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Pricing posture
Prices above MSRP on nearly everything
95% of this dealer's priced Toyota inventory is listed above MSRP — 582 of 615 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
615
Avg Markup
+$1,668
At/Below MSRP
33
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 118 | 8% | +$75 |
| Camry | 111 | 0% | +$122 |
| RAV4 | 109 | 0% | +$5,117 |
| Tundra | 53 | 42% | -$1,262 |
| Corolla Cross | 48 | 0% | +$330 |
| Sienna | 39 | 0% | +$5,117 |
| Corolla | 36 | 0% | +$122 |
| Grand Highlander Hybrid | 29 | 0% | +$5,117 |
| Tacoma Hybrid | 22 | 9% | +$1,401 |
| 4Runner | 12 | 0% | +$5,117 |
| Sequoia | 9 | 0% | +$122 |
| Prius | 8 | 0% | +$122 |
| 4Runner Hybrid | 5 | 0% | +$5,117 |
| Grand Highlander | 4 | 0% | +$122 |
| Land Cruiser | 3 | 0% | +$2,617 |
| GR86 | 3 | 0% | +$122 |
| Highlander Hybrid | 3 | 0% | +$5,117 |
| GR Corolla | 2 | 0% | +$122 |
| Highlander | 1 | 0% | +$122 |
2026 Tundra
Tundra 1794 Edition 4WD
-$3,976Good Deal
Blueprint
MSRP
$72,819
Advertised
$68,843
Roseville, CA
2027 Tacoma
Tacoma SR5 RWD
+$122Fair
Celestial Silver Metallic
MSRP
$40,659
Advertised
$40,781
Roseville, CA
2026 Tacoma
Tacoma SR5 RWD
+$122Fair
Celestial Silver Metallic
MSRP
$41,774
Advertised
$41,896
Roseville, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Tacoma HybridTacoma TRD Off-Road 4WD | $52,290 | +$122 | 28 | Oct 23, 2026 |
| 2026 TacomaTacoma SR5 RWD | $41,421 | +$122 | 28 | Oct 23, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $55,500 | +$122 | 28 | Oct 23, 2026 |
| 2026 TacomaTacoma TRD PreRunner RWD | $41,471 | +$122 | 28 | Oct 23, 2026 |
| 2026 4Runner Hybrid4Runner TRD Off-Road PT4WD | $61,641 | +$5,117 | 8 | Oct 23, 2026 |
| 2027 PriusPrius LE FWD | $31,238 | +$122 | 18 | Oct 22, 2026 |
| 2027 PriusPrius Limited AWD | $41,528 | +$122 | 54 | Oct 22, 2026 |
| 2027 PriusPrius Limited AWD | $41,940 | +$122 | 50 | Oct 22, 2026 |
| 2027 PriusPrius XLE FWD | $36,438 | +$122 | 7 | Oct 22, 2026 |
| 2027 PriusPrius Limited FWD | $38,418 | +$122 | 7 | Oct 22, 2026 |