Colorado Dealer Markups & New Car Prices
Live markup data from 205 Colorado dealers across 32,840 active listings. Updated daily.
Active listings
32,840
Avg markup in state
-$1,927
National avg markup
-$1,790
% priced below MSRP
89.3%
The short version
Colorado dealers are charging an average markup of -$1,927 over sticker, which is roughly in line with the national average of -$1,790 (a 8% discount). Of 32,840 current listings, 89.3% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Colorado
| Model | Listings | Avg markup (CO) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,759 | -$7,966 | -$7,556 | $63,126 | 100% | View → |
| F-150 | 1,404 | -$3,911 | -$3,978 | $65,688 | 100% | View → |
| Super Duty | 1,124 | -$488 | -$805 | $93,368 | 100% | View → |
| Crosstrek | 1,123 | -$1,038 | -$778 | $35,568 | 87.7% | View → |
| Outback | 1,104 | -$1,988 | -$1,341 | $44,793 | 85.9% | View → |
| Tacoma | 1,000 | -$368 | -$672 | $46,145 | 67.7% | View → |
| Wrangler | 939 | -$3,374 | -$3,129 | $51,940 | 100% | View → |
| RAM 2500 | 822 | -$1,560 | -$2,112 | $74,250 | 100% | View → |
| Bronco | 787 | -$2,432 | -$2,458 | $56,905 | 100% | View → |
| Forester | 766 | -$1,440 | -$912 | $37,445 | 90.7% | View → |
| Bronco Sport | 749 | -$2,235 | -$2,020 | $36,475 | 100% | View → |
| CR-V | 747 | — | — | $0 | — | View → |
| Grand Cherokee | 675 | -$4,419 | -$4,355 | $48,225 | 100% | View → |
| Tundra | 639 | -$1,377 | -$1,355 | $67,609 | 76.4% | View → |
| Explorer | 602 | -$4,500 | -$4,124 | $56,253 | 100% | View → |
| Santa Fe Hybrid | 561 | — | — | $0 | — | View → |
| 4Runner | 492 | +$214 | -$152 | $58,743 | 55.1% | View → |
| RAV4 | 448 | +$393 | +$604 | $42,409 | 56.3% | View → |
| RAM 3500 | 447 | -$1,966 | -$2,375 | $83,945 | 100% | View → |
| Maverick | 410 | -$378 | -$667 | $36,108 | 100% | View → |
| Silverado 1500 | 393 | -$94 | -$123 | $66,100 | 99% | View → |
| Sierra 1500 | 388 | -$1,018 | -$1,923 | $70,810 | 95.1% | View → |
| Telluride | 386 | -$1,391 | -$1,373 | $54,340 | 100% | View → |
| Gladiator | 384 | -$4,933 | -$4,559 | $52,324 | 100% | View → |
| Cherokee | 348 | -$2,471 | -$2,475 | $40,090 | 100% | View → |
| Sierra 2500 HD | 345 | -$1,119 | -$2,645 | $87,063 | 94.2% | View → |
| Palisade | 334 | — | — | $0 | — | View → |
| Passport | 322 | — | — | $0 | — | View → |
| Sportage Hybrid | 319 | -$837 | -$839 | $36,848 | 100% | View → |
| Grand Highlander | 316 | +$294 | +$417 | $58,822 | 53.8% | View → |
| Santa Fe | 312 | — | — | $0 | — | View → |
| IONIQ 5 | 300 | — | — | $0 | — | View → |
| Telluride Hybrid | 288 | -$1,633 | -$1,613 | $57,508 | 100% | View → |
| Tucson Hybrid | 283 | — | — | $0 | — | View → |
| Expedition | 274 | -$49 | -$164 | $86,580 | 100% | View → |
| Seltos | 271 | -$699 | -$650 | $30,907 | 100% | View → |
| Grand Wagoneer | 268 | $0 | -$158 | $80,040 | 100% | View → |
| Compass | 258 | -$1,540 | -$1,943 | $34,280 | 100% | View → |
| Ascent | 247 | -$2,242 | -$1,621 | $49,844 | 88.4% | View → |
| Tucson | 246 | — | — | $0 | — | View → |
| Palisade Hybrid | 244 | — | — | $0 | — | View → |
| Silverado 2500 HD | 237 | -$483 | -$195 | $77,500 | 97% | View → |
| Camry | 234 | +$253 | -$145 | $37,349 | 47.4% | View → |
| Land Cruiser | 234 | +$142 | +$378 | $72,594 | 62% | View → |
| Ridgeline | 226 | — | — | $0 | — | View → |
| HR-V | 226 | — | — | $0 | — | View → |
| Sportage | 224 | -$904 | -$776 | $35,986 | 100% | View → |
