Toyota Prius Price in California
As of October 21, 2026, there are 1,144 Toyota Prius vehicles available at 125 dealerships in California. Expect an average markup of $134 over MSRP in California, though 19% of listings are still at or below sticker price. 35 of 125 dealers are currently pricing below MSRP on average. Prices range from $29,275 to $43,216, with a median of $35,996.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
1,144
In Stock
+$134
Avg Markup
18.9%
At/Below MSRP
$35,996
Median Price
Price range: $29,275 to $43,216.
Dealers in California
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Hanlees Fairfield Toyota Fairfield, CA | 1 | -$1,996 | 1 |
| Ammaar's Toyota Vacaville Vacaville, CA | 1 | -$1,795 | 1 |
| AutoNation Toyota Irvine Irvine, CA | 9 | -$1,763 | 9 |
| Chuck Patterson Toyota Dodge Chico, CA | 1 | -$1,559 | 1 |
| Lithia Toyota of Redding Redding, CA | 2 | -$1,542 | 2 |
| Toyota Chula Vista Chula Vista, CA | 7 | -$1,513 | 7 |
| Concord Toyota Concord, CA | 12 | -$1,398 | 9 |
| Swickard Toyota 101 Redwood City, CA | 11 | -$1,380 | 11 |
| Hansel Toyota Petaluma, CA | 8 | -$1,361 | 7 |
| AutoNation Toyota Buena Park Buena Park, CA | 13 | -$1,274 | 9 |
| Santa Cruz Toyota Capitola, CA | 10 | -$1,098 | 8 |
| Modesto Toyota Modesto, CA | 8 | -$1,000 | 8 |
| Longo Toyota El Monte, CA | 47 | -$884 | 24 |
| Toyota Place Garden Grove, CA | 2 | -$843 | 1 |
| Mossy Toyota San Diego, CA | 5 | -$500 | 5 |
| Downtown Toyota of Oakland Oakland, CA | 4 | -$486 | 4 |
| Toyota of Berkeley Berkeley, CA | 5 | -$478 | 5 |
| San Francisco Toyota San Francisco, CA | 43 | -$470 | 13 |
| Toyota of The Desert Cathedral City, CA | 4 | -$416 | 3 |
| Santa Margarita Toyota Rancho Santa Margarita, CA | 9 | -$380 | 9 |
| Novato Toyota Novato, CA | 6 | -$278 | 2 |
| Toyota Sunnyvale Sunnyvale, CA | 26 | -$266 | 10 |
| Oroville Toyota Oroville, CA | 4 | -$258 | 4 |
| Cabe Toyota Long Beach Long Beach, CA | 6 | -$149 | 1 |
| Wondries Toyota Alhambra, CA | 35 | -$78 | 5 |
| Toyota of Poway Poway, CA | 6 | -$45 | 2 |
| Capitol Toyota San Jose, CA | 27 | -$30 | 2 |
| Freeman Toyota Santa Rosa, CA | 14 | -$9 | 1 |
| Toyota of Riverside Riverside, CA | 8 | $0 | 8 |
| Livermore Toyota Livermore, CA | 6 | $0 | 6 |
| Thompson's Toyota of Placerville Placerville, CA | 4 | $0 | 4 |
| I-10 Toyota Indio, CA | 4 | $0 | 4 |
| Penske Toyota Downey, CA | 2 | $0 | 2 |
| Lodi Toyota Lodi, CA | 2 | $0 | 2 |
| Victory Toyota Seaside, CA | 1 | $0 | 1 |
| Maverick Toyota Lemon Grove, CA | 10 | +$9 | 9 |
| Fremont Toyota Fremont, CA | 10 | +$49 | 6 |
| Toyota Marin San Rafael, CA | 21 | +$56 | 2 |
| One Toyota of Oakland Oakland, CA | 28 | +$68 | 1 |
| Toyota of Lompoc Lompoc, CA | 2 | +$85 | 0 |
| Kearny Mesa Toyota San Diego, CA | 4 | +$113 | 0 |
| Toyota of Clovis Clovis, CA | 10 | +$118 | 0 |
| Toyota Walnut Creek Walnut Creek, CA | 3 | +$121 | 0 |
| Valley Hi Toyota Victorville, CA | 1 | +$121 | 0 |
| Culver City Toyota Culver City, CA | 24 | +$122 | 0 |
| Toyota of Whittier Whittier, CA | 18 | +$122 | 0 |
| Capistrano Valley Toyota San Juan Capistrano, CA | 18 | +$122 | 0 |
| Northridge Toyota Northridge, CA | 17 | +$122 | 0 |
| Toyota Santa Monica Santa Monica, CA | 14 | +$122 | 0 |
| Temecula Valley Toyota Temecula, CA | 14 | +$122 | 0 |
| Manhattan Beach Toyota Manhattan Beach, CA | 13 | +$122 | 0 |
| Roseville Toyota Roseville, CA | 13 | +$122 | 0 |
| Puente Hills Toyota City Of Industry, CA | 13 | +$122 | 0 |
| Toyota of San Bernardino San Bernardino, CA | 12 | +$122 | 0 |
| Marina del Rey Toyota Marina Del Rey, CA | 11 | +$122 | 0 |
| Toyota of Pasadena Pasadena, CA | 11 | +$122 | 0 |
| Keyes Toyota Van Nuys, CA | 11 | +$122 | 0 |
| Toyota Town Stockton, CA | 11 | +$122 | 0 |
| Dublin Toyota Dublin, CA | 11 | +$122 | 0 |
| Toyota of Glendale Glendale, CA | 10 | +$122 | 0 |
| Maita's Toyota of Sacramento Sacramento, CA | 10 | +$122 | 0 |
| West Coast Toyota of Long Beach Long Beach, CA | 9 | +$122 | 0 |
| Norm Reeves Toyota San Diego San Diego, CA | 9 | +$122 | 0 |
| South Coast Toyota Costa Mesa, CA | 8 | +$122 | 0 |
| Folsom Lake Toyota Folsom, CA | 8 | +$122 | 0 |
| Toyota of Escondido Escondido, CA | 7 | +$122 | 0 |
| Toyota San Luis Obispo San Luis Obispo, CA | 7 | +$122 | 0 |
| Auburn Toyota Auburn, CA | 7 | +$122 | 0 |
| Toyota of North Hollywood North Hollywood, CA | 6 | +$122 | 0 |
| Bill Wright Toyota Bakersfield, CA | 6 | +$122 | 0 |
| Putnam Toyota Burlingame, CA | 6 | +$122 | 0 |
| Toyota of Anaheim Anaheim, CA | 6 | +$122 | 0 |
| Beach Cities Toyota Westminster Westminster, CA | 5 | +$122 | 0 |
| Toyota of Santa Barbara Goleta, CA | 5 | +$122 | 0 |
| Tracy Toyota Tracy, CA | 5 | +$122 | 0 |
| Jimmy Vasser Toyota Napa, CA | 5 | +$122 | 0 |
| Ventura Toyota Ventura, CA | 5 | +$122 | 0 |
| Elk Grove Toyota Elk Grove, CA | 5 | +$122 | 0 |
| Dalton Toyota National City National City, CA | 5 | +$122 | 0 |
| Fletcher Jones Toyota of Carson Carson, CA | 4 | +$122 | 0 |
| DCH Toyota of Torrance Torrance, CA | 4 | +$122 | 0 |
| Future Toyota of Yuba City Yuba City, CA | 3 | +$122 | 0 |
| Bob Smith Toyota La Crescenta, CA | 3 | +$122 | 0 |
| Merced Toyota Merced, CA | 3 | +$122 | 0 |
| Toyota of Hemet Hemet, CA | 3 | +$122 | 0 |
| Moss Bros. Toyota Moreno Valley, CA | 3 | +$122 | 0 |
| Toyota of Santa Maria Santa Maria, CA | 3 | +$122 | 0 |
| North Bakersfield Toyota Bakersfield, CA | 2 | +$122 | 0 |
| Hamer Toyota Mission Hills, CA | 2 | +$122 | 0 |
| Perry Motors Toyota Bishop, CA | 1 | +$122 | 0 |
| Mojave Toyota of Barstow Barstow, CA | 1 | +$122 | 0 |
| Envision Toyota of Milpitas Milpitas, CA | 1 | +$122 | 0 |
| Hanlees Hilltop Toyota Richmond, CA | 1 | +$122 | 0 |
| Toyota of Ridgecrest Ridgecrest, CA | 1 | +$122 | 0 |
| Toyota Carlsbad Carlsbad, CA | 43 | +$125 | 0 |
| Mid-City Toyota Eureka, CA | 2 | +$136 | 1 |
| Magnussen's Toyota of Palo Alto Palo Alto, CA | 8 | +$203 | 2 |
| Toyota of Orange Orange, CA | 16 | +$246 | 0 |
| Toyota of Vallejo Vallejo, CA | 2 | +$311 | 0 |
| City Toyota Daly City, CA | 36 | +$349 | 2 |
| AutoNation Toyota Cerritos Cerritos, CA | 11 | +$366 | 0 |
| Stevens Creek Toyota San Jose, CA | 21 | +$392 | 0 |
| Toyota of Redlands Redlands, CA | 6 | +$517 | 0 |
| Blackstone Toyota of Fresno Fresno, CA | 7 | +$524 | 0 |
| Toyota of Lancaster Lancaster, CA | 6 | +$575 | 0 |
| Envision Toyota of West Covina West Covina, CA | 6 | +$588 | 0 |
| Frontier Toyota Valencia, CA | 6 | +$617 | 0 |
| Toyota of Huntington Beach Huntington Beach, CA | 11 | +$711 | 0 |
| Claremont Toyota Claremont, CA | 16 | +$752 | 0 |
| AutoNation Toyota Hayward Hayward, CA | 4 | +$919 | 0 |
| Toyota of El Cajon El Cajon, CA | 11 | +$1,299 | 0 |
| Victory Toyota of San Bruno San Bruno, CA | 3 | +$1,396 | 0 |
| Toyota of Corona Corona, CA | 14 | +$1,404 | 1 |
| Crown Toyota Ontario, CA | 11 | +$1,486 | 0 |
| Antioch Toyota Antioch, CA | 7 | +$1,507 | 0 |
| South Bay Toyota Gardena, CA | 15 | +$1,517 | 0 |
| Simi Valley Toyota Simi Valley, CA | 4 | +$1,618 | 0 |
| United Toyota Imperial, CA | 3 | +$1,964 | 0 |
| Toyota Salinas Salinas, CA | 2 | +$1,995 | 0 |
| Toyota of Selma Selma, CA | 1 | +$1,995 | 0 |
| DCH Toyota of Oxnard Oxnard, CA | 7 | +$2,096 | 0 |
| Thousand Oaks Toyota Thousand Oaks, CA | 22 | +$2,277 | 1 |
| Hanlees Toyota Davis, CA | 3 | +$2,328 | 0 |
| Toyota of Downtown LA Los Angeles, CA | 14 | +$2,617 | 0 |
| Envision Toyota of Norwalk Norwalk, CA | 4 | +$2,917 | 0 |