Colorado Dealer Markups & New Car Prices
Live markup data from 206 Colorado dealers across 29,330 active listings. Updated daily.
Active listings
29,330
Avg markup in state
-$1,999
National avg markup
-$1,742
% priced below MSRP
89.6%
The short version
Colorado dealers are charging an average markup of -$1,999 over sticker, which is slightly lower than the national average of -$1,742 (a 15% discount). Of 29,330 current listings, 89.6% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Colorado
| Model | Listings | Avg markup (CO) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,517 | -$7,613 | -$7,153 | $62,760 | 100% | View → |
| F-150 | 1,374 | -$3,804 | -$4,215 | $63,623 | 100% | View → |
| Super Duty | 1,187 | -$1,880 | -$2,387 | $89,925 | 100% | View → |
| Crosstrek | 1,140 | -$948 | -$714 | $35,886 | 86.4% | View → |
| Outback | 1,063 | -$1,700 | -$1,316 | $44,382 | 84.5% | View → |
| Bronco | 826 | -$2,909 | -$2,933 | $56,783 | 100% | View → |
| Tacoma | 804 | -$346 | -$553 | $46,688 | 67.5% | View → |
| Forester | 765 | -$1,264 | -$736 | $37,413 | 86.8% | View → |
| Tundra | 759 | -$1,385 | -$1,229 | $67,433 | 85.4% | View → |
| CR-V | 738 | — | — | $0 | — | View → |
| Bronco Sport | 677 | -$2,674 | -$2,511 | $36,485 | 100% | View → |
| Wrangler | 658 | -$3,497 | -$3,058 | $51,858 | 100% | View → |
| RAM 2500 | 626 | -$3,560 | -$3,858 | $72,195 | 100% | View → |
| Explorer | 588 | -$3,905 | -$3,419 | $57,940 | 100% | View → |
| Grand Cherokee | 493 | -$4,413 | -$4,390 | $48,155 | 100% | View → |
| RAV4 | 462 | +$365 | +$527 | $42,309 | 57.4% | View → |
| Silverado 1500 | 403 | -$169 | -$151 | $65,290 | 99.2% | View → |
| Sierra 1500 | 398 | -$1,441 | -$2,258 | $70,660 | 97.2% | View → |
| Sportage Hybrid | 391 | -$921 | -$830 | $37,438 | 100% | View → |
| Telluride Hybrid | 385 | -$1,588 | -$1,592 | $57,513 | 100% | View → |
| Sierra 2500 HD | 363 | -$1,721 | -$2,910 | $89,980 | 97.8% | View → |
| Passport | 342 | — | — | $0 | — | View → |
| Maverick | 338 | -$246 | -$394 | $36,250 | 100% | View → |
| Telluride | 326 | -$1,400 | -$1,341 | $54,340 | 100% | View → |
| RAM 3500 | 323 | -$4,744 | -$4,734 | $79,758 | 100% | View → |
| Tucson Hybrid | 321 | -$2,310 | -$152 | $33,059 | 100% | View → |
| Gladiator | 321 | -$5,493 | -$4,693 | $51,692 | 100% | View → |
| Cherokee | 317 | -$2,445 | -$2,482 | $40,090 | 100% | View → |
| Expedition | 295 | -$15 | -$113 | $87,155 | 100% | View → |
| Seltos | 274 | -$697 | -$652 | $31,312 | 100% | View → |
| Santa Fe Hybrid | 273 | -$2,299 | -$895 | $48,524 | 100% | View → |
| Silverado 2500 HD | 265 | -$108 | -$220 | $76,510 | 94.9% | View → |
| Ascent | 252 | -$1,810 | -$1,490 | $48,535 | 88.6% | View → |
| Ridgeline | 250 | — | — | $0 | — | View → |
| Grand Wagoneer | 249 | $0 | -$107 | $79,800 | 100% | View → |
| Compass | 240 | -$1,534 | -$1,945 | $34,528 | 100% | View → |
| Santa Fe | 222 | -$2,177 | -$1,349 | $47,153 | 98.1% | View → |
| Palisade | 222 | -$3,919 | -$1,402 | $50,928 | 100% | View → |
| Sportage | 222 | -$854 | -$768 | $36,217 | 100% | View → |
| MDX | 221 | — | — | $0 | — | View → |
| Ranger | 220 | -$2,057 | -$2,015 | $43,740 | 100% | View → |
| Camry | 193 | +$185 | -$53 | $36,618 | 55.4% | View → |
| Sorento | 180 | -$1,069 | -$912 | $43,313 | 100% | View → |
| Navigator | 179 | +$2,422 | +$1,831 | $117,110 | 0% | View → |
| WRX | 177 | -$446 | -$685 | $37,784 | 60.8% | View → |
| Sequoia | 176 | -$400 | -$328 | $86,170 | 63.6% | View → |
