Durango | 221 | -$600 | -$791 | $51,540 | 100% | View → |
| 4Runner Hybrid | 215 | +$328 | +$139 | $64,908 | 40.9% | View → |
| WRX | 199 | -$1,099 | -$823 | $36,205 | 84.1% | View → |
| Compass | 194 | -$2,026 | -$2,177 | $33,625 | 100% | View → |
| Corolla | 194 | +$554 | +$235 | $26,863 | 35.6% | View → |
| Envision | 175 | -$373 | -$214 | $48,835 | 100% | View → |
| Yukon XL | 172 | -$725 | -$1,823 | $97,444 | 89.6% | View → |
| Tacoma Hybrid | 169 | -$349 | -$612 | $57,517 | 67.5% | View → |
| Sorento Hybrid | 166 | -$1,229 | -$1,109 | $47,559 | 100% | View → |
| Navigator | 166 | +$3,789 | +$3,001 | $119,140 | 0% | View → |
| Land Cruiser | 165 | +$166 | +$358 | $71,934 | 52.1% | View → |
| Nautilus | 162 | +$4,000 | +$4,000 | $77,625 | 0% | View → |
| K5 | 154 | -$772 | -$690 | $33,589 | 100% | View → |
| Canyon | 154 | -$998 | -$1,256 | $52,262 | 96.8% | View → |
| Terrain | 153 | -$18 | -$379 | $43,085 | 94.1% | View → |
| Charger | 153 | -$4,093 | -$4,421 | $57,475 | 100% | View → |
| Sorento | 144 | -$1,047 | -$894 | $41,565 | 100% | View → |
| Carnival | 143 | -$1,138 | -$1,086 | $44,207 | 100% | View → |
| Carnival Hybrid | 141 | -$1,376 | -$1,281 | $50,278 | 100% | View → |
| Mustang | 137 | -$1,872 | -$1,892 | $42,675 | 100% | View → |
| Yukon | 137 | -$734 | -$1,111 | $95,970 | 95.5% | View → |
| Grand Highlander | 126 | +$127 | +$282 | $56,711 | 53.2% | View → |
| RAM ProMaster | 119 | -$4,000 | -$3,909 | $52,935 | 100% | View → |
| LYRIQ | 118 | +$454 | +$210 | $71,404 | 94.9% | View → |
| Envista | 114 | -$86 | -$150 | $29,705 | 100% | View → |
| Sierra 3500 HD | 113 | -$2,143 | -$2,721 | $94,969 | 94.6% | View → |
| Pacifica | 108 | -$3,769 | -$3,150 | $50,645 | 100% | View → |
| NX | 102 | -$72 | -$23 | $52,037 | 61.8% | View → |
| Silverado 3500 HD | 91 | -$402 | -$41 | $79,220 | 97.7% | View → |
| Sportage Plug-in Hybrid | 91 | -$1,082 | -$1,066 | $47,754 | 100% | View → |
| GV70 | 88 | +$1,276 | +$1,203 | $64,345 | 0% | View → |
| EV9 | 87 | -$1,619 | -$1,723 | $69,362 | 100% | View → |
| Enclave | 85 | -$158 | -$330 | $62,280 | 100% | View → |
| RAM 3500 Chassis Cab | 80 | -$2,038 | -$1,940 | $73,378 | 100% | View → |
| Highlander Hybrid | 75 | +$293 | +$410 | $58,133 | 48% | View → |
| Impreza | 74 | -$900 | -$640 | $29,575 | 95.8% | View → |
| XT5 | 74 | -$271 | -$48 | $61,033 | 97.3% | View → |
| K4 | 73 | -$569 | -$569 | $25,125 | 100% | View → |
| EV6 | 72 | -$1,296 | -$1,173 | $47,043 | 100% | View → |
| Mustang Mach-E | 69 | -$3,500 | -$3,481 | $52,585 | 100% | View → |
| Encore GX | 67 | -$276 | -$141 | $33,740 | 100% | View → |
| RX Hybrid | 67 | +$216 | +$403 | $66,699 | 62.7% | View → |
| RAM 5500 Chassis Cab | 65 | -$1,946 | -$1,869 | $81,005 | 100% | View → |
| TX | 62 | -$793 | -$165 | $69,982 | 71% | View → |
