Subaru Solterra Prices & Markups
Across 196 listed Subaru Solterras nationwide, the average markup is -$10 vs MSRP and 52% are listed at or below sticker, with a median advertised price of $44,391 across the 166 of them that carry an advertised price. Each brand is refreshed between daily and twice a week.
196
In Stock
-$10
Avg Markup
52.4%
At/Below MSRP
$44,391
Median of 166 priced
Price range: $37,793 to $49,765 across the 166 of 196 listings that carry an advertised price.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Subaru Solterra sticker has climbed — a median MSRP of $41,238 in Jun ’26 versus $44,171 in Oct ’26 (+7.1%).
Median factory MSRP of Solterras grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 01831416751198 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
Last advertised vs MSRP, by week the cars left lotsOver the last 8 weeks, the last advertised price of Subaru Solterras that left dealer lots versus MSRP has risen — discounts are shrinking — from −$412 the week of Aug 10 to −$177 the week of Oct 26 (about $177 below MSRP now).
Average last advertised price vs MSRP for Solterras by the week they left dealer listings, Aug 10–Oct 26. Based on 262 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.
Markup Distribution
How the current Solterra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
166 vehicles with a known MSRP
How fast Solterras sell
Based on 331 Solterra listings that left dealer lots in the last 90 days.
37
Median days listed
-$449
Avg last advertised vs MSRP (left lots)
59%
Left lots at/below MSRP
Cars currently listed average $10 below MSRP, but recent Solterra sales closed around $449 below MSRP — buyers are transacting about $439 below the typical listing.
“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 43 | +$181 | 43.6% |
| Colorado | 31 | -$728 | 88.9% |
| Massachusetts | 17 | +$41 | 75.0% |
| Florida | 12 | +$618 | 27.3% |
| Oregon | 10 | +$73 | 33.3% |
| New York | 9 | -$263 | 66.7% |
| Washington | 7 | +$314 | 0.0% |
| New Jersey | 7 | +$436 | 40.0% |
| Texas | 6 | -$54 | 16.7% |
| Vermont | 5 | $0 | 100.0% |
| Ohio | 5 | -$375 | 80.0% |
| Nevada | 5 | +$356 | 25.0% |
| North Carolina | 4 | +$732 | 33.3% |
| Michigan | 4 | -$96 | 25.0% |
| Arkansas | 4 | — | — |
| Utah | 4 | +$446 | 0.0% |
| Connecticut | 3 | -$1,220 | 100.0% |
| Pennsylvania | 2 | -$1,041 | 100.0% |
| Maryland | 2 | -$749 | 100.0% |
| Arizona | 2 | -$650 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Frank Fletcher Subaru Joplin, MO | 1 | -$3,064 |
| Garavel Subaru Norwalk, CT | 1 | -$2,440 |
| Thelen Subaru Bay City, MI | 1 | -$1,852 |
| Austin Subaru AUSTIN, TX | 1 | -$1,775 |
| Autostar Subaru of Silverthorne Silverthorne, CO | 1 | -$1,544 |
| Subaru of Kings Automall Cincinnati, OH | 1 | -$1,392 |
| Peoria Subaru Peoria, AZ | 1 | -$1,300 |
| Valley Subaru of Longmont Longmont, CO | 2 | -$1,193 |
| Reedman Toll Subaru of Exton Exton, PA | 1 | -$1,096 |
| MetroWest Subaru Natick, MA | 2 | -$1,011 |