| Grand Highlander Hybrid | 176 | +$249 | +$487 | $59,005 | 55.7% | View → |
| Elantra | 173 | -$1,620 | -$1,742 | $26,190 | 66.7% | View → |
| HR-V | 172 | — | — | $0 | — | View → |
| Nautilus | 164 | +$5,500 | +$4,718 | $79,155 | 0% | View → |
| RAM ProMaster | 164 | -$3,829 | -$3,823 | $53,045 | 100% | View → |
| Corolla Cross | 163 | +$147 | +$175 | $35,339 | 61.3% | View → |
| Durango | 161 | -$298 | -$538 | $51,005 | 100% | View → |
| 4Runner | 158 | -$74 | -$36 | $47,890 | 69% | View → |
| Charger | 156 | -$6,526 | -$5,309 | $54,675 | 100% | View → |
| Sienna | 154 | +$101 | +$469 | $55,370 | 58.4% | View → |
| Tacoma Hybrid | 146 | -$666 | -$784 | $58,436 | 78.1% | View → |
| Tucson | 145 | -$2,581 | +$83 | $36,801 | 90% | View → |
| Pilot | 144 | — | — | $0 | — | View → |
| Yukon XL | 143 | +$120 | -$1,402 | $97,370 | 86% | View → |
| Palisade Hybrid | 139 | -$115 | +$1,154 | $54,430 | 53.8% | View → |
| Envision | 135 | -$21 | -$201 | $48,835 | 100% | View → |
| Canyon | 124 | -$1,095 | -$913 | $51,837 | 97.6% | View → |
| EV9 | 124 | -$1,731 | -$1,804 | $70,810 | 100% | View → |
| Sonata | 123 | -$2,335 | +$189 | $27,782 | 100% | View → |
| Acadia | 122 | -$1,125 | -$1,659 | $56,082 | 95.9% | View → |
| Kona | 118 | -$2,945 | +$140 | $31,992 | 100% | View → |
| K5 | 117 | -$703 | -$678 | $31,830 | 100% | View → |
| Mustang Mach-E | 117 | -$4,308 | -$4,124 | $51,750 | 100% | View → |
| Yukon | 108 | -$680 | -$947 | $94,049 | 93.5% | View → |
| Envista | 107 | -$17 | -$182 | $29,980 | 100% | View → |
| Sierra 3500 HD | 107 | -$1,479 | -$2,373 | $91,560 | 88.7% | View → |
| Terrain | 103 | -$347 | -$584 | $41,880 | 91.3% | View → |
| Accord | 101 | — | — | $0 | — | View → |
| Carnival Hybrid | 100 | -$1,329 | -$1,250 | $50,134 | 100% | View → |
| EV6 | 99 | -$1,280 | -$1,187 | $49,828 | 100% | View → |
| Carnival | 98 | -$1,209 | -$1,093 | $44,042 | 100% | View → |
| Mustang | 98 | -$1,923 | -$1,903 | $43,758 | 100% | View → |
| Tucson PHEV | 94 | -$4,924 | -$1,486 | $45,335 | 100% | View → |
| GV70 | 94 | +$1,299 | +$1,231 | $62,610 | 0% | View → |
| Impreza | 93 | -$855 | -$563 | $29,549 | 89.2% | View → |
| K4 | 90 | -$584 | -$566 | $24,794 | 100% | View → |
| Corolla | 89 | +$31 | +$100 | $25,991 | 78.7% | View → |
| Sorento Hybrid | 88 | -$1,091 | -$1,119 | $43,935 | 100% | View → |
| Civic Sedan | 85 | — | — | $0 | — | View → |
| Enclave | 81 | -$188 | -$282 | $61,625 | 100% | View → |
| Prologue | 79 | — | — | $0 | — | View → |
| Grand Highlander | 75 | +$94 | +$258 | $57,428 | 64% | View → |
| Silverado 3500 HD | 73 | -$744 | +$85 | $75,390 | 94.2% | View → |
| LYRIQ | 71 | -$250 | +$55 | $71,715 | 97.1% | View → |
| RAM 3500 Chassis Cab | 70 | -$2,357 | -$2,403 | $72,965 | 100% | View → |
| Odyssey | 68 | — | — | $0 | — | View → |
| Encore GX | 67 | -$14 | -$128 | $33,520 | 100% | View → |
| Pacifica | 66 | -$5,417 | -$5,544 | $51,240 | 100% | View → |
| Civic Hatchback | 65 | — | — | $0 | — | View → |
| Land Cruiser | 64 | +$373 | +$288 | $72,647 | 46.9% | View → |
| Santa Cruz | 64 | -$2,375 | -$38 | $29,076 | 100% | View → |
| Aviator | 62 | +$4,645 | +$4,629 | $84,860 | 0% | View → |
| NX | 59 | -$31 | +$136 | $51,884 | 50.8% | View → |
| RAM 5500 Chassis Cab | 59 | -$2,415 | -$2,375 | $80,030 | 100% | View → |
| GV80 | 57 | +$1,564 | +$1,519 | $78,990 | 0% | View → |
| ADX | 56 | — | — | $0 | — | View → |
| K4 Hatchback | 53 | -$754 | -$719 | $26,859 | 100% | View → |
| Elantra N | 50 | +$1,420 | +$1,695 | $37,100 | 0% | View → |
| Highlander | 48 | +$22 | +$247 | $54,832 | 54.2% | View → |
| IONIQ 9 | 45 | -$10,334 | -$9,020 | $55,406 | 100% | View → |
| XT5 | 45 | -$216 | -$81 | $62,520 | 97.8% | View → |
| Optiq | 45 | -$168 | -$26 | $60,576 | 97.7% | View → |
| Venue | 44 | +$574 | +$1,335 | $24,204 | 0% | View → |
| TX | 44 | -$715 | -$31 | $70,914 | 50% | View → |
| Sportage Plug-in Hybrid | 40 | -$981 | -$1,031 | $42,117 | 100% | View → |
| IONIQ 5 | 39 | -$13,080 | -$9,648 | $37,308 | 100% | View → |
| RX Hybrid | 39 | +$489 | +$468 | $70,179 | 33.3% | View → |
| Integra | 37 | — | — | $0 | — | View → |
| 4Runner Hybrid | 35 | -$349 | -$30 | $65,863 | 82.9% | View → |
| Sorento Plug-in Hybrid | 35 | -$495 | -$741 | $51,482 | 100% | View → |
| Escalade ESV | 34 | -$88 | +$124 | $127,433 | 100% | View → |
| RX | 33 | +$253 | +$123 | $63,554 | 48.5% | View → |
| NX 450h+ Plug-in | 31 | +$238 | +$144 | $63,103 | 45.2% | View → |
| RDX | 30 | — | — | $0 | — | View → |
| CT5 | 29 | -$85 | +$120 | $60,365 | 96.6% | View → |
| Escalade | 28 | -$114 | +$175 | $117,613 | 100% | View → |
| Vistiq | 26 | +$54 | +$133 | $81,575 | 56% | View → |
| Highlander Hybrid | 25 | +$206 | +$393 | $58,743 | 68% | View → |
| GR Corolla | 25 | +$179 | +$108 | $43,398 | 60% | View → |
| Hummer EV SUV | 20 | -$9,554 | -$4,553 | $93,313 | 100% | View → |
| TX 500h Hybrid | 19 | +$236 | +$29 | $78,219 | 42.1% | View → |
| ES | 19 | -$547 | +$41 | $55,078 | 68.4% | View → |
| NX Hybrid | 18 | +$571 | +$546 | $59,088 | 27.8% | View → |
| G70 | 17 | +$787 | +$906 | $57,520 | 0% | View → |
| LX 700h Hybrid | 17 | +$363 | -$219 | $124,197 | 23.5% | View → |
| Prius | 17 | +$101 | +$38 | $36,973 | 70.6% | View → |
| Hummer EV Pickup | 16 | -$9,892 | -$5,216 | $96,860 | 93.8% | View → |
| GV80 Coupe | 16 | +$3,023 | +$2,203 | $90,420 | 0% | View → |
| Niro | 15 | -$612 | -$652 | $33,054 | 100% | View → |
| RZ Electric | 15 | -$162 | +$192 | $55,009 | 46.7% | View → |
| IS | 14 | -$187 | +$33 | $55,325 | 42.9% | View → |
| Corvette Stingray | 13 | +$2,278 | +$386 | $98,874 | 75% | View → |
| Wagoneer S | 13 | -$14,192 | -$12,833 | $51,290 | 100% | View → |
| RX 450h+ Plug-in | 13 | +$199 | +$215 | $78,348 | 53.8% | View → |
| Sierra EV | 13 | -$2,530 | -$3,154 | $68,883 | 92.3% | View → |
| BRZ | 12 | -$711 | -$466 | $38,942 | 91.7% | View → |
| Escalade IQL | 11 | +$146 | -$111 | $156,345 | 81.8% | View → |
| Trailseeker | 11 | -$202 | -$445 | $42,832 | 45.5% | View → |
| GV60 | 11 | +$1,023 | +$978 | $59,960 | 0% | View → |
| GR86 | 10 | +$278 | +$137 | $36,678 | 50% | View → |
| Charger Daytona | 9 | $0 | $0 | $61,590 | 100% | View → |
| G80 | 9 | +$999 | +$912 | $81,875 | 0% | View → |
| RX 500h F SPORT | 8 | +$235 | +$601 | $77,309 | 50% | View → |
| CT4 | 8 | $0 | +$662 | $51,605 | 100% | View → |
| Escalade IQ | 8 | $0 | -$213 | $142,918 | 100% | View → |
| Voyager | 8 | -$2,750 | -$2,614 | $40,885 | 100% | View → |
| Niro EV | 7 | -$1,340 | -$1,023 | $46,134 | 100% | View → |
| Corvette Z06 | 7 | +$452 | -$6 | $143,500 | 85.7% | View → |
| ES 300h Hybrid | 6 | -$67 | +$603 | $56,444 | 66.7% | View → |
| Civic Type R | 6 | — | — | $0 | — | View → |
| CT5-V | 6 | $0 | +$822 | $69,768 | 100% | View → |
| Civic Si | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Colorado and refreshed every 24 hours.
We only include models with at least five active listings in Colorado so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate