Subaru Impreza Prices & Markups
Across 3,048 listed Subaru Imprezas nationwide, the average markup is -$611 vs MSRP and 70% are listed at or below sticker, with a median advertised price of $29,770. Updated daily.
3,048
In Stock
-$611
Avg Markup
69.5%
At/Below MSRP
$29,770
Median Price
Price range: $24,790 to $38,094.
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Subaru Impreza sticker has held steady — a median MSRP of $30,516 in Jun ’26 versus $30,550 in Aug ’26.
Median factory MSRP of Imprezas grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0363214961223 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Subaru Impreza versus MSRP has held steady — from −$821 the week of Jul 6 to −$807 the week of Sep 21 (about $807 below MSRP now).
Average selling price vs MSRP for Imprezas by the week they sold (left the lot), Jul 6–Sep 21. Based on 3,805 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Impreza inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
2,893 vehicles with a known MSRP
Markup by Listing Age
Older Impreza inventory skews further below MSRP — listings in the 90+ days range are 78% at-or-below sticker vs 49% in the first two weeks. Aging stock is where the discounts tend to be.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Imprezas sell
Based on 3,952 Impreza listings that left dealer lots in the last 90 days.
38
Median days to sell
-$773
Avg sold vs MSRP
76%
Sold at/below MSRP
Recent Impreza sales closed around $772 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Pennsylvania | 322 | -$552 | 70.8% |
| New York | 320 | -$575 | 66.8% |
| California | 247 | -$447 | 63.4% |
| Massachusetts | 227 | -$1,144 | 78.4% |
| New Jersey | 138 | -$208 | 62.1% |
| Connecticut | 125 | -$808 | 83.6% |
| Texas | 111 | -$725 | 71.2% |
| Ohio | 109 | -$829 | 79.8% |
| Washington | 106 | -$959 | 74.8% |
| Virginia | 100 | -$107 | 67.1% |
| Colorado | 85 | -$721 | 85.9% |
| Florida | 81 | -$317 | 65.8% |
| New Hampshire | 79 | -$622 | 58.2% |
| Michigan | 72 | -$969 | 75.4% |
| Oregon | 68 | -$487 | 86.6% |
| Maine | 65 | +$373 | 23.1% |
| Vermont | 63 | -$1,755 | 75.4% |
| Maryland | 63 | -$541 | 76.2% |
| Minnesota | 57 | -$514 | 47.4% |
| Wisconsin | 55 | -$994 | 72.2% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| White River Subaru White River Junction, VT | 11 | -$3,000 |
| Saint J Subaru Saint Johnsbury, VT | 15 | -$2,769 |
| Diablo Subaru of Walnut Creek Walnut Creek, CA | 6 | -$2,363 |
| Haddad Subaru Pittsfield, MA | 7 | -$2,337 |
| Grand Junction Subaru Grand Junction, CO | 1 | -$2,240 |
| Profile Subaru Conway, NH | 2 | -$2,203 |
| Five Star Subaru Grapevine, TX | 2 | -$2,188 |
| Bertera Subaru West Springfield, MA | 9 | -$2,134 |
| Clay Subaru Norwood, MA | 18 | -$2,084 |
| Gengras Subaru Torrington Torrington, CT | 7 | -$2,083 |