Kia Sportage Price in Virginia
As of October 10, 2026, there are 457 Kia Sportage vehicles available at 26 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $709 below MSRP, with 100% of inventory at or under sticker. 26 of 26 dealers are currently pricing below MSRP on average. Prices range from $29,738 to $41,328, with a median of $33,579.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
457
In Stock
-$709
Avg Markup
100.0%
At/Below MSRP
$33,579
Median Price
Price range: $29,738 to $41,328.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Kia of Lynchburg Lynchburg, VA | 11 | -$1,210 | 11 |
| Charlie Obaugh Kia Staunton, VA | 10 | -$1,076 | 10 |
| Nelson Kia Bassett, VA | 5 | -$1,043 | 5 |
| Hart Kia Salem, VA | 13 | -$1,009 | 13 |
| Steven Kia Harrisonburg, VA | 24 | -$994 | 24 |
| Motor Mile Kia Christiansburg, VA | 19 | -$968 | 19 |
| Flow Kia of Charlottesville Charlottesville, VA | 10 | -$934 | 10 |
| Parsons Kia Winchester, VA | 7 | -$903 | 7 |
| Blackwell Kia Danville, VA | 14 | -$849 | 14 |
| Southern Kia Virginia Beach Virginia Beach, VA | 15 | -$753 | 15 |
| Casey Kia Newport News, VA | 14 | -$715 | 14 |
| First Team Kia Suffolk, VA | 12 | -$695 | 12 |
| Safford Kia Manassas Manassas, VA | 9 | -$679 | 9 |
| Ourisman Kia of Fairfax Fairfax, VA | 18 | -$677 | 18 |
| Safford Kia of Fredericksburg Fredericksburg, VA | 23 | -$664 | 23 |
| Williamsburg Kia Williamsburg, VA | 5 | -$655 | 5 |
| Mechanicsville Kia Mechanicsville, VA | 33 | -$650 | 33 |
| Koons Kia Woodbridge Woodbridge, VA | 26 | -$631 | 26 |
| Dulles Kia Leesburg, VA | 18 | -$622 | 18 |
| Hyman Bros Kia Midlothian, VA | 30 | -$587 | 30 |
| Ourisman Kia of Alexandria Alexandria, VA | 27 | -$586 | 27 |
| Southern Kia Greenbrier Chesapeake, VA | 28 | -$581 | 28 |
| Ourisman Chantilly Kia Chantilly, VA | 41 | -$577 | 41 |
| Beyer Kia of Falls Church Falls Church, VA | 8 | -$544 | 8 |
| Cma's Colonial Kia Chester, VA | 22 | -$538 | 22 |
| West Broad Kia Richmond, VA | 15 | -$465 | 15 |