Subaru Ascent Price in Virginia
As of September 29, 2026, there are 252 Subaru Ascent vehicles available at 24 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $1,444 below MSRP, with 74% of inventory at or under sticker. 21 of 24 dealers are currently pricing below MSRP on average. We hold a published dealer price on 220 of those 252 listings; across those, prices run $40,400 to $56,298, with a median of $50,520.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
252
In Stock
-$1,444
Avg Markup
74.1%
At/Below MSRP
$50,520
Median of 220 priced
Price range: $40,400 to $56,298 across the 220 of 252 listings that carry an advertised price.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| First Team Subaru Norfolk Norfolk, VA | 10 | -$3,808 | 10 |
| Terry Subaru Lynchburg, VA | 8 | -$3,432 | 6 |
| R K Subaru Virginia Beach, VA | 14 | -$3,210 | 3 |
| First Team Subaru Suffolk, VA | 5 | -$2,924 | 5 |
| Motor Mile Subaru Christiansburg, VA | 15 | -$2,710 | 8 |
| Reynolds Subaru Orange, VA | 15 | -$2,703 | 6 |
| CMA's Colonial Subaru South Chesterfield, VA | 10 | -$2,585 | 9 |
| Flow Subaru of Charlottesville Charlottesville, VA | 9 | -$2,566 | 7 |
| Bob Wade Subaru Harrisonburg, VA | 7 | -$2,431 | 7 |
| Stohlman Subaru Vienna, VA | 7 | -$2,281 | 7 |
| Moore Subaru Richmond, VA | 14 | -$2,207 | 13 |
| Casey Subaru Newport News, VA | 10 | -$2,084 | 8 |
| Farrish Subaru Fairfax, VA | 11 | -$2,012 | 11 |
| Beyer Subaru of Alexandria Alexandria, VA | 14 | -$1,936 | 14 |
| Subaru of Sterling Sterling, VA | 8 | -$1,737 | 5 |
| CMA's Subaru of Winchester Winchester, VA | 6 | -$1,332 | 6 |
| Dulles Subaru Leesburg, VA | 13 | -$894 | 10 |
| Hyman Bros. Subaru Midlothian, VA | 6 | -$615 | 6 |
| Safford Subaru Manassas Manassas, VA | 17 | -$550 | 8 |
| CMA's Valley Subaru STAUNTON, VA | 8 | -$205 | 8 |
| Southern Team Subaru Roanoke, VA | 15 | -$183 | 6 |
| Nelson Subaru Bassett, VA | 2 | +$599 | 0 |
| Sheehy Subaru Springfield, VA | 17 | +$998 | 0 |
| Sheehy Subaru of Fredericksburg Fredericksburg, VA | 11 | +$998 | 0 |