Subaru Solterra Prices & Markups
Across 89 listed Subaru Solterras nationwide, the average markup is -$454 vs MSRP and 71% are listed at or below sticker, with a median advertised price of $41,493. Updated daily.
89
In Stock
-$454
Avg Markup
70.6%
At/Below MSRP
$41,493
Median Price
Price range: $37,169 to $50,203.
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Subaru Solterra sticker has climbed — a median MSRP of $41,238 in Jun ’26 versus $43,320 in Aug ’26 (+5.0%).
Median factory MSRP of Solterras grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 018715181 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 8 weeks, what buyers paid for the Subaru Solterra versus MSRP has risen — discounts are shrinking — from −$882 the week of Jul 6 to −$477 the week of Sep 21 (about $477 below MSRP now).
Average selling price vs MSRP for Solterras by the week they sold (left the lot), Jul 6–Sep 21. Based on 275 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Solterra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
85 vehicles with a known MSRP
How fast Solterras sell
Based on 355 Solterra listings that left dealer lots in the last 90 days.
30
Median days to sell
-$597
Avg sold vs MSRP
64%
Sold at/below MSRP
Recent Solterra sales closed around $597 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 24 | -$951 | 79.2% |
| Florida | 7 | -$72 | 57.1% |
| Arizona | 6 | -$721 | 100.0% |
| Colorado | 6 | -$659 | 80.0% |
| New York | 5 | -$280 | 60.0% |
| Utah | 4 | +$275 | 25.0% |
| Pennsylvania | 3 | -$1,384 | 100.0% |
| Texas | 3 | -$275 | 33.3% |
| Ohio | 3 | -$851 | 66.7% |
| Connecticut | 3 | -$539 | 100.0% |
| Tennessee | 3 | -$310 | 100.0% |
| New Hampshire | 2 | +$350 | 50.0% |
| Kansas | 2 | $0 | 100.0% |
| Oregon | 2 | +$125 | 50.0% |
| Virginia | 2 | +$774 | 0.0% |
| North Carolina | 2 | +$348 | 50.0% |
| Montana | 1 | $0 | 100.0% |
| Illinois | 1 | +$412 | 0.0% |
| Missouri | 1 | — | — |
| New Jersey | 1 | +$995 | 0.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Sierra Subaru of Monrovia Monrovia, CA | 1 | -$3,000 |
| Peoria Subaru Peoria, AZ | 1 | -$2,776 |
| Sangera Subaru Bakersfield, CA | 1 | -$2,750 |
| Modesto Subaru Modesto, CA | 1 | -$2,500 |
| Summit Subaru El Cajon El Cajon, CA | 1 | -$2,500 |
| Budd Baer Subaru Washington, PA | 1 | -$2,212 |
| Bertera Subaru of Hartford Hartford, CT | 1 | -$1,616 |
| Camelback Subaru Phoenix, AZ | 1 | -$1,549 |
| DCH Subaru of Thousand Oaks Thousand Oaks, CA | 2 | -$1,533 |
| Lithia Subaru of Fresno Fresno, CA | 1 | -$1,500 |