Subaru Trailseeker Prices & Markups
Across 402 listed Subaru Trailseekers nationwide, the average markup is +$141 vs MSRP and 47% are listed at or below sticker, with a median advertised price of $46,318 across the 356 of them that carry an advertised price. Each brand is refreshed between daily and twice a week.
402
In Stock
+$141
Avg Markup
46.6%
At/Below MSRP
$46,318
Median of 356 priced
Price range: $40,484 to $51,439 across the 356 of 402 listings that carry an advertised price.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Subaru Trailseeker sticker has climbed — a median MSRP of $43,995 in Jun ’26 versus $46,317 in Oct ’26 (+5.3%).
Median factory MSRP of Trailseekers grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 09011027508171282 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
Last advertised vs MSRP, by week the cars left lotsOver the last 12 weeks, the last advertised price of Subaru Trailseekers that left dealer lots versus MSRP has risen — discounts are shrinking — from −$376 the week of Aug 10 to −$176 the week of Nov 2 (about $176 below MSRP now).
Average last advertised price vs MSRP for Trailseekers by the week they left dealer listings, Aug 10–Nov 2. Based on 1,732 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.
Markup Distribution
How the current Trailseeker inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
356 vehicles with a known MSRP
How fast Trailseekers sell
Based on 1,769 Trailseeker listings that left dealer lots in the last 90 days.
37
Median days listed
-$392
Avg last advertised vs MSRP (left lots)
57%
Left lots at/below MSRP
Cars currently listed average $141 over MSRP, but recent Trailseeker sales closed around $392 below MSRP — buyers are transacting about $533 below the typical listing.
“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 87 | +$259 | 52.3% |
| New York | 49 | +$31 | 40.4% |
| Oregon | 35 | -$91 | 36.0% |
| Texas | 21 | +$235 | 27.8% |
| Florida | 17 | +$316 | 23.5% |
| Massachusetts | 17 | -$10 | 64.7% |
| Washington | 14 | +$39 | 11.1% |
| Missouri | 12 | +$211 | 50.0% |
| Wisconsin | 12 | +$284 | 30.0% |
| Ohio | 11 | -$5 | 81.8% |
| New Jersey | 11 | +$520 | 30.0% |
| Arizona | 8 | -$391 | 100.0% |
| Illinois | 8 | +$290 | 28.6% |
| Indiana | 8 | -$111 | 42.9% |
| Arkansas | 7 | — | — |
| Michigan | 7 | +$245 | 16.7% |
| Nevada | 6 | +$69 | 75.0% |
| Iowa | 6 | +$305 | 0.0% |
| Colorado | 6 | +$196 | 60.0% |
| Utah | 5 | +$424 | 0.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Stateline Subaru Somerset, MA | 1 | -$3,848 |
| Gurley Leep Subaru Mishawaka, IN | 1 | -$1,840 |
| DCH Subaru of Riverside Riverside, CA | 1 | -$1,684 |
| Peoria Subaru Peoria, AZ | 2 | -$1,564 |
| Curry Subaru Cortlandt Manor, NY | 1 | -$1,542 |
| Giles Subaru Lafayette, LA | 1 | -$1,541 |
| Bergey's Subaru Hanover, PA | 1 | -$1,444 |
| Morrie's Bellevue Subaru Bellevue, NE | 1 | -$1,409 |
| Dick Hannah Subaru Vancouver, WA | 1 | -$1,250 |
| First Team Subaru Suffolk, VA | 1 | -$1,007 |