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Toyota of Santa Barbara

Goleta, CA

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Vehicles

216

Avg Markup

-$268

At/Below MSRP

42

Models

19

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
RAV4380%+$85
Tacoma3083%-$1,710
Camry2924%-$8
Tundra186%-$59
Corolla1811%+$29
Grand Highlander Hybrid150%+$85
Corolla Cross140%+$85
Sienna110%+$85
Land Cruiser80%+$85
Tacoma Hybrid7100%-$2,230
Highlander60%+$85
Sequoia60%+$85
4Runner Hybrid40%+$85
4Runner30%+$85
GR Corolla30%+$85
Prius20%+$85
Grand Highlander20%+$85
GR8610%+$85
Highlander Hybrid10%+$85
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

-$3,685Good Deal

Mudbath

MSRP

$59,713

Advertised

$56,028

Goleta, CA
2026 Tacoma Hybrid

2026 Tacoma Hybrid

Tacoma TRD Off-Road 4WD

-$3,004Good Deal

Ice Cap

MSRP

$57,393

Advertised

$54,389

Goleta, CA
2026 Tacoma Hybrid

2026 Tacoma Hybrid

Tacoma TRD Off-Road 4WD

-$2,920Good Deal

Bronze Oxide

MSRP

$56,823

Advertised

$53,903

Goleta, CA
2026 Tacoma Hybrid

2026 Tacoma Hybrid

Tacoma TRD Off-Road 4WD

-$2,873Good Deal

Mudbath

MSRP

$56,458

Advertised

$53,585

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

-$2,645Good Deal

Underground

MSRP

$51,009

Advertised

$48,364

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$2,532Good Deal

Ice Cap

MSRP

$48,753

Advertised

$46,221

Goleta, CA
2026 Tundra

2026 Tundra

Tundra SR5 RWD

-$2,506Good Deal

Midnight Black Metallic

MSRP

$53,690

Advertised

$51,184

Goleta, CA
Hold
2026 Tacoma Hybrid

2026 Tacoma Hybrid

Tacoma TRD Off-Road 4WD

-$2,503Good Deal

Ice Cap

MSRP

$52,923

Advertised

$50,420

Goleta, CA
2026 Tacoma Hybrid

2026 Tacoma Hybrid

Tacoma TRD Sport 4WD

-$2,483Good Deal

Wind Chill Pearl

MSRP

$57,128

Advertised

$54,645

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$2,297Good Deal

Ice Cap

MSRP

$43,394

Advertised

$41,097

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$2,123Good Deal

Underground

MSRP

$45,683

Advertised

$43,560

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

-$2,092Good Deal

Ice Cap

MSRP

$47,398

Advertised

$45,306

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

-$2,092Good Deal

Mudbath

MSRP

$47,398

Advertised

$45,306

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Off-Road 4WD

-$2,088Good Deal

Underground

MSRP

$47,388

Advertised

$45,300

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

-$2,028Good Deal

Mudbath

MSRP

$46,813

Advertised

$44,785

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

-$2,012Good Deal

Black

MSRP

$46,724

Advertised

$44,712

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$1,992Good Deal

Ice Cap

MSRP

$45,042

Advertised

$43,050

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$1,992Good Deal

Celestial Silver Metallic

MSRP

$45,042

Advertised

$43,050

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

-$1,982Good Deal

Celestial Silver Metallic

MSRP

$46,374

Advertised

$44,392

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

-$1,982Good Deal

Underground

MSRP

$46,374

Advertised

$44,392

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$1,937Good Deal

Ice Cap

MSRP

$44,579

Advertised

$42,642

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$1,932Good Deal

Black

MSRP

$44,443

Advertised

$42,511

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$1,932Good Deal

Celestial Silver Metallic

MSRP

$44,443

Advertised

$42,511

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 4WD

-$1,932Good Deal

Underground

MSRP

$44,443

Advertised

$42,511

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

-$1,915Good Deal

Celestial Silver Metallic

MSRP

$45,789

Advertised

$43,874

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport RWD

-$1,906Good Deal

Celestial Silver Metallic

MSRP

$43,898

Advertised

$41,992

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport RWD

-$1,833Good Deal

Ice Cap

MSRP

$43,524

Advertised

$41,691

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma TRD Sport 4WD

-$1,757Good Deal

Celestial Silver Metallic

MSRP

$46,889

Advertised

$45,132

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 RWD

-$1,753Good Deal

Celestial Silver Metallic

MSRP

$41,243

Advertised

$39,490

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR5 RWD

-$1,713Good Deal

Ice Cap

MSRP

$41,224

Advertised

$39,511

Goleta, CA
2026 Tacoma

2026 Tacoma

Tacoma SR RWD

-$1,567Good Deal

Ice Cap

MSRP

$37,909

Advertised

$36,342

Goleta, CA
2026 Tacoma Hybrid

2026 Tacoma Hybrid

Tacoma TRD Pro 4WD

-$915Good Deal

Wave Maker with Black roof

MSRP

$69,028

Advertised

$68,113

Goleta, CA
2026 Tacoma Hybrid

2026 Tacoma Hybrid

Tacoma TRD Pro 4WD

-$915Good Deal

Underground with Black roof

MSRP

$68,213

Advertised

$67,298

Goleta, CA
2026 Camry

2026 Camry

Camry SE FWD

-$415Good Deal

Midnight Black Metallic

MSRP

$34,197

Advertised

$33,782

Goleta, CA
Hold
2026 Camry

2026 Camry

Camry SE FWD

-$415Good Deal

Dark Cosmos

MSRP

$36,248

Advertised

$35,833

Goleta, CA
2026 Camry

2026 Camry

Camry XSE FWD

-$415Good Deal

Wind Chill Pearl with Midnight Black Metallic roof

MSRP

$43,688

Advertised

$43,273

Goleta, CA
2026 Camry

2026 Camry

Camry XSE FWD

-$415Good Deal

Wind Chill Pearl with Midnight Black Metallic roof

MSRP

$42,898

Advertised

$42,483

Goleta, CA
2026 Camry

2026 Camry

Camry XSE FWD

-$415Good Deal

Wind Chill Pearl

MSRP

$43,188

Advertised

$42,773

Goleta, CA
2026 Camry

2026 Camry

Camry XSE FWD

-$415Good Deal

Underground

MSRP

$41,584

Advertised

$41,169

Goleta, CA
2026 Camry

2026 Camry

Camry XSE FWD

-$415Good Deal

Heavy Metal

MSRP

$43,272

Advertised

$42,857

Goleta, CA
2026 Corolla

2026 Corolla

Corolla XSE FWD

-$415Good Deal

Classic Silver Metallic with Midnight Black Metallic roof

MSRP

$32,058

Advertised

$31,643

Goleta, CA
2026 Corolla

2026 Corolla

Corolla XSE FWD

-$415Good Deal

Classic Silver Metallic

MSRP

$30,902

Advertised

$30,487

Goleta, CA
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$85Fair

Everest

MSRP

$43,594

Advertised

$43,679

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$85Fair

Ice Cap

MSRP

$40,584

Advertised

$40,669

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$85Fair

Storm Cloud

MSRP

$36,009

Advertised

$36,094

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 LE AWD

+$85Fair

Storm Cloud

MSRP

$36,009

Advertised

$36,094

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$85Fair

Storm Cloud

MSRP

$43,189

Advertised

$43,274

Goleta, CA
Hold
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$85Fair

Everest

MSRP

$43,395

Advertised

$43,480

Goleta, CA
Pre-Sold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$85Fair

Ice Cap

MSRP

$40,209

Advertised

$40,294

Goleta, CA
Hold
2026 RAV4

2026 RAV4

RAV4 XLE Premium AWD

+$85Fair

Meteor Shower

MSRP

$40,209

Advertised

$40,294

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XSE AWD

+$85Fair

Wind Chill Pearl with Midnight Black Metallic roof

MSRP

$47,539

Advertised

$47,624

Goleta, CA
Hold
2026 RAV4

2026 RAV4

RAV4 XSE AWD

+$85Fair

Meteor Shower with Midnight Black Metallic roof

MSRP

$45,849

Advertised

$45,934

Goleta, CA
2026 RAV4

2026 RAV4

RAV4 Woodland AWD

+$85Fair

Storm Cloud

MSRP

$43,195

Advertised

$43,280

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$85Fair

Meteor Shower

MSRP

$46,714

Advertised

$46,799

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XSE AWD

+$85Fair

Midnight Black Metallic

MSRP

$46,564

Advertised

$46,649

Goleta, CA
2026 RAV4

2026 RAV4

RAV4 Limited AWD

+$85Fair

Wind Chill Pearl

MSRP

$49,184

Advertised

$49,269

Goleta, CA
Hold
2026 RAV4

2026 RAV4

RAV4 XLE Premium FWD

+$85Fair

Midnight Black Metallic

MSRP

$41,684

Advertised

$41,769

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium FWD

+$85Fair

Storm Cloud

MSRP

$41,684

Advertised

$41,769

Goleta, CA
Pre-SoldHold
2026 RAV4

2026 RAV4

RAV4 XLE Premium FWD

+$85Fair

Meteor Shower

MSRP

$41,034

Advertised

$41,119

Goleta, CA
Hold
2026 RAV4

2026 RAV4

RAV4 XLE Premium FWD

+$85Fair

Meteor Shower

MSRP

$41,684

Advertised

$41,769

Goleta, CA
Hold

Recently Sold

VehicleSelling PriceMarkupDays ListedSold Date
2026 Corolla CrossCorolla Cross Hybrid SE AWD$33,993+$8549Sep 6, 2026
2026 RAV4RAV4 Woodland AWD$43,480+$8542Sep 6, 2026
2026 CamryCamry SE FWD$34,222-$41533Sep 6, 2026
2026 Tacoma HybridTacoma TRD Sport 4WD$49,831-$1,857142Sep 6, 2026
2026 Corolla CrossCorolla Cross L FWD$28,213+$8548Sep 5, 2026
2026 Grand Highlander HybridGrand Highlander Hybrid Nightshade AWD$58,718+$8572Sep 5, 2026
2026 HighlanderHighlander Limited AWD$54,738+$8549Sep 5, 2026
2026 RAV4RAV4 Limited AWD$47,554+$8515Sep 5, 2026
2026 RAV4RAV4 XLE Premium FWD$41,769+$8549Sep 5, 2026
2026 CamryCamry SE FWD$35,957+$8548Sep 5, 2026