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Subaru Solterra Prices & Markups

Across 89 listed Subaru Solterras nationwide, the average markup is -$454 vs MSRP and 71% are listed at or below sticker, with a median advertised price of $41,493. Updated daily.

89

In Stock

-$454

Avg Markup

70.6%

At/Below MSRP

$41,493

Median Price

Price range: $37,169 to $50,203.

MSRP Trend

Median sticker by month listed

Over the last 3 months, the typical Subaru Solterra sticker has climbed — a median MSRP of $41,238 in Jun ’26 versus $43,320 in Aug ’26 (+5.0%).

Jun ’26Jul ’26Aug ’26$41,238$43,320

Median factory MSRP of Solterras grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 018715181 listings. Reflects sticker price, not the dealer's selling price.

Markup Trend

What buyers paid vs MSRP, by week sold

Over the last 8 weeks, what buyers paid for the Subaru Solterra versus MSRP has risen — discounts are shrinking — from −$882 the week of Jul 6 to −$477 the week of Sep 21 (about $477 below MSRP now).

MSRPJul 6Aug 3Aug 24Sep 7Sep 21−$882−$477

Average selling price vs MSRP for Solterras by the week they sold (left the lot), Jul 6–Sep 21. Based on 275 sales. Positive = sold over MSRP, negative = below.

Markup Distribution

How the current Solterra inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.

85 vehicles with a known MSRP

Under MSRP
46%
39
At MSRP
25%
21
$0–$1K over
27%
23
$1K–$3K over
2%
2
$3K+ over
0%
0

How fast Solterras sell

Based on 355 Solterra listings that left dealer lots in the last 90 days.

30

Median days to sell

-$597

Avg sold vs MSRP

64%

Sold at/below MSRP

Recent Solterra sales closed around $597 below MSRP, in line with what's currently listed.

“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.

Top States

StateCountAvg MarkupBelow MSRP
California24-$95179.2%
Florida7-$7257.1%
Arizona6-$721100.0%
Colorado6-$65980.0%
New York5-$28060.0%
Utah4+$27525.0%
Pennsylvania3-$1,384100.0%
Texas3-$27533.3%
Ohio3-$85166.7%
Connecticut3-$539100.0%
Tennessee3-$310100.0%
New Hampshire2+$35050.0%
Kansas2$0100.0%
Oregon2+$12550.0%
Virginia2+$7740.0%
North Carolina2+$34850.0%
Montana1$0100.0%
Illinois1+$4120.0%
Missouri1——
New Jersey1+$9950.0%
See every state ranked by markup — the cheapest states to buy a Solterra →

Best-Priced Dealers

DealerCountAvg Markup
Sierra Subaru of Monrovia

Monrovia, CA

1-$3,000
Peoria Subaru

Peoria, AZ

1-$2,776
Sangera Subaru

Bakersfield, CA

1-$2,750
Modesto Subaru

Modesto, CA

1-$2,500
Summit Subaru El Cajon

El Cajon, CA

1-$2,500
Budd Baer Subaru

Washington, PA

1-$2,212
Bertera Subaru of Hartford

Hartford, CT

1-$1,616
Camelback Subaru

Phoenix, AZ

1-$1,549
DCH Subaru of Thousand Oaks

Thousand Oaks, CA

2-$1,533
Lithia Subaru of Fresno

Fresno, CA

1-$1,500