Subaru Trailseeker Prices & Markups
Across 276 listed Subaru Trailseekers nationwide, the average markup is -$229 vs MSRP and 54% are listed at or below sticker, with a median advertised price of $45,528. Updated daily.
276
In Stock
-$229
Avg Markup
54.1%
At/Below MSRP
$45,528
Median Price
Price range: $35,657 to $50,653.
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Subaru Trailseeker sticker has climbed — a median MSRP of $42,548 in Jun ’26 versus $46,339 in Aug ’26 (+8.9%).
Median factory MSRP of Trailseekers grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 09501125610 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Subaru Trailseeker versus MSRP has held steady — from −$497 the week of Jul 6 to −$396 the week of Sep 21 (about $396 below MSRP now).
Average selling price vs MSRP for Trailseekers by the week they sold (left the lot), Jul 6–Sep 21. Based on 2,210 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Trailseeker inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
257 vehicles with a known MSRP
Markup by Listing Age
Older Trailseeker inventory skews further below MSRP — listings in the 61–90 days range are 56% at-or-below sticker vs 44% in the first two weeks. Aging stock is where the discounts tend to be.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Trailseekers sell
Based on 2,350 Trailseeker listings that left dealer lots in the last 90 days.
27
Median days to sell
-$423
Avg sold vs MSRP
58%
Sold at/below MSRP
Recent Trailseeker sales closed around $423 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 97 | -$228 | 56.8% |
| New York | 49 | -$642 | 48.9% |
| Florida | 21 | -$243 | 60.0% |
| New Jersey | 16 | +$440 | 28.6% |
| Texas | 15 | -$924 | 86.7% |
| Pennsylvania | 14 | -$698 | 80.0% |
| Massachusetts | 7 | +$351 | 40.0% |
| Connecticut | 6 | +$574 | 25.0% |
| Vermont | 6 | +$547 | 0.0% |
| Oklahoma | 4 | +$601 | 0.0% |
| Louisiana | 4 | -$1,053 | 66.7% |
| Maine | 4 | +$547 | 25.0% |
| New Hampshire | 3 | +$694 | 0.0% |
| Arizona | 3 | $0 | 100.0% |
| Tennessee | 3 | -$61 | 100.0% |
| Kansas | 2 | $0 | 100.0% |
| Ohio | 2 | -$500 | 100.0% |
| North Carolina | 2 | -$199 | 50.0% |
| Maryland | 2 | +$400 | 50.0% |
| Alabama | 2 | -$639 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Star Subaru Bayside, NY | 1 | -$6,569 |
| South Shore Subaru Lindenhurst, NY | 3 | -$3,279 |
| Stuckey Subaru Hollidaysburg, PA | 1 | -$3,095 |
| Maguire Subaru Ithaca, NY | 2 | -$2,375 |
| Subaru of Naples Naples, FL | 1 | -$2,339 |
| Curry Subaru Cortlandt Manor, NY | 1 | -$2,259 |
| Subaru of Daytona Daytona Beach, FL | 3 | -$2,167 |
| Baldwin Subaru Covington, LA | 1 | -$2,089 |
| Fitzgerald Countryside Subaru Clearwater, FL | 1 | -$1,828 |
| Subaru of Cherry Hill Cherry Hill, NJ | 1 | -$1,820 |