Ford Explorer Price in Virginia
As of September 6, 2026, there are 1,127 Ford Explorer vehicles available at 59 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $3,348 below MSRP, with 100% of inventory at or under sticker. 59 of 59 dealers are currently pricing below MSRP on average. Prices range from $36,660 to $67,725, with a median of $53,930.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
1,127
In Stock
-$3,348
Avg Markup
100.0%
At/Below MSRP
$53,930
Median Price
Price range: $36,660 — $67,725
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Charlie Obaugh Ford Waynesboro, VA | 8 | -$4,000 | 8 |
| Riggins Motor Company Poquoson, VA | 1 | -$4,000 | 1 |
| Berglund Ford Bedford, VA | 2 | -$4,000 | 2 |
| Bowditch Ford Inc Newport News, VA | 19 | -$4,000 | 19 |
| Steven Ford Harrisonburg, VA | 16 | -$4,000 | 16 |
| Parrish Ford Goochland, VA | 5 | -$4,000 | 5 |
| Smart Ford South Boston, VA | 5 | -$4,000 | 5 |
| Bayside Ford King George, VA | 5 | -$4,000 | 5 |
| Duncan Ford Rocky Mount, VA | 2 | -$4,000 | 2 |
| Tri-County Ford, Inc. Keysville, VA | 3 | -$4,000 | 3 |
| Marlow Ford Luray, VA | 8 | -$4,000 | 8 |
| Southern Ford Newport News, VA | 42 | -$3,917 | 42 |
| Front Royal Ford Front Royal, VA | 25 | -$3,860 | 25 |
| Cavalier Ford at Chesapeake Square Chesapeake, VA | 24 | -$3,854 | 24 |
| Wynne Ford Hampton, VA | 20 | -$3,825 | 20 |
| Magic City Ford Roanoke, VA | 16 | -$3,781 | 16 |
| Barton Ford Suffolk, VA | 15 | -$3,767 | 15 |
| Richmond Ford Richmond, VA | 30 | -$3,767 | 30 |
| Malloy Ford Alexandria, VA | 15 | -$3,767 | 15 |
| Purvis Ford Fredericksburg, VA | 26 | -$3,731 | 26 |
| Priority Ford Norfolk Norfolk, VA | 12 | -$3,708 | 12 |
| Madison Ford Madison, VA | 11 | -$3,682 | 11 |
| Jerry's Leesburg Ford Leesburg, VA | 10 | -$3,650 | 10 |
| Koons Ford Sterling Sterling, VA | 19 | -$3,632 | 19 |
| Berglund Ford Salem, VA | 9 | -$3,611 | 9 |
| Koons Ford Falls Church Falls Church, VA | 32 | -$3,563 | 32 |
| Preston Ford of Keller Keller, VA | 8 | -$3,563 | 8 |
| Hardee Ford South Hill, VA | 8 | -$3,563 | 8 |
| Haley Ford Chester, VA | 16 | -$3,563 | 16 |
| Blake Ford Franklin, VA | 8 | -$3,563 | 8 |
| Sheehy Ford Ashland, VA | 31 | -$3,548 | 31 |
| AML Ford of Prince George Prince George, VA | 29 | -$3,517 | 29 |
| Beach Ford, Inc. Virginia Beach, VA | 81 | -$3,481 | 81 |
| Ted Britt Fairfax Ford Fairfax, VA | 39 | -$3,462 | 39 |
| Ted Britt Chantilly Ford Chantilly, VA | 25 | -$3,440 | 25 |
| Nelson Ford, Inc. Martinsville, VA | 6 | -$3,417 | 6 |
| Owen Ford Jarratt, VA | 6 | -$3,417 | 6 |
| Obaugh Ford, Inc. Staunton, VA | 6 | -$3,417 | 6 |
| Richmond Ford West Glen Allen, VA | 34 | -$3,382 | 34 |
| Bill Talley Ford, Inc. Mechanicsville, VA | 16 | -$3,344 | 16 |
| Criswell Ford Woodstock, VA | 10 | -$3,300 | 10 |
| CMA's Williamsburg Ford Williamsburg, VA | 17 | -$3,176 | 17 |
| Ourisman Ford of Manassas Manassas, VA | 34 | -$3,176 | 34 |
| Apple Ford of Lynchburg, Inc. Lynchburg, VA | 8 | -$3,125 | 8 |
| Cavalier Ford Greenbrier Chesapeake, VA | 49 | -$3,071 | 49 |
| Battlefield Ford Culpeper Culpeper, VA | 29 | -$3,034 | 29 |
| Sheehy Ford of Springfield Inc Springfield, VA | 41 | -$2,976 | 41 |
| Malloy Ford Winchester, VA | 27 | -$2,963 | 27 |
| Aschenbach Ford Wytheville, VA | 10 | -$2,950 | 10 |
| Magic City Ford Lexington Lexington, VA | 10 | -$2,950 | 10 |
| Apple Ford of Danville Danville, VA | 13 | -$2,923 | 13 |
| Sheehy Ford of Richmond Richmond, VA | 35 | -$2,900 | 35 |
| Sheehy Ford of Warrenton Warrenton, VA | 18 | -$2,833 | 18 |
| Duncan Ford Blacksburg, VA | 17 | -$2,765 | 17 |
| Malloy Ford Charlottesville, VA | 22 | -$2,727 | 22 |
| Ourisman Ford of Alexandria Alexandria, VA | 21 | -$2,667 | 21 |
| West Point Ford West Point, VA | 19 | -$2,526 | 19 |
| Myers Ford Company, Inc. Elkton, VA | 10 | -$2,250 | 10 |
| Koons Ford Woodbridge Woodbridge, VA | 44 | -$2,170 | 44 |