Subaru Ascent Price in Virginia
As of November 13, 2026, there are 214 Subaru Ascent vehicles available at 24 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $1,832 below MSRP, with 78% of inventory at or under sticker. 21 of 24 dealers are currently pricing below MSRP on average. Prices range from $40,384 to $56,298, with a median of $49,148.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
214
In Stock
-$1,832
Avg Markup
78.4%
At/Below MSRP
$49,148
Median Price
Price range: $40,384 to $56,298.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Beyer Subaru of Alexandria Alexandria, VA | 10 | -$4,155 | 10 |
| R K Subaru Virginia Beach, VA | 6 | -$4,129 | 1 |
| Stohlman Subaru Vienna, VA | 4 | -$3,690 | 4 |
| Safford Subaru Manassas Manassas, VA | 10 | -$3,456 | 10 |
| First Team Subaru Norfolk Norfolk, VA | 14 | -$3,396 | 14 |
| Motor Mile Subaru Christiansburg, VA | 12 | -$3,394 | 8 |
| Terry Subaru Lynchburg, VA | 11 | -$3,390 | 10 |
| Dulles Subaru Leesburg, VA | 6 | -$2,908 | 6 |
| Reynolds Subaru Orange, VA | 15 | -$2,886 | 15 |
| Flow Subaru of Charlottesville Charlottesville, VA | 7 | -$2,848 | 7 |
| CMA's Subaru of Winchester Winchester, VA | 3 | -$2,397 | 3 |
| First Team Subaru Suffolk, VA | 5 | -$2,378 | 5 |
| Bob Wade Subaru Harrisonburg, VA | 10 | -$2,352 | 10 |
| Farrish Subaru Fairfax, VA | 5 | -$2,072 | 5 |
| CMA's Colonial Subaru South Chesterfield, VA | 11 | -$1,830 | 11 |
| Southern Team Subaru Roanoke, VA | 11 | -$1,361 | 9 |
| Moore Subaru Richmond, VA | 17 | -$1,315 | 12 |
| Subaru of Sterling Sterling, VA | 7 | -$809 | 6 |
| Casey Subaru Newport News, VA | 7 | -$695 | 3 |
| Hyman Bros. Subaru Midlothian, VA | 7 | $0 | 7 |
| CMA's Valley Subaru STAUNTON, VA | 4 | $0 | 4 |
| Nelson Subaru Bassett, VA | 1 | +$599 | 0 |
| Sheehy Subaru Springfield, VA | 22 | +$998 | 0 |
| Sheehy Subaru of Fredericksburg Fredericksburg, VA | 9 | +$998 | 0 |