Subaru Impreza Prices & Markups
Across 3,479 listed Subaru Imprezas nationwide, the average markup is -$638 vs MSRP and 73% are listed at or below sticker, with a median advertised price of $29,667. Updated daily.
3,479
In Stock
-$638
Avg Markup
72.5%
At/Below MSRP
$29,667
Median Price
Price range: $24,485 — $37,459
Markup Distribution
How the current Impreza inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
3,271 vehicles with a known MSRP
Under MSRP
61%
1,986
At MSRP
12%
387
$0–$1K over
25%
825
$1K–$3K over
2%
59
$3K+ over
<1%
14
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 329 | -$635 | 74.5% |
| New York | 312 | -$699 | 70.8% |
| Massachusetts | 267 | -$1,202 | 79.9% |
| Pennsylvania | 246 | -$667 | 76.6% |
| Ohio | 163 | -$762 | 75.9% |
| Texas | 148 | -$899 | 77.4% |
| Connecticut | 133 | -$658 | 74.8% |
| New Jersey | 131 | -$469 | 69.4% |
| Colorado | 129 | -$985 | 91.2% |
| Washington | 126 | -$898 | 70.6% |
| Illinois | 106 | -$543 | 68.0% |
| Minnesota | 106 | -$543 | 54.8% |
| Florida | 103 | -$48 | 64.3% |
| New Hampshire | 92 | -$451 | 56.0% |
| Virginia | 79 | -$344 | 73.1% |
| Michigan | 74 | -$696 | 81.0% |
| Oregon | 67 | -$393 | 85.2% |
| Wisconsin | 65 | -$458 | 49.1% |
| Vermont | 60 | -$676 | 66.7% |
| North Carolina | 59 | -$605 | 76.8% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Downtown Subaru Oakland, CA | 5 | -$3,879 |
| Southern States Subaru Raleigh, NC | 6 | -$3,596 |
| Capitol Subaru of Salem Salem, OR | 8 | -$3,286 |
| Don K Subaru Whitefish, MT | 2 | -$2,926 |
| Ira Subaru Danvers, MA | 28 | -$2,604 |
| Profile Subaru Conway, NH | 3 | -$2,500 |
| Summit Subaru El Cajon El Cajon, CA | 1 | -$2,378 |
| Nashville Subaru Nashville, TN | 2 | -$2,286 |
| Saint J Subaru Saint Johnsbury, VT | 9 | -$2,280 |
| Haddad Subaru Pittsfield, MA | 3 | -$2,260 |