| GV80 | 61 | +$1,370 | +$1,479 | $77,930 | 0% | View → |
| Niro | 60 | -$736 | -$679 | $32,650 | 100% | View → |
| CT5 | 58 | -$142 | +$213 | $60,703 | 96.6% | View → |
| Escalade | 58 | -$119 | +$57 | $128,110 | 100% | View → |
| RX | 54 | -$16 | -$27 | $61,278 | 70.4% | View → |
| Optiq | 51 | -$214 | -$36 | $59,919 | 96% | View → |
| Aviator | 50 | +$5,000 | +$5,181 | $82,923 | 0% | View → |
| Vistiq | 46 | -$88 | +$176 | $82,835 | 82.6% | View → |
| Highlander | 42 | +$523 | +$168 | $54,967 | 42.9% | View → |
| Prius | 40 | +$177 | +$63 | $34,835 | 60% | View → |
| NX 450h+ Plug-in | 39 | +$253 | +$184 | $64,195 | 53.8% | View → |
| K4 Hatchback | 39 | -$774 | -$760 | $26,950 | 100% | View → |
| GR Corolla | 29 | +$647 | +$58 | $43,398 | 37.9% | View → |
| Escalade ESV | 29 | -$494 | +$53 | $125,499 | 100% | View → |
| TX 500h Hybrid | 28 | -$537 | -$121 | $77,740 | 71.4% | View → |
| Escalade IQL | 21 | +$300 | -$17 | $160,265 | 85% | View → |
| LX 700h Hybrid | 19 | -$175 | -$386 | $123,168 | 36.8% | View → |
| GR86 | 19 | +$537 | +$191 | $36,599 | 52.6% | View → |
| Corvette Stingray | 19 | +$1,556 | +$193 | $99,970 | 84.2% | View → |
| NX Hybrid | 17 | +$29 | +$405 | $55,353 | 94.1% | View → |
| G80 | 16 | +$993 | +$941 | $77,370 | 0% | View → |
| Hummer EV SUV | 16 | -$9,694 | -$4,512 | $93,313 | 100% | View → |
| GV80 Coupe | 16 | +$2,427 | +$1,929 | $90,488 | 0% | View → |
| IS | 15 | +$292 | +$6 | $58,753 | 60% | View → |
| G70 | 15 | +$954 | +$942 | $58,040 | 0% | View → |
| Sorento Plug-in Hybrid | 15 | -$527 | -$737 | $49,962 | 100% | View → |
| Escalade IQ | 14 | $0 | -$97 | $153,420 | 100% | View → |
| RX 500h F SPORT | 13 | +$215 | +$365 | $76,964 | 53.8% | View → |
| ES 300h Hybrid | 12 | +$240 | +$369 | $55,713 | 66.7% | View → |
| GV60 | 12 | +$1,058 | +$981 | $56,398 | 0% | View → |
| ES | 12 | -$658 | -$57 | $54,987 | 75% | View → |
| BRZ | 11 | -$1,236 | -$444 | $38,310 | 90.9% | View → |
| Hummer EV Pickup | 10 | -$3,764 | -$4,537 | $97,860 | 90% | View → |
| Silverado EV | 10 | -$400 | -$160 | $69,340 | 100% | View → |
| Solterra | 10 | -$829 | -$15 | $40,522 | 88.9% | View → |
| RZ Electric | 10 | -$192 | +$29 | $61,189 | 50% | View → |
| Corvette Z06 | 10 | -$362 | -$120 | $143,962 | 90% | View → |
| CT4 | 9 | $0 | +$695 | $51,370 | 100% | View → |
| Wagoneer S | 8 | $0 | $0 | $67,590 | 100% | View → |
| Sierra EV | 8 | -$55 | -$2,547 | $71,428 | 87.5% | View → |
| Uncharted | 7 | +$565 | -$6 | $47,039 | 14.3% | View → |
| Voyager | 6 | -$2,917 | -$3,119 | $41,135 | 100% | View → |
| RX 450h+ Plug-in | 5 | +$459 | +$274 | $77,979 | 40% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Colorado and refreshed every 24 hours.
We only include models with at least five active listings in Colorado so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate