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Pricing posture
Prices above MSRP on some inventory
79% of this dealer's priced Toyota inventory is listed above MSRP — 232 of 295 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
295
Avg Markup
-$324
At/Below MSRP
63
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Camry | 106 | 26% | -$284 |
| RAV4 | 55 | 0% | +$122 |
| Tacoma | 30 | 37% | -$782 |
| Corolla | 27 | 19% | -$64 |
| Sienna | 24 | 8% | +$78 |
| Tundra | 12 | 83% | -$3,148 |
| Grand Highlander Hybrid | 11 | 0% | +$122 |
| Corolla Cross | 8 | 38% | -$150 |
| Tacoma Hybrid | 6 | 0% | +$122 |
| 4Runner | 3 | 0% | +$122 |
| 4Runner Hybrid | 3 | 33% | -$1,038 |
| Prius | 3 | 0% | +$122 |
| Sequoia | 3 | 67% | -$2,755 |
| Land Cruiser | 2 | 0% | +$122 |
| Highlander Hybrid | 1 | 0% | +$122 |
| GR Corolla | 1 | 100% | -$1,558 |
2026 Tundra
Tundra Platinum 4WD
-$3,980Good Deal
Wind Chill Pearl
MSRP
$71,514
Advertised
$67,534
Merced, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla SE FWD | $27,491 | +$122 | 17 | Oct 21, 2026 |
| 2027 CorollaCorolla SE FWD | $27,491 | +$122 | 32 | Oct 21, 2026 |
| 2027 CorollaCorolla Hybrid LE FWD | $25,743 | -$1,036 | 41 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,131 | +$122 | 48 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,246 | +$122 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,416 | +$122 | 48 | Oct 21, 2026 |
| 2026 CamryCamry XSE FWD | $40,041 | +$122 | 62 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $35,306 | +$122 | 62 | Oct 21, 2026 |
| 2026 CamryCamry SE AWD | $33,961 | -$1,947 | 36 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $34,436 | +$122 | 62 | Oct 21, 2026 |