Subaru BRZ Prices & Markups
Across 513 listed Subaru BRZs nationwide, the average markup is -$498 vs MSRP and 67% are listed at or below sticker, with a median advertised price of $39,091. Updated daily.
513
In Stock
-$498
Avg Markup
66.6%
At/Below MSRP
$39,091
Median Price
Price range: $33,758 — $44,719
Markup Distribution
How the current BRZ inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
467 vehicles with a known MSRP
Under MSRP
43%
203
At MSRP
23%
108
$0–$1K over
28%
131
$1K–$3K over
4%
20
$3K+ over
1%
5
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 126 | -$764 | 68.5% |
| Texas | 49 | -$544 | 56.5% |
| Florida | 43 | -$326 | 76.2% |
| North Carolina | 27 | -$255 | 58.3% |
| New York | 24 | -$130 | 43.5% |
| Pennsylvania | 15 | -$490 | 84.6% |
| Arizona | 14 | -$593 | 100.0% |
| Virginia | 14 | -$154 | 54.5% |
| Washington | 13 | -$495 | 41.7% |
| Ohio | 12 | -$936 | 100.0% |
| New Jersey | 11 | +$56 | 50.0% |
| Illinois | 11 | -$263 | 44.4% |
| Colorado | 11 | -$736 | 81.8% |
| Michigan | 10 | -$995 | 66.7% |
| Georgia | 10 | +$361 | 62.5% |
| Tennessee | 9 | +$425 | 50.0% |
| Maryland | 9 | -$907 | 75.0% |
| Indiana | 9 | -$337 | 55.6% |
| Oregon | 8 | +$274 | 83.3% |
| Massachusetts | 7 | -$1,002 | 50.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Southern States Subaru Raleigh, NC | 3 | -$5,208 |
| Downtown Subaru Oakland, CA | 2 | -$4,312 |
| Hansel Subaru Santa Rosa, CA | 2 | -$3,641 |
| Subaru of Georgetown Georgetown, TX | 1 | -$3,322 |
| McCrea Subaru Eureka, CA | 1 | -$3,066 |
| Zeigler Subaru of Fort Wayne Fort Wayne, IN | 1 | -$2,538 |
| Jerry Seiner Subaru Valencia, CA | 2 | -$2,523 |
| Thelen Subaru Bay City, MI | 1 | -$2,442 |
| International Subaru Tinley Park, IL | 1 | -$2,442 |
| Winner Subaru Dover, DE | 1 | -$2,442 |