Subaru Solterra Prices & Markups
Across 183 listed Subaru Solterras nationwide, the average markup is -$810 vs MSRP and 72% are listed at or below sticker, with a median advertised price of $40,748. Updated daily.
183
In Stock
-$810
Avg Markup
71.8%
At/Below MSRP
$40,748
Median Price
Price range: $33,837 — $49,607
Markup Distribution
How the current Solterra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
177 vehicles with a known MSRP
Under MSRP
58%
102
At MSRP
14%
25
$0–$1K over
24%
43
$1K–$3K over
3%
6
$3K+ over
<1%
1
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 36 | -$575 | 47.1% |
| Colorado | 21 | -$1,217 | 100.0% |
| New Jersey | 20 | -$992 | 85.0% |
| New York | 13 | -$890 | 69.2% |
| Massachusetts | 10 | +$608 | 33.3% |
| Florida | 9 | -$38 | 33.3% |
| Ohio | 8 | -$1,341 | 87.5% |
| Pennsylvania | 6 | -$805 | 83.3% |
| Maryland | 5 | +$1 | 60.0% |
| North Carolina | 5 | -$689 | 100.0% |
| Connecticut | 4 | -$1,775 | 50.0% |
| Arizona | 4 | -$302 | 100.0% |
| Vermont | 3 | +$332 | 33.3% |
| New Hampshire | 3 | -$1,045 | 50.0% |
| Washington | 3 | -$938 | 66.7% |
| Iowa | 3 | -$1,190 | 66.7% |
| Idaho | 3 | -$985 | 100.0% |
| Michigan | 3 | -$1,823 | 100.0% |
| Kansas | 2 | $0 | 100.0% |
| Oregon | 2 | -$777 | 50.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Hadwin-White Subaru Conway, SC | 1 | -$6,926 |
| Schaller Subaru Berlin, CT | 1 | -$6,301 |
| Subaru of Morgantown Morgantown, WV | 1 | -$5,000 |
| Groove Subaru Englewood, CO | 1 | -$4,719 |
| Open Road Subaru Union, NJ | 2 | -$4,602 |
| South Shore Subaru Lindenhurst, NY | 2 | -$3,986 |
| Step One Subaru Fort Walton Beach Fort Walton Beach, FL | 1 | -$3,803 |
| Lithia Subaru of Fresno Fresno, CA | 1 | -$3,776 |
| Subaru of North Tampa Tampa, FL | 1 | -$3,676 |
| Boardman Subaru Boardman, OH | 1 | -$3,651 |