Kia Niro Price in Virginia
As of August 27, 2026, there are 167 Kia Niro vehicles available at 20 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $624 below MSRP, with 100% of inventory at or under sticker. 20 of 20 dealers are currently pricing below MSRP on average. Prices range from $28,370 to $37,289, with a median of $31,917.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
167
In Stock
-$624
Avg Markup
100.0%
At/Below MSRP
$31,917
Median Price
Price range: $28,370 — $37,289
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Charlie Obaugh Kia Staunton, VA | 2 | -$1,092 | 2 |
| Flow Kia of Charlottesville Charlottesville, VA | 8 | -$932 | 8 |
| Kia of Lynchburg Lynchburg, VA | 15 | -$890 | 15 |
| Hart Kia Salem, VA | 2 | -$816 | 2 |
| Nelson Kia Bassett, VA | 3 | -$801 | 3 |
| Williamsburg Kia Williamsburg, VA | 4 | -$749 | 4 |
| Steven Kia Harrisonburg, VA | 1 | -$737 | 1 |
| Safford Kia Manassas Manassas, VA | 12 | -$716 | 12 |
| Beyer Kia of Falls Church Falls Church, VA | 6 | -$649 | 6 |
| West Broad Kia Richmond, VA | 10 | -$631 | 10 |
| Ourisman Kia of Alexandria Alexandria, VA | 20 | -$606 | 20 |
| Ourisman Chantilly Kia Chantilly, VA | 14 | -$605 | 14 |
| Safford Kia of Fredericksburg Fredericksburg, VA | 11 | -$593 | 11 |
| Ourisman Kia of Fairfax Fairfax, VA | 15 | -$544 | 15 |
| Dulles Kia Leesburg, VA | 1 | -$528 | 1 |
| Southern Kia Greenbrier Chesapeake, VA | 3 | -$519 | 3 |
| Parsons Kia Winchester, VA | 1 | -$502 | 1 |
| Southern Kia Virginia Beach Virginia Beach, VA | 6 | -$495 | 6 |
| Cma's Colonial Kia Chester, VA | 6 | -$432 | 6 |
| Hyman Bros Kia Midlothian, VA | 27 | -$416 | 27 |