Subaru BRZ Prices & Markups
Across 566 listed Subaru BRZs nationwide, the average markup is -$374 vs MSRP and 60% are listed at or below sticker, with a median advertised price of $39,043. Each brand is refreshed between daily and twice a week.
566
In Stock
-$374
Avg Markup
59.7%
At/Below MSRP
$39,043
Median Price
Price range: $33,148 to $44,116.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Subaru BRZ sticker has eased down — a median MSRP of $40,256 in Jun ’26 versus $38,989 in Oct ’26 (−3.1%).
Median factory MSRP of BRZs grouped by the month each was first listed (active + left lots), Jun ’26–Oct ’26. Based on 0525205222170179 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
Last advertised vs MSRP, by week the cars left lotsOver the last 12 weeks, the last advertised price of Subaru BRZs that left dealer lots versus MSRP has fallen — buyers are gaining leverage — from −$421 the week of Aug 10 to −$814 the week of Nov 2 (about $814 below MSRP now).
Average last advertised price vs MSRP for BRZs by the week they left dealer listings, Aug 10–Nov 2. Based on 550 cars; last advertised prices, not sale prices. Positive = advertised over MSRP, negative = below.
Markup Distribution
How the current BRZ inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
536 vehicles with a known MSRP
Markup by Listing Age
Older BRZ inventory skews further below MSRP — listings in the 90+ days range are 73% at-or-below sticker vs 48% in the first two weeks. Aging stock is where the discounts tend to be.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast BRZs sell
Based on 574 BRZ listings that left dealer lots in the last 90 days.
57
Median days listed
-$570
Avg last advertised vs MSRP (left lots)
66%
Left lots at/below MSRP
Recent BRZ sales closed around $570 below MSRP, in line with what's currently listed.
“Left lots” = listings that left dealer inventory, at their last advertised price (not sale prices); some may have been transferred or de-listed. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 78 | -$250 | 48.0% |
| California | 76 | -$262 | 50.0% |
| Florida | 42 | +$468 | 43.9% |
| New York | 23 | -$917 | 69.6% |
| Pennsylvania | 23 | -$931 | 75.0% |
| Oregon | 19 | -$282 | 33.3% |
| Ohio | 18 | -$154 | 66.7% |
| Illinois | 18 | -$32 | 56.3% |
| Virginia | 18 | -$511 | 70.6% |
| North Carolina | 16 | -$158 | 55.6% |
| Tennessee | 15 | -$454 | 80.0% |
| Washington | 15 | -$18 | 28.6% |
| New Jersey | 14 | -$784 | 92.3% |
| Michigan | 12 | -$903 | 63.6% |
| Colorado | 12 | -$853 | 80.0% |
| Massachusetts | 11 | -$118 | 80.0% |
| Nevada | 11 | -$855 | 72.7% |
| Arizona | 11 | -$1,080 | 100.0% |
| Maine | 10 | $0 | 100.0% |
| Georgia | 10 | +$627 | 37.5% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Nashville Subaru Nashville, TN | 1 | -$3,353 |
| Fairfield Subaru Fairfield, CA | 1 | -$3,298 |
| West Herr Subaru of Lockport Lockport, NY | 1 | -$3,040 |
| Auburn Subaru Auburn, NY | 1 | -$3,037 |
| Burlington Subaru Burlington, VT | 7 | -$3,010 |
| Quality Subaru Wallingford, CT | 1 | -$3,000 |
| Ken Fowler Subaru Ukiah, CA | 1 | -$2,915 |
| Van Subaru Kansas City, MO | 1 | -$2,551 |
| Subaru of Sonora Sonora, CA | 1 | -$2,520 |
| Van Bortel Subaru of Rochester Rochester, NY | 1 | -$2,500 |