Ford Explorer Price in Virginia
As of October 21, 2026, there are 1,278 Ford Explorer vehicles available at 63 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $2,280 below MSRP, with 100% of inventory at or under sticker. 63 of 63 dealers are currently pricing below MSRP on average. Prices range from $38,260 to $69,290, with a median of $55,350.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
1,278
In Stock
-$2,280
Avg Markup
100.0%
At/Below MSRP
$55,350
Median Price
Price range: $38,260 to $69,290.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Berglund Ford Salem, VA | 5 | -$4,000 | 5 |
| Charlie Obaugh Ford Waynesboro, VA | 5 | -$4,000 | 5 |
| Tri-County Ford, Inc. Keysville, VA | 2 | -$4,000 | 2 |
| Riggins Motor Company Poquoson, VA | 1 | -$4,000 | 1 |
| Front Royal Ford Front Royal, VA | 21 | -$3,833 | 21 |
| Southern Ford Newport News, VA | 37 | -$3,811 | 37 |
| Bowditch Ford Inc Newport News, VA | 16 | -$3,781 | 16 |
| Cavalier Ford at Chesapeake Square Chesapeake, VA | 20 | -$3,475 | 20 |
| Marlow Ford Luray, VA | 6 | -$3,417 | 6 |
| Nelson Ford, Inc. Martinsville, VA | 6 | -$3,417 | 6 |
| Purvis Ford Fredericksburg, VA | 23 | -$3,391 | 23 |
| Priority Ford Norfolk Norfolk, VA | 11 | -$3,364 | 11 |
| Koons Ford Falls Church Falls Church, VA | 20 | -$3,125 | 20 |
| Madison Ford Madison, VA | 12 | -$3,125 | 12 |
| Malloy Ford Alexandria, VA | 14 | -$3,000 | 14 |
| Parrish Ford Goochland, VA | 7 | -$3,000 | 7 |
| Richmond Ford Richmond, VA | 45 | -$2,989 | 45 |
| Wynne Ford Hampton, VA | 19 | -$2,895 | 19 |
| Blake Ford Franklin, VA | 9 | -$2,833 | 9 |
| Aschenbach Ford Wytheville, VA | 6 | -$2,833 | 6 |
| Smart Ford South Boston, VA | 6 | -$2,833 | 6 |
| Freedom Ford of Wise Wise, VA | 4 | -$2,750 | 4 |
| Richmond Ford West Glen Allen, VA | 33 | -$2,727 | 33 |
| Haley Ford Chester, VA | 8 | -$2,688 | 8 |
| Beach Ford, Inc. Virginia Beach, VA | 92 | -$2,668 | 92 |
| Steven Ford Harrisonburg, VA | 21 | -$2,667 | 21 |
| Barton Ford Suffolk, VA | 18 | -$2,639 | 18 |
| Preston Ford of Keller Keller, VA | 5 | -$2,600 | 5 |
| Koons Ford Sterling Sterling, VA | 21 | -$2,500 | 21 |
| Owen Ford Jarratt, VA | 9 | -$2,444 | 9 |
| Criswell Ford Woodstock, VA | 13 | -$2,385 | 13 |
| Sheehy Ford Ashland, VA | 30 | -$2,367 | 30 |
| Jerry's Leesburg Ford Leesburg, VA | 15 | -$2,367 | 15 |
| Morgan-McClure Ford, Inc. Saint Paul, VA | 3 | -$2,333 | 3 |
| Empire Ford Abingdon, VA | 8 | -$2,313 | 8 |
| Obaugh Ford, Inc. Staunton, VA | 6 | -$2,250 | 6 |
| Duncan Ford Rocky Mount, VA | 4 | -$2,250 | 4 |
| Berglund Ford Bedford, VA | 2 | -$2,250 | 2 |
| Magic City Ford Roanoke, VA | 19 | -$2,158 | 19 |
| CMA's Williamsburg Ford Williamsburg, VA | 17 | -$2,147 | 17 |
| Freedom Ford of Claypool Hill Pounding Mill, VA | 8 | -$2,125 | 8 |
| Apple Ford of Lynchburg, Inc. Lynchburg, VA | 13 | -$2,115 | 13 |
| Ted Britt Chantilly Ford Chantilly, VA | 40 | -$2,075 | 40 |
| Apple Ford of Danville Danville, VA | 20 | -$2,075 | 20 |
| Battlefield Ford Culpeper Culpeper, VA | 32 | -$2,031 | 32 |
| AML Ford of Prince George Prince George, VA | 39 | -$2,026 | 39 |
| Ourisman Ford of Alexandria Alexandria, VA | 22 | -$1,932 | 22 |
| Ted Britt Fairfax Ford Fairfax, VA | 35 | -$1,900 | 35 |
| Magic City Ford Lexington Lexington, VA | 10 | -$1,900 | 10 |
| Hardee Ford South Hill, VA | 5 | -$1,900 | 5 |
| Bill Talley Ford, Inc. Mechanicsville, VA | 29 | -$1,828 | 29 |
| Duncan Ford Blacksburg, VA | 19 | -$1,789 | 19 |
| Malloy Ford Charlottesville, VA | 22 | -$1,773 | 22 |
| Cavalier Ford Greenbrier Chesapeake, VA | 58 | -$1,707 | 58 |
| Ourisman Ford of Manassas Manassas, VA | 57 | -$1,667 | 57 |
| Malloy Ford Winchester, VA | 35 | -$1,600 | 35 |
| Bayside Ford King George, VA | 10 | -$1,550 | 10 |
| Myers Ford Company, Inc. Elkton, VA | 14 | -$1,500 | 14 |
| Sheehy Ford of Richmond Richmond, VA | 54 | -$1,472 | 54 |
| West Point Ford West Point, VA | 15 | -$1,433 | 15 |
| Koons Ford Woodbridge Woodbridge, VA | 48 | -$1,302 | 48 |
| Sheehy Ford of Springfield Inc Springfield, VA | 54 | -$1,278 | 54 |
| Sheehy Ford of Warrenton Warrenton, VA | 20 | -$1,025 | 20 |