Kia Niro Price in Virginia
As of October 11, 2026, there are 133 Kia Niro vehicles available at 21 dealerships in Virginia. Virginia dealers are pricing competitively — the average selling price is $633 below MSRP, with 100% of inventory at or under sticker. 21 of 21 dealers are currently pricing below MSRP on average. Prices range from $28,370 to $39,684, with a median of $31,917.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
133
In Stock
-$633
Avg Markup
100.0%
At/Below MSRP
$31,917
Median Price
Price range: $28,370 to $39,684.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Flow Kia of Charlottesville Charlottesville, VA | 8 | -$923 | 8 |
| Kia of Lynchburg Lynchburg, VA | 13 | -$902 | 13 |
| Hart Kia Salem, VA | 2 | -$816 | 2 |
| Nelson Kia Bassett, VA | 3 | -$801 | 3 |
| Steven Kia Harrisonburg, VA | 4 | -$776 | 4 |
| Beyer Kia of Falls Church Falls Church, VA | 10 | -$765 | 10 |
| Charlie Obaugh Kia Staunton, VA | 1 | -$745 | 1 |
| West Broad Kia Richmond, VA | 9 | -$669 | 9 |
| Safford Kia Manassas Manassas, VA | 8 | -$660 | 8 |
| Ourisman Kia of Alexandria Alexandria, VA | 12 | -$606 | 12 |
| First Team Kia Suffolk, VA | 1 | -$604 | 1 |
| Ourisman Chantilly Kia Chantilly, VA | 11 | -$602 | 11 |
| Safford Kia of Fredericksburg Fredericksburg, VA | 8 | -$574 | 8 |
| Williamsburg Kia Williamsburg, VA | 2 | -$538 | 2 |
| Casey Kia Newport News, VA | 1 | -$530 | 1 |
| Ourisman Kia of Fairfax Fairfax, VA | 11 | -$522 | 11 |
| Southern Kia Greenbrier Chesapeake, VA | 2 | -$505 | 2 |
| Parsons Kia Winchester, VA | 1 | -$502 | 1 |
| Southern Kia Virginia Beach Virginia Beach, VA | 4 | -$499 | 4 |
| Cma's Colonial Kia Chester, VA | 4 | -$388 | 4 |
| Hyman Bros Kia Midlothian, VA | 18 | -$372 | 18 |