Subaru Impreza Prices & Markups
Across 1,769 listed Subaru Imprezas nationwide, the average markup is -$740 vs MSRP and 77% are listed at or below sticker, with a median advertised price of $29,639. Each brand is refreshed between daily and twice a week.
1,769
In Stock
-$740
Avg Markup
76.8%
At/Below MSRP
$29,639
Median Price
Price range: $24,790 to $35,706.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Subaru Impreza sticker has held steady — a median MSRP of $30,500 in Jun ’26 versus $30,519 in Oct ’26.
Median factory MSRP of Imprezas grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 03517140911321152569 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
Last advertised vs MSRP, by week the cars left lotsOver the last 12 weeks, the last advertised price of Subaru Imprezas that left dealer lots versus MSRP has held steady — from −$824 the week of Aug 10 to −$837 the week of Nov 2 (about $837 below MSRP now).
Average last advertised price vs MSRP for Imprezas by the week they left dealer listings, Aug 10–Nov 2. Based on 3,984 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.
Markup Distribution
How the current Impreza inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
1,719 vehicles with a known MSRP
Markup by Listing Age
Older Impreza inventory skews further below MSRP — listings in the 90+ days range are 83% at-or-below sticker vs 57% in the first two weeks. Aging stock is where the discounts tend to be.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Imprezas sell
Based on 4,112 Impreza listings that left dealer lots in the last 90 days.
57
Median days listed
-$760
Avg last advertised vs MSRP (left lots)
76%
Left lots at/below MSRP
Recent Impreza sales closed around $760 below MSRP, in line with what's currently listed.
“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| New York | 189 | -$639 | 64.6% |
| Pennsylvania | 143 | -$731 | 82.7% |
| California | 126 | -$631 | 71.2% |
| Massachusetts | 120 | -$1,450 | 95.7% |
| Washington | 79 | -$1,035 | 77.2% |
| New Jersey | 74 | -$280 | 60.9% |
| Virginia | 69 | -$605 | 85.7% |
| Florida | 60 | +$363 | 54.2% |
| Ohio | 59 | -$1,052 | 86.4% |
| Texas | 58 | -$953 | 75.9% |
| Illinois | 50 | -$635 | 67.3% |
| Connecticut | 50 | -$1,132 | 100.0% |
| Oregon | 49 | -$791 | 73.5% |
| North Carolina | 44 | +$33 | 55.0% |
| Colorado | 42 | -$998 | 95.2% |
| Maryland | 41 | -$557 | 78.0% |
| Michigan | 37 | -$1,048 | 81.1% |
| New Hampshire | 37 | -$1,277 | 81.1% |
| Wisconsin | 37 | -$998 | 70.3% |
| Minnesota | 37 | -$540 | 45.9% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Saint J Subaru Saint Johnsbury, VT | 1 | -$3,002 |
| Fairfield Subaru Fairfield, CA | 2 | -$3,001 |
| White River Subaru White River Junction, VT | 5 | -$3,000 |
| Bertera Subaru West Springfield, MA | 8 | -$2,990 |
| Stateline Subaru Somerset, MA | 1 | -$2,843 |
| 802 Subaru Berlin, VT | 5 | -$2,735 |
| Balise Subaru of Hadley Hadley, MA | 7 | -$2,571 |
| Granite Subaru Hudson, NH | 7 | -$2,493 |
| Capital City Subaru Concord, NH | 2 | -$2,369 |
| Hyman Bros. Subaru Midlothian, VA | 2 | -$2,343 |