Subaru BRZ Prices & Markups
Across 543 listed Subaru BRZs nationwide, the average markup is -$484 vs MSRP and 62% are listed at or below sticker, with a median advertised price of $38,987. Updated daily.
543
In Stock
-$484
Avg Markup
62.2%
At/Below MSRP
$38,987
Median Price
Price range: $35,630 to $44,719.
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Subaru BRZ sticker has eased down — a median MSRP of $40,256 in Jun ’26 versus $39,008 in Aug ’26 (−3.1%).
Median factory MSRP of BRZs grouped by the month each was first listed (active + sold), Jun ’26–Aug ’26. Based on 0535213237 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Subaru BRZ versus MSRP has risen — discounts are shrinking — from −$911 the week of Jul 6 to −$485 the week of Sep 21 (about $485 below MSRP now).
Average selling price vs MSRP for BRZs by the week they sold (left the lot), Jul 6–Sep 21. Based on 511 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current BRZ inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
513 vehicles with a known MSRP
Markup by Listing Age
Older BRZ inventory skews further below MSRP — listings in the 90+ days range are 67% at-or-below sticker vs 47% in the first two weeks. Aging stock is where the discounts tend to be.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast BRZs sell
Based on 537 BRZ listings that left dealer lots in the last 90 days.
36
Median days to sell
-$573
Avg sold vs MSRP
67%
Sold at/below MSRP
Recent BRZ sales closed around $572 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 102 | -$404 | 57.4% |
| Florida | 53 | -$174 | 63.5% |
| Texas | 52 | -$351 | 48.0% |
| Pennsylvania | 25 | -$549 | 72.7% |
| New York | 25 | -$401 | 56.5% |
| Virginia | 23 | -$587 | 72.7% |
| Nevada | 17 | -$1,234 | 93.8% |
| Maryland | 15 | -$1,175 | 78.6% |
| Arizona | 15 | -$1,733 | 100.0% |
| Colorado | 15 | -$997 | 86.7% |
| Michigan | 14 | -$1,153 | 72.7% |
| Oregon | 13 | -$310 | 69.2% |
| New Jersey | 13 | +$457 | 45.5% |
| Georgia | 11 | +$344 | 44.4% |
| North Carolina | 11 | -$227 | 60.0% |
| Tennessee | 10 | -$171 | 75.0% |
| Ohio | 9 | -$1,141 | 66.7% |
| Wisconsin | 9 | -$577 | 55.6% |
| Utah | 8 | -$29 | 25.0% |
| Illinois | 8 | -$262 | 57.1% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Subaru of Sonora Sonora, CA | 1 | -$2,557 |
| Subaru of Dayton Dayton, OH | 1 | -$2,544 |
| Thelen Subaru Bay City, MI | 1 | -$2,499 |
| Camelback Subaru Phoenix, AZ | 3 | -$2,457 |
| Southern Team Subaru Roanoke, VA | 2 | -$2,453 |
| Peoria Subaru Peoria, AZ | 2 | -$2,449 |
| Annapolis Subaru Annapolis, MD | 1 | -$2,447 |
| Seventy-Seven Subaru Show Low, AZ | 2 | -$2,438 |
| Dewey Griffin Subaru Bellingham, WA | 1 | -$2,406 |
| Trust Antelope Valley Subaru Lancaster, CA | 3 | -$2,399 |