| Elantra | 223 | — | — | $0 | — | View → |
| Kona | 220 | — | — | $0 | — | View → |
| Sorento | 217 | -$1,070 | -$923 | $41,442 | 100% | View → |
| Navigator | 201 | +$2,239 | +$1,801 | $115,670 | 25.4% | View → |
| 4Runner Hybrid | 195 | +$90 | -$205 | $64,563 | 62.6% | View → |
| Ranger | 186 | -$2,255 | -$2,232 | $43,045 | 100% | View → |
| Durango | 184 | -$364 | -$487 | $51,183 | 100% | View → |
| Charger | 182 | -$6,595 | -$5,416 | $54,775 | 100% | View → |
| Sienna | 175 | +$214 | +$531 | $55,209 | 57.1% | View → |
| Tacoma Hybrid | 171 | -$650 | -$1,016 | $57,704 | 77.8% | View → |
| WRX | 170 | -$399 | -$482 | $37,784 | 57.2% | View → |
| Sequoia | 170 | -$242 | -$248 | $86,191 | 59.4% | View → |
| Mustang Mach-E | 168 | -$5,149 | -$5,169 | $50,750 | 100% | View → |
| K5 | 165 | -$721 | -$717 | $31,830 | 100% | View → |
| RAM ProMaster | 165 | -$3,806 | -$3,788 | $53,110 | 100% | View → |
| EV9 | 158 | -$1,838 | -$1,829 | $71,375 | 100% | View → |
| Tucson PHEV | 156 | — | — | $0 | — | View → |
| Corolla Cross | 155 | +$268 | +$230 | $35,729 | 53.5% | View → |
| Sorento Hybrid | 143 | -$905 | -$1,086 | $43,708 | 100% | View → |
| Canyon | 141 | -$885 | -$895 | $51,335 | 97.9% | View → |
| MDX | 137 | — | — | $0 | — | View → |
| Yukon XL | 135 | +$320 | -$1,147 | $95,324 | 82.2% | View → |
| Pilot | 134 | — | — | $0 | — | View → |
| Corolla | 127 | +$332 | +$142 | $26,663 | 45.7% | View → |
| Terrain | 126 | -$865 | -$685 | $42,233 | 92% | View → |
| Acadia | 123 | -$2,227 | -$1,533 | $54,198 | 95.1% | View → |
| Prologue | 122 | — | — | $0 | — | View → |
| Envision | 117 | -$921 | -$289 | $47,832 | 100% | View → |
| Impreza | 116 | -$1,007 | -$652 | $29,337 | 90.5% | View → |
| Nautilus | 116 | +$5,000 | +$5,000 | $77,840 | 0% | View → |
| IONIQ 9 | 115 | — | — | $0 | — | View → |
| Envista | 112 | -$337 | -$220 | $29,179 | 100% | View → |
| Sonata | 112 | — | — | $0 | — | View → |
| Yukon | 105 | -$470 | -$786 | $94,013 | 92.4% | View → |
| Accord | 104 | — | — | $0 | — | View → |
| EV6 | 103 | -$1,317 | -$1,194 | $49,882 | 100% | View → |
| GV70 | 99 | +$1,399 | +$1,268 | $62,755 | 0% | View → |
| Odyssey | 94 | — | — | $0 | — | View → |
| Pacifica | 91 | -$5,379 | -$5,490 | $51,240 | 100% | View → |
| Santa Cruz | 91 | — | — | $0 | — | View → |
| Enclave | 80 | -$1,135 | -$332 | $59,223 | 100% | View → |
| Aviator | 79 | +$5,000 | +$5,000 | $84,960 | 0% | View → |
| Encore GX | 78 | -$6 | -$146 | $32,112 | 100% | View → |
| RAM 5500 Chassis Cab | 77 | -$2,435 | -$2,363 | $80,030 | 100% | View → |
| RAM 3500 Chassis Cab | 73 | -$2,363 | -$2,393 | $72,580 | 100% | View → |
| Carnival | 69 | -$1,290 | -$1,088 | $43,233 | 100% | View → |
| Carnival Hybrid | 69 | -$1,253 | -$1,175 | $49,947 | 100% | View → |
| NX | 63 | -$453 | -$73 | $51,608 | 100% | View → |
| Sorento Plug-in Hybrid | 62 | -$556 | -$785 | $51,631 | 100% | View → |
| Mustang | 62 | -$2,282 | -$2,584 | $57,438 | 100% | View → |
| GV80 | 61 | +$1,617 | +$1,538 | $79,385 | 3.3% | View → |
| RX | 59 | -$366 | -$83 | $62,569 | 100% | View → |
| Silverado 3500 HD | 58 | -$390 | +$40 | $84,798 | 98.2% | View → |
| LYRIQ | 58 | -$418 | -$51 | $69,820 | 98.3% | View → |
| Venue | 57 | — | — | $0 | — | View → |
| Sierra 3500 HD | 57 | -$1,329 | -$2,122 | $95,149 | 98.2% | View → |
| TX | 53 | -$1,064 | -$204 | $68,714 | 100% | View → |
| Trailseeker | 51 | +$38 | -$282 | $45,944 | 51% | View → |
| Elantra N | 50 | — | — | $0 | — | View → |
| K4 | 50 | -$716 | -$555 | $27,143 | 100% | View → |
| ADX | 50 | — | — | $0 | — | View → |
| Integra | 49 | — | — | $0 | — | View → |
| Civic Hatchback | 48 | — | — | $0 | — | View → |
| Highlander | 47 | -$87 | +$226 | $54,762 | 57.4% | View → |
| RDX | 46 | — | — | $0 | — | View → |
| Civic Sedan | 45 | — | — | $0 | — | View → |
| XT5 | 45 | -$45 | -$70 | $60,320 | 97.8% | View → |
| RX Hybrid | 41 | -$7 | +$222 | $66,523 | 100% | View → |
| Escalade ESV | 41 | $0 | +$66 | $130,305 | 100% | View → |
| K4 Hatchback | 39 | -$890 | -$766 | $28,945 | 100% | View → |
| Escalade | 37 | +$153 | +$154 | $128,110 | 97.3% | View → |
| Sportage Plug-in Hybrid | 37 | -$819 | -$897 | $47,919 | 100% | View → |
| Escape | 32 | -$5,656 | -$5,278 | $31,920 | 100% | View → |
| Vistiq | 32 | +$308 | +$33 | $81,865 | 43.8% | View → |
| GV80 Coupe | 30 | +$1,231 | +$1,170 | $90,430 | 0% | View → |
| CT5 | 30 | -$59 | +$132 | $60,613 | 100% | View → |
| NX 450h+ Plug-in | 28 | -$283 | +$26 | $63,754 | 96.4% | View → |
| Optiq | 27 | -$112 | +$109 | $58,815 | 100% | View → |
| Prius | 26 | +$148 | -$3 | $36,406 | 65.4% | View → |
| Highlander Hybrid | 24 | +$193 | +$357 | $58,533 | 75% | View → |
| NX Hybrid | 24 | -$109 | +$287 | $55,989 | 100% | View → |
| Hummer EV SUV | 24 | -$8,204 | -$3,910 | $93,690 | 95.8% | View → |
| TX 500h Hybrid | 23 | -$1,421 | -$166 | $77,072 | 100% | View → |
| Niro | 23 | -$603 | -$663 | $31,579 | 100% | View → |
| GR Corolla | 22 | +$272 | +$208 | $48,396 | 59.1% | View → |
| Hummer EV Pickup | 22 | -$8,813 | -$4,613 | $97,860 | 95.5% | View → |
| Niro EV | 21 | -$1,147 | -$1,062 | $42,184 | 100% | View → |
| Wagoneer S | 21 | -$14,714 | -$13,136 | $51,290 | 100% | View → |
| RZ Electric | 19 | -$279 | -$244 | $54,838 | 100% | View → |
| ES | 19 | -$85 | +$106 | $55,383 | 89.5% | View → |
| Sierra EV | 18 | -$2,312 | -$3,060 | $78,667 | 94.4% | View → |
| LX 700h Hybrid | 17 | -$683 | -$114 | $123,578 | 88.2% | View → |
| GR86 | 16 | +$203 | +$173 | $36,674 | 62.5% | View → |
| Charger Daytona | 15 | $0 | $0 | $61,590 | 100% | View → |
| Grand Highlander Hybrid | 14 | +$292 | +$387 | $59,941 | 71.4% | View → |
| Corvette Stingray | 14 | +$1,262 | +$433 | $95,029 | 78.6% | View → |
| BRZ | 13 | -$502 | -$429 | $39,333 | 75% | View → |
| IS | 13 | $0 | -$108 | $56,837 | 100% | View → |
| Corvette Z06 | 12 | +$508 | -$59 | $149,502 | 91.7% | View → |
| RX 450h+ Plug-in | 11 | -$1,529 | +$58 | $76,130 | 100% | View → |
| CT4 | 11 | -$54 | +$859 | $51,370 | 100% | View → |
| Solterra | 11 | -$727 | -$480 | $40,044 | 81.8% | View → |
| G70 | 10 | +$739 | +$903 | $55,300 | 0% | View → |
| Voyager | 9 | -$2,750 | -$2,665 | $40,635 | 100% | View → |
| Escalade IQ | 8 | $0 | -$206 | $134,910 | 100% | View → |
| Escalade IQL | 8 | -$299 | -$108 | $143,550 | 100% | View → |
| Uncharted | 7 | -$339 | -$397 | $42,407 | 71.4% | View → |
| CT5-V | 7 | $0 | +$681 | $69,415 | 100% | View → |
| IONIQ 5 N | 7 | — | — | $0 | — | View → |
| Silverado EV | 6 | -$250 | -$283 | $77,340 | 100% | View → |
| GV60 | 5 | +$956 | +$949 | $58,565 | 0% | View → |
| GX | 5 | $0 | +$1,145 | $90,038 | 100% | View → |
| Civic Type R | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Colorado and refreshed every 24 hours.
We only include models with at least five active listings in Colorado